{"id":85974,"date":"2025-08-21T00:23:05","date_gmt":"2025-08-20T22:23:05","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=85974"},"modified":"2025-08-20T13:55:20","modified_gmt":"2025-08-20T11:55:20","slug":"samoobsluzne-pokladny-kazdy-zakaznik-je-podezrely","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2025\/08\/21\/samoobsluzne-pokladny-kazdy-zakaznik-je-podezrely\/","title":{"rendered":"Samoobslu\u017en\u00e9 pokladny: Ka\u017ed\u00fd z\u00e1kazn\u00edk je podez\u0159el\u00fd"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p><strong><span dir=\"auto\">N\u011bkte\u0159\u00ed lid\u00e9 vn\u00edmaj\u00ed samoobslu\u017en\u00e9 pokladny jako symbol pohodl\u00ed a modern\u00edch technologi\u00ed. Ve skute\u010dnosti v\u0161ak prom\u011b\u0148uj\u00ed supermarket v dohledovou laborato\u0159, kde je s ka\u017ed\u00fdm z\u00e1kazn\u00edkem zach\u00e1zeno jako s potenci\u00e1ln\u00edm zlod\u011bjem.<\/span><\/strong><\/p>\n<p><span dir=\"auto\">Odv\u00e1\u017en\u00fd nov\u00fd sv\u011bt nakupov\u00e1n\u00ed slibuje pohodl\u00ed a svobodu. \u017d\u00e1dn\u00fd pokladn\u00ed, \u017e\u00e1dn\u00e9 \u010dek\u00e1n\u00ed, \u017e\u00e1dn\u00e9 zdlouhav\u00e9 po\u010d\u00edt\u00e1n\u00ed drobn\u00fdch \u2013 jednodu\u0161e se naskenujte, p\u0159ilo\u017ete kartu a m\u00e1te hotovo. Za t\u00edm v\u0161\u00edm se v\u0161ak skr\u00fdv\u00e1 sledovac\u00ed apar\u00e1t, kter\u00fd se tak nen\u00e1padn\u011b vkr\u00e1d\u00e1 do ka\u017edodenn\u00edho \u017eivota, \u017ee si v\u011bt\u0161ina z\u00e1kazn\u00edk\u016f ani nev\u0161imne, jak transparentn\u00ed se stali. Ka\u017ed\u00fd, kdo dnes u samoobslu\u017en\u00e9 pokladny sly\u0161\u00ed p\u00edpnut\u00ed sv\u00fdch n\u00e1kup\u016f, netu\u0161\u00ed, \u017ee nejen\u017ee pod\u00e1v\u00e1 data do skeneru, ale z\u00e1rove\u0148 se st\u00e1v\u00e1 sou\u010d\u00e1st\u00ed syst\u00e9mu, kter\u00fd registruje ka\u017ed\u00fd pohyb, ka\u017edou polohu a dokonce i ka\u017ed\u00fd tvar t\u011bla.<\/span><\/p>\n<p><span dir=\"auto\">Kamery v supermarketech nejsou nic neobvykl\u00e9ho; vis\u00ed z ka\u017ed\u00e9ho stropu u\u017e cel\u00e1 desetilet\u00ed. Novinkou ale je, \u017ee nap\u0159\u00edklad v supermarketu Edeka v \u0158ezn\u011b sed\u00ed detektiv v zadn\u00ed m\u00edstnosti a \u017eiv\u011b sleduje na obrazovce ka\u017ed\u00e9ho jednotliv\u00e9ho z\u00e1kazn\u00edka \u2013 nejen m\u00edstnost, ale i jedn\u00e1n\u00ed ka\u017ed\u00e9ho jednotlivce. D\u00edky tomu se nakupov\u00e1n\u00ed pouh\u00fdm stisknut\u00edm tla\u010d\u00edtka st\u00e1v\u00e1 projevem ned\u016fv\u011bry. Video na TikToku dostalo p\u0159\u00edpad do pov\u011bdom\u00ed ve\u0159ejnosti a vyvolalo vlnu pobou\u0159en\u00ed. Streamer Tomatolix \u017easl nad t\u00edm, \u017ee cel\u00e1 v\u011bc byla \u201eextr\u00e9mn\u011b monitorov\u00e1na\u201c.<\/span><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote id=\"v47994010697658104\" class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@tomatolix\/video\/7472448740901522710\" data-video-id=\"7472448740901522710\" data-embed-from=\"oembed\"><p><iframe src=\"https:\/\/www.tiktok.com\/embed\/v2\/7472448740901522710?lang=cs-CZ&amp;referrer=https%3A%2F%2Freport24.news%2Fselbstbedienungskassen-jeder-kunde-ein-verdaechtiger%2F&amp;embedFrom=oembed\" name=\"__tt_embed__v47994010697658104\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" data-mce-fragment=\"1\"><\/iframe><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<h3 id=\"h-neue-kontrollsysteme-statt-menschlicher-arbeitskrafte\" class=\"wp-block-heading\"><span dir=\"auto\">Nov\u00e9 \u0159\u00eddic\u00ed syst\u00e9my m\u00edsto lidsk\u00fdch pracovn\u00edk\u016f<\/span><\/h3>\n<p><span dir=\"auto\">Trhy samoz\u0159ejm\u011b pou\u017e\u00edvaj\u00ed stejnou starou fr\u00e1zi o \u201ekr\u00e1de\u017ei\u201c. Samoobslu\u017en\u00e9 pokladny jsou podle nich rizikov\u011bj\u0161\u00ed, proto\u017ee se tam kradne v\u00edce. A ztr\u00e1ty jsou skute\u010dn\u011b vy\u0161\u0161\u00ed \u2013\u00a0<\/span><strong><span dir=\"auto\">ale m\u00edsto spol\u00e9h\u00e1n\u00ed se na lidsk\u00e9 pokladn\u00ed, kte\u0159\u00ed by z\u00e1rove\u0148 zajistili pracovn\u00ed m\u00edsta, se maloobchodn\u00edci rad\u011bji spol\u00e9haj\u00ed na st\u00e1le nov\u00e9 kontroln\u00ed syst\u00e9my.<\/span><\/strong><span dir=\"auto\"> V\u00fdchodov\u00e9 br\u00e1ny, kamery, detektory pohybu, detektivy. Tot\u00e1ln\u00ed technologick\u00fd syst\u00e9m sledov\u00e1n\u00ed, kter\u00fd se z\u00e1kazn\u00edky chov\u00e1 jako k potenci\u00e1ln\u00edm zlo\u010dinc\u016fm. Nen\u00ed divu, \u017ee politici takov\u00fd v\u00fdvoj bez protest\u016f akceptuj\u00ed: Zvyknout si na neust\u00e1l\u00fd dohled je sou\u010d\u00e1st\u00ed velk\u00e9ho soci\u00e1ln\u00edho experimentu.<\/span><\/p>\n<p><span dir=\"auto\">Obzvl\u00e1\u0161t\u011b z\u00e1ke\u0159n\u00fd je syst\u00e9m \u201e\u00a0<\/span><a href=\"https:\/\/itab.com\/products-and-services\/products\/retail-technology\/security-gates\/exit-solutions-2\/sesame\"><span dir=\"auto\">Sesame<\/span><\/a><span dir=\"auto\">\u00a0\u201c od spole\u010dnosti ITAB, kter\u00fd se nyn\u00ed pou\u017e\u00edv\u00e1 v p\u0159ibli\u017en\u011b 200 obchodech.\u00a0<\/span><strong><span dir=\"auto\">Pomoc\u00ed senzor\u016f na strop\u011b syst\u00e9m m\u011b\u0159\u00ed v\u00fd\u0161ku a tvar t\u011bla, dokonce detekuje, kdy se n\u011bkdo ohne nebo si sund\u00e1 klobouk.<\/span><\/strong><span dir=\"auto\">\u00a0Rozpozn\u00e1v\u00e1n\u00ed obli\u010deje nen\u00ed nutn\u00e9, zd\u016fraz\u0148uj\u00ed v\u00fdrobci. Ale jak\u00fd je rozd\u00edl v tom, zda je jako digit\u00e1ln\u00ed podpis ulo\u017een obli\u010dej nebo profil t\u011bla? Transparentn\u00ed osoba je transparentn\u00ed osoba, bez ohledu na to, zda nakupuje s kloboukem nebo bez n\u011bj.<\/span><\/p>\n<p><span dir=\"auto\">Mus\u00edte si tuto absurditu nechat proj\u00edt hlavou: Z\u00e1kazn\u00edk sv\u011bdomit\u011b zaplat\u00ed za zbo\u017e\u00ed, projde branou a je na ka\u017ed\u00e9m kroku kontrolov\u00e1n v pozad\u00ed jako podez\u0159el\u00fd kaps\u00e1\u0159. V sou\u010dasn\u00e9 dob\u011b existuj\u00ed t\u0159i syst\u00e9my bran: jeden, kter\u00fd se otev\u00edr\u00e1 automaticky, jeden, kter\u00fd funguje pouze s \u00fa\u010dtenkou, a jeden, kter\u00fd p\u0159edst\u00edr\u00e1, \u017ee je jako ten prvn\u00ed, ale ve skute\u010dnosti ti\u0161e a tajn\u011b pou\u017e\u00edv\u00e1 um\u011blou inteligenci k ov\u011b\u0159en\u00ed, zda dan\u00e1 osoba skute\u010dn\u011b zaplatila. Podvod jako obchodn\u00ed model. D\u016fv\u011bra? \u017d\u00e1dn\u00e1.<\/span><\/p>\n<p><span dir=\"auto\">Reakce mnoha lid\u00ed mluv\u00ed za v\u0161e. \u201eNechci \u017e\u00edt v takov\u00e9m sv\u011bt\u011b,\u201c napsal jeden pobou\u0159en\u00fd u\u017eivatel, zat\u00edmco jin\u00ed ozn\u00e1mili, \u017ee se takov\u00fdm obchod\u016fm budou jednodu\u0161e vyh\u00fdbat. To ale sotva bude sta\u010dit. Jakmile toti\u017e diskontn\u00ed dodavatel\u00e9 a velk\u00e9 \u0159et\u011bzce zavedou syst\u00e9my po cel\u00e9 zemi, z\u00e1kazn\u00edci u\u017e nebudou m\u00edt na v\u00fdb\u011br. A\u0165 u\u017e je to Edeka, Rewe, Aldi nebo Lidl \u2013 sm\u011br je jasn\u00fd: \u00fapln\u00e1 kontrola proti vn\u00edman\u00fdm ztr\u00e1t\u00e1m.\u00a0<\/span><strong><span dir=\"auto\">A jakmile to z\u00e1kazn\u00edk spolkne, p\u0159ich\u00e1z\u00ed dal\u0161\u00ed krok: biometrick\u00e1 registrace, propojen\u00ed s v\u011brnostn\u00edmi kartami, platba rozpozn\u00e1v\u00e1n\u00edm obli\u010deje.<\/span><\/strong><span dir=\"auto\">\u00a0To v\u0161e se ji\u017e p\u0159ipravuje \u2013 pro\u010d pracujeme na \u201edigit\u00e1ln\u00edch identifik\u00e1torech\u201c?<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Wie uns k\u00fcnstliche Intelligenz beim Einkaufen \u00fcberwachen kann | Selbstbedienungskassen im Supermarkt\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/CHTpXJ9Sp_M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span dir=\"auto\">Nakonec z\u016fst\u00e1v\u00e1 st\u0159\u00edzliv\u00fd z\u00e1v\u011br: S ka\u017ed\u00fdm p\u00edpnut\u00edm u samoobslu\u017en\u00e9 pokladny je z\u00e1rove\u0148 odebr\u00e1n kousek svobody. Supermarket u\u017e nen\u00ed m\u00edstem, kde lid\u00e9 nakupuj\u00ed, ale testovac\u00ed laborato\u0159\u00ed pro dohledov\u00fd st\u00e1t. Ti, kte\u0159\u00ed se dnes je\u0161t\u011b sm\u011bj\u00ed, kdy\u017e to sly\u0161\u00ed takto, si za p\u00e1r let uv\u011bdom\u00ed, \u017ee tyto mal\u00e9 skenery jsou nen\u00e1padn\u00fdmi stavebn\u00edmi kameny mnohem v\u011bt\u0161\u00ed kontroln\u00ed architektury.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1185\" src=\"http:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2021\/04\/kuryr-podpis.png\" alt=\"\" width=\"84\" height=\"24\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-85002 aligncenter\" src=\"http:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2025\/08\/Plakat1-212x300.jpg\" alt=\"\" width=\"648\" height=\"917\" srcset=\"https:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2025\/08\/Plakat1-212x300.jpg 212w, https:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2025\/08\/Plakat1-724x1024.jpg 724w, https:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2025\/08\/Plakat1-768x1086.jpg 768w, https:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2025\/08\/Plakat1-1086x1536.jpg 1086w, https:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2025\/08\/Plakat1-1024x1449.jpg 1024w, https:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2025\/08\/Plakat1.jpg 1131w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u011bkte\u0159\u00ed lid\u00e9 vn\u00edmaj\u00ed samoobslu\u017en\u00e9 pokladny jako symbol pohodl\u00ed a modern\u00edch technologi\u00ed. Ve skute\u010dnosti v\u0161ak prom\u011b\u0148uj\u00ed&#8230;<\/p>\n","protected":false},"author":2,"featured_media":85975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[9210,1430,9672],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/85974"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=85974"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/85974\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/85975"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=85974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=85974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=85974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}