{"id":97158,"date":"2026-01-18T00:26:04","date_gmt":"2026-01-17T23:26:04","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=97158"},"modified":"2026-01-17T18:43:11","modified_gmt":"2026-01-17T17:43:11","slug":"je-trend-veganstvi-u-konce","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/01\/18\/je-trend-veganstvi-u-konce\/","title":{"rendered":"Je trend veganstv\u00ed u konce?"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p><strong><span dir=\"auto\">Po l\u00e9ta p\u0159i\u017eivovaly z\u00e1jmy o pr\u00e1va zv\u00ed\u0159at a zejm\u00e9na klimatick\u00e9 skupiny humbuk kolem vegansk\u00e9ho j\u00eddla. Z toho v\u0161ak z\u016fstalo jen m\u00e1lo. Ani nyn\u00ed, b\u011bhem takzvan\u00e9ho \u201evegansk\u00e9ho studia\u201c, z\u00e1jem o veganstv\u00ed neroste. Zd\u00e1 se, \u017ee tento trend opadl.<\/span><\/strong><\/p>\n<p><span dir=\"auto\">Takzvan\u00e1 vegansk\u00e1 strava, tedy vyh\u00fdb\u00e1n\u00ed se v\u0161em \u017eivo\u010di\u0161n\u00fdm produkt\u016fm, byla propagov\u00e1na po cel\u00e1 l\u00e9ta. Zejm\u00e9na aktivist\u00e9 za pr\u00e1va zv\u00ed\u0159at a fanatici za zm\u011bnu klimatu prezentovali veganstv\u00ed jako mor\u00e1ln\u00ed z\u00e1vazek. Tvrdili, \u017ee ukon\u010d\u00ed utrpen\u00ed zv\u00ed\u0159at a zachr\u00e1n\u00ed klima. Jednalo se o psychologickou manipulaci s mor\u00e1ln\u00edm c\u00edt\u011bn\u00edm lid\u00ed, kter\u00e1 v\u0161ak st\u00e1le \u010dast\u011bji nar\u00e1\u017e\u00ed na hluch\u00e9 u\u0161i.<\/span><\/p>\n<p><span dir=\"auto\">Je\u0161t\u011b p\u0159ed p\u00e1r lety se supermarkety p\u0159edh\u00e1n\u011bly v nab\u00eddce nov\u00fdch n\u00e1hra\u017eek, st\u00e1le v\u00edce firem spou\u0161t\u011blo vlastn\u00ed vegansk\u00e9 v\u00fdrobn\u00ed linky a \u0159et\u011bzce rychl\u00e9ho ob\u010derstven\u00ed prezentovaly sv\u00e9 s\u00f3jov\u00e9 burgery jako symbol pokroku a z\u00e1chrany sv\u011bta. Velk\u00e1 p\u0159ev\u00fdchova stravovac\u00edch n\u00e1vyk\u016f v\u0161ak zjevn\u011b selhala, jak tak\u00e9\u00a0informuje britsk\u00fd\u00a0<\/span><a href=\"https:\/\/archive.is\/4An6k\"><span dir=\"auto\">Telegraph .<\/span><\/a><\/p>\n<p><span dir=\"auto\">Prodej vegansk\u00fdch produkt\u016f kles\u00e1, po\u010det kupuj\u00edc\u00edch se zmen\u0161uje, cel\u00e9 v\u00fdrobn\u00ed linky se uzav\u00edraj\u00ed a ty spole\u010dnosti, kter\u00e9 se stejn\u011b jako \u201e\u00a0<\/span><a href=\"https:\/\/report24.news\/beyond-meat-versinkt-in-schulden-niemand-will-fake-fleisch-essen\/\"><span dir=\"auto\">Beyond Meat<\/span><\/a><span dir=\"auto\">\u00a0\u201c \u2013 tak\u00e9 s aktivn\u00ed podporou Hollywoodu a lid\u00ed jako Bill Gates \u2013 zam\u011b\u0159ovaly v\u00fdhradn\u011b na produkci vegansk\u00fdch potravin, se st\u00e1le v\u00edce pot\u00fdkaj\u00ed s p\u0159e\u017eit\u00edm.<\/span><\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-0\" class=\"\" title=\"X P\u0159\u00edsp\u011bvek\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=true&amp;embedId=twitter-widget-0&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=2011433232743518642&amp;lang=cs&amp;origin=https%3A%2F%2Freport24.news%2Fist-der-veganismus-trend-vorbei%2F&amp;sessionId=69bbbaa66c1bed279940e719ddd7e0170e468f03&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"2011433232743518642\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p><span dir=\"auto\">Odchod velk\u00fdch maloobchodn\u00edch a restaura\u010dn\u00edch \u0159et\u011bzc\u016f je logick\u00fdm koncem um\u011ble nafukovan\u00e9 popt\u00e1vky. Veganstv\u00ed fungovalo skv\u011ble jako prohl\u00e1\u0161en\u00ed o \u017eivotn\u00edm stylu, ale mizern\u011b jako udr\u017eiteln\u00fd stravovac\u00ed model. Mnoz\u00ed se prohla\u0161ovali za vegany, dokud to bylo pohodln\u00e9, m\u00f3dn\u00ed a spole\u010densky p\u0159ijateln\u00e9 \u2013 ale hlad, chu\u0165 a cena jsou vytrvalej\u0161\u00ed ne\u017e jak\u00e1koli kampa\u0148. Nejpozd\u011bji, kdy\u017e se n\u00e1hra\u017eky s\u00f3ji (ji\u017e tak diskutabiln\u00ed z hlediska zdrav\u00ed) stanou dra\u017e\u0161\u00edmi ne\u017e vep\u0159ov\u00e9 nebo ku\u0159ec\u00ed maso, mor\u00e1ln\u00ed odhodl\u00e1n\u00ed se hrout\u00ed. Viz tak\u00e9:\u00a0<\/span><a href=\"https:\/\/report24.news\/schaedliche-hormon-einfluesse-frankreich-will-sojaprodukte-aus-oeffentlichen-kantinen-verbannen\/\"><span dir=\"auto\">\u0160kodliv\u00e9 hormon\u00e1ln\u00ed \u00fa\u010dinky \u2013 Francie chce zak\u00e1zat s\u00f3jov\u00e9 v\u00fdrobky ve ve\u0159ejn\u00fdch j\u00eddeln\u00e1ch<\/span><\/a><\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-1\" class=\"\" title=\"X P\u0159\u00edsp\u011bvek\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=true&amp;embedId=twitter-widget-1&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1695132549696172451&amp;lang=cs&amp;origin=https%3A%2F%2Freport24.news%2Fist-der-veganismus-trend-vorbei%2F&amp;sessionId=69bbbaa66c1bed279940e719ddd7e0170e468f03&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1695132549696172451\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p><span dir=\"auto\">Potravin\u00e1\u0159sk\u00fd pr\u016fmysl se s\u00e1m sebe klamal, kdy\u017e si myslel, \u017ee dok\u00e1\u017ee prom\u011bnit hlasitou men\u0161inu v masov\u00fd trh. V\u00fdsledkem byla nadprodukce produkt\u016f, kter\u00e9 byly v podstat\u011b jen jedno: drah\u00e9, vysoce zpracovan\u00e9 a v nejlep\u0161\u00edm p\u0159\u00edpad\u011b pr\u016fm\u011brn\u00e9 chuti. Obzvl\u00e1\u0161t\u011b v\u00fdmluvn\u00fd je selh\u00e1n\u00ed t\u011bchto presti\u017en\u00edch vegansk\u00fdch projekt\u016f, zat\u00ed\u017een\u00fdch hollywoodsk\u00fdm leskem a humbukem kolem sportovc\u016f. Pokud ani investo\u0159i s mnohamiliardov\u00fdm obratem a podpora celebrit nedok\u00e1\u017eou vybudovat stabiln\u00ed podnik\u00e1n\u00ed, probl\u00e9m nen\u00ed v marketingu, ale v samotn\u00e9m produktu.<\/span><\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-2\" class=\"\" title=\"X P\u0159\u00edsp\u011bvek\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=true&amp;embedId=twitter-widget-2&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=2010073786520068104&amp;lang=cs&amp;origin=https%3A%2F%2Freport24.news%2Fist-der-veganismus-trend-vorbei%2F&amp;sessionId=69bbbaa66c1bed279940e719ddd7e0170e468f03&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"2010073786520068104\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p><span dir=\"auto\">Asi nejtrapn\u011bj\u0161\u00edm zji\u0161t\u011bn\u00edm pro veganskou hnut\u00ed je ale n\u011bco \u00fapln\u011b jin\u00e9ho: i na sv\u00e9m vrcholu u n\u00ed t\u00e9m\u011b\u0159 nikdo nevydr\u017eel. Takzvan\u00fd \u201evegan\u00e1\u0159\u201c se ukazuje jako sebeklam. M\u011bs\u00edc mor\u00e1ln\u00ed sebepropagace, kter\u00fd pravideln\u011b ztroskotal na chuti k j\u00eddlu a realit\u011b ka\u017edodenn\u00edho \u017eivota. Jen n\u011bkolika m\u00e1lo samozvan\u00fdm vegan\u016fm se skute\u010dn\u011b poda\u0159ilo m\u011bs\u00edc dokon\u010dit.<\/span><\/p>\n<p><span dir=\"auto\">Humbuk kolem toho je pry\u010d, ani\u017e by kdy m\u011bl skute\u010dnou \u0161anci na trval\u00fd \u00fasp\u011bch. V\u011bt\u0161ina lid\u00ed j\u00ed, co jim chutn\u00e1, co si mohou dovolit a co je zasyt\u00ed. Je to tak jednoduch\u00e9. To ale neospravedl\u0148uje ve\u0161ker\u00e9 utrpen\u00ed zv\u00ed\u0159at zp\u016fsoben\u00e9 velkochovem; mus\u00edme si na to d\u00e1t tolik \u010dasu.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1185\" src=\"http:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2021\/04\/kuryr-podpis.png\" alt=\"\" width=\"84\" height=\"24\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Po l\u00e9ta p\u0159i\u017eivovaly z\u00e1jmy o pr\u00e1va zv\u00ed\u0159at a zejm\u00e9na klimatick\u00e9 skupiny humbuk kolem vegansk\u00e9ho j\u00eddla&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":97159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[1503,3053,276,10419],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/97158"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=97158"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/97158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/97159"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=97158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=97158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=97158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}