{"id":94513,"date":"2025-12-13T00:16:44","date_gmt":"2025-12-12T23:16:44","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=94513"},"modified":"2025-12-12T12:22:12","modified_gmt":"2025-12-12T11:22:12","slug":"cesi-o-vanocich-nejcasteji-spatne-zvoli-velikost-firmy-naopak-ve-velkem-nakupuji-darkove-karty","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2025\/12\/13\/cesi-o-vanocich-nejcasteji-spatne-zvoli-velikost-firmy-naopak-ve-velkem-nakupuji-darkove-karty\/","title":{"rendered":"\u010ce\u0161i o V\u00e1noc\u00edch nej\u010dast\u011bji \u0161patn\u011b zvol\u00ed velikost. Firmy naopak ve velk\u00e9m nakupuj\u00ed d\u00e1rkov\u00e9 karty"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p><strong>Po V\u00e1noc\u00edch se v kamenn\u00fdch prodejn\u00e1ch s.Oliver nej\u010dast\u011bji vracej\u00ed d\u00e1rky kv\u016fli nevhodn\u011b zvolen\u00e9 velikosti. V\u00fdrazn\u011bj\u0161\u00ed r\u016fst ale zna\u010dka zaznamen\u00e1v\u00e1 u d\u00e1rkov\u00fdch karet, o kter\u00e9 je v segmentu firem rok od roku v\u011bt\u0161\u00ed z\u00e1jem.<\/strong><\/p>\n<p>V\u00a0lo\u0148sk\u00e9m roce z\u00e1kazn\u00edci v kamenn\u00fdch prodejn\u00e1ch s.Oliver vr\u00e1tili po V\u00e1noc\u00edch 1 073 kus\u016f oble\u010den\u00ed, tedy v ni\u017e\u0161\u00edch jednotk\u00e1ch procent prosincov\u00fdch prodej\u016f. Podobn\u00e1 v\u00fd\u0161e vratek je v\u00a0tomto obdob\u00ed b\u011b\u017en\u00e1 ka\u017ed\u00fd rok. Nej\u010dast\u011bji se vracej\u00ed tri\u010dka, svetry a dal\u0161\u00ed topy. Hlavn\u00edm d\u016fvodem je \u0161patn\u011b zvolen\u00e1 velikost. <strong><em>\u201eJe to vzorec, kter\u00fd se ka\u017edoro\u010dn\u011b opakuje. Po V\u00e1noc\u00edch se nej\u010dast\u011bji \u0159e\u0161\u00ed velikosti, zejm\u00e9na u svr\u0161k\u016f. Letos ov\u0161em o\u010dek\u00e1v\u00e1me lehk\u00e9 nav\u00fd\u0161en\u00ed celkov\u00e9ho po\u010dtu vratek. D\u016fvodem jsou siln\u011bj\u0161\u00ed p\u0159edv\u00e1no\u010dn\u00ed prodeje a d\u0159\u00edv\u011bj\u0161\u00ed n\u00e1kupn\u00ed vlna spojen\u00e1 s Black Friday.\u201c<\/em><\/strong> \u0159\u00edk\u00e1 Vladislav Hyp\u0161, country manager s.Oliver \u010cesko a Slovensko.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-94515 alignleft\" src=\"http:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2025\/12\/o2-225x300.jpeg\" alt=\"\" width=\"496\" height=\"662\" srcset=\"https:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2025\/12\/o2-225x300.jpeg 225w, https:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2025\/12\/o2.jpeg 768w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/>V\u00fdm\u011bny a vracen\u00ed zbo\u017e\u00ed \u0159e\u0161\u00ed p\u0159ev\u00e1\u017en\u011b \u017eeny, kter\u00e9 tvo\u0159\u00ed zhruba 70 % z\u00e1kazn\u00edk\u016f. \u010casto p\u0159ich\u00e1zej\u00ed \u0159e\u0161it tak\u00e9 p\u00e1nsk\u00e9 oble\u010den\u00ed, kter\u00e9 po\u0159\u00eddily jako d\u00e1rek pro sv\u00e9 partnery \u010di rodinu. Nejru\u0161n\u011bj\u0161\u00ed obdob\u00ed z\u00a0pohledu v\u00fdm\u011bn a vratek p\u0159ich\u00e1z\u00ed tak tradi\u010dn\u011b za\u010d\u00e1tkem ledna. <strong><em>\u201eNejv\u011bt\u0161\u00ed n\u00e1por na prodejny p\u0159ich\u00e1z\u00ed v prvn\u00edm lednov\u00e9m t\u00fddnu. Z\u00e1kazn\u00edci p\u0159ij\u00ed\u017ed\u011bj\u00ed z dovolen\u00fdch a z\u00e1rove\u0148 cht\u011bj\u00ed stihnout lh\u016ftu pro v\u00fdm\u011bnu \u010di vr\u00e1cen\u00ed, kter\u00e1 se ka\u017edoro\u010dn\u011b prodlu\u017euje t\u00e9m\u011b\u0159 do poloviny ledna,\u201c <\/em><\/strong>dopl\u0148uje Hyp\u0161.<\/p>\n<p>Zat\u00edmco chov\u00e1n\u00ed b\u011b\u017en\u00fdch z\u00e1kazn\u00edk\u016f je stabiln\u00ed, zaj\u00edmav\u00fd posun p\u0159ich\u00e1z\u00ed z\u00a0B2B segmentu. s.Oliver hl\u00e1s\u00ed rostouc\u00ed z\u00e1jem o d\u00e1rkov\u00e9 karty jako o benefitn\u00ed formu odm\u011bny zam\u011bstnanc\u016f. <strong><em>\u201eU koncov\u00fdch z\u00e1kazn\u00edk\u016f z\u016fst\u00e1v\u00e1 obliba d\u00e1rkov\u00fdch karet stabiln\u00ed, ale ve firemn\u00edm segmentu sledujeme rok od roku v\u011bt\u0161\u00ed popt\u00e1vku. Letos p\u0159ed V\u00e1noci u n\u00e1s firmy po\u0159\u00eddily d\u00e1rkov\u00e9 karty v hodnot\u011b stovek tis\u00edc korun. Oce\u0148uj\u00ed, \u017ee jde o univerz\u00e1ln\u00ed d\u00e1rek, kter\u00fdm se tref\u00ed do vkusu ka\u017ed\u00e9ho,\u201c<\/em><\/strong> uv\u00e1d\u00ed Hyp\u0161.<\/p>\n<p>Tento rok mohou z\u00e1kazn\u00edci v\u00e1no\u010dn\u00ed d\u00e1rky zakoupen\u00e9 v kamenn\u00fdch prodejn\u00e1ch s.Oliver od 20. listopadu do 24. prosince <strong>vr\u00e1tit nebo vym\u011bnit a\u017e do 11. ledna 2026<\/strong>. Zbo\u017e\u00ed je mo\u017en\u00e9 vym\u011bnit, p\u0159\u00edpadn\u011b z\u00e1kazn\u00edk obdr\u017e\u00ed jeho hodnotu ve form\u011b d\u00e1rkov\u00e9 karty. \u010clenov\u00e9 z\u00e1kaznick\u00e9ho klubu maj\u00ed nav\u00edc mo\u017enost vracet zbo\u017e\u00ed po cel\u00fd rok do 30 dn\u016f od n\u00e1kupu.<\/p>\n<p>Vedle t\u011bchto servisn\u00edch v\u00fdhod nab\u00edz\u00ed s.Oliver z\u00e1kazn\u00edk\u016fm tak\u00e9 stylistick\u00e9 poradenstv\u00ed, kter\u00e9 je dostupn\u00e9 pr\u016fb\u011b\u017en\u011b b\u011bhem roku v r\u00e1mci vybran\u00fdch event\u016f a je poskytov\u00e1no zdarma<strong><em>. \u201eChceme, aby se z\u00e1kazn\u00edci v na\u0161ich prodejn\u00e1ch c\u00edtili komfortn\u011b nejen p\u0159i n\u00e1kupu, ale i ve chv\u00edli, kdy \u0159e\u0161\u00ed v\u00fdm\u011bnu nebo obm\u011bnu \u0161atn\u00edku. Stylistick\u00e9 poradenstv\u00ed proto vn\u00edm\u00e1me jako p\u0159irozen\u00fd dopln\u011bk na\u0161ich slu\u017eeb,\u201c<\/em><\/strong> \u0159\u00edk\u00e1 Vladislav Hyp\u0161, country manager s.Oliver \u010cesko a Slovensko.<\/p>\n<h4><u>O zna\u010dce s.Oliver<\/u><\/h4>\n<p>s.Oliver je mezin\u00e1rodn\u00ed m\u00f3dn\u00ed zna\u010dka zalo\u017een\u00e1 v roce 1969 v n\u011bmeck\u00e9m W\u00fcrzburgu, kter\u00e1 b\u011bhem v\u00edce ne\u017e pades\u00e1ti let vyrostla z mal\u00e9 butikov\u00e9 prodejny v jednoho z nejv\u00fdznamn\u011bj\u0161\u00edch evropsk\u00fdch hr\u00e1\u010d\u016f v oblasti dostupn\u00e9 m\u00f3dy. Nab\u00edz\u00ed \u0161irok\u00fd sortiment oble\u010den\u00ed, obuvi a dopl\u0148k\u016f pro \u017eeny, mu\u017ee i d\u011bti, p\u0159i\u010dem\u017e stav\u00ed na kvalit\u011b, pohodl\u00ed a ka\u017edodenn\u00ed nositelnosti. Zna\u010dka p\u016fsob\u00ed ve v\u00edce ne\u017e t\u0159iceti zem\u00edch sv\u011bta a dlouhodob\u011b se zam\u011b\u0159uje i na odpov\u011bdn\u00fd p\u0159\u00edstup k v\u00fdrob\u011b, udr\u017eitelnost a kontrolu dodavatelsk\u00e9ho \u0159et\u011bzce. V \u010cesk\u00e9 republice s.Oliver provozuje s\u00ed\u0165 kamenn\u00fdch prodejen a pat\u0159\u00ed k etablovan\u00fdm a vyhled\u00e1van\u00fdm m\u00f3dn\u00edm zna\u010dk\u00e1m na tuzemsk\u00e9m trhu.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1185\" src=\"http:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2021\/04\/kuryr-podpis.png\" alt=\"\" width=\"84\" height=\"24\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Po V\u00e1noc\u00edch se v kamenn\u00fdch prodejn\u00e1ch s.Oliver nej\u010dast\u011bji vracej\u00ed d\u00e1rky kv\u016fli nevhodn\u011b zvolen\u00e9 velikosti. V\u00fdrazn\u011bj\u0161\u00ed&#8230;<\/p>\n","protected":false},"author":2,"featured_media":94514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[4094,331,1471,2228],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/94513"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=94513"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/94513\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/94514"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=94513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=94513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=94513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}