{"id":90252,"date":"2025-10-21T00:18:03","date_gmt":"2025-10-20T22:18:03","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=90252"},"modified":"2025-10-20T17:07:23","modified_gmt":"2025-10-20T15:07:23","slug":"who-a-eu-spousti-system-umele-inteligence-pro-monitorovani-socialnich-medii-a-dezinformaci-v-realnem-case","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2025\/10\/21\/who-a-eu-spousti-system-umele-inteligence-pro-monitorovani-socialnich-medii-a-dezinformaci-v-realnem-case\/","title":{"rendered":"WHO a EU spou\u0161t\u00ed syst\u00e9m um\u011bl\u00e9 inteligence pro monitorov\u00e1n\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed a \u201edezinformac\u00ed\u201c v re\u00e1ln\u00e9m \u010dase"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<h2 class=\"elementor-heading-title elementor-size-default\"><span dir=\"auto\">Hranice mezi bezpe\u010dnost\u00ed a sledov\u00e1n\u00edm se st\u00e1v\u00e1 st\u00e1le ten\u010d\u00ed<\/span><\/h2>\n<div class=\"elementor-element elementor-element-1fb4c2c elementor-widget elementor-widget-theme-post-content\" data-id=\"1fb4c2c\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\">\n<div class=\"elementor-widget-container\">\n<p><span dir=\"auto\">Sv\u011btov\u00e1 zdravotnick\u00e1 organizace (WHO) odhalila komplexn\u00ed revizi sv\u00e9 glob\u00e1ln\u00ed sledovac\u00ed s\u00edt\u011b a spustila platformu s um\u011blou inteligenc\u00ed, kter\u00e1 v re\u00e1ln\u00e9m \u010dase sleduje online konverzace a medi\u00e1ln\u00ed aktivitu.<\/span><\/p>\n<p><span dir=\"auto\">Syst\u00e9m zn\u00e1m\u00fd jako\u00a0<\/span><strong><span dir=\"auto\">Epidemic Intelligence from Open Sources 2.0 (EIOS)<\/span><\/strong><span dir=\"auto\">\u00a0je prezentov\u00e1n jako nov\u00fd krok v \u201ep\u0159ipravenosti na pandemii\u201c, ale jeho rozsah daleko p\u0159esahuje r\u00e1mec sledov\u00e1n\u00ed nemoc\u00ed.<\/span><\/p>\n<p><span dir=\"auto\">Modernizace je sou\u010d\u00e1st\u00ed rostouc\u00ed f\u00faze monitorov\u00e1n\u00ed zdrav\u00ed, digit\u00e1ln\u00edho sledov\u00e1n\u00ed a centralizovan\u00e9 spr\u00e1vy informac\u00ed.<\/span><\/p>\n<p><span dir=\"auto\">Ve spolupr\u00e1ci se\u00a0<\/span><strong><span dir=\"auto\">Spole\u010dn\u00fdm v\u00fdzkumn\u00fdm st\u0159ediskem (JRC)<\/span><\/strong><span dir=\"auto\">\u00a0Evropsk\u00e9 komise\u00a0<\/span><a href=\"https:\/\/www.who.int\/news\/item\/13-10-2025-who-upgrades-its-public-health-intelligence-system-to-boost-global-health-security\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"link\" data-id=\"https:\/\/www.who.int\/news\/item\/13-10-2025-who-upgrades-its-public-health-intelligence-system-to-boost-global-health-security\"><span dir=\"auto\">byla vyvinuta nov\u00e1 verze syst\u00e9mu EIOS, kter\u00e1<\/span><\/a><span dir=\"auto\">\u00a0prohled\u00e1v\u00e1 internet a vyhled\u00e1v\u00e1 sign\u00e1ly o vznikaj\u00edc\u00edch zdravotn\u00edch hrozb\u00e1ch.<\/span><\/p>\n<p><span dir=\"auto\">Podle WHO syst\u00e9m nyn\u00ed automaticky analyzuje p\u0159\u00edsp\u011bvky na soci\u00e1ln\u00edch s\u00edt\u00edch, webov\u00e9 str\u00e1nky a dal\u0161\u00ed ve\u0159ejn\u00e9 zdroje, aby odhalil potenci\u00e1ln\u00ed ohniska n\u00e1kazy.<\/span><\/p>\n<p><span dir=\"auto\">I kdy\u017e je to popisov\u00e1no jako n\u00e1stroj v\u010dasn\u00e9ho varov\u00e1n\u00ed, ve skute\u010dnosti to umo\u017e\u0148uje glob\u00e1ln\u00edmu zdravotnick\u00e9mu org\u00e1nu monitorovat sv\u011btov\u00e9 digit\u00e1ln\u00ed konverzace pod rou\u0161kou bezpe\u010dnosti.<\/span><\/p>\n<p><span dir=\"auto\">Str\u00e1nka WHO o spolupr\u00e1ci v r\u00e1mci EIOS ukazuje, \u017ee partne\u0159i tak\u00e9 zkoumaj\u00ed projekty, jako je\u00a0<\/span><strong><span dir=\"auto\">\u201eDetekce d\u016fv\u011bryhodnosti novinov\u00fdch \u010dl\u00e1nk\u016f\u201c<\/span><\/strong><span dir=\"auto\">\u00a0a\u00a0<\/span><strong><span dir=\"auto\">\u201eSyst\u00e9my klasifikace dezinformac\u00ed<\/span><\/strong><span dir=\"auto\">\u00a0\u201c .<\/span><\/p>\n<p><span dir=\"auto\">Tyto iniciativy nazna\u010duj\u00ed rostouc\u00ed z\u00e1jem o ovliv\u0148ov\u00e1n\u00ed zp\u016fsobu, jak\u00fdm jsou informace kategorizov\u00e1ny a filtrov\u00e1ny.<\/span><\/p>\n<p><span dir=\"auto\">Zd\u00e1 se, \u017ee to souvis\u00ed s\u00a0<\/span><strong><span dir=\"auto\">\u201eMisinfo Classifier<\/span><\/strong><span dir=\"auto\">\u00a0\u201c JRC, publikovan\u00fdm v roce 2020, kter\u00fd podle JRC p\u0159edstavuje program um\u011bl\u00e9 inteligence, jen\u017e detekuje \u201efale\u0161n\u00e9 zpr\u00e1vy\u201c anal\u00fdzou t\u00f3nu a intenzity jazyka v \u010dl\u00e1nc\u00edch.<\/span><\/p>\n<p><span dir=\"auto\">Organizace tvrdila, \u017ee n\u00e1stroj dos\u00e1hl 80% \u00fasp\u011b\u0161nosti a uvedla: \u201eToto je v sou\u010dasnosti nejmodern\u011bj\u0161\u00ed technologie.\u201c<\/span><\/p>\n<p><span dir=\"auto\">V t\u00e9 dob\u011b JRC ozn\u00e1milo, \u017ee klasifik\u00e1tor ji\u017e pou\u017e\u00edv\u00e1 Evropsk\u00e1 komise a Evropsk\u00fd parlament a brzy bude sd\u00edlen s profesion\u00e1ln\u00edmi organizacemi pro ov\u011b\u0159ov\u00e1n\u00ed fakt\u016f.<\/span><\/p>\n<p><span dir=\"auto\">Existence tohoto projektu ilustruje, jak\u00a0<\/span><strong><span dir=\"auto\">se anal\u00fdza dat a kontrola informac\u00ed integruj\u00ed do infrastruktury ve\u0159ejn\u00e9ho zdrav\u00ed<\/span><\/strong><span dir=\"auto\">\u00a0.<\/span><\/p>\n<p><span dir=\"auto\">Podle WHO je EIOS nyn\u00ed aktivn\u00ed ve v\u00edce ne\u017e 110 zem\u00edch a spolupracuje s v\u00edce ne\u017e 30 organizacemi, v\u010detn\u011b n\u00e1rodn\u00edch vl\u00e1d a Evropsk\u00e9 komise. Platforma je opr\u00e1vn\u011bn\u00fdm u\u017eivatel\u016fm nab\u00edzena zdarma spolu se \u0161kolic\u00edmi materi\u00e1ly a podporou.<\/span><\/p>\n<p><span dir=\"auto\">Tento p\u0159\u00edstup integruje n\u00e1rodn\u00ed syst\u00e9my dohledu p\u0159\u00edmo do s\u00edt\u011b spravovan\u00e9 WHO, kter\u00e1 pr\u016fb\u011b\u017en\u011b shroma\u017e\u010fuje a zpracov\u00e1v\u00e1 glob\u00e1ln\u00ed data.<\/span><\/p>\n<p><strong><span dir=\"auto\">Koncept \u201esoci\u00e1ln\u00edho naslouch\u00e1n\u00ed\u201c<\/span><\/strong><span dir=\"auto\">\u00a0WHO\u00a0poskytuje dal\u0161\u00ed vhled do t\u00e9to strategie. Definuje \u201esoci\u00e1ln\u00ed naslouch\u00e1n\u00ed\u201c jako \u201eproces naslouch\u00e1n\u00ed a anal\u00fdzy konverzac\u00ed a narativ\u016f\u201c s c\u00edlem pochopit \u201epostoje, znalosti, p\u0159esv\u011bd\u010den\u00ed a z\u00e1m\u011bry\u201c lid\u00ed.<\/span><\/p>\n<p><span dir=\"auto\">V praxi to znamen\u00e1, \u017ee organizace nejen shroma\u017e\u010fuje data o nemocech, ale tak\u00e9 analyzuje,\u00a0<\/span><strong><span dir=\"auto\">jak ob\u010dan\u00e9 mysl\u00ed a komunikuj\u00ed online<\/span><\/strong><span dir=\"auto\">\u00a0.<\/span><\/p>\n<p><span dir=\"auto\">Ve sv\u00e9m ozn\u00e1men\u00ed z 13. \u0159\u00edjna WHO popsala EIOS 2.0 jako \u201eotev\u0159en\u011bj\u0161\u00ed, agiln\u011bj\u0161\u00ed a inkluzivn\u011bj\u0161\u00ed\u201c.<\/span><\/p>\n<p><span dir=\"auto\">Ale za t\u00edmto jazykem se skr\u00fdv\u00e1\u00a0<\/span><strong><span dir=\"auto\">roz\u0161i\u0159uj\u00edc\u00ed se r\u00e1mec dohledu<\/span><\/strong><span dir=\"auto\">\u00a0, kter\u00fd vyu\u017e\u00edv\u00e1 um\u011blou inteligenci k interpretaci glob\u00e1ln\u00edho soci\u00e1ln\u00edho chov\u00e1n\u00ed.<\/span><\/p>\n<p><span dir=\"auto\">Syst\u00e9m zd\u00e1nliv\u011b navr\u017een\u00fd ke zlep\u0161en\u00ed zdravotn\u00ed bezpe\u010dnosti by mohl stejn\u011b snadno fungovat jako n\u00e1stroj pro\u00a0<\/span><strong><span dir=\"auto\">monitorov\u00e1n\u00ed ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed a online projev\u016f<\/span><\/strong><span dir=\"auto\">\u00a0.<\/span><\/p>\n<p><span dir=\"auto\">Tato iniciativa kombinuje um\u011blou inteligenci, spolupr\u00e1ci vl\u00e1d a sledov\u00e1n\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed pod heslem glob\u00e1ln\u00ed zdravotn\u00ed bezpe\u010dnosti. P\u0159edstavuje posun od tradi\u010dn\u00ed kontroly nemoc\u00ed k pr\u016fb\u011b\u017en\u00e9 anal\u00fdze ve\u0159ejn\u00e9 komunikace, kdy algoritmy ur\u010duj\u00ed, kter\u00e9 diskuse se jev\u00ed jako \u201erelevantn\u00ed\u201c nebo \u201ezav\u00e1d\u011bj\u00edc\u00ed\u201c.<\/span><\/p>\n<p><span dir=\"auto\">To je n\u011bco, co WHO zva\u017euje u\u017e n\u011bjakou dobu.<\/span><\/p>\n<p><span dir=\"auto\">Pro zem\u011b, kter\u00e9 se rozhodnou zav\u00e9st EIOS, m\u016f\u017ee b\u00fdt spol\u00e9h\u00e1n\u00ed se na data a anal\u00fdzy WHO na \u00fakor\u00a0<\/span><strong><span dir=\"auto\">digit\u00e1ln\u00ed nez\u00e1vislosti<\/span><\/strong><span dir=\"auto\">\u00a0.<\/span><\/p>\n<p><span dir=\"auto\">Pod rou\u0161kou ochrany ve\u0159ejn\u00e9ho zdrav\u00ed buduje WHO neust\u00e1le funguj\u00edc\u00ed digit\u00e1ln\u00ed s\u00ed\u0165, kter\u00e1 monitoruje, klasifikuje a vyhodnocuje glob\u00e1ln\u00ed diskurz \u2013 a p\u0159itom ti\u0161e nov\u011b definuje, co znamen\u00e1\u00a0<\/span><strong><span dir=\"auto\">zm\u00ednit zdrav\u00ed a informace jedn\u00edm dechem.<\/span><\/strong><\/p>\n<p><em><span dir=\"auto\">Cindy Harper<\/span><\/em><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-8c57238 quelle dc-has-condition dc-condition-empty elementor-widget elementor-widget-heading\" data-id=\"8c57238\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size: 10pt;\"><a href=\"https:\/\/reclaimthenet.org\/who-eios-ai-surveillance-public-health-monitoring\" target=\"_blank\" rel=\"nofollow noopener\"><span dir=\"auto\">Zdroj<\/span><\/a><\/span><\/h3>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hranice mezi bezpe\u010dnost\u00ed a sledov\u00e1n\u00edm se st\u00e1v\u00e1 st\u00e1le ten\u010d\u00ed Sv\u011btov\u00e1 zdravotnick\u00e1 organizace (WHO) odhalila komplexn\u00ed&#8230;<\/p>\n","protected":false},"author":2,"featured_media":57053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[28,41,279,1430,117,81],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/90252"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=90252"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/90252\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/57053"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=90252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=90252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=90252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}