{"id":97852,"date":"2026-01-27T00:15:23","date_gmt":"2026-01-26T23:15:23","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=97852"},"modified":"2026-01-26T13:24:17","modified_gmt":"2026-01-26T12:24:17","slug":"rebranding-elit-od-klimatu-ke-kodu","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/01\/27\/rebranding-elit-od-klimatu-ke-kodu\/","title":{"rendered":"\u201eRebranding\u201c elit: Od klimatu ke k\u00f3du"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p><span dir=\"auto\">V Davosu miliard\u00e1\u0159i objevili um\u011blou inteligenci, ned\u016fv\u011bru a \u201eneelity\u201c\u2026 a h\u00e1dejte, kdo za to zaplat\u00ed. Sv\u011btov\u00e9 ekonomick\u00e9 f\u00f3rum v Davosu je ka\u017edoro\u010dn\u00ed ud\u00e1lost\u00ed, kde se setk\u00e1vaj\u00ed miliard\u00e1\u0159i a politi\u010dt\u00ed v\u016fdci, aby nakonec rozhodli, jak bude vypadat na\u0161e budoucnost. Po l\u00e9ta bylo jedn\u00edm z jejich nejv\u011bt\u0161\u00edch t\u00e9mat zm\u011bna klimatu. Tentokr\u00e1t se v\u0161ak zam\u011b\u0159ili na um\u011blou inteligenci, globalizaci a narativy, kter\u00e9 je obklopuj\u00ed \u2013 a n\u011bkter\u00e9 z toho, co tam zazn\u011blo, v\u00e1s mo\u017en\u00e1 skute\u010dn\u011b p\u0159ekvap\u00ed. Toto prohl\u00e1\u0161en\u00ed poch\u00e1z\u00ed od americk\u00e9ho ministra obchodu Lutnika, kter\u00fd je s\u00e1m miliard\u00e1\u0159em, a kter\u00fd na Sv\u011btov\u00e9m ekonomick\u00e9m f\u00f3ru promluvil. \u0158ekl: \u201e\u00a0<\/span><em><span dir=\"auto\">Jsme v Davosu na Sv\u011btov\u00e9m ekonomick\u00e9m f\u00f3ru a Trumpova administrativa i j\u00e1 jsme tu, abychom jasn\u011b uvedli do \u0159e\u010di. Globalizace zklamala Z\u00e1pad a Spojen\u00e9 st\u00e1ty americk\u00e9. Je to ne\u00fasp\u011b\u0161n\u00e1 politika. (\u2026) Na prvn\u00ed m\u00edsto klademe na\u0161e pracovn\u00edky!<\/span><\/em><span dir=\"auto\"> \u201c<\/span><\/p>\n<p><span dir=\"auto\">Mezit\u00edm maj\u00ed pracuj\u00edc\u00ed v N\u011bmecku a dal\u0161\u00edch evropsk\u00fdch zem\u00edch univerz\u00e1ln\u00ed zdravotn\u00ed p\u00e9\u010di, placenou dovolenou a nemus\u00ed platit tis\u00edce jen za cestu do nemocnice nebo narozen\u00ed d\u00edt\u011bte \u2013 jako je tomu ve Spojen\u00fdch st\u00e1tech.<br \/>\n<\/span><br \/>\n<span dir=\"auto\">Tak\u017ee kdy\u017e mluv\u00ed o \u201eup\u0159ednost\u0148ov\u00e1n\u00ed pracuj\u00edc\u00edch\u201c, mysl\u00ed t\u00edm budov\u00e1n\u00ed zem\u011b, kde si lid\u00e9 skute\u010dn\u011b mohou dovolit \u017eivotn\u00ed n\u00e1klady? Samoz\u0159ejm\u011b \u017ee ne. Je to r\u00e9torika, kter\u00e1 m\u00e1 za c\u00edl z\u00edskat souhlas. Nyn\u00ed existuj\u00ed i \u200b\u200bmiliard\u00e1\u0159i \u2013 kte\u0159\u00ed l\u00e9ta nejevili z\u00e1jem o finan\u010dn\u00ed probl\u00e9my oby\u010dejn\u00fdch lid\u00ed ani o starosti kolem jejich kuchy\u0148sk\u00fdch stol\u016f \u2013 kte\u0159\u00ed najednou kritizuj\u00ed \u201eelity\u201c v Davosu a tvrd\u00ed, \u017ee objevili neelity.<\/span><\/p>\n<h2><span dir=\"auto\">Um\u011bl\u00e1 inteligence jako hnac\u00ed s\u00edla akciov\u00e9ho trhu<\/span><\/h2>\n<p><span dir=\"auto\">Larry Fink, spolup\u0159edseda Sv\u011btov\u00e9ho ekonomick\u00e9ho f\u00f3ra (WEF), gener\u00e1ln\u00ed \u0159editel spole\u010dnosti\u00a0<\/span><em><span dir=\"auto\">BlackRock<\/span><\/em><span dir=\"auto\">\u00a0a b\u00fdval\u00fd zam\u011bstnavatel kancl\u00e9\u0159e Friedricha Merze, shrnul situaci v Davosu: F\u00f3rum je jedn\u00edm z nejv\u011bt\u0161\u00edch setk\u00e1n\u00ed sv\u011btov\u00fdch l\u00eddr\u016f mimo OSN; Sv\u011btov\u00e9 ekonomick\u00e9 f\u00f3rum je v dob\u011b populismu a institucion\u00e1ln\u00ed ned\u016fv\u011bry \u201e\u00a0<\/span><em><span dir=\"auto\">nesynchronizovan\u00e9<\/span><\/em><span dir=\"auto\">\u00a0\u201c; \u201ena kritice\u201c, \u017ee elity jsou od sebe odd\u011blen\u00e9, je n\u011bco pravdy. A: Sv\u011btov\u00e9 ekonomick\u00e9 f\u00f3rum mus\u00ed \u201eznovu z\u00edskat d\u016fv\u011bru\u201c, pokud chce z\u016fstat relevantn\u00ed. \u0158ekl tak\u00e9, \u017ee hlavn\u00edm c\u00edlem Sv\u011btov\u00e9ho ekonomick\u00e9ho f\u00f3ra v tomto roce je p\u0159edstavit \u201e\u0161irokou \u0161k\u00e1lu hlas\u016f a my\u0161lenek\u201c.<\/span><\/p>\n<p><span dir=\"auto\">Najednou chce, aby lid\u00e9 sly\u0161eli r\u016fzn\u00e9 n\u00e1zory \u2013 co\u017e v p\u0159edchoz\u00edch letech nebylo zrovna prioritou. Podle jeho n\u00e1zoru by se Davos m\u011bl otev\u0159\u00edt v\u011bt\u0161\u00ed rozmanitosti perspektiv. Z\u00e1rove\u0148 elity Sv\u011btov\u00e9ho ekonomick\u00e9ho f\u00f3ra omezily sv\u00e9 intenzivn\u00ed zam\u011b\u0159en\u00ed na zm\u011bnu klimatu a p\u0159esunuly svou pozornost na um\u011blou inteligenci. Um\u011bl\u00e1 inteligence v sou\u010dasn\u00e9 dob\u011b poh\u00e1n\u00ed americk\u00fd akciov\u00fd trh \u2013 obrovskou, rostouc\u00ed bublinu, kter\u00e1 spot\u0159ebov\u00e1v\u00e1 mimo\u0159\u00e1dn\u00e9 mno\u017estv\u00ed elekt\u0159iny. Proto Fink v Davosu varoval: \u201e\u00a0<\/span><em><span dir=\"auto\">Sv\u011btu dojde energie. A k nap\u00e1jen\u00ed t\u011bchto datov\u00fdch spole\u010dnost\u00ed se nem\u016f\u017eete spol\u00e9hat pouze na p\u0159eru\u0161ovanou energii, jako je v\u00edtr a slunce. Pot\u0159ebujete energii na vy\u017e\u00e1d\u00e1n\u00ed, proto\u017ee tato datov\u00e1 centra nelze jen tak zap\u00ednat a vyp\u00ednat.<\/span><\/em><span dir=\"auto\"> \u201c<\/span><\/p>\n<h2><span dir=\"auto\">Nakonec za\u010dne s p\u0159\u00edd\u011blov\u00fdm syst\u00e9mem elekt\u0159iny<\/span><\/h2>\n<p><span dir=\"auto\">Jin\u00fdmi slovy, kdy\u017e sv\u011btu dojde energie, p\u0159ednost maj\u00ed datov\u00e1 centra \u2013 ne domovy lid\u00ed. Zeptejte se tedy sami sebe: kdy\u017e se elekt\u0159ina stane vz\u00e1cnou, kdo ji dostane prvn\u00ed? Rozhodn\u011b ne b\u011b\u017en\u00ed ob\u010dan\u00e9. Nebu\u010fte tedy p\u0159ekvapeni, pokud bude elekt\u0159ina v ur\u010dit\u00e9m okam\u017eiku na p\u0159\u00edd\u011bl \u2013 co\u017e znamen\u00e1, \u017ee v dom\u00e1cnostech bude mo\u017en\u00e9 spot\u0159ebovat pouze omezen\u00e9 mno\u017estv\u00ed, zat\u00edmco v\u011bt\u0161ina se pou\u017eije k nap\u00e1jen\u00ed obrovsk\u00fdch datov\u00fdch center, o kter\u00e1 v\u011bt\u0161ina lid\u00ed nikdy nepo\u017e\u00e1dala. Lidstvo \u017eilo po stalet\u00ed bez t\u011bchto za\u0159\u00edzen\u00ed a najednou je \u201epot\u0159ebujeme\u201c \u2013 proto\u017ee um\u011blou inteligenci je t\u0159eba \u0161k\u00e1lovat, zrychlovat a provozovat donekone\u010dna. Krom\u011b toho se WEF p\u0159ipravuje na spu\u0161t\u011bn\u00ed nov\u00e9 platformy soci\u00e1ln\u00edch m\u00e9di\u00ed s n\u00e1zvem \u201e\u00a0<\/span><em><span dir=\"auto\">W<\/span><\/em><span dir=\"auto\">\u00a0\u201c, \u00fadajn\u011b s c\u00edlem bojovat proti \u201e\u00a0<\/span><em><span dir=\"auto\">dezinformac\u00edm<\/span><\/em><span dir=\"auto\">\u00a0\u201c na st\u00e1vaj\u00edc\u00edch platform\u00e1ch.<\/span><\/p>\n<p><span dir=\"auto\">\u00davodn\u00ed video zd\u016fraz\u0148uje \u201e\u00a0<\/span><em><span dir=\"auto\">skute\u010dn\u00e9 lidi<\/span><\/em><span dir=\"auto\">\u00a0\u201c, \u201e\u00a0<\/span><em><span dir=\"auto\">autenticitu<\/span><\/em><span dir=\"auto\">\u00a0\u201c a \u201e\u00a0<\/span><em><span dir=\"auto\">\u017e\u00e1dnou manipulaci<\/span><\/em><span dir=\"auto\">\u00a0\u201c \u2013 ale kdy\u017e n\u011bkdo kritizuje nedostatek proudu ve sv\u00fdch domovech, zat\u00edmco spole\u010dnosti jako\u00a0<\/span><em><span dir=\"auto\">BlackRock<\/span><\/em><span dir=\"auto\">\u00a0profituj\u00ed z masivn\u00edch, energeticky n\u00e1ro\u010dn\u00fdch center um\u011bl\u00e9 inteligence, m\u016f\u017eete h\u00e1dat, co se klasifikuje jako \u201e\u00a0<\/span><em><span dir=\"auto\">dezinformace<\/span><\/em><span dir=\"auto\">\u00a0\u201c. Nyn\u00ed d\u00e1v\u00e1 smysl v\u0161echno, co vzejde z Davosu. P\u0159ipravte se na chladn\u00e9 zimy doma, kdy se formuje state\u010dn\u00fd nov\u00fd sv\u011bt \u2013 navr\u017een\u00fd \u201e\u00a0<\/span><em><span dir=\"auto\">reformovan\u00fdmi<\/span><\/em><span dir=\"auto\">\u00a0\u201c elitami, kter\u00e9 nyn\u00ed p\u0159edst\u00edraj\u00ed, \u017ee jsou bl\u00ed\u017ee neelit\u00e1m.<\/span><\/p>\n<p><a href=\"https:\/\/ansage.org\/das-rebranding-der-eliten-vom-klima-zum-code\/\">Felix Abt<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V Davosu miliard\u00e1\u0159i objevili um\u011blou inteligenci, ned\u016fv\u011bru a \u201eneelity\u201c\u2026 a h\u00e1dejte, kdo za to zaplat\u00ed&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":97853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[1729,1147,873,1503],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/97852"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=97852"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/97852\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/97853"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=97852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=97852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=97852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}