{"id":85414,"date":"2025-08-13T00:15:58","date_gmt":"2025-08-12T22:15:58","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=85414"},"modified":"2025-08-12T15:33:47","modified_gmt":"2025-08-12T13:33:47","slug":"mastercard-se-dostava-do-centra-digitalni-identifikace-eu-hrozba-pro-soukromi-a-autonomii","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2025\/08\/13\/mastercard-se-dostava-do-centra-digitalni-identifikace-eu-hrozba-pro-soukromi-a-autonomii\/","title":{"rendered":"Mastercard se dost\u00e1v\u00e1 do centra digit\u00e1ln\u00ed identifikace EU \u2013 hrozba pro soukrom\u00ed a autonomii"},"content":{"rendered":"
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Platebn\u00ed gigant, kter\u00fd chce b\u00fdt va\u0161\u00edm digit\u00e1ln\u00edm ID<\/span><\/strong><\/p>\n

Mastercard potichu prom\u011b\u0148uje ov\u011b\u0159ov\u00e1n\u00ed identity v sou\u010d\u00e1st va\u0161\u00ed pen\u011b\u017eenky \u2013 a t\u00edm i v imp\u00e9rium.<\/span><\/p>\n

Zat\u00edmco evropsk\u00e9 \u00fa\u0159ady zrychluj\u00ed sv\u00e9 \u00fasil\u00ed o zaveden\u00ed centralizovan\u00fdch syst\u00e9m\u016f digit\u00e1ln\u00ed identity, spole\u010dnost Mastercard se energicky sna\u017e\u00ed dostat do centra t\u00e9to transformace.<\/span><\/p>\n

Platebn\u00ed gigant prezentuje svou \u00fa\u010dast v agend\u011b digit\u00e1ln\u00ed identity EU jako p\u0159irozen\u00e9 roz\u0161\u00ed\u0159en\u00ed sv\u00fdch odborn\u00fdch znalost\u00ed v oblasti bezpe\u010dn\u00fdch transakc\u00ed. Za pojmy \u201epohodl\u00ed\u201c a \u201ed\u016fv\u011bra\u201c se v\u0161ak skr\u00fdv\u00e1 hlub\u0161\u00ed probl\u00e9m: soukrom\u00e1 spole\u010dnost, kter\u00e1 historicky kontrolovala p\u0159\u00edstup k obchodu, nyn\u00ed pom\u00e1h\u00e1 utv\u00e1\u0159et zp\u016fsob, jak\u00fdm lid\u00e9 prokazuj\u00ed svou identitu ve ve\u0159ejn\u00e9m i soukrom\u00e9m \u017eivot\u011b.<\/span><\/p>\n

Michele Centemero, v\u00fdkonn\u00fd viceprezident pro slu\u017eby v Evrop\u011b, ve\u0159ejn\u011b podpo\u0159il c\u00edl Evropsk\u00e9 komise, kter\u00fdm je do roku 2030 zp\u0159\u00edstupnit pen\u011b\u017eenku European Digital Identity (EUDI) 80 procent\u016fm ob\u010dan\u016f EU. \u201eEvropsk\u00e1 komise o\u010dek\u00e1v\u00e1, \u017ee do roku 2030 ji bude moci pou\u017e\u00edvat pro ka\u017edodenn\u00ed \u00fakony, jako je pron\u00e1jem auta, podeps\u00e1n\u00ed n\u00e1jemn\u00ed smlouvy nebo online ov\u011b\u0159en\u00ed v\u011bku,\u201c uvedl. \u201eVe spole\u010dnosti Mastercard pracujeme na podpo\u0159e tohoto v\u00fdvoje.\u201c<\/span><\/p>\n

Podle Centemera by ov\u011b\u0159ov\u00e1n\u00ed identity m\u011blo b\u00fdt stejn\u011b bezprobl\u00e9mov\u00e9 jako p\u0159ilo\u017een\u00ed karty. Tento r\u00e1mec se dob\u0159e hod\u00ed pro Mastercard, proto\u017ee tak\u00e9 vysv\u011btluje, pro\u010d by m\u011bl b\u00fdt zpracovatel plateb v\u016fbec zapojen do infrastruktury identity.<\/span><\/p>\n

Z\u00e1vazek spole\u010dnosti nen\u00ed jen povrchn\u00ed. Mastercard hraje \u00fast\u0159edn\u00ed roli ve dvou hlavn\u00edch pilotn\u00edch programech financovan\u00fdch EU:\u00a0<\/span>projektu NOBID<\/span><\/strong>\u00a0a\u00a0<\/span>konsorciu WE BUILD<\/span><\/strong>\u00a0. Oba testuj\u00ed re\u00e1ln\u00e9 sc\u00e9n\u00e1\u0159e, kde je ov\u011b\u0159ov\u00e1n\u00ed identity integrov\u00e1no p\u0159\u00edmo do platebn\u00edho procesu. C\u00edlem je propojit ov\u011b\u0159en\u00e9 atributy, jako je v\u011bk, studentsk\u00fd status nebo bydli\u0161t\u011b, s transak\u010dn\u00edmi syst\u00e9my, aby ka\u017ed\u00fd n\u00e1kup slou\u017eil tak\u00e9 jako doklad toto\u017enosti.<\/span><\/p>\n

Kritici varuj\u00ed, \u017ee Mastercard by mohl roz\u0161\u00ed\u0159it sv\u016fj vliv na p\u0159\u00edstup ke slu\u017eb\u00e1m \u2013 daleko za hranice financ\u00ed. Spole\u010dnost ji\u017e byla obvin\u011bna z omezov\u00e1n\u00ed n\u00e1kup\u016f nebo slu\u017eeb na z\u00e1klad\u011b intern\u00edch z\u00e1sad. Pokud bude do jej\u00edch syst\u00e9m\u016f zabudov\u00e1no ov\u011b\u0159ov\u00e1n\u00ed identity, mohla by se moc spole\u010dnosti roz\u0161\u00ed\u0159it i do vl\u00e1dn\u00edho nebo soukrom\u00e9ho sektoru slu\u017eeb.<\/span><\/p>\n

Pokud p\u0159\u00edstup ke zbo\u017e\u00ed nebo slu\u017eb\u00e1m nez\u00e1vis\u00ed jen na pen\u011bz\u00edch, ale tak\u00e9 na schv\u00e1len\u00ed va\u0161ich identifika\u010dn\u00edch \u00fadaj\u016f spole\u010dnost\u00ed Mastercard, hranice mezi ve\u0159ejnou slu\u017ebou a moc\u00ed soukrom\u00fdch korporac\u00ed se nebezpe\u010dn\u011b st\u00edraj\u00ed.<\/span><\/p>\n

Spole\u010dnost Mastercard zd\u016fraz\u0148uje vysokou m\u00edru podvod\u016f \u2013 v\u00edce ne\u017e 40 procent online podvod\u016f v Evrop\u011b souvis\u00ed s kr\u00e1de\u017e\u00ed identity \u2013 a slibuje, \u017ee d\u00edky sv\u00e9 roli v oblasti digit\u00e1ln\u00ed identity sn\u00ed\u017e\u00ed jak rizika, tak i nep\u0159\u00edjemnosti. Centralizovan\u00e9, spole\u010dnost\u00ed \u0159\u00edzen\u00e9 syst\u00e9my identity v\u0161ak \u010dasto p\u0159ich\u00e1zej\u00ed se ztr\u00e1tou autonomie.<\/span><\/p>\n

Spole\u010dnost tak\u00e9 vyu\u017e\u00edv\u00e1 sv\u00e9ho postaven\u00ed k utv\u00e1\u0159en\u00ed mezin\u00e1rodn\u00edch standard\u016f. Mastercard je \u010dlenem\u00a0<\/span>FIDO Alliance<\/span><\/strong>\u00a0,\u00a0<\/span>EMVCo<\/span><\/strong>\u00a0a zakl\u00e1daj\u00edc\u00edm \u010dlenem\u00a0<\/span>OpenWallet Foundation<\/span><\/strong>\u00a0\u2013 org\u00e1n\u016f, kter\u00e9 definuj\u00ed, jak jsou atributy identity glob\u00e1ln\u011b zabezpe\u010dov\u00e1ny, sd\u00edleny a ov\u011b\u0159ov\u00e1ny. Mastercard zaji\u0161\u0165uje, aby jej\u00ed vlastn\u00ed infrastruktura byla v t\u011bchto standardech zakotvena.<\/span><\/p>\n

Ve Spojen\u00e9m kr\u00e1lovstv\u00ed je Mastercard certifikov\u00e1na v r\u00e1mci\u00a0<\/span>r\u00e1mce Digital Identity and Attributes Trust Framework (DIATF)<\/span><\/strong>\u00a0a m\u016f\u017ee fungovat jako poskytovatel orchestra\u010dn\u00edch slu\u017eeb pro digit\u00e1ln\u00ed identity, v\u010detn\u011b kontroverzn\u00ed pen\u011b\u017eenky Gov.UK. To umo\u017e\u0148uje ov\u011b\u0159ovat \u00fadaje o identit\u011b z digit\u00e1ln\u00edch pen\u011b\u017eenek u\u017eivatel\u016f p\u0159\u00edmo prost\u0159ednictv\u00edm infrastruktury Mastercard.<\/span><\/p>\n

Spole\u010dnost Mastercard investuje tak\u00e9 do mobiln\u00edch \u0159idi\u010dsk\u00fdch pr\u016fkaz\u016f (mDL), kter\u00e9 lze integrovat do digit\u00e1ln\u00edch pen\u011b\u017eenek. Leonard Botezatu ze spole\u010dnosti Mastercard zd\u016fraz\u0148uje hodnotu mezin\u00e1rodn\u00edho standardu ISO pro mDL, kter\u00fd by sjednotil fragmentovan\u00e9 syst\u00e9my identifikace v r\u016fzn\u00fdch zem\u00edch. C\u00edlem nen\u00ed jen interoperabilita, ale glob\u00e1ln\u00ed dosah.<\/span><\/p>\n

A\u010dkoli Mastercard prezentuje sv\u00e9 zapojen\u00ed jako nezbytn\u00e9 pro vybudov\u00e1n\u00ed modern\u00edho a bezpe\u010dn\u00e9ho ekosyst\u00e9mu identity, realita z\u016fst\u00e1v\u00e1 slo\u017eit\u00e1: Glob\u00e1ln\u00ed platebn\u00ed procesor, kter\u00fd m\u016f\u017ee jak odm\u00edtnout finan\u010dn\u00ed slu\u017eby, tak ov\u011b\u0159it zp\u016fsobilost pro p\u0159\u00edstup k vl\u00e1dn\u00edm nebo soukrom\u00fdm platform\u00e1m, vytv\u00e1\u0159\u00ed uzav\u0159en\u00fd syst\u00e9m, v n\u011bm\u017e maj\u00ed korpor\u00e1tn\u00ed z\u00e1jmy p\u0159ednost p\u0159ed individu\u00e1ln\u00ed svobodou jedn\u00e1n\u00ed.<\/span><\/p>\n

Pokud m\u00e1 digit\u00e1ln\u00ed identita skute\u010dn\u011b chr\u00e1nit soukrom\u00ed a svobodu, mus\u00ed b\u00fdt zalo\u017eena na\u00a0<\/span>decentralizaci<\/span><\/strong>\u00a0,\u00a0<\/span>transparentnosti<\/span><\/strong>\u00a0a\u00a0<\/span>kontrole ze strany u\u017eivatel\u016f<\/span><\/strong>\u00a0. P\u0159ed\u00e1n\u00ed t\u00e9to odpov\u011bdnosti spole\u010dnosti zam\u011b\u0159en\u00e9 na zisk tento c\u00edl podkop\u00e1v\u00e1. Pen\u011b\u017eenka EUDI sice m\u016f\u017ee nab\u00edzet efektivitu, ale cenou za to m\u016f\u017ee b\u00fdt postupn\u00e9 naru\u0161ov\u00e1n\u00ed osobn\u00ed kontroly nad vlastn\u00ed identitou.<\/span><\/p>\n<\/div>\n<\/div>\n

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Zdroj<\/a><\/span><\/h3>\n

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Platebn\u00ed gigant, kter\u00fd chce b\u00fdt va\u0161\u00edm digit\u00e1ln\u00edm ID Mastercard potichu prom\u011b\u0148uje ov\u011b\u0159ov\u00e1n\u00ed identity v sou\u010d\u00e1st…<\/p>\n","protected":false},"author":2,"featured_media":85415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[41,3722,7511],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/85414"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=85414"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/85414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/85415"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=85414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=85414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=85414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}