{"id":93691,"date":"2025-12-03T00:15:48","date_gmt":"2025-12-02T23:15:48","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=93691"},"modified":"2025-12-02T10:00:24","modified_gmt":"2025-12-02T09:00:24","slug":"rockefeller-spojuje-sily-s-jednim-z-nejvetsich-svetovych-influenceru-mladez-je-nyni-stredem-zajmu-nove-strategie-vlivu","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2025\/12\/03\/rockefeller-spojuje-sily-s-jednim-z-nejvetsich-svetovych-influenceru-mladez-je-nyni-stredem-zajmu-nove-strategie-vlivu\/","title":{"rendered":"Rockefeller spojuje s\u00edly s jedn\u00edm z nejv\u011bt\u0161\u00edch sv\u011btov\u00fdch influencer\u016f: ml\u00e1de\u017e je nyn\u00ed st\u0159edem z\u00e1jmu nov\u00e9 strategie vlivu"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p><span dir=\"auto\">Dr. Rajiv J. Shah \u2013 b\u00fdval\u00fd spr\u00e1vce USAID a b\u00fdval\u00fd vedouc\u00ed odd\u011blen\u00ed zem\u011bd\u011blsk\u00e9ho rozvoje v Nadaci Billa a Melindy Gatesov\u00fdch, nyn\u00ed prezident Rockefellerovy nadace \u2013 ozn\u00e1mil partnerstv\u00ed v oblasti \u201e\u00a0<\/span><strong><span dir=\"auto\">vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f nov\u00e9 generace<\/span><\/strong><span dir=\"auto\">\u00a0\u201c s p\u0159edn\u00edm sv\u011btov\u00fdm tv\u016frcem obsahu na YouTube MrBeast.<\/span><\/p>\n<p><span dir=\"auto\">\u010cl\u00e1nek\u00a0<\/span><a href=\"https:\/\/www.zerohedge.com\/political\/rockefeller-foundation-partners-mr-beast-target-youth-next-gen-propaganda\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"link\" data-id=\"https:\/\/www.zerohedge.com\/political\/rockefeller-foundation-partners-mr-beast-target-youth-next-gen-propaganda\"><span dir=\"auto\">na ZeroHedge<\/span><\/a><span dir=\"auto\">\u00a0vrh\u00e1 ostr\u00e9 sv\u011btlo na nov\u00e9 partnerstv\u00ed mezi Rockefellerovou nadac\u00ed a MrBeast. Kritici jej vn\u00edmaj\u00ed m\u00e9n\u011b jako akt nezi\u0161tn\u00e9 filantropie a sp\u00ed\u0161e jako strategick\u00fd krok k ovlivn\u011bn\u00ed mlad\u00e9ho publika. Volba popul\u00e1rn\u00edho youtubera s miliony sleduj\u00edc\u00edch nen\u00ed n\u00e1hoda, ale sp\u00ed\u0161e zn\u00e1mka toho, \u017ee i \u00fadajn\u00e1 charita se neobejde bez postrann\u00edch \u00famysl\u016f.<\/span><\/p>\n<p><span dir=\"auto\">Kdy\u017e se Rockefellerova nadace spoj\u00ed s hv\u011bzdou YouTube, jako je MrBeast, nen\u00ed to n\u00e1hoda. Za fas\u00e1dou \u201evypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f nov\u00e9 generace\u201c a zapojen\u00ed mlad\u00fdch lid\u00ed se skr\u00fdv\u00e1 v\u00edce ne\u017e jen charitativn\u00ed z\u00e1m\u011bry. Kritici poukazuj\u00ed na to, \u017ee nadace jako Rockefeller z\u0159\u00eddka d\u011bl\u00e1 cokoli bez hlub\u0161\u00edho strategick\u00e9ho zv\u00e1\u017een\u00ed.<\/span><\/p>\n<p><em><span dir=\"auto\">S radost\u00ed oznamujeme na\u0161e partnerstv\u00ed s\u00a0<\/span><a href=\"https:\/\/x.com\/BeastPhilanthr\"><span dir=\"auto\">@BeastPhilanthr<\/span><\/a><span dir=\"auto\">\u00a0. Spole\u010dn\u011b kombinujeme dlouholet\u00e9 zku\u0161enosti se zlep\u0161ov\u00e1n\u00edm \u017eivot\u016f miliard lid\u00ed s inovativn\u00edm vypr\u00e1v\u011bn\u00edm p\u0159\u00edb\u011bh\u016f, kter\u00e9 inspiruje k akci. S\u00a0<\/span><a href=\"https:\/\/x.com\/MrBeast\"><span dir=\"auto\">@MrBeast<\/span><\/a><span dir=\"auto\">\u00a0uk\u00e1\u017eeme, \u017ee kdy\u017e se laskavost stane vir\u00e1ln\u00ed, je mo\u017en\u00e1 velk\u00e1 zm\u011bna.\u00a0<\/span><a href=\"https:\/\/t.co\/fJJGIg3ClK\" target=\"_blank\" rel=\"noreferrer noopener\"><span dir=\"auto\">https:\/\/rockefellerfound.link\/4pypYdk<\/span><\/a><\/em><\/p>\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-0\" class=\"\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=false&amp;embedId=twitter-widget-0&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1992977245451768125&amp;lang=cs&amp;origin=https%3A%2F%2Funcutnews.ch%2Frockefeller-verbuendet-sich-mit-einem-der-groessten-influencer-der-welt-jugend-ist-jetzt-im-fokus-einer-neuen-einflussstrategie%2F&amp;sessionId=df8bf939946503e9f0940bc918ba46069c39cdc7&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1992977245451768125\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-1\" class=\"\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=false&amp;embedId=twitter-widget-1&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1992975737830142089&amp;lang=cs&amp;origin=https%3A%2F%2Funcutnews.ch%2Frockefeller-verbuendet-sich-mit-einem-der-groessten-influencer-der-welt-jugend-ist-jetzt-im-fokus-einer-neuen-einflussstrategie%2F&amp;sessionId=df8bf939946503e9f0940bc918ba46069c39cdc7&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1992975737830142089\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p><strong><span dir=\"auto\">N\u00e1znak vlastn\u00edho z\u00e1jmu: Co se za t\u00edm doopravdy skr\u00fdv\u00e1?<\/span><\/strong><\/p>\n<p><span dir=\"auto\">Mnoho pozorovatel\u016f m\u00e1 podez\u0159en\u00ed, \u017ee se nejedn\u00e1 jen o \u0161\u00ed\u0159en\u00ed charity. Sp\u00ed\u0161e existuje siln\u00e9 podez\u0159en\u00ed, \u017ee Rockefellerova nadace se z\u00e1m\u011brn\u011b zam\u011b\u0159uje na mlad\u00e9 publikum, aby vytvo\u0159ila specifick\u00fd narativ pro dlouhodob\u00e9 obdob\u00ed. Jin\u00fdmi slovy, tento typ spolupr\u00e1ce nen\u00ed jen altruistick\u00fd; mohl by b\u00fdt tak\u00e9 n\u00e1strojem k ovliv\u0148ov\u00e1n\u00ed budouc\u00edch generac\u00ed.<\/span><\/p>\n<p><strong><span dir=\"auto\">Pro\u010d MrBeast? Volba nen\u00ed n\u00e1hoda.<\/span><\/strong><\/p>\n<p><span dir=\"auto\">MrBeast nen\u00ed jen tak ledajak\u00fd tv\u016frce obsahu; je to jeden z nejvlivn\u011bj\u0161\u00edch youtuber\u016f s p\u0159ev\u00e1\u017en\u011b mlad\u00fdm publikem. Pro zavedenou instituci, jako je Rockefellerova nadace, to p\u0159edstavuje perfektn\u00ed p\u0159\u00edle\u017eitost k modernizaci jej\u00edho poselstv\u00ed a jeho \u0161\u00ed\u0159en\u00ed zp\u016fsobem, kter\u00fd rezonuje s mlad\u0161\u00ed generac\u00ed. V tom ale spo\u010d\u00edv\u00e1 h\u00e1\u010dek: ot\u00e1zkou z\u016fst\u00e1v\u00e1, zda jde skute\u010dn\u011b o charitu, nebo zda je ve h\u0159e n\u011bjak\u00fd sobeck\u00fd motiv.<\/span><\/p>\n<p><strong><span dir=\"auto\">Z\u00e1v\u011br: Filantropie, nebo strategick\u00fd vliv?<\/span><\/strong><\/p>\n<p><span dir=\"auto\">Toto partnerstv\u00ed v kone\u010dn\u00e9m d\u016fsledku ukazuje, jak nest\u00e1l\u00e9 mohou b\u00fdt hranice mezi skute\u010dnou filantropi\u00ed a strategick\u00fdm managementem image. Rockefellerova nadace by se do takov\u00e9 spolupr\u00e1ce jen st\u011b\u017e\u00ed pou\u0161t\u011bla \u200b\u200bbez dlouhodob\u00e9ho prosp\u011bchu. Proto lze jist\u011b z\u016fstat skeptick\u00fdm a pt\u00e1t se: Co je skute\u010dn\u011b v s\u00e1zce a kdo z toho nakonec profituje?<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1185\" src=\"http:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2021\/04\/kuryr-podpis.png\" alt=\"\" width=\"84\" height=\"24\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dr. Rajiv J. Shah \u2013 b\u00fdval\u00fd spr\u00e1vce USAID a b\u00fdval\u00fd vedouc\u00ed odd\u011blen\u00ed zem\u011bd\u011blsk\u00e9ho rozvoje v&#8230;<\/p>\n","protected":false},"author":2,"featured_media":93692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[548,1766,9896,2645],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/93691"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=93691"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/93691\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/93692"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=93691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=93691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=93691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}