{"id":98817,"date":"2026-02-06T00:41:33","date_gmt":"2026-02-05T23:41:33","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=98817"},"modified":"2026-02-05T19:28:45","modified_gmt":"2026-02-05T18:28:45","slug":"dvoji-metr-fastfoodovych-gigantu-cesko-skanzenem-krutosti-zapad-modernizuje","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/02\/06\/dvoji-metr-fastfoodovych-gigantu-cesko-skanzenem-krutosti-zapad-modernizuje\/","title":{"rendered":"Dvoj\u00ed metr fastfoodov\u00fdch gigant\u016f: \u010cesko skanzenem krutosti, Z\u00e1pad modernizuje"},"content":{"rendered":"
<\/div>\n

Stejn\u00e1 loga, stejn\u00e9 reklamy, ale propastn\u011b jin\u00e1 kvalita \u017eivota zv\u00ed\u0159at. Mezin\u00e1rodn\u00ed zpr\u00e1va The Pecking Order 2025 (TPO) odhaluje dvoj\u00ed kvalitu potravin u nadn\u00e1rodn\u00edch \u0159et\u011bzc\u016f: \u010cesk\u00e9 maso by se ve Francii nebo N\u011bmecku prod\u00e1vat nemohlo. Zat\u00edmco na Z\u00e1pad\u011b se etika st\u00e1v\u00e1 normou, pro \u010desk\u00e9 z\u00e1kazn\u00edky z\u016fst\u00e1vaj\u00ed maso z krut\u00fdch chov\u016f a p\u0159e\u0161lecht\u011bn\u00e1 ku\u0159ata realitou.<\/strong><\/p>\n

Hlavn\u00ed zji\u0161t\u011bn\u00ed leto\u0161n\u00edho reportu je dal\u0161\u00edm d\u00edlem do skl\u00e1da\u010dky k debat\u011b o dvoj\u00ed kvalit\u011b potravin v Evropsk\u00e9 unii. Zat\u00edmco celoevropsk\u00fd pr\u016fm\u011br hodnocen\u00ed \u017eivotn\u00edch podm\u00ednek ku\u0159at (welfare) vzrostl na 27 %, \u010cesko s 23 % zaost\u00e1v\u00e1. V zem\u00edch jako Francie (42 %) \u010di \u0160v\u00e9dsko (39 %) je konec rychloku\u0159at standardem i pro \u0159et\u011bzce, kter\u00e9 se v \u010cesku k takov\u00e9mu kroku nemaj\u00ed.<\/p>\n

\u201eJe nep\u0159\u00edpustn\u00e9, aby korporace u n\u00e1s uplat\u0148ovaly standardy, kter\u00e9 by na jejich domovsk\u00fdch trz\u00edch vyvolaly vlnu odporu. Jako by \u010desk\u00e9 ku\u0159e m\u011blo ni\u017e\u0161\u00ed schopnost trp\u011bt a \u010desk\u00fd str\u00e1vn\u00edk ni\u017e\u0161\u00ed pr\u00e1vo na eti\u010dt\u011bj\u0161\u00ed kvalitu,\u201c<\/em> uv\u00e1d\u00ed Pavel Bur\u0161\u00edk, mluv\u010d\u00ed organizace OBRAZ \u2013 Obr\u00e1nci zv\u00ed\u0159at.<\/p>\n

Peka\u0159i v\u00edt\u011bz\u00ed, giganti propadaj\u00ed<\/strong><\/h3>\n

Nejlep\u0161\u00ed v\u00fdsledky na \u010desk\u00e9m trhu vyk\u00e1zalo peka\u0159stv\u00ed PAUL (64 %)<\/strong> a IKEA (58 %)<\/strong>. Trojici premiant\u016f uzav\u00edr\u00e1 Bageterie Boulevard (44 %)<\/strong>, kter\u00e1 jako ryze \u010desk\u00fd podnik dokazuje, \u017ee ke zlep\u0161en\u00ed podm\u00ednek zv\u00ed\u0159at nen\u00ed pot\u0159eba centr\u00e1la v zahrani\u010d\u00ed, ale odpov\u011bdnost.<\/p>\n

V kontrastu s nimi stoj\u00ed glob\u00e1ln\u00ed kolosy: McDonald\u2019s (0 %), Starbucks (0 %) a KFC (6 %)<\/strong>. P\u0159esto\u017ee stejn\u00e9 zna\u010dky na Z\u00e1pad\u011b p\u0159ij\u00edmaj\u00ed ambici\u00f3zn\u00ed z\u00e1vazky, v \u010cesku ml\u010d\u00ed. \u201ePokud Bageterie Boulevard dok\u00e1\u017ee nastavit f\u00e9rov\u00e9 podm\u00ednky s \u010desk\u00fdmi dodavateli, v\u00fdmluvy nadn\u00e1rodn\u00edch firem na slo\u017eitost trhu ned\u00e1vaj\u00ed smysl. Nap\u0159\u00edklad McDonald’s sed\u00ed u\u017e druh\u00fdm rokem na nule. Pro tyto korporace jsme zjevn\u011b trhem druh\u00e9 kategorie,\u201c<\/em> dopl\u0148uje Bur\u0161\u00edk.<\/p>\n

Co znamenaj\u00ed \u201enuly\u201c v praxi?<\/strong><\/h3>\n

Nulov\u00e9 hodnocen\u00ed odkr\u00fdv\u00e1 tvrdou realitu rychlochov\u016f. Ku\u0159ata jsou dnes \u0161lecht\u011bna k tak p\u0159ekotn\u00e9mu r\u016fstu, \u017ee jate\u010dn\u00ed v\u00e1hy dosahuj\u00ed v o 60 % krat\u0161\u00edm \u010dase ne\u017e d\u0159\u00edve; rychlost jejich v\u00fdvoje se za posledn\u00edch 50 let zv\u00fd\u0161ila o 400 % a objem prsn\u00ed svaloviny vzrostl o dv\u011b t\u0159etiny.<\/p>\n

Kostra a srdce v\u0161ak na takov\u00fd n\u00e1por nejsou p\u0159ipraveny. Zv\u00ed\u0159ata se \u010dasto bort\u00ed pod vahou vlastn\u00edho t\u011bla a v posledn\u00edch dnech \u017eivota nehybn\u011b le\u017e\u00ed v podest\u00fdlce pln\u00e9 v\u00fdkal\u016f, co\u017e jim zp\u016fsobuje pop\u00e1leniny od \u010dpavku, infekce \u010di nekr\u00f3zy.<\/p>\n

Mnoh\u00e1 z nich um\u00edraj\u00ed \u017e\u00edzn\u00ed nebo hladem, proto\u017ee se kv\u016fli zlomenin\u00e1m nedok\u00e1\u017eou dostat k potrav\u011b. Tento drastick\u00fd v\u00fdvoj se podepisuje i na kvalit\u011b masa, kter\u00e9 vykazuje b\u00edl\u00e1 vl\u00e1kna, separaci svalov\u00fdch svazk\u016f nebo ne\u017e\u00e1douc\u00ed zd\u0159evnat\u011bn\u00ed.<\/p>\n

Prov\u00e1zanost mezi n\u00edzk\u00fdmi standardy rychlochov\u016f a ztr\u00e1tou kontroly nad kvalitou ilustrovala na \u010desk\u00e9m \u00fazem\u00ed ned\u00e1vn\u00e1 kauza KFC s distribuc\u00ed zka\u017een\u00e9ho ku\u0159ec\u00edho masa. \u201eSystematick\u00e1 ne\u00facta k \u017eivotu se na kvalit\u011b d\u0159\u00edve \u010di pozd\u011bji v\u017edy projev\u00ed,\u201c<\/em> konstatuje Bur\u0161\u00edk.<\/p>\n

V\u011bda vs. pr\u016fmyslov\u00e1 efektivita<\/strong><\/h3>\n

Cestou ke zlep\u0161en\u00ed situace je Evropsk\u00fd z\u00e1vazek pro ku\u0159ata (European Chicken Commitment, ECC)<\/a>, kter\u00fd mimo jin\u00e9 vy\u017eaduje pomalej\u0161\u00ed a p\u0159irozen\u011bj\u0161\u00ed r\u016fst ku\u0159at, p\u0159irozen\u00e9 denn\u00ed sv\u011btlo, v\u00edce prostoru a hum\u00e1nn\u00ed por\u00e1\u017eku.<\/p>\n

\u201eNejde o \u017e\u00e1dn\u00fd aktivistick\u00fd v\u00fdst\u0159elek. Tyto parametry vych\u00e1zej\u00ed p\u0159\u00edmo ze studi\u00ed Evropsk\u00e9ho \u00fa\u0159adu pro bezpe\u010dnost potravin. Jsou to biologick\u00e9 limity toho, co \u017eiv\u00fd organismus vydr\u017e\u00ed,\u201c<\/em> dopl\u0148uje Bur\u0161\u00edk.<\/p>\n

Pr\u00e1v\u011b k roku 2026 sm\u011b\u0159uje svou plnou implementaci standard\u016f welfare \u0159ada firem p\u016fsob\u00edc\u00edch na \u010desk\u00e9m trhu, jako jsou nap\u0159\u00edklad Bageterie Boulevard, PAUL, Vapiano, Marks & Spencer \u010di dodavatel\u00e9 Nestl\u00e9 a Unilever. Tento rok bude nav\u00edc z\u00e1sadn\u00ed i na politick\u00e9 \u00farovni, nebo\u0165 Evropsk\u00e1 komise pl\u00e1nuje reformu legislativy t\u00fdkaj\u00edc\u00ed se \u017eivotn\u00edch podm\u00ednek hospod\u00e1\u0159sk\u00fdch zv\u00ed\u0159at.<\/p>\n

O metodologii The Pecking Order<\/strong><\/p>\n

\u017deb\u0159\u00ed\u010dek TPO, kter\u00fd sestavuje nez\u00e1visl\u00e1 agentura Chronos, na z\u00e1klad\u011b objektivn\u00edch m\u011b\u0159\u00edtek hodnot\u00ed restaura\u010dn\u00ed \u0159et\u011bzce ve dvou lini\u00edch: p\u0159ijat\u00e9 ve\u0159ejn\u00e9 z\u00e1vazky<\/strong> a transparentn\u00ed reportov\u00e1n\u00ed pokroku<\/strong>. Hodnocen\u00ed vych\u00e1z\u00ed v\u00fdhradn\u011b z ve\u0159ejn\u011b dostupn\u00fdch dat, co\u017e eliminuje nekontrolovateln\u00e9 \u201eskryt\u00e9 sliby\u201c. Sk\u00f3re v procentech d\u011bl\u00ed firmy do \u0161esti \u00farovn\u00ed (Tier 1 \u2013 L\u00eddr, a\u017e Tier 6 \u2013 \u017d\u00e1dn\u00e9 kroky).<\/p>\n

Celou zpr\u00e1vu The Pecking Order 2025 si m\u016f\u017eete p\u0159e\u010d\u00edst zde<\/a>.<\/p>\n

O organizaci<\/strong><\/p>\n

OBRAZ \u2013 Obr\u00e1nci zv\u00ed\u0159at je neziskov\u00e1 organizace, jej\u00ed\u017e viz\u00ed je spole\u010dnost vn\u00edmaj\u00edc\u00ed zv\u00ed\u0159ata jako \u017eiv\u00e9 bytosti s vlastn\u00edmi z\u00e1jmy, nikoliv jako prost\u0159edky k lidsk\u00e9mu u\u017eitku. Usiluje o zm\u011bny, kter\u00e9 jsou v podm\u00ednk\u00e1ch sou\u010dasn\u00e9ho sv\u011bta dosa\u017eiteln\u00e9 a pozitivn\u011b ovlivn\u00ed co nejv\u011bt\u0161\u00ed po\u010det \u017eivot\u016f. Do sv\u00fdch kampan\u00ed zapojuje \u0161irokou ve\u0159ejnost. T\u00edmto p\u0159\u00edstupem dos\u00e1hla t\u0159\u00ed v\u00fdrazn\u00fdch legislativn\u00edch \u00fasp\u011bch\u016f \u2013 z\u00e1kazu ko\u017ee\u0161inov\u00fdch farem, klecov\u00fdch chov\u016f slepic v \u010cR a omezen\u00ed hlu\u010dn\u00e9 a \u0161kodliv\u00e9 pyrotechniky.<\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Stejn\u00e1 loga, stejn\u00e9 reklamy, ale propastn\u011b jin\u00e1 kvalita \u017eivota zv\u00ed\u0159at. Mezin\u00e1rodn\u00ed zpr\u00e1va The Pecking Order…<\/p>\n","protected":false},"author":2,"featured_media":98818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[506,10539,750,331],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/98817"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=98817"}],"version-history":[{"count":1,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/98817\/revisions"}],"predecessor-version":[{"id":98819,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/98817\/revisions\/98819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/98818"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=98817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=98817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=98817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}