{"id":99745,"date":"2026-02-18T00:18:23","date_gmt":"2026-02-17T23:18:23","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=99745"},"modified":"2026-02-17T11:20:13","modified_gmt":"2026-02-17T10:20:13","slug":"boti-s-umelou-inteligenci-dohaneji-lidi-jako-zdroj-webove-navstevnosti","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/02\/18\/boti-s-umelou-inteligenci-dohaneji-lidi-jako-zdroj-webove-navstevnosti\/","title":{"rendered":"Boti s um\u011blou inteligenc\u00ed doh\u00e1n\u011bj\u00ed lidi jako zdroj webov\u00e9 n\u00e1v\u0161t\u011bvnosti"},"content":{"rendered":"
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Internet m\u00e1 p\u0159ednost p\u0159ed<\/span>psi<\/span><\/del>Boti. Agenti\u010dt\u00ed boti s um\u011blou inteligenc\u00ed nahrazuj\u00ed lidskou \u010dinnost typicky akcelera\u010dn\u00edm zp\u016fsobem: \u201ePohybujte se rychle a ni\u010dte v\u011bci.\u201c Virtu\u00e1ln\u00ed asistent OpenClaw je jen \u0161pi\u010dkou ledovce, kdy\u017e boti s um\u011blou inteligenc\u00ed interaguj\u00ed s jin\u00fdmi boty s um\u011blou inteligenc\u00ed bez lidsk\u00e9ho z\u00e1sahu. Kdo tohle v\u016fbec \u010dte? V\u00edce bot\u016f, ale pravd\u011bpodobn\u011b \u017e\u00e1dn\u00ed lid\u00e9. Internet je jako odpadkov\u00fd ko\u0161 napln\u011bn\u00fd a\u017e po okraj odpadky, kter\u00fd nakonec vzplane a sho\u0159\u00ed v popelnici.<\/span><\/em>\u00a0\u2014Patrick Wood, editor.<\/span><\/strong><\/p>\n

Vir\u00e1ln\u00ed virtu\u00e1ln\u00ed asistent OpenClaw \u2013 d\u0159\u00edve zn\u00e1m\u00fd jako Moltbot a p\u0159edt\u00edm jako Clawdbot \u2013 je symbolem \u0161ir\u0161\u00ed revoluce, kter\u00e1 by mohla z\u00e1sadn\u011b zm\u011bnit fungov\u00e1n\u00ed internetu. Web by brzy mohl b\u00fdt m\u00edsto prim\u00e1rn\u011b ob\u00fdvan\u00e9ho lidmi ovl\u00e1d\u00e1n autonomn\u00edmi boty s um\u011blou inteligenc\u00ed.<\/span><\/p>\n

Nov\u00e1 zpr\u00e1va m\u011b\u0159\u00edc\u00ed aktivitu bot\u016f na webu spolu se souvisej\u00edc\u00edmi daty sd\u00edlen\u00fdmi s WIRED spole\u010dnost\u00ed Akamai, kter\u00e1 se zab\u00fdv\u00e1 internetovou infrastrukturou, odhaluje, \u017ee boti s um\u011blou inteligenc\u00ed ji\u017e tvo\u0159\u00ed v\u00fdznamnou \u010d\u00e1st webov\u00e9ho provozu. Zji\u0161t\u011bn\u00ed tak\u00e9 osv\u011btluj\u00ed st\u00e1le sofistikovan\u011bj\u0161\u00ed z\u00e1vod o to nejhor\u0161\u00ed, kdy boti pou\u017e\u00edvaj\u00ed chytr\u00e9 taktiky k obch\u00e1zen\u00ed obrann\u00fdch mechanism\u016f, kter\u00e9 jim maj\u00ed br\u00e1nit v p\u0159\u00edstupu.<\/span><\/p>\n

\u201eV\u011bt\u0161ina internetov\u00e9ho provozu v budoucnu bude tvo\u0159ena provozem od bot\u016f,\u201c \u0159\u00edk\u00e1 Toshit Pangrahi, spoluzakladatel a gener\u00e1ln\u00ed \u0159editel spole\u010dnosti TollBit, kter\u00e1 sleduje aktivitu scrapingu webu a zve\u0159ejnila novou zpr\u00e1vu. \u201eNejde jen o probl\u00e9m s autorsk\u00fdmi pr\u00e1vy, ale o nov\u00fd typ n\u00e1v\u0161t\u011bvn\u00edka internetu.\u201c<\/span><\/p>\n

V\u011bt\u0161ina velk\u00fdch webov\u00fdch str\u00e1nek se sna\u017e\u00ed omezit obsah, kter\u00fd mohou boti scrapingovat a odes\u00edlat do syst\u00e9m\u016f um\u011bl\u00e9 inteligence pro \u00fa\u010dely \u0161kolen\u00ed. (Mate\u0159sk\u00e1 spole\u010dnost Wired, Cond\u00e9 Nast, spolu s dal\u0161\u00edmi vydavateli v sou\u010dasn\u00e9 dob\u011b \u017ealuje n\u011bkolik spole\u010dnost\u00ed zab\u00fdvaj\u00edc\u00edch se um\u011blou inteligenc\u00ed za \u00fadajn\u00e9 poru\u0161en\u00ed autorsk\u00fdch pr\u00e1v v souvislosti s \u0161kolen\u00edm um\u011bl\u00e9 inteligence.)<\/span><\/p>\n

Ale z\u00edsk\u00e1v\u00e1 na popularit\u011b i jin\u00fd typ scrapingu webov\u00fdch str\u00e1nek zalo\u017een\u00fd na um\u011bl\u00e9 inteligenci. Mnoho chatbot\u016f a dal\u0161\u00edch n\u00e1stroj\u016f um\u011bl\u00e9 inteligence nyn\u00ed dok\u00e1\u017ee z\u00edsk\u00e1vat informace z internetu v re\u00e1ln\u00e9m \u010dase a pou\u017e\u00edvat je k roz\u0161\u00ed\u0159en\u00ed a zlep\u0161en\u00ed sv\u00fdch v\u00fdsledk\u016f. M\u016f\u017ee se jednat o aktu\u00e1ln\u00ed ceny produkt\u016f, seznamy film\u016f nebo shrnut\u00ed nejnov\u011bj\u0161\u00edch zpr\u00e1v.<\/span><\/p>\n

Podle \u00fadaj\u016f spole\u010dnosti Akamai se provoz bot\u016f souvisej\u00edc\u00ed s tr\u00e9ninkem od \u010dervence lo\u0148sk\u00e9ho roku neust\u00e1le zvy\u0161uje. Z\u00e1rove\u0148 roste i glob\u00e1ln\u00ed aktivita bot\u016f, kte\u0159\u00ed pro agenty s um\u011blou inteligenc\u00ed z\u00edsk\u00e1vaj\u00ed webov\u00fd obsah.<\/span><\/p>\n

\u201eUm\u011bl\u00e1 inteligence m\u011bn\u00ed internet, jak ho zn\u00e1me,\u201c \u0159ekl serveru WIRED Robert Blumofe, technick\u00fd \u0159editel spole\u010dnosti Akamai. \u201eV\u00fdsledn\u00fd z\u00e1vod ur\u010d\u00ed budouc\u00ed vzhled, dojem a funk\u010dnost internetu, stejn\u011b jako z\u00e1klady pro podnik\u00e1n\u00ed.\u201c<\/span><\/p>\n

Spole\u010dnost TollBit odhaduje, \u017ee ve \u010dtvrt\u00e9m \u010dtvrtlet\u00ed roku 2025 poch\u00e1zela v pr\u016fm\u011bru ka\u017ed\u00e1 50. n\u00e1v\u0161t\u011bva webov\u00fdch str\u00e1nek jej\u00edch klient\u016f od bota s um\u011blou inteligenc\u00ed. V prvn\u00edch t\u0159ech m\u011bs\u00edc\u00edch roku 2025 to bylo pouze jedna z ka\u017ed\u00fdch 200. Spole\u010dnost uv\u00e1d\u00ed, \u017ee ve \u010dtvrt\u00e9m \u010dtvrtlet\u00ed v\u00edce ne\u017e 13 procent po\u017eadavk\u016f bot\u016f obe\u0161lo soubor robots.txt, kter\u00fd n\u011bkter\u00e9 webov\u00e9 str\u00e1nky pou\u017e\u00edvaj\u00ed k ur\u010den\u00ed, kter\u00fdm str\u00e1nk\u00e1m by se boti m\u011bli vyh\u00fdbat. Podle spole\u010dnosti TollBit se pod\u00edl bot\u016f s um\u011blou inteligenc\u00ed, kte\u0159\u00ed ignoruj\u00ed soubor robots.txt, zv\u00fd\u0161il od druh\u00e9ho do \u010dtvrt\u00e9ho \u010dtvrtlet\u00ed lo\u0148sk\u00e9ho roku o 400 procent.<\/span><\/p>\n

Spole\u010dnost TollBit tak\u00e9 ozn\u00e1mila 336% n\u00e1r\u016fst po\u010dtu webov\u00fdch str\u00e1nek, kter\u00e9 se v lo\u0148sk\u00e9m roce pokou\u0161ely blokovat boty s um\u011blou inteligenc\u00ed. Pangrahi \u0159\u00edk\u00e1, \u017ee techniky scrapingu se st\u00e1vaj\u00ed st\u00e1le sofistikovan\u011bj\u0161\u00edmi, proto\u017ee webov\u00e9 str\u00e1nky se sna\u017e\u00ed z\u00edskat kontrolu nad t\u00edm, jak boti p\u0159istupuj\u00ed k jejich obsahu. N\u011bkte\u0159\u00ed boti se maskuj\u00ed t\u00edm, \u017ee jejich provoz vypad\u00e1, jako by poch\u00e1zel z b\u011b\u017en\u00e9ho webov\u00e9ho prohl\u00ed\u017ee\u010de, nebo odes\u00edl\u00e1n\u00edm po\u017eadavk\u016f, kter\u00e9 napodobuj\u00ed b\u011b\u017enou lidskou interakci s webov\u00fdmi str\u00e1nkami. Studie spole\u010dnosti TollBit uv\u00e1d\u00ed, \u017ee chov\u00e1n\u00ed n\u011bkter\u00fdch agent\u016f um\u011bl\u00e9 inteligence je nyn\u00ed prakticky nerozeznateln\u00e9 od lidsk\u00e9ho webov\u00e9ho provozu.<\/span><\/p>\n

TollBit prod\u00e1v\u00e1 n\u00e1stroje, kter\u00e9 umo\u017e\u0148uj\u00ed provozovatel\u016fm webov\u00fdch str\u00e1nek \u00fa\u010dtovat poplatky scraper\u016fm s um\u011blou inteligenc\u00ed za p\u0159\u00edstup k jejich obsahu. Podobn\u00e9 n\u00e1stroje nab\u00edzej\u00ed i dal\u0161\u00ed spole\u010dnosti, v\u010detn\u011b Cloudflare. \u201eKa\u017ed\u00fd, kdo se spol\u00e9h\u00e1 na lidsk\u00fd webov\u00fd provoz \u2013 po\u010d\u00ednaje vydavateli, ale v podstat\u011b ka\u017ed\u00fd \u2013 bude posti\u017een,\u201c \u0159\u00edk\u00e1 Pangrahi. \u201eJe pot\u0159eba rychlej\u0161\u00ed zp\u016fsob, jak tuto strojov\u011b zalo\u017eenou, programatickou sm\u011bnu hodnot umo\u017enit.\u201c<\/span><\/p>\n

Server WIRED se pokusil kontaktovat 15 spole\u010dnost\u00ed zab\u00fdvaj\u00edc\u00edch se scrapingem pomoc\u00ed um\u011bl\u00e9 inteligence, kter\u00e9 jsou uvedeny ve zpr\u00e1v\u011b TollBitu, a po\u017e\u00e1dat o koment\u00e1\u0159. V\u011bt\u0161ina z nich nereagovala nebo se s nimi nepoda\u0159ilo spojit. N\u011bkter\u00e9 uvedly, \u017ee jejich syst\u00e9my um\u011bl\u00e9 inteligence se sna\u017e\u00ed respektovat technick\u00e9 limity, kter\u00e9 webov\u00e9 str\u00e1nky stanovily k omezen\u00ed scrapingu, ale pouk\u00e1zaly na to, \u017ee takov\u00e1 ochrann\u00e1 opat\u0159en\u00ed jsou \u010dasto slo\u017eit\u00e1 a obt\u00ed\u017en\u011b vym\u00e1hateln\u00e1.<\/span><\/p>\n

Nebo Lenchner, gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Bright Data, jedn\u00e9 z nejv\u011bt\u0161\u00edch sv\u011btov\u00fdch spole\u010dnost\u00ed zab\u00fdvaj\u00edc\u00edch se scrapingem webu, tvrd\u00ed, \u017ee boti jeho spole\u010dnosti neshroma\u017e\u010fuj\u00ed neve\u0159ejn\u00e9 informace. Spole\u010dnost Bright Data byla d\u0159\u00edve \u017ealov\u00e1na spole\u010dnostmi Meta a X za \u00fadajn\u00e9 neleg\u00e1ln\u00ed scrapingov\u00e1n\u00ed obsahu z jejich platforem. (Meta pozd\u011bji svou \u017ealobu st\u00e1hla a feder\u00e1ln\u00ed soudce v Kalifornii \u017ealobu podanou spole\u010dnost\u00ed X zam\u00edtl.)<\/span><\/p>\n

Karolis Stasiulevi\u010diu, mluv\u010d\u00ed dal\u0161\u00ed zm\u00edn\u011bn\u00e9 spole\u010dnosti ScrapingBee, serveru WIRED sd\u011blila: \u201eScrapingBee funguje podle jednoho ze z\u00e1kladn\u00edch princip\u016f internetu: Otev\u0159en\u00fd web by m\u011bl b\u00fdt p\u0159\u00edstupn\u00fd. Ve\u0159ejn\u00e9 webov\u00e9 str\u00e1nky jsou ze sv\u00e9 podstaty \u010diteln\u00e9 jak pro lidi, tak pro stroje.\u201c<\/span><\/p>\n

Oxylabs, dal\u0161\u00ed spole\u010dnost zab\u00fdvaj\u00edc\u00ed se scrapingem, v nepodepsan\u00e9m prohl\u00e1\u0161en\u00ed uvedla, \u017ee jej\u00ed boti \u201enep\u0159istupuj\u00ed k obsahu za p\u0159ihl\u00e1\u0161en\u00edm, paywally nebo ov\u011b\u0159ov\u00e1n\u00edm. Po\u017eadujeme, aby na\u0161i z\u00e1kazn\u00edci pou\u017e\u00edvali na\u0161e slu\u017eby pouze pro p\u0159\u00edstup k ve\u0159ejn\u011b dostupn\u00fdm informac\u00edm, a na na\u0161\u00ed platform\u011b vynucujeme dodr\u017eov\u00e1n\u00ed standard\u016f dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f.\u201c<\/span><\/p>\n

Spole\u010dnost Oxylabs dodala, \u017ee existuje mnoho legitimn\u00edch d\u016fvod\u016f, pro\u010d firmy scrapinguj\u00ed webov\u00fd obsah, v\u010detn\u011b \u00fa\u010del\u016f kybernetick\u00e9 bezpe\u010dnosti a investigativn\u00ed \u017eurnalistiky. Spole\u010dnost tak\u00e9 uv\u00e1d\u00ed, \u017ee protiopat\u0159en\u00ed, kter\u00e1 n\u011bkter\u00e9 webov\u00e9 str\u00e1nky pou\u017e\u00edvaj\u00ed, nerozli\u0161uj\u00ed mezi r\u016fzn\u00fdmi p\u0159\u00edpady pou\u017eit\u00ed. \u201eRealita je takov\u00e1, \u017ee mnoho modern\u00edch syst\u00e9m\u016f proti bot\u016fm dob\u0159e nerozli\u0161uje mezi \u0161kodliv\u00fdm provozem a legitimn\u00edm automatizovan\u00fdm p\u0159\u00edstupem,\u201c \u0159\u00edk\u00e1 Oxylabs.<\/span><\/p>\n

V\u00e1lky o webov\u00fd scraping nejen zp\u016fsobuj\u00ed probl\u00e9my vydavatel\u016fm, ale tak\u00e9 vytv\u00e1\u0159ej\u00ed nov\u00e9 obchodn\u00ed p\u0159\u00edle\u017eitosti. Zpr\u00e1va spole\u010dnosti TollBit identifikovala v\u00edce ne\u017e 40 spole\u010dnost\u00ed, kter\u00e9 v sou\u010dasn\u00e9 dob\u011b prod\u00e1vaj\u00ed boty, je\u017e mohou shroma\u017e\u010fovat webov\u00fd obsah pro \u0161kolen\u00ed um\u011bl\u00e9 inteligence nebo pro jin\u00e9 \u00fa\u010dely. Vzestup vyhled\u00e1va\u010d\u016f s um\u011blou inteligenc\u00ed spolu s n\u00e1stroji, jako je OpenClaw, pravd\u011bpodobn\u011b d\u00e1le zv\u00fd\u0161\u00ed popt\u00e1vku po t\u011bchto slu\u017eb\u00e1ch.<\/span><\/p>\n

N\u011bkter\u00e9 spole\u010dnosti slibuj\u00ed, \u017ee firm\u00e1m pomohou zviditelnit obsah pro agenty um\u011bl\u00e9 inteligence, sp\u00ed\u0161e ne\u017e se ho sna\u017eit blokovat \u2013 strategie zn\u00e1m\u00e1 jako generativn\u00ed optimalizace pro vyhled\u00e1va\u010de (GEO). \u201eV podstat\u011b jsme sv\u011bdky vzestupu nov\u00e9ho marketingov\u00e9ho kan\u00e1lu,\u201c \u0159\u00edk\u00e1 Uri Gafni, obchodn\u00ed \u0159editel spole\u010dnosti Brandlight, kter\u00e1 optimalizuje obsah tak, aby se v n\u00e1stroj\u00edch um\u011bl\u00e9 inteligence zobrazoval prominentn\u011b.<\/span><\/p>\n

\u201eToto se do roku 2026 zintenzivn\u00ed a toto zaveden\u00ed budeme vn\u00edmat jako plnohodnotn\u00fd marketingov\u00fd kan\u00e1l, kde se sb\u00edhaj\u00ed vyhled\u00e1v\u00e1n\u00ed, reklama, m\u00e9dia a obchod,\u201c \u0159\u00edk\u00e1 Gafni.<\/span><\/p>\n

Od Willa Knighta prost\u0159ednictv\u00edm Wired<\/span><\/em><\/p>\n<\/div>\n<\/div>\n

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Zdroj<\/span><\/a><\/span><\/h3>\n

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Internet m\u00e1 p\u0159ednost p\u0159edpsiBoti. Agenti\u010dt\u00ed boti s um\u011blou inteligenc\u00ed nahrazuj\u00ed lidskou \u010dinnost typicky akcelera\u010dn\u00edm zp\u016fsobem:…<\/p>\n","protected":false},"author":2,"featured_media":99746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[1042,647,2194],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/99745"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=99745"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/99745\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/99746"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=99745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=99745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=99745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}