{"id":97880,"date":"2026-01-27T00:30:00","date_gmt":"2026-01-26T23:30:00","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=97880"},"modified":"2026-01-26T17:10:34","modified_gmt":"2026-01-26T16:10:34","slug":"chytry-telefon-jako-sledovaci-zarizeni-tichy-hromadny-dohled-prostrednictvim-reklamnich-dat","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/01\/27\/chytry-telefon-jako-sledovaci-zarizeni-tichy-hromadny-dohled-prostrednictvim-reklamnich-dat\/","title":{"rendered":"Chytr\u00fd telefon jako sledovac\u00ed za\u0159\u00edzen\u00ed: Tich\u00fd hromadn\u00fd dohled prost\u0159ednictv\u00edm reklamn\u00edch dat"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p><strong><span dir=\"auto\">V\u0161udyp\u0159\u00edtomn\u00e1 reklama na webov\u00fdch str\u00e1nk\u00e1ch a ve hr\u00e1ch se tak\u00e9 pou\u017e\u00edv\u00e1 ke sledov\u00e1n\u00ed polohy. To umo\u017e\u0148uje reklamn\u00edm spole\u010dnostem z\u00edsk\u00e1vat rozs\u00e1hl\u00e9 soubory dat \u2013 a prod\u00e1vat je vl\u00e1dn\u00edm agentur\u00e1m.<\/span><\/strong><\/p>\n<p><span dir=\"auto\">Kdo pot\u0159ebuje vl\u00e1dn\u00ed trojsk\u00e9 kon\u011b a soudn\u00ed p\u0159\u00edkazy ke sledov\u00e1n\u00ed telefon\u016f, kdy\u017e si m\u016f\u017eete jednodu\u0161e koupit u\u017eivatelsk\u00e1 data smartphon\u016f prost\u0159ednictv\u00edm sledov\u00e1n\u00ed reklamy? D\u00edky \u201epersonalizovan\u00e9 reklam\u011b\u201c se prost\u0159ednictv\u00edm webov\u00fdch str\u00e1nek, aplikac\u00ed pro po\u010das\u00ed, her a naviga\u010dn\u00edch slu\u017eeb shroma\u017e\u010fuje a prod\u00e1v\u00e1 nespo\u010det datov\u00fdch bod\u016f. Tyto aplikace \u00fadajn\u011b shroma\u017e\u010fuj\u00ed \u00fadaje o poloze pro personalizovanou reklamu. Tato data pak kon\u010d\u00ed na digit\u00e1ln\u00edch tr\u017ei\u0161t\u00edch, kde se d\u00e1le prod\u00e1vaj\u00ed, agreguj\u00ed a kombinuj\u00ed. A pr\u00e1v\u011b zde p\u0159ich\u00e1z\u00ed na \u0159adu nov\u00e9 odv\u011btv\u00ed, kter\u00e9 si \u0159\u00edk\u00e1 \u201eAdvertising Intelligence\u201c neboli zkr\u00e1cen\u011b Adint.<\/span><\/p>\n<p><span dir=\"auto\">Nejm\u00e9n\u011b 15 spole\u010dnost\u00ed nyn\u00ed nab\u00edz\u00ed takov\u00e9 sledovac\u00ed slu\u017eby, mnoh\u00e9 z nich s\u00eddl\u00ed v Izraeli a jsou zalo\u017eeny b\u00fdval\u00fdmi vojensk\u00fdmi nebo zpravodajsk\u00fdmi pracovn\u00edky. Dal\u0161\u00ed hr\u00e1\u010di p\u016fsob\u00ed z Evropy a USA. Jejich slib bezpe\u010dnostn\u00edm agentur\u00e1m zn\u00ed jako n\u011bco z dystopick\u00e9 propaga\u010dn\u00ed akce: celosv\u011btov\u00e9 sledov\u00e1n\u00ed chytr\u00fdch telefon\u016f, n\u011bkdy v re\u00e1ln\u00e9m \u010dase, dokonce i zp\u011btn\u011b po cel\u00e9 roky, a to v\u0161e bez jak\u00e9koli spolupr\u00e1ce telekomunika\u010dn\u00edch oper\u00e1tor\u016f.<\/span><\/p>\n<p><span dir=\"auto\">Prezentace, kter\u00e9 si\u00a0<\/span><a href=\"https:\/\/archive.is\/BKTef\"><span dir=\"auto\">Le Monde<\/span><\/a><span dir=\"auto\">\u00a0mohl prohl\u00e9dnout, zn\u011bly jako spln\u011bn\u00fd sen ka\u017ed\u00e9ho vy\u0161et\u0159ovatele. Spole\u010dnosti jako RCS, Penlink a WaveGuard slibuj\u00ed prakticky bezprobl\u00e9mov\u00e9 profily pohybu, aktualizace minutu po minut\u011b a glob\u00e1ln\u00ed pokryt\u00ed. Jejich slogan je \u201eJak\u00e9koli za\u0159\u00edzen\u00ed, kdykoli, kdekoli\u201c \u2013 tvrzen\u00ed o kontrole by sotva mohlo b\u00fdt do o\u010d\u00ed bij\u00edc\u00ed. Obzvl\u00e1\u0161t\u011b alarmuj\u00edc\u00ed je, \u017ee data jsou \u00fadajn\u011b anonymn\u00ed, ale pouze do doby, ne\u017e si z\u00e1kazn\u00edk rezervuje dodate\u010dnou mo\u017enost \u201edeanonymizace\u201c.<\/span><\/p>\n<p><span dir=\"auto\">T\u00e9m\u011b\u0159 v\u0161ichni poskytovatel\u00e9 otev\u0159en\u011b inzeruj\u00ed, \u017ee propojuj\u00ed reklamn\u00ed ID se skute\u010dn\u00fdmi lidmi. Adresy, jm\u00e9na a lokality lze rekonstruovat porovn\u00e1n\u00edm s unikl\u00fdmi nebo hacknut\u00fdmi datab\u00e1zemi. Jeden italsk\u00fd poskytovatel se dokonce pochlubil, \u017ee deanonymizoval 95 procent mobiln\u00edch za\u0159\u00edzen\u00ed v dan\u00e9 zemi. Soukrom\u00ed dat? To je irelevantn\u00ed.<\/span><\/p>\n<p><span dir=\"auto\">Pr\u00e1vn\u00ed \u0161ed\u00e1 z\u00f3na je obzvl\u00e1\u0161t\u011b z\u00e1ke\u0159n\u00e1. Poskytovatel\u00e9 tvrd\u00ed, \u017ee pouze dod\u00e1vaj\u00ed \u201edatov\u00e9 kan\u00e1ly\u201c nebo se p\u0159i p\u0159ijet\u00ed podm\u00ednek slu\u017eby aplikace spol\u00e9haj\u00ed na \u00fadajn\u00fd souhlas u\u017eivatel\u016f. Pr\u00e1v\u011b zde se v\u0161ak obchodn\u00ed model \u010deln\u011b st\u0159et\u00e1v\u00e1 s evropsk\u00fdmi z\u00e1kony na ochranu osobn\u00edch \u00fadaj\u016f. Reklamn\u00ed data nesm\u00ed b\u00fdt pou\u017eita pro \u00fa\u010dely sledov\u00e1n\u00ed bez obnoven\u00e9ho souhlasu. V praxi to v\u0161ak sotva n\u011bkomu z\u00e1le\u017e\u00ed, dokud jsou \u00fa\u0159ady lukrativn\u00edmi klienty a chyb\u00ed dohled.<\/span><\/p>\n<p><span dir=\"auto\">Technick\u00e1 realita je nav\u00edc slo\u017eit\u011bj\u0161\u00ed a sofistikovan\u011bj\u0161\u00ed, ne\u017e se \u010dasto tvrd\u00ed. Dokonce i z\u00e1stupci pr\u016fmyslu p\u0159ipou\u0161t\u011bj\u00ed, \u017ee a\u017e 85 procent shrom\u00e1\u017ed\u011bn\u00fdch dat je nepou\u017eiteln\u00fdch. Chyb\u011bj\u00edc\u00ed GPS sign\u00e1ly, nep\u0159esn\u00e9 sledov\u00e1n\u00ed polohy, ne\u00fapln\u00e9 datov\u00e9 sady. Realisticky se zd\u00e1, \u017ee sledovat lze pouze deset a\u017e patn\u00e1ct procent v\u0161ech chytr\u00fdch telefon\u016f pou\u017e\u00edvan\u00fdch na cel\u00e9m sv\u011bt\u011b. Pro vy\u0161et\u0159ov\u00e1n\u00ed trestn\u00e9 \u010dinnosti to \u010dasto nesta\u010d\u00ed \u2013 ale pro zpravodajsk\u00e9 slu\u017eby to v\u00edce ne\u017e sta\u010d\u00ed k identifikaci vzorc\u016f, pohyb\u016f a s\u00edt\u00ed.<\/span><\/p>\n<p><span dir=\"auto\">Pr\u00e1v\u011b v tom spo\u010d\u00edv\u00e1 skute\u010dn\u00e9 nebezpe\u010d\u00ed. N\u00e1stroje Adint jsou m\u00e9n\u011b vhodn\u00e9 pro shroma\u017e\u010fov\u00e1n\u00ed d\u016fkaz\u016f ne\u017e pro strategickou anal\u00fdzu. Kdo a jak \u010dasto nav\u0161t\u00edvil konkr\u00e9tn\u00ed ambas\u00e1du v posledn\u00edch dvan\u00e1cti m\u011bs\u00edc\u00edch? Kter\u00e1 za\u0159\u00edzen\u00ed se pravideln\u011b objevuj\u00ed na konkr\u00e9tn\u00edch hrani\u010dn\u00edch p\u0159echodech? Kter\u00e9 vzorce pohybu nazna\u010duj\u00ed pa\u0161ov\u00e1n\u00ed, opozici nebo politickou aktivitu? Na takov\u00e9 ot\u00e1zky lze odpov\u011bd\u011bt, ani\u017e by byl kdy vy\u017eadov\u00e1n soudn\u00ed p\u0159\u00edkaz.<\/span><\/p>\n<p><span dir=\"auto\">Obzvl\u00e1\u0161t\u011b znepokojiv\u00e1 je rostouc\u00ed bl\u00edzkost tohoto odv\u011btv\u00ed k tradi\u010dn\u00edmu trhu se spywarem. Francouzsk\u00e9 \u00fa\u0159ady ji\u017e bij\u00ed na poplach, proto\u017ee n\u011bkte\u0159\u00ed poskytovatel\u00e9 z\u0159ejm\u011b za\u010dali distribuovat z\u00e1m\u011brn\u011b manipulovan\u00e9 reklamy, jejich\u017e c\u00edlem je instalovat malware do chytr\u00fdch telefon\u016f. P\u0159echod od pasivn\u00ed anal\u00fdzy dat k aktivn\u00ed infiltraci je plynul\u00fd \u2013 a prakticky neregulovan\u00fd.<\/span><\/p>\n<p><span dir=\"auto\">To, co zde vid\u00edme, je proradn\u00fd syst\u00e9m sledov\u00e1n\u00ed, kter\u00fd kontroluje nejen samotn\u00fd st\u00e1t, ale st\u00e1le \u010dast\u011bji i soukrom\u00ed akt\u00e9\u0159i. A d\u00edky nespo\u010dtu aplikac\u00ed financovan\u00fdch z reklamy se tento syst\u00e9m st\u00e1v\u00e1 st\u00e1le komplexn\u011bj\u0161\u00edm.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1185\" src=\"http:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2021\/04\/kuryr-podpis.png\" alt=\"\" width=\"84\" height=\"24\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u0161udyp\u0159\u00edtomn\u00e1 reklama na webov\u00fdch str\u00e1nk\u00e1ch a ve hr\u00e1ch se tak\u00e9 pou\u017e\u00edv\u00e1 ke sledov\u00e1n\u00ed polohy. To&#8230;<\/p>\n","protected":false},"author":2,"featured_media":97881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[1503,8170,343,1430],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/97880"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=97880"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/97880\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/97881"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=97880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=97880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=97880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}