{"id":90479,"date":"2025-10-24T00:17:55","date_gmt":"2025-10-23T22:17:55","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=90479"},"modified":"2025-10-23T11:58:39","modified_gmt":"2025-10-23T09:58:39","slug":"vsechno-v-obchodech-je-pripraveno-na-dohledovy-stat","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2025\/10\/24\/vsechno-v-obchodech-je-pripraveno-na-dohledovy-stat\/","title":{"rendered":"V\u0161echno v obchodech je p\u0159ipraveno na dohledov\u00fd st\u00e1t"},"content":{"rendered":"
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Supermarket v Nijmegenu m\u00e1 ji\u017e 29 bezpe\u010dnostn\u00edch kamer.
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\n\u201ePro mnoho obchod\u016f je implementace rozpozn\u00e1v\u00e1n\u00ed obli\u010deje doslova jen ot\u00e1zkou p\u0159epnut\u00ed sp\u00edna\u010de,\u201c \u0159\u00edk\u00e1 v rozhovoru pro\u00a0<\/span>De Andere Krant<\/span><\/em>\u00a0Jaap Kasbergen, \u0159editel spole\u010dnosti zab\u00fdvaj\u00edc\u00ed se instalac\u00ed elektronick\u00e9ho dohledu nad zbo\u017e\u00edm .<\/span><\/p>\n

Kasbergen varuje:\u00a0<\/span>Mo\u017enosti sledov\u00e1n\u00ed v obchodech sahaj\u00ed daleko za to, co si v\u011bt\u0161ina lid\u00ed uv\u011bdomuje.<\/span><\/strong>\u00a0Supermarkety ji\u017e maj\u00ed syst\u00e9my, kter\u00e9 dok\u00e1\u017e\u00ed velmi podrobn\u011b zaznamen\u00e1vat chov\u00e1n\u00ed a identitu z\u00e1kazn\u00edk\u016f.<\/span><\/p>\n

\u201eA\u017e budou tyto syst\u00e9my propojeny s\u00a0<\/span>digit\u00e1ln\u00edm pr\u016fkazem toto\u017enosti<\/span><\/strong>\u00a0,\u00a0<\/span>digit\u00e1ln\u00edm eurem<\/span><\/strong>\u00a0a\u00a0<\/span>ant\u00e9nami 5G<\/span><\/strong>\u00a0v n\u00e1kupn\u00edch ulic\u00edch, bude kontrola kompletn\u00ed.\u201c<\/span><\/em><\/p>\n

Bezprobl\u00e9mov\u00fd dohled v ka\u017edodenn\u00edm \u017eivot\u011b<\/span><\/h3>\n

Podle Kasbergena si lid\u00e9 neuv\u011bdomuj\u00ed, jak moc jsou ji\u017e p\u0159i nakupov\u00e1n\u00ed sledov\u00e1ni. Rozpozn\u00e1v\u00e1n\u00ed obli\u010deje je sice v Nizozemsku v sou\u010dasn\u00e9 dob\u011b zak\u00e1z\u00e1no, ale kamery ukl\u00e1daj\u00ed anonymn\u00ed sn\u00edmky a\u017e 28 dn\u00ed.<\/span>
\nKasbergen v\u0161ak o\u010dek\u00e1v\u00e1 v\u00fdvoj, kdy sama ve\u0159ejnost bude volat po uvoln\u011bn\u00ed pravidel \u2013 nap\u0159\u00edklad po p\u0159\u00edpadech n\u00e1siln\u00fdch kr\u00e1de\u017e\u00ed v obchodech.<\/span>
\n\u201eU\u017e te\u010f odemyk\u00e1me telefony pomoc\u00ed obli\u010deje a plat\u00edme s nimi. Tak pro\u010d ne i v supermarketech?\u201c pt\u00e1 se.<\/span>
\nNov\u00e9 kamery z \u010c\u00edny jsou ji\u017e standardn\u011b vybaveny\u00a0<\/span>Face ID<\/span><\/strong>\u00a0: \u201eV mnoha obchodech sta\u010d\u00ed k jejich aktivaci pouh\u00e9 stisknut\u00ed tla\u010d\u00edtka. Pot\u00e9 je lze propojit se softwarem, kter\u00fd automaticky stahuje jm\u00e9na a data z internetu \u2013 z\u00e1kazn\u00edk je identifikov\u00e1n p\u0159i vstupu do obchodu.\u201c<\/span><\/p>\n

Od prevence kr\u00e1de\u017e\u00ed k anal\u00fdze chov\u00e1n\u00ed<\/span><\/h3>\n

Kasbergen pracuje v oboru od roku 1990 a byl sv\u011bdkem toho, jak se z jednoduch\u00fdch za\u0159\u00edzen\u00ed proti kr\u00e1de\u017ei vyvinul komplexn\u00ed sledovac\u00ed syst\u00e9m.<\/span>
\nDnes stovky kamer v re\u00e1ln\u00e9m \u010dase analyzuj\u00ed,\u00a0<\/span>kdo se jak chov\u00e1<\/span><\/strong>\u00a0\u2013 detekuj\u00ed \u201epodez\u0159el\u00e9 pohyby\u201c, jako je vkl\u00e1d\u00e1n\u00ed p\u0159edm\u011bt\u016f do ta\u0161ek, a okam\u017eit\u011b je hl\u00e1s\u00ed veden\u00ed. Shroma\u017e\u010fuj\u00ed se<\/span>
\ntak\u00e9\u00a0<\/span>behavior\u00e1ln\u00ed data<\/span><\/strong>\u00a0: Jak\u00fdmi trasami z\u00e1kazn\u00edci jedou, kdy je v obchod\u011b nejv\u00edce lid\u00ed, kter\u00e9 reg\u00e1ly jsou ignorov\u00e1ny? Tyto informace se pou\u017e\u00edvaj\u00ed ke zv\u00fd\u0161en\u00ed efektivity \u2013 a ke sn\u00ed\u017een\u00ed po\u010dtu zam\u011bstnanc\u016f.<\/span><\/p>\n

Kdy\u017e se data a pen\u00edze spoj\u00ed<\/span><\/h3>\n

Kasbergen varuje, \u017ee kombinace\u00a0<\/span>syst\u00e9m\u016f sledov\u00e1n\u00ed, digit\u00e1ln\u00edch pen\u011bz a digit\u00e1ln\u00ed identity<\/span><\/strong>\u00a0vytv\u00e1\u0159\u00ed perfektn\u00ed infrastrukturu pro kontrolu chov\u00e1n\u00ed.<\/span>
\n\u201ePokud se vl\u00e1da z klimatick\u00fdch d\u016fvod\u016f rozhodne, \u017ee maso m\u016f\u017eete j\u00edst pouze jednou t\u00fddn\u011b, pak syst\u00e9m zajist\u00ed, \u017ee si ho budete moci koupit pouze jednou t\u00fddn\u011b.\u201c<\/span><\/p>\n

Tich\u00fd p\u0159echod k \u00fapln\u00e9 kontrole<\/span><\/h3>\n

Od 80. let 20. stolet\u00ed \u2013 kdy spole\u010dnost C&A instalovala prvn\u00ed bezpe\u010dnostn\u00ed br\u00e1ny \u2013 se roz\u0161i\u0159ov\u00e1n\u00ed dohledu postupn\u011b stalo b\u011b\u017enou prax\u00ed.<\/span><\/p>\n

Supermarkety dnes disponuj\u00ed\u00a0<\/span>nejm\u00e9n\u011b 25 kamerami<\/span><\/strong>\u00a0, kter\u00e9 detekuj\u00ed pohlav\u00ed, v\u011bk a pohybov\u00e9 profily, a to i mimo prodejny. Majitel\u00e9 pou\u017e\u00edvaj\u00ed data k anal\u00fdze n\u00e1v\u0161t\u011bvnosti a stanovov\u00e1n\u00ed n\u00e1jemn\u00e9ho; \u00fa\u0159ady je pou\u017e\u00edvaj\u00ed k \u0159\u00edzen\u00ed dopravy.<\/span><\/p>\n

Kasbergen vid\u00ed nebezpe\u010d\u00ed \u00fapln\u00e9ho\u00a0<\/span>propojen\u00ed n\u00e1kupn\u00edch, dopravn\u00edch a telekomunika\u010dn\u00edch dat<\/span><\/strong>\u00a0.<\/span><\/p>\n

S digit\u00e1ln\u00edm pr\u016fkazem toto\u017enosti a programovateln\u00fdmi pen\u011bzi se objevuje syst\u00e9m, kter\u00fd siln\u011b p\u0159ipom\u00edn\u00e1 \u010d\u00ednsk\u00fd\u00a0<\/span>model soci\u00e1ln\u00edho kreditu<\/span><\/strong>\u00a0\u2013 s body za dobr\u00e9 chov\u00e1n\u00ed a sankcemi za poru\u0161en\u00ed pravidel.
\n<\/span>
\n\u201eV\u0161echno to za\u010dalo p\u00edpnut\u00edm u pokladny,\u201c \u0159\u00edk\u00e1, \u201ea m\u016f\u017ee to skon\u010dit t\u00edm, \u017ee u\u017e nebudete moci vstoupit do obchodu bez digit\u00e1ln\u00edho pr\u016fkazu toto\u017enosti.\u201c<\/span><\/p>\n

Od Pima Christiaanse<\/span><\/em><\/p>\n<\/div>\n<\/div>\n

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Zdroj<\/span><\/a><\/span><\/h3>\n

 <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Supermarket v Nijmegenu m\u00e1 ji\u017e 29 bezpe\u010dnostn\u00edch kamer. \u201ePro mnoho obchod\u016f je implementace rozpozn\u00e1v\u00e1n\u00ed obli\u010deje…<\/p>\n","protected":false},"author":2,"featured_media":90480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[5882,2572,1385],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/90479"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=90479"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/90479\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/90480"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=90479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=90479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=90479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}