{"id":99361,"date":"2026-02-13T00:13:41","date_gmt":"2026-02-12T23:13:41","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=99361"},"modified":"2026-02-12T12:03:25","modified_gmt":"2026-02-12T11:03:25","slug":"rok-2025-v-ceske-energetice-marketingove-dostihy-lex-oze-iii-s-novym-smyslem-a-alokacni-klice","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/02\/13\/rok-2025-v-ceske-energetice-marketingove-dostihy-lex-oze-iii-s-novym-smyslem-a-alokacni-klice\/","title":{"rendered":"Rok 2025 v \u010desk\u00e9 energetice: marketingov\u00e9 dostihy, lex OZE III s nov\u00fdm smyslem a aloka\u010dn\u00ed kl\u00ed\u010de"},"content":{"rendered":"
<\/div>\n

Uplynul\u00fd rok se do historie \u010desk\u00e9 energetiky zap\u00ed\u0161e jako obdob\u00ed velk\u00e9ho vyst\u0159\u00edzliv\u011bn\u00ed a technologick\u00e9ho dosp\u00edv\u00e1n\u00ed. Zat\u00edmco v p\u0159edchoz\u00edch letech hnala trh kup\u0159edu cenov\u00e1 panika a snaha o co nejrychlej\u0161\u00ed instalaci fotovoltaick\u00e9 elektr\u00e1rny, rok 2025 p\u0159inesl stabilitu a zam\u011b\u0159en\u00ed na efektivitu. Trh sice z\u00e1sadn\u00edm zp\u016fsobem nerostl, ale o\u00a0to v\u00edce se vyost\u0159il konkuren\u010dn\u00ed boj mezi dodavateli.<\/strong><\/p>\n

P\u0159edn\u00ed energetick\u00e9 zna\u010dky se p\u0159edh\u00e1n\u011bly v masivn\u00edch slevov\u00fdch kampan\u00edch. Rok 2025 z\u00a0pohledu cen p\u0159edznamenal uklidn\u011bn\u00ed, regulovan\u00e1 slo\u017eka se stabilizovala, ale to prav\u00e9 boji\u0161t\u011b se o to v\u00edce p\u0159eneslo do obchodn\u00ed slo\u017eky. \u201eByli jsme sv\u011bdky bezprecedentn\u00edho mno\u017estv\u00ed reklamn\u00edch nab\u00eddek, kter\u00e9 l\u00e1kaly na rekordn\u00ed slevy,\u201c<\/em> uv\u00e1d\u00ed Michal Kulig, \u0159editel spole\u010dnosti Yello v \u010cesk\u00e9 republice<\/strong>. Podle n\u011bj je v\u0161ak pot\u0159eba, aby z\u00e1kazn\u00edci z\u016fstali obez\u0159etn\u00ed a v\u017edy zkoumali, zda deklarovan\u00e1 \u00faspora nem\u00e1 n\u011bjak\u00e9 skryt\u00e9 h\u00e1\u010dky v podob\u011b dodate\u010dn\u00fdch poplatk\u016f nebo nev\u00fdhodn\u00fdch smluvn\u00edch podm\u00ednek.<\/p>\n

\u010ce\u0161i m\u011bn\u00ed dodavatele stabiln\u00ed frekvenc\u00ed<\/strong><\/h3>\n

Dynamiku trhu a aktivitu z\u00e1kazn\u00edk\u016f nejl\u00e9pe dokl\u00e1daj\u00ed \u010derstv\u00e1 data oper\u00e1tora trhu OTE. Rok 2025 m\u011bl stabiln\u00ed po\u010det zm\u011bn dodavatel\u016f, kter\u00fd dlouhodob\u011b v\u00fdrazn\u011b nekles\u00e1. Podle statistik zm\u011bnilo dodavatele elekt\u0159iny 596 136 odb\u011brn\u00fdch m\u00edst a u plynu se k tomuto kroku odhodlalo 204 827 z\u00e1kazn\u00edk\u016f. Tato \u010d\u00edsla potvrzuj\u00ed, \u017ee \u010d\u00e1st \u010desk\u00fdch odb\u011bratel\u016f se nau\u010dila aktivn\u011b porovn\u00e1vat nab\u00eddky nejen podle ceny, ale i podle kvality poskytovan\u00fdch slu\u017eeb. Na konci lo\u0148sk\u00e9ho roku evidovaly informa\u010dn\u00ed syst\u00e9my OTE celkem 6,3 milionu odb\u011brn\u00fdch m\u00edst elekt\u0159iny a t\u00e9m\u011b\u0159 2,8 milionu m\u00edst napojen\u00fdch na plyn\u00e1renskou soustavu.<\/p>\n

Tabulka zn\u00e1zor\u0148uj\u00edc\u00ed v\u00fdvoj zm\u011bn dodavatel\u016f energi\u00ed (zdroj: OTE)<\/strong><\/h3>\n\n\n\n\n\n\n
 <\/td>\n2022<\/strong><\/td>\n2023<\/strong><\/td>\n2024<\/strong><\/td>\n2025<\/strong><\/td>\nRozd\u00edl
\n2025 \u2212 2024<\/strong><\/td>\n		Rozd\u00edl v % 2025 \u2212 2024<\/strong><\/td>\n<\/tr>\n
Elekt\u0159ina<\/strong><\/td>\n519\u00a0298<\/td>\n448\u00a0351<\/td>\n579 344<\/td>\n596 136<\/td>\n16 792<\/td>\n2,9 %<\/td>\n<\/tr>\n
Plyn<\/strong><\/td>\n243 623<\/td>\n171 306<\/td>\n204 696<\/td>\n204 827<\/td>\n131<\/td>\n0,06 %<\/td>\n<\/tr>\n
Celkem<\/strong><\/td>\n762 921<\/td>\n619 657<\/td>\n784 040<\/td>\n800 963<\/td>\n16 923<\/td>\n2,16 %<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/strong><\/p>\n

Spole\u010dnost Yello op\u011bt pat\u0159ila k\u00a0p\u0159edn\u00edm dodavatel\u016fm s\u00a0nejv\u011bt\u0161\u00edm pod\u00edlem nov\u011b z\u00edskan\u00fdch z\u00e1kazn\u00edk\u016f. Yello se s\u00a0v\u00edce ne\u017e 79 tis\u00edci z\u00e1kazn\u00edky nad\u00e1le \u0159ad\u00ed mezi st\u0159edn\u011b velk\u00e9 dodavatele energi\u00ed v \u010cR. \u201eR\u016fst po\u010dtu z\u00e1kazn\u00edk\u016f, kdy se trh p\u0159etahuje o ka\u017ed\u00e9ho z\u00e1kazn\u00edka pomoc\u00ed agresivn\u00edch slev, vn\u00edm\u00e1me p\u0159edev\u0161\u00edm jako potvrzen\u00ed, \u017ee na\u0161e cesta f\u00e9rov\u00e9ho pom\u011bru ceny a\u00a0slu\u017eeb p\u0159i zachov\u00e1n\u00ed dlouhodob\u00e9 stability d\u00e1v\u00e1 z\u00e1kazn\u00edk\u016fm smysl. V obdob\u00ed, ve kter\u00e9m byl trh zaplaven agresivn\u00edmi slevov\u00fdmi kampan\u011bmi, se uk\u00e1zalo, \u017ee stabilita a jasn\u00e1 pravidla jsou pro z\u00e1kazn\u00edky d\u016fle\u017eit\u00e9,\u201c<\/em> komentuje Michal Kulig<\/strong>.<\/p>\n

Z\u00e1konn\u00e1 \u00faprava lex OZE III d\u00e1v\u00e1 dom\u00e1c\u00edm bateri\u00edm nov\u00fd smysl<\/strong><\/h3>\n

Zat\u00edmco marketingov\u00e9 kampan\u011b ovl\u00e1dly televize, novela lex OZE III ovl\u00e1dla legislativn\u00ed r\u00e1mec. Tato z\u00e1sadn\u00ed zm\u011bna p\u0159inesla pr\u00e1vn\u00ed jistotu pro ukl\u00e1d\u00e1n\u00ed energie a umo\u017enila vznik nov\u00e9ho segmentu slu\u017eeb. Dom\u00e1cnosti i firmy z\u00edskaly mo\u017enost leg\u00e1ln\u011b vyu\u017e\u00edvat sv\u00e1 bateriov\u00e1 \u00falo\u017ei\u0161t\u011b k podpo\u0159e stability s\u00edt\u011b, co\u017e v praxi znamen\u00e1, \u017ee mohou v dob\u011b nadbytku energii ukl\u00e1dat a\u00a0v\u00a0dob\u011b \u0161pi\u010dky ji pou\u0161t\u011bt zp\u011bt nebo ji vyu\u017e\u00edvat efektivn\u011bji pro vlastn\u00ed pot\u0159ebu.<\/p>\n

\u201eRok 2025 definitivn\u011b uzav\u0159el kapitolu takzvan\u00e9 zlat\u00e9 hore\u010dky fotovoltaik a prom\u011bnil je v\u00a0integr\u00e1ln\u00ed sou\u010d\u00e1st modern\u00ed energetiky,\u201c<\/em> vysv\u011btluje Michal Kulig<\/strong>. Trh se podle n\u011bj p\u0159estal soust\u0159edit na prost\u00e9 navy\u0161ov\u00e1n\u00ed instalovan\u00e9ho v\u00fdkonu a za\u010dal \u0159e\u0161it, jak vyrobenou elekt\u0159inu skute\u010dn\u011b vyu\u017e\u00edt. Tento posun p\u0159irozen\u011b vedl k pro\u010di\u0161t\u011bn\u00ed trhu. Skon\u010dila \u0159ada spole\u010dnost\u00ed, kter\u00e9 se d\u0159\u00edve pouze vezly na vln\u011b dota\u010dn\u00edho boomu, ale nenab\u00eddly dlouhodobou servisn\u00ed a\u00a0technologickou podporu, jak to dok\u00e1zala spole\u010dnost PREsolidsun, kter\u00e1 je stejn\u011b jako Yello sou\u010d\u00e1st\u00ed Skupiny PRE.<\/p>\n

Sd\u00edlen\u00ed elekt\u0159iny v praxi nar\u00e1\u017e\u00ed na \u0161patn\u011b nastaven\u00e9 strategie<\/strong><\/h3>\n

Velk\u00fdm t\u00e9matem byl i celoro\u010dn\u00ed provoz komunitn\u00ed energetiky. Podle prvn\u00edch re\u00e1ln\u00fdch dat samotn\u00e1 mo\u017enost sd\u00edlet elekt\u0159inu mezi sousedy nebo rodinn\u00fdmi p\u0159\u00edslu\u0161n\u00edky k \u00faspor\u00e1m nesta\u010d\u00ed. Kl\u00ed\u010dem k \u00fasp\u011bchu se uk\u00e1zaly b\u00fdt spr\u00e1vn\u011b nastaven\u00e9 aloka\u010dn\u00ed kl\u00ed\u010de, tedy pom\u011bry, v\u00a0jak\u00fdch se vyroben\u00e1 energie mezi \u00fa\u010dastn\u00edky rozd\u011bluje. Pokud toti\u017e syst\u00e9m pos\u00edl\u00e1 elekt\u0159inu n\u011bkomu, kdo ji v dan\u00fd moment nedok\u00e1\u017ee spot\u0159ebovat, cenn\u00e1 energie miz\u00ed v s\u00edti bez u\u017eitku pro majitele zdroje.<\/p>\n

\u201eZku\u0161enosti z provozu jasn\u011b ukazuj\u00ed, \u017ee sd\u00edlen\u00ed bez chytr\u00e9 strategie ned\u00e1v\u00e1 smysl,\u201c<\/em> potvrzuje Michal Kulig<\/strong> s t\u00edm, \u017ee Yello d\u00edky akvizici SolidSun Energie za\u010dalo nab\u00edzet spotov\u00fd tarif a tak vstoupilo do segmentu z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed cht\u011bj\u00ed m\u00edt sv\u00e9 energetick\u00e9 toky pod maxim\u00e1ln\u00ed kontrolou. Tato mo\u017enost se stala atraktivn\u00ed nejen pro majitele sol\u00e1rn\u00edch elektr\u00e1ren, ale pro ka\u017ed\u00e9ho, kdo je ochoten svou spot\u0159ebu aktivn\u011b \u0159\u00eddit podle denn\u00edch \u0161pi\u010dek a aktu\u00e1ln\u00edho v\u00fdvoje elekt\u0159iny na burze.<\/p>\n

POZE a o\u010dek\u00e1van\u00fd syst\u00e9m ETS2 v plyn\u00e1renstv\u00ed<\/strong><\/h3>\n

P\u0159i pohledu na leto\u0161n\u00ed rok do\u0161lo ji\u017e k\u00a0jedn\u00e9 velk\u00e9 zm\u011bn\u011b. Od 1. ledna 2026 st\u00e1t pln\u011b p\u0159eb\u00edr\u00e1 platby za podporovan\u00e9 zdroje energie (POZE), co\u017e pro dom\u00e1cnosti i firmy znamen\u00e1 trvalou \u00fasporu 599 K\u010d s DPH za ka\u017edou spot\u0159ebovanou MWh. Odpu\u0161t\u011bn\u00ed je automatick\u00e9, nevy\u017eaduje \u017e\u00e1dn\u00e9 kroky a vztahuje se na v\u0161echny smlouvy.<\/p>\n

Pozornost se v\u00a0leto\u0161n\u00edm roce nav\u00edc p\u0159esune k plyn\u00e1renstv\u00ed a bl\u00ed\u017e\u00edc\u00edmu se syst\u00e9mu povolenek ETS2. Tento evropsk\u00fd mechanismus, kter\u00fd by m\u011bl v pln\u00e9 s\u00edle dopadnout na ceny v roce 2027, vyvol\u00e1v\u00e1 u\u017e nyn\u00ed nervozitu mezi obchodn\u00edky i spot\u0159ebiteli. \u201eNehled\u011b na to, jak zaveden\u00ed dopadne a zda se vl\u00e1d\u011b poda\u0159\u00ed vyjednat zm\u011bny \u010di odlo\u017een\u00ed, st\u0159edn\u011bdob\u00fd v\u00fdhled nazna\u010duje, \u017ee\u00a0pokud nedojde k ne\u010dekan\u00fdm glob\u00e1ln\u00edm ud\u00e1lostem, je pr\u00e1v\u011b nyn\u00ed vhodn\u00e1 doba pro fixaci cen u produkt\u016f, kter\u00e9 z\u00e1kazn\u00edk\u016fm zajist\u00ed stabilitu bez ohledu na bl\u00ed\u017e\u00edc\u00ed se legislativn\u00ed zm\u011bny v\u00a0plyn\u00e1renstv\u00ed,\u201c<\/em> zakon\u010duje Michal Kulig<\/strong>.<\/p>\n

O Yello<\/strong><\/h3>\n

Spole\u010dnost Yello (www.yello.cz<\/a>) je alternativn\u00ed dodavatel energi\u00ed v \u010cesk\u00e9 republice. Zalo\u017eena byla v\u00a0roce 2012 a od po\u010d\u00e1tku na tuzemsk\u00e9m trhu napom\u00e1h\u00e1 des\u00edtk\u00e1m tis\u00edc klient\u016f k f\u00e9rov\u00fdm cen\u00e1m. Jedn\u00e1 se o adaptaci \u00fasp\u011b\u0161n\u00e9ho n\u011bmeck\u00e9ho konceptu Yello Strom, kter\u00fd s\u00e1z\u00ed na jednoduchost a p\u0159\u00edmo\u010darost. N\u011bmeck\u00e9 Yello je dce\u0159inou spole\u010dnost\u00ed t\u0159et\u00edho nejv\u011bt\u0161\u00edho dodavatele energi\u00ed EnBW, \u010desk\u00e1 verze Yello je sou\u010d\u00e1st\u00ed Skupiny PRE. Po startu v\u00a0roce 2012, ve kter\u00e9m za\u010dala s\u00a0prodejem silov\u00e9 elekt\u0159iny, p\u0159idala hned v\u00a0roce 2013 prodej zemn\u00edho plynu. V\u00a0roce 2019 spustila jedine\u010dnou slu\u017ebu F\u00e9rov\u00e1 baterie, kter\u00e1 ukl\u00e1d\u00e1 nespot\u0159ebovanou elekt\u0159inu k pozd\u011bj\u0161\u00edmu vyu\u017eit\u00ed.<\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Uplynul\u00fd rok se do historie \u010desk\u00e9 energetiky zap\u00ed\u0161e jako obdob\u00ed velk\u00e9ho vyst\u0159\u00edzliv\u011bn\u00ed a technologick\u00e9ho dosp\u00edv\u00e1n\u00ed….<\/p>\n","protected":false},"author":2,"featured_media":99362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[1299,285,331],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/99361"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=99361"}],"version-history":[{"count":1,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/99361\/revisions"}],"predecessor-version":[{"id":99363,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/99361\/revisions\/99363"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/99362"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=99361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=99361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=99361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}