{"id":92741,"date":"2025-11-21T07:19:49","date_gmt":"2025-11-21T06:19:49","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=92741"},"modified":"2025-11-21T07:19:49","modified_gmt":"2025-11-21T06:19:49","slug":"meta-ma-zaplatit-spanelskym-mediim-500-milionu-dolaru","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2025\/11\/21\/meta-ma-zaplatit-spanelskym-mediim-500-milionu-dolaru\/","title":{"rendered":"Meta m\u00e1 zaplatit \u0161pan\u011blsk\u00fdm m\u00e9di\u00edm 500 milion\u016f dolar\u016f"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<h3>Rozhodnut\u00ed o \u017ealob\u00e1ch vydavatel\u016f proti reklamn\u00edmu byznysu technologick\u00e9ho giganta shledalo, \u017ee spole\u010dnost poru\u0161ila pravidla hospod\u00e1\u0159sk\u00e9 sout\u011b\u017ee i pravidla ochrany osobn\u00edch \u00fadaj\u016f<\/h3>\n<p data-pm-slice=\"1 1 []\"><span dir=\"auto\">\u0160pan\u011blsko rozhodlo, \u017ee americk\u00fd gigant soci\u00e1ln\u00edch m\u00e9di\u00ed Meta Platforms mus\u00ed zaplatit vysokou \u010d\u00e1stku pot\u00e9, co zjistilo, \u017ee spole\u010dnost z\u00edskala nez\u00e1konnou v\u00fdhodu prost\u0159ednictv\u00edm sv\u00fdch praktik nakl\u00e1d\u00e1n\u00ed s \u00fadaji.\u00a0<\/span><\/p>\n<p data-pm-slice=\"1 1 []\"><span dir=\"auto\">Rozhodnut\u00ed navazuje na dlouhodob\u00fd spor, do kter\u00e9ho se zapojilo v\u00edce ne\u017e 80 digit\u00e1ln\u00edch medi\u00e1ln\u00edch spole\u010dnost\u00ed, kter\u00e9 obvinily mate\u0159skou spole\u010dnost Facebooku ze zneu\u017e\u00edv\u00e1n\u00ed jej\u00edho postaven\u00ed na trhu online reklamy.<\/span><br \/>\n<span dir=\"auto\">AMI, sdru\u017een\u00ed zastupuj\u00edc\u00ed tyto spole\u010dnosti, podalo v roce 2023 \u017ealobu s argumentem, \u017ee reklamn\u00ed praktiky spole\u010dnosti Meta v obdob\u00ed od kv\u011btna 2018 do \u010dervence 2023 poru\u0161ovaly pravidla hospod\u00e1\u0159sk\u00e9 sout\u011b\u017ee a ochrany osobn\u00edch \u00fadaj\u016f t\u00edm, \u017ee spole\u010dnosti poskytly nespravedlivou v\u00fdhodu zalo\u017eenou na datech.<\/span><\/p>\n<p><span dir=\"auto\">Ve \u010dtvrtek obchodn\u00ed soud v Madridu na\u0159\u00eddil spole\u010dnosti zaplatit od\u0161kodn\u011bn\u00ed ve v\u00fd\u0161i 479 milion\u016f eur (p\u0159ibli\u017en\u011b 550 milion\u016f dolar\u016f) a shledal, \u017ee zpracov\u00e1vala data u\u017eivatel\u016f Facebooku a Instagramu pro \u00fa\u010dely behavior\u00e1ln\u00ed reklamy, ani\u017e by dodr\u017eovala z\u00e1ruky hospod\u00e1\u0159sk\u00e9 sout\u011b\u017ee nebo ochrany osobn\u00edch \u00fadaj\u016f. AMI uvedla, \u017ee rozhodnut\u00ed by mohlo vytvo\u0159it precedens pro podobn\u00e9 p\u0159\u00edpady, v\u010detn\u011b jednoho prob\u00edhaj\u00edc\u00edho ve Francii.<\/span><\/p>\n<p><span dir=\"auto\">Podle agentury Associated Press soudci uvedli, \u017ee\u00a0<\/span><em><span dir=\"auto\">\u201enedovolen\u00e9 nakl\u00e1d\u00e1n\u00ed s t\u00edmto obrovsk\u00fdm mno\u017estv\u00edm osobn\u00edch \u00fadaj\u016f\u201c<\/span><\/em><span dir=\"auto\">\u00a0ze strany spole\u010dnosti Meta j\u00ed poskytlo konkuren\u010dn\u00ed v\u00fdhodu, kter\u00e9 se dom\u00e1c\u00ed m\u00e9dia\u00a0<\/span><em><span dir=\"auto\">\u201enemohou rovnat\u201c.<\/span><\/em><\/p>\n<p><span dir=\"auto\">Soud rovn\u011b\u017e poznamenal, \u017ee se Meta v srpnu 2023 vr\u00e1tila k syst\u00e9mu souhlasu u\u017eivatel\u016f a odhadl, \u017ee spole\u010dnost v dan\u00e9m obdob\u00ed vygenerovala p\u0159\u00edjmy z reklamy ve v\u00fd\u0161i nejm\u00e9n\u011b 5,3 miliardy eur (p\u0159ibli\u017en\u011b 5,7 miliardy dolar\u016f).<\/span><\/p>\n<p><span dir=\"auto\">Spole\u010dnost Meta rozhodnut\u00ed odm\u00edtla a uvedla, \u017ee se odvol\u00e1. P\u0159\u00edpad ozna\u010dila za\u00a0<\/span><em><span dir=\"auto\">\u201enepodlo\u017een\u00fd\u201c<\/span><\/em><span dir=\"auto\">\u00a0a argumentovala, \u017ee neexistuj\u00ed\u00a0<\/span><em><span dir=\"auto\">\u201e\u017e\u00e1dn\u00e9 d\u016fkazy o \u00fadajn\u00e9 \u00fajm\u011b\u201c<\/span><\/em><span dir=\"auto\">\u00a0zp\u016fsoben\u00e9 vydavatel\u016fm. Spole\u010dnost uvedla, \u017ee rozhodnut\u00ed zkresluje fungov\u00e1n\u00ed odv\u011btv\u00ed digit\u00e1ln\u00ed reklamy.<\/span><\/p>\n<p><span dir=\"auto\">Toto rozhodnut\u00ed d\u00e1le prohlubuje \u0161ir\u0161\u00ed st\u0159et mezi regula\u010dn\u00edmi org\u00e1ny EU a platformami velk\u00fdch technologick\u00fdch firem ohledn\u011b digit\u00e1ln\u00ed konkurence. Evropsk\u00e1 komise loni ud\u011blila spole\u010dnosti Meta pokutu ve v\u00fd\u0161i t\u00e9m\u011b\u0159 800 milion\u016f eur (p\u0159ibli\u017en\u011b 870 milion\u016f dolar\u016f) za praktiky spojen\u00e9 s Facebook Marketplace a za\u010d\u00e1tkem leto\u0161n\u00edho roku regula\u010dn\u00ed org\u00e1ny spole\u010dnost obvinily z poru\u0161en\u00ed blokov\u00e9ho z\u00e1kona o digit\u00e1ln\u00edch trz\u00edch reklamn\u00edm modelem\u00a0<\/span><em><span dir=\"auto\">\u201eplacen\u00ed nebo souhlasu\u201c<\/span><\/em><span dir=\"auto\">\u00a0, kter\u00fd vy\u017eadoval, aby u\u017eivatel\u00e9 p\u0159ij\u00edmali reklamy nebo platili p\u0159edplatn\u00e9.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1185\" src=\"http:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2021\/04\/kuryr-podpis.png\" alt=\"\" width=\"84\" height=\"24\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rozhodnut\u00ed o \u017ealob\u00e1ch vydavatel\u016f proti reklamn\u00edmu byznysu technologick\u00e9ho giganta shledalo, \u017ee spole\u010dnost poru\u0161ila pravidla hospod\u00e1\u0159sk\u00e9&#8230;<\/p>\n","protected":false},"author":2,"featured_media":92742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[25,158,1388,1660,440],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/92741"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=92741"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/92741\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/92742"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=92741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=92741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=92741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}