{"id":98570,"date":"2026-02-04T00:15:56","date_gmt":"2026-02-03T23:15:56","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=98570"},"modified":"2026-02-03T12:50:25","modified_gmt":"2026-02-03T11:50:25","slug":"will-jones-kolaps-veganskeho-boomu","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/02\/04\/will-jones-kolaps-veganskeho-boomu\/","title":{"rendered":"Will Jones: Kolaps vegansk\u00e9ho boomu"},"content":{"rendered":"
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Vzhledem k poklesu prodeje rostlinn\u00fdch potravin o 4,5 % za rok a krachu vegansk\u00fdch restaura\u010dn\u00edch \u0159et\u011bzc\u016f se zd\u00e1, \u017ee kr\u00e1tkodob\u00fd vegansk\u00fd boom \u2013 \u010d\u00e1ste\u010dn\u011b poh\u00e1n\u011bn\u00fd obavami o klima \u2013 skon\u010dil.\u00a0Podrobn\u011bji\u00a0informuje\u00a0<\/a><\/span>The Telegraph .<\/span><\/em><\/p>\n

Zn\u00e1mky poklesu veganstv\u00ed odhalila ned\u00e1vn\u00e1 zpr\u00e1va Good Food Institute Europe, kter\u00e1 zjistila, \u017ee prodej rostlinn\u00fdch potravin ve Spojen\u00e9m kr\u00e1lovstv\u00ed klesl v roce kon\u010d\u00edc\u00edm lednem 2025 o 4,5 % na 898 milion\u016f liber.<\/span><\/p>\n

Samostatn\u00e1 data od NIQ ukazuj\u00ed, \u017ee pod\u00edl dom\u00e1cnost\u00ed, kter\u00e9 si alespo\u0148 jednou ro\u010dn\u011b kupuj\u00ed rostlinn\u00e9 alternativy masa, od roku 2022 klesl. Organizace zd\u016fraz\u0148uje n\u00e1vrat \u201eflexitari\u00e1nsk\u00fdch z\u00e1kazn\u00edk\u016f k \u017eivo\u010di\u0161n\u00fdm b\u00edlkovin\u00e1m\u201c.<\/span><\/p>\n

Dne\u0161n\u00ed situace je v p\u0159\u00edkr\u00e9m kontrastu se situac\u00ed p\u0159ed p\u011bti lety, kdy byli z\u00e1kazn\u00edci bombardov\u00e1ni vegansk\u00fdmi reklamn\u00edmi kampan\u011bmi.<\/span><\/p>\n

Tesco, Marks & Spencer, Asda a Aldi uvedly na trh vlastn\u00ed produktov\u00e9 \u0159ady na rostlinn\u00e9 b\u00e1zi, zat\u00edmco KFC, Krispy Kreme a Magnum se podobn\u011b pokusily profitovat z vegansk\u00e9ho humbuku.<\/span><\/p>\n

Mnoz\u00ed si ale za\u010d\u00ednaj\u00ed uv\u011bdomovat, \u017ee chu\u0165 spot\u0159ebitel\u016f prost\u011b chyb\u00ed. Wagamama loni ze sv\u00e9ho menu odstranila \u0159adu vegansk\u00fdch obl\u00edben\u00fdch j\u00eddel, v\u010detn\u011b kari \u201eVegatsu\u201c a \u201evegansk\u00fdch K-Dogs\u201c. Andy Hornby, gener\u00e1ln\u00ed \u0159editel majitele The Restaurant Group, argumentoval, \u017ee z\u00e1jem z\u00e1kazn\u00edk\u016f nebyl dostate\u010dn\u011b vysok\u00fd, aby ospravedlnil pokra\u010dov\u00e1n\u00ed v nab\u00eddce t\u011bchto pokrm\u016f.<\/span><\/p>\n

Marketing nejnov\u011bj\u0161\u00edch roz\u0161\u00ed\u0159en\u00ed menu \u0159et\u011bzce se znateln\u011b m\u00e9n\u011b zam\u011b\u0159uje na vegansk\u00e9 prvky.<\/span><\/p>\n

\u201eLid\u00e9 si uv\u011bdomuj\u00ed, \u017ee prod\u00e1van\u00e9 mno\u017estv\u00ed zcela vegansk\u00fdch produkt\u016f je velmi mal\u00e9,\u201c \u0159\u00edk\u00e1 Futter.<\/span><\/p>\n

\u201ePro v\u00fdrobce plat\u00ed toto: Pokud jsou objemy tak mal\u00e9 a nevid\u00edte dlouhodobou budoucnost, v ur\u010dit\u00e9m okam\u017eiku se rozhodnete d\u011blat n\u011bco jin\u00e9ho.\u201c<\/span><\/p>\n

Lo\u0148sk\u00fd rok byl tak\u00e9 rokem z\u00fa\u010dtov\u00e1n\u00ed pro spole\u010dnosti, kter\u00e9 cht\u011bly ovl\u00e1dnout vegansk\u00fd trh.<\/span><\/p>\n

V dubnu zav\u0159el vegansk\u00fd \u0159et\u011bzec burger\u016f Neat Burger, kter\u00fd podporuj\u00ed Leonardo DiCaprio a Lewis Hamilton, v\u0161echny sv\u00e9 restaurace ve Spojen\u00e9m kr\u00e1lovstv\u00ed pot\u00e9, co utrp\u011bl zna\u010dn\u00e9 ztr\u00e1ty.<\/span><\/p>\n

Brit\u00e1nie ale nen\u00ed sama \u2013 vegansk\u00e9 speciality zmizely z j\u00eddeln\u00edch l\u00edstk\u016f i po cel\u00e9 Evrop\u011b.<\/span><\/p>\n

Rostlinn\u00fd burger McDonald’s byl v \u010dervenci ti\u0161e odstran\u011bn z rakousk\u00fdch pobo\u010dek, zat\u00edmco Domino’s v listopadu v r\u00e1mci restartu omezil svou veganskou nab\u00eddku.<\/span><\/p>\n

Bezmas\u00e9 menu \u0161et\u0159\u00ed restaurac\u00edm pen\u00edze pouze tehdy, pokud se vegansk\u00e1 j\u00eddla skute\u010dn\u011b prod\u00e1vaj\u00ed, \u0159\u00edk\u00e1 Grace Withersov\u00e1 z Rady pro rozvoj zem\u011bd\u011blstv\u00ed a zahradnictv\u00ed (AHDB) \u2013 ale chu\u0165 spot\u0159ebitel\u016f byla p\u0159ece\u0148ov\u00e1na.<\/span><\/p>\n

\u201eI kdy\u017e bylo veganstv\u00ed na vrcholu popularity, vid\u011bli jsme v\u00fdrazn\u011b v\u00edce lid\u00ed, kte\u0159\u00ed se prohla\u0161ovali za vegany, ne\u017e t\u011bch, kte\u0159\u00ed se jimi skute\u010dn\u011b \u0159\u00eddili,\u201c \u0159\u00edk\u00e1 Withers.<\/span><\/p>\n

\u201eMnoz\u00ed se vr\u00e1tili, kdy\u017e m\u011bli hlad a cht\u011bli n\u011bco chutn\u00e9ho. Vid\u011bli jsme to i b\u011bhem Veganuary.\u201c<\/span><\/p>\n

Podle AHDB, ve\u0159ejn\u00e9 organizace podporuj\u00edc\u00ed farm\u00e1\u0159e a v\u00fdrobce, se pouze 1 % z t\u011bch, kte\u0159\u00ed se p\u0159ihl\u00e1sili do Veganuary, poda\u0159ilo dietu dodr\u017eovat po cel\u00fd m\u011bs\u00edc.<\/span><\/p>\n

Roli sehr\u00e1ly i n\u00e1klady, proto\u017ee rostlinn\u00e9 n\u00e1hra\u017eky, jako je Quorn a tofu, v posledn\u00edch letech prudce vzrostly ceny ne\u017e levn\u011bj\u0161\u00ed alternativy masa.<\/span><\/p>\n

\u201eSpot\u0159ebitel\u00e9 jsou kv\u016fli krizi \u017eivotn\u00edch n\u00e1klad\u016f velmi citliv\u00ed na cenu,\u201c \u0159\u00edk\u00e1 Withers. \u201eV\u00fdrobky bez masa jsou dra\u017e\u0161\u00ed ne\u017e vep\u0159ov\u00e9 a ku\u0159ec\u00ed maso a nemohou cenov\u011b konkurovat.\u201c<\/span><\/p>\n<\/div>\n<\/div>\n

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Zdroj<\/span><\/a><\/span><\/h3>\n

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Vzhledem k poklesu prodeje rostlinn\u00fdch potravin o 4,5 % za rok a krachu vegansk\u00fdch restaura\u010dn\u00edch…<\/p>\n","protected":false},"author":2,"featured_media":98571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[1022,750,10419],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/98570"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=98570"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/98570\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/98571"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=98570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=98570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=98570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}