{"id":96822,"date":"2026-01-14T00:16:22","date_gmt":"2026-01-13T23:16:22","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=96822"},"modified":"2026-01-13T10:41:45","modified_gmt":"2026-01-13T09:41:45","slug":"umela-inteligence-se-nyni-integruje-jako-agent-do-supermarketu-a-ma-vam-pomahat-s-nakupovanim","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2026\/01\/14\/umela-inteligence-se-nyni-integruje-jako-agent-do-supermarketu-a-ma-vam-pomahat-s-nakupovanim\/","title":{"rendered":"Um\u011bl\u00e1 inteligence se nyn\u00ed integruje jako agent do supermarket\u016f a m\u00e1 v\u00e1m \u201epom\u00e1hat\u201c s nakupov\u00e1n\u00edm"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<div class=\"elementor-element elementor-element-1fb4c2c elementor-widget elementor-widget-theme-post-content\" data-id=\"1fb4c2c\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\">\n<div class=\"elementor-widget-container\">\n<p><span dir=\"auto\">Walmart spolupracuje s Googlem na v\u00fdvoji um\u011bl\u00e9 inteligence s vyu\u017eit\u00edm agent\u016f, aby algoritmy mohly z\u00e1kazn\u00edk\u016fm pom\u00e1hat s nakupov\u00e1n\u00edm.<\/span><\/p>\n<p><span dir=\"auto\">\u201eP\u0159echod od tradi\u010dn\u00edho vyhled\u00e1v\u00e1n\u00ed na webu nebo v aplikac\u00edch k obchodov\u00e1n\u00ed veden\u00e9mu agenty p\u0159edstavuje dal\u0161\u00ed z\u00e1sadn\u00ed v\u00fdvoj v maloobchod\u011b. Tuto zm\u011bnu nejen pozorujeme \u2013 my ji \u0159\u00edd\u00edme.\u201c<\/span><\/p>\n<p><span dir=\"auto\">N\u00e1sleduj\u00edc\u00ed zpr\u00e1va je\u00a0<\/span><a href=\"https:\/\/corporate.walmart.com\/news\/2026\/01\/11\/walmart-and-google-turn-ai-discovery-into-effortless-shopping-experiences\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"link\" data-id=\"https:\/\/corporate.walmart.com\/news\/2026\/01\/11\/walmart-and-google-turn-ai-discovery-into-effortless-shopping-experiences\"><span dir=\"auto\">tiskovou zpr\u00e1vou<\/span><\/a><span dir=\"auto\">\u00a0spole\u010dnosti Walmart, zve\u0159ejn\u011bnou 11. ledna 2026.<\/span><\/p>\n<p><span dir=\"auto\">Spole\u010dnosti Walmart Inc. a Google dnes sd\u00edlej\u00ed sv\u00e9 pl\u00e1ny na spu\u0161t\u011bn\u00ed nov\u00e9ho z\u00e1\u017eitku, kter\u00fd kombinuje inteligenci platformy Google Gemini s bezkonkuren\u010dn\u00edm v\u00fdb\u011brem, hodnotou a pohodl\u00edm Walmartu a Sam&#8217;s Clubu, aby bylo nakupov\u00e1n\u00ed intuitivn\u011bj\u0161\u00ed, spolehliv\u011bj\u0161\u00ed a dokonale p\u0159izp\u016fsoben\u00e9 rytmu ka\u017edodenn\u00edho \u017eivota. Nov\u00fd z\u00e1\u017eitek \u2013 vyvinut\u00fd spole\u010dnost\u00ed Walmart a dostupn\u00fd p\u0159\u00edmo v platform\u011b Gemini prost\u0159ednictv\u00edm protokolu Universal Commerce Protocol \u2013 \u0159e\u0161\u00ed n\u011bkolik kl\u00ed\u010dov\u00fdch pot\u0159eb z\u00e1kazn\u00edk\u016f:<\/span><\/p>\n<ul>\n<li><strong><span dir=\"auto\">Skv\u011bl\u00e9 produkty za skv\u011bl\u00e9 ceny:<\/span><\/strong><br \/>\n<span dir=\"auto\">Gemini automaticky zahrne produkty z Walmartu a Sam&#8217;s Clubu, a to jak v obchod\u011b, tak i online, pokud je to relevantn\u00ed. Pokud se nap\u0159\u00edklad z\u00e1kazn\u00edk zept\u00e1 na radu ohledn\u011b jarn\u00edho kempingov\u00e9ho vybaven\u00ed, zobraz\u00ed se polo\u017eky z rozs\u00e1hl\u00e9 nab\u00eddky prodejce. A proto\u017ee lid\u00e9 s Gemini interaguj\u00ed, vznik\u00e1 v\u00edce p\u0159\u00edle\u017eitost\u00ed k prezentaci relevantn\u00edch produkt\u016f a slu\u017eeb b\u011bhem konverzace.<\/span><\/li>\n<li><strong><span dir=\"auto\">Personalizace a zn\u00e1most:<\/span><\/strong><br \/>\n<span dir=\"auto\">Kdy\u017e z\u00e1kazn\u00edci objev\u00ed produkty prost\u0159ednictv\u00edm Gemini, Walmart jim pom\u016f\u017ee plynule a spolehliv\u011b p\u0159ej\u00edt od inspirace k n\u00e1kupu \u2013 to v\u0161e v r\u00e1mci zn\u00e1m\u00e9ho prost\u0159ed\u00ed Walmartu a Sam&#8217;s, kter\u00e9 znaj\u00ed a miluj\u00ed. Kdy\u017e z\u00e1kazn\u00edci propoj\u00ed sv\u00e9 \u00fa\u010dty, Walmart doporu\u010d\u00ed dopl\u0148kov\u00e9 polo\u017eky na z\u00e1klad\u011b p\u0159edchoz\u00edch online a kamenn\u00fdch n\u00e1kup\u016f, kombinuje jejich objedn\u00e1vku s dal\u0161\u00edmi polo\u017ekami, kter\u00e9 ji\u017e maj\u00ed v ko\u0161\u00edku Walmart nebo Sam&#8217;s Club, a poskytuje v\u0161echny v\u00fdhody jejich \u010dlenstv\u00ed ve Walmart+ a Sam&#8217;s Club.<\/span><\/li>\n<li><strong><span dir=\"auto\">Rychl\u00e9 doru\u010den\u00ed:<\/span><\/strong><br \/>\n<span dir=\"auto\">Z\u00e1kazn\u00edci a \u010dlenov\u00e9 si mohou nechat zbo\u017e\u00ed z obchod\u016f a klub\u016f doru\u010dit p\u0159esn\u011b tam a kdykoli cht\u011bj\u00ed \u2013 stovky tis\u00edc m\u00edstn\u011b vybran\u00fdch produkt\u016f jsou doru\u010deny za m\u00e9n\u011b ne\u017e t\u0159i hodiny a n\u011bkdy i za pouh\u00fdch 30 minut.<\/span><\/li>\n<\/ul>\n<p><span dir=\"auto\">\u201eP\u0159echod od tradi\u010dn\u00edho vyhled\u00e1v\u00e1n\u00ed na webu nebo v aplikac\u00edch k obchodov\u00e1n\u00ed veden\u00e9mu agenty p\u0159edstavuje dal\u0161\u00ed z\u00e1sadn\u00ed evoluci v maloobchod\u011b. Tuto zm\u011bnu nejen sledujeme \u2013 my ji \u0159\u00edd\u00edme,\u201c \u0159ekl John Furner, prezident a gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Walmart US a prezident a nominovan\u00fd gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Walmart Inc. \u201eChceme z\u00e1kazn\u00edk\u016fm pomoci z\u00edskat to, co pot\u0159ebuj\u00ed a cht\u011bj\u00ed \u2013 kdy a kde to cht\u011bj\u00ed. Partnerstv\u00ed se spole\u010dnost\u00ed Google, kter\u00e9 p\u0159in\u00e1\u0161\u00ed z\u00e1\u017eitek z Walmartu p\u0159\u00edmo do Gemini, je dal\u0161\u00edm krokem k bezprobl\u00e9mov\u00fdm n\u00e1kupn\u00edm z\u00e1\u017eitk\u016fm pro z\u00e1kazn\u00edky a \u010dleny, kter\u00e9 jsou intuitivn\u011bj\u0161\u00ed a personalizovan\u011bj\u0161\u00ed ne\u017e kdykoli p\u0159edt\u00edm.\u201c<\/span><\/p>\n<p><span dir=\"auto\">\u201eUm\u011bl\u00e1 inteligence dok\u00e1\u017ee zlep\u0161it ka\u017ed\u00fd krok z\u00e1kaznick\u00e9 cesty \u2013 od objeven\u00ed produktu a\u017e po doru\u010den\u00ed. Walmart je inov\u00e1torem v maloobchod\u011b a my jsme nad\u0161eni, \u017ee s n\u00edm m\u016f\u017eeme spolupracovat na nov\u00e9m otev\u0159en\u00e9m standardu, kter\u00fd umo\u017en\u00ed agent\u016fm obchodovat realitou. Z\u00e1kazn\u00edci si brzy budou moci vyzkou\u0161et v\u0161e, co na Walmartu miluj\u00ed, p\u0159\u00edmo v aplikaci Gemini,\u201c uvedl Sundar Pichai, gener\u00e1ln\u00ed \u0159editel spole\u010dnost\u00ed Google a Alphabet.<\/span><\/p>\n<h3 class=\"wp-block-heading\"><span dir=\"auto\">AUTOR\u016eV KOMENT\u00c1\u0158<\/span><\/h3>\n<p><span dir=\"auto\">Mo\u017en\u00e1 si vzpomenete, \u017ee jsem informoval o partnerstv\u00ed Walmartu s OpenAI, kter\u00e9 umo\u017e\u0148uje z\u00e1kazn\u00edk\u016fm nakupovat pomoc\u00ed ChatGPT.<\/span><\/p>\n<p><span dir=\"auto\">To, co Walmart d\u011bl\u00e1 s OpenAI a Googlem, je op\u011bt p\u0159esn\u011b to, co Sv\u011btov\u00e9 ekonomick\u00e9 f\u00f3rum (WEF) kdysi p\u0159edpov\u011bd\u011blo v kr\u00e1tk\u00e9 eseji popisuj\u00edc\u00ed \u017eivot v roce 2030:<\/span><\/p>\n<ul>\n<li><strong><span dir=\"auto\">Nakupov\u00e1n\u00ed?<\/span><\/strong><span dir=\"auto\">\u00a0U\u017e si skoro nepamatuju, co to je. Pro v\u011bt\u0161inu z n\u00e1s se to redukovalo na vyb\u00edr\u00e1n\u00ed v\u011bc\u00ed k pou\u017eit\u00ed. N\u011bkdy si to u\u017e\u00edv\u00e1m a n\u011bkdy chci jen, aby to za m\u011b ud\u011blal algoritmus. Zn\u00e1 m\u016fj vkus l\u00e9pe ne\u017e j\u00e1 s\u00e1m.<\/span><\/li>\n<li><span dir=\"auto\">Kdy\u017e um\u011bl\u00e1 inteligence a roboti p\u0159evzali tolik na\u0161\u00ed pr\u00e1ce, najednou jsme m\u011bli \u010das dob\u0159e se naj\u00edst, dob\u0159e se vyspat a tr\u00e1vit \u010das s ostatn\u00edmi lidmi. Koncept dopravn\u00ed \u0161pi\u010dky u\u017e ned\u00e1v\u00e1 smysl, proto\u017ee pr\u00e1ci, kterou d\u011bl\u00e1me, m\u016f\u017eeme d\u011blat kdykoli. Ani nev\u00edm, jestli bych to je\u0161t\u011b naz\u00fdval prac\u00ed. Je to sp\u00ed\u0161 \u010das na p\u0159em\u00fd\u0161len\u00ed, \u010das na tvorbu a \u010das na v\u00fdvoj.<\/span><\/li>\n<li><span dir=\"auto\">Na chv\u00edli se ze v\u0161eho stala z\u00e1bava a lid\u00e9 se necht\u011bli zab\u00fdvat slo\u017eit\u00fdmi ot\u00e1zkami. A\u017e na posledn\u00ed chv\u00edli jsme zjistili, jak vyu\u017e\u00edt v\u0161echny tyto nov\u00e9 technologie k lep\u0161\u00edm \u00fa\u010del\u016fm ne\u017e jen k zab\u00edjen\u00ed \u010dasu.<\/span><\/li>\n<\/ul>\n<p><span dir=\"auto\">Zn\u00ed to \u0161\u00edlen\u011b, ale takov\u00e1 je budoucnost \u2013 d\u0159\u00edve, ne\u017e si v\u011bt\u0161ina lid\u00ed uv\u011bdomuje.<\/span><\/p>\n<p><strong><span dir=\"auto\">Ver\u0161 12:24:<\/span><\/strong><span dir=\"auto\">\u00a0Ruka piln\u00fdch bude vl\u00e1dnout, ale leniv\u00ed budou pod\u0159\u00edzeni.<\/span><\/p>\n<p><span dir=\"auto\">Mezit\u00edm Walmart \u2013 spolu s Amazonem a dal\u0161\u00edmi korporacemi, bankami a hr\u00e1\u010di jako BlackRock \u2013 spou\u0161t\u00ed sv\u00e9 vlastn\u00ed stablecoiny. Tato zpr\u00e1va p\u0159i\u0161la jen t\u00fddny p\u0159edt\u00edm, ne\u017e Trump v \u010dervenci podepsal z\u00e1kon GENIUS, kter\u00fdm zah\u00e1jil tvorbu digit\u00e1ln\u00edch dolarov\u00fdch stablecoin\u016f.<\/span><\/p>\n<p><span dir=\"auto\">Forbes napsal:<\/span><\/p>\n<ul>\n<li><span dir=\"auto\">Stablecoiny by mohly od\u010derp\u00e1vat zna\u010dn\u00e9 objemy transakc\u00ed \u2013 a z\u00e1kladn\u00ed vklady \u2013 z bank, proto\u017ee maloobchodn\u00edci, fintech spole\u010dnosti a velk\u00e9 technologick\u00e9 spole\u010dnosti vyd\u00e1vaj\u00ed zna\u010dkov\u00e9 stablecoiny, kter\u00e9 l\u00e1kaj\u00ed spot\u0159ebitele k p\u0159esunu hotovosti do stablecoin\u016f kv\u016fli pohodl\u00ed, odm\u011bn\u00e1m nebo programovatelnosti.<\/span><\/li>\n<li><span dir=\"auto\">V tomto sc\u00e9n\u00e1\u0159i se stablecoiny st\u00e1vaj\u00ed funk\u010dn\u00edmi ekvivalenty bankovn\u00edch vklad\u016f \u2013 ale bez poji\u0161t\u011bn\u00ed FDIC, bez zaveden\u00fdch vztah\u016f se z\u00e1kazn\u00edky a bez regula\u010dn\u00edch z\u00e1ruk, kter\u00e9 banky poskytuj\u00ed.<\/span><\/li>\n<li><span dir=\"auto\">Pro banky, kter\u00e9 obchoduj\u00ed, z\u00e1kon GENIUS a stablecoiny od Amazonu a Walmartu nep\u0159edstavuj\u00ed hrozbu \u2013 jsou to jen pl\u00e1ny.<\/span><\/li>\n<\/ul>\n<p><span dir=\"auto\">Ve skute\u010dnosti se to v\u0161echno rovn\u00e1 konvergenci, v n\u00ed\u017e je v\u0161e zachyceno a st\u00e1v\u00e1 se tokenem.<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-8c57238 quelle dc-has-condition dc-condition-empty elementor-widget elementor-widget-heading\" data-id=\"8c57238\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size: 10pt;\"><a href=\"https:\/\/thewinepress.substack.com\/p\/walmart-partners-with-google-to-agentic\" target=\"_blank\" rel=\"nofollow noopener\"><span dir=\"auto\">Zdroj<\/span><\/a><\/span><\/h3>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Walmart spolupracuje s Googlem na v\u00fdvoji um\u011bl\u00e9 inteligence s vyu\u017eit\u00edm agent\u016f, aby algoritmy mohly z\u00e1kazn\u00edk\u016fm&#8230;<\/p>\n","protected":false},"author":2,"featured_media":67082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[317,8231,2194,10120],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/96822"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=96822"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/96822\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/67082"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=96822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=96822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=96822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}