{"id":85329,"date":"2025-08-11T00:19:54","date_gmt":"2025-08-10T22:19:54","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=85329"},"modified":"2025-08-10T16:16:48","modified_gmt":"2025-08-10T14:16:48","slug":"josef-nerusil-televizni-otesanek-vlada-si-ho-pred-volbami-vykrmuje-ale-nebude-ji-to-nic-platne-aneb-medialni-alternativa-boduje","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2025\/08\/11\/josef-nerusil-televizni-otesanek-vlada-si-ho-pred-volbami-vykrmuje-ale-nebude-ji-to-nic-platne-aneb-medialni-alternativa-boduje\/","title":{"rendered":"Josef Neru\u0161il: Televizn\u00ed otes\u00e1nek. Vl\u00e1da si ho p\u0159ed volbami vykrmuje, ale nebude j\u00ed to nic platn\u00e9 aneb Medi\u00e1ln\u00ed alternativa boduje"},"content":{"rendered":"
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\u00davahy o zv\u00fd\u0161en\u00ed poplatk\u016f za televizi se \u010desk\u00fdm ve\u0159ejn\u00fdm prostorem t\u00e1hly minim\u00e1ln\u011b posledn\u00edch deset let. Lobbist\u00e9 ve\u0159ejnopr\u00e1vn\u00edch m\u00e9di\u00ed si nakonec prosadili nejenom zv\u00fd\u0161en\u00ed, ale i roz\u0161\u00ed\u0159en\u00ed koncesion\u00e1\u0159sk\u00e9ho poplatku. Nov\u011b se z poplatku st\u00e1v\u00e1 de facto da\u0148 z internetu. Nikoho asi nep\u0159ekvap\u00ed, \u017ee se tak stalo za doby tragick\u00e9 vl\u00e1dy Petra Fialy, kter\u00e1 tak snad m\u00e1 pocit, \u017ee si naklon\u00ed redaktory \u010cRo a \u010cT p\u0159ed volbami. P\u0159esto je ale mo\u017en\u00e9 vyj\u00e1d\u0159it nad\u011bji, \u017ee si sv\u00fdm krokem vl\u00e1da v ni\u010dem nepom\u016f\u017ee, jen zase trochu p\u0159ikrm\u00ed medi\u00e1ln\u00edho otes\u00e1nka.<\/strong><\/p>\n

Ve\u0159ejnopr\u00e1vn\u00ed m\u00e9dia hospoda\u0159\u00ed s\u00a0n\u00e1sobn\u011b vy\u0161\u0161\u00edm rozpo\u010dtem, ne\u017e st\u00e1tn\u00ed komer\u010dn\u00ed m\u00e9dia. Celkov\u011b na poplatc\u00edch ro\u010dn\u011b vyberou t\u00e9m\u011b\u0159 10 miliard korun. Pokud bychom ale srovnali zpravodajstv\u00ed nap\u0159\u00edklad stanice Prima CNN s\u00a0Ud\u00e1lostmi, jedn\u00e1 se skute\u010dn\u011b o\u00a0n\u011bjak\u00fd z\u00e1sadn\u00ed rozd\u00edl? Jist\u011b, stoupenci \u010cesk\u00e9 televize nam\u00edtnout, \u017ee jej\u00ed po\u0159ady musej\u00ed napl\u0148ovat p\u0159\u00edsn\u00e1 krit\u00e9ria objektivity a\u00a0nestrannosti. Jenom\u017ee to je jenom bl\u00e1hov\u00fd argument, mo\u017en\u00e1 tak vy\u010dten\u00fd n\u011bkde v\u00a0u\u010debnici medi\u00e1ln\u00ed teorie. Ve skute\u010dnosti jsou toti\u017e ve\u0159ejnopr\u00e1vn\u00ed m\u00e9dia v\u00a0oblasti publicistiky a\u00a0zpravodajstv\u00ed s\u00a0objektivitou na \u0161t\u00edru.<\/p>\n

Dejme n\u011bkolik p\u0159\u00edklad\u016f za v\u0161echny: nap\u0159\u00edklad p\u0159edseda opozi\u010dn\u00ed parlamentn\u00ed strany SPD u\u017e nebyl do Ot\u00e1zek V\u00e1clava Moravce pozv\u00e1n (nebyl pozv\u00e1n, nikoliv \u017ee pozv\u00e1n\u00ed odm\u00edt\u00e1, jak se sna\u017e\u00ed tvrdit na Kav\u010d\u00edch hor\u00e1ch) v\u00edce ne\u017e osm let. Zato Jana Mal\u00e1\u010dov\u00e1, p\u0159edsedkyn\u011b neparlamentn\u00ed strany byla jen vloni u\u00a0Moravce t\u0159ikr\u00e1t, letos u\u017e dvakr\u00e1t. Uvid\u00edme, jak obl\u00edben\u00e1 bude na Kav\u010d\u00edcho hor\u00e1ch nyn\u00ed, v\u00a0\u0159ad\u00e1ch Sta\u010dilo!. Jin\u00fd kejkl \u010cesk\u00e1 televize p\u0159edvedla p\u0159i\u00a0prezidentsk\u00e9 volb\u011b. Soustavn\u011b si do sv\u00fdch po\u0159ad\u016f zvala Danu\u0161i Nerudovou, coby odbornici na d\u016fchodov\u00e9 syst\u00e9my. Anebo p\u0159ed eurovolbama \u201cnez\u00e1visl\u00e9ho\u201d ekonoma Niedrmaiera, ani\u017e by tamn\u00ed editory jakkoliv tr\u00e1pila jeho stranick\u00e1 afiliace k\u00a0TOP 09. V\u00fdkony redaktor\u016f, jako je \u0158ezn\u00ed\u010dek, \u017delezn\u00fd a\u00a0Tak\u00e1\u010d rad\u011bji ani nezmi\u0148ujme. Frekven\u010dn\u00ed anal\u00fdzy host\u016f a\u00a0jejich politick\u00fdch afiliac\u00ed pak existuj\u00ed. Ale je to tak v\u00fdbu\u0161n\u00fd materi\u00e1l, \u017ee z\u00a0pohledu televizn\u00edho a\u00a0rozhlasov\u00e9ho managementu nesm\u00ed nikdy b\u00fdt spat\u0159eny ve\u0159ejnost\u00ed, proto\u017ee by se jednozna\u010dn\u011b uk\u00e1zalo, jak moc a\u00a0komu ve\u0159ejnopr\u00e1vn\u00ed m\u00e9dia fand\u00ed. Tedy \u017ee jednodu\u0161e nedodr\u017euj\u00ed z\u00e1kon.<\/p>\n

Jin\u00fdm argumentem pak je, \u017ee ve\u0159ejnopr\u00e1vn\u00ed m\u00e9dia jsou nutn\u00e1 pro podporu dom\u00e1c\u00ed kultury. Tady je pot\u0159eba p\u0159ipustit, \u017ee argument m\u00e1 sv\u00e9 racio. V\u00a0budov\u00e1ch na Vinohradsk\u00e9 i\u00a0na Kav\u010d\u00edch hor\u00e1ch se nach\u00e1zej\u00ed rozs\u00e1hl\u00e9 archivy, jejich\u017e spr\u00e1va tak\u00e9 n\u011bco stoj\u00ed. Podobn\u011b jako provoz ateli\u00e9r\u016f a\u00a0studi\u00ed. Bohu\u017eel v\u0161ak, sou\u010dasn\u00e1 tvorba op\u011bt pokulh\u00e1v\u00e1. Pokud d\u00e1me stranou tuctov\u00e9 seri\u00e1ly, detektivky a\u00a0nejr\u016fzn\u011bj\u0161\u00ed estr\u00e1dy, za posledn\u00edch dvacet lety bychom ani tak nena\u0161li mnoho d\u011bl, kter\u00e9 by bylo mo\u017en\u00e9 za\u0159adit ke zlat\u00fdm fond\u016fm. \u010cesk\u00e1 televize u\u017e ani neum\u00ed nato\u010dit poh\u00e1dku, kter\u00e1 by se ve\u0159ejnosti l\u00edbila, proto\u017ee jej\u00ed tv\u016frci maj\u00ed po\u0159\u00e1d n\u011bjak\u00e9 nutkav\u00e9 puzen\u00ed v\u00a0poh\u00e1dkov\u00e9m p\u0159\u00edb\u011bhu p\u0159evracet sv\u011bt stalet\u00edmi prov\u011b\u0159en\u00fdch archetyp\u016f boje dobra se zlem naruby. V\u00a0poh\u00e1dk\u00e1ch se tak setk\u00e1v\u00e1me s\u00a0o\u0161klivou zlatovl\u00e1skou, princeznou kter\u00e1 zachra\u0148uje prince, nebo nejapn\u00fdmi v\u00fdchovn\u011b zam\u011b\u0159en\u00fdmi poh\u00e1dkov\u00fdmi satirami. V\u00fdjimek, jako je poh\u00e1dka And\u011bl P\u00e1n\u011b pak nalezneme skute\u010dn\u011b poskrovnu, a\u00a0to je\u0161t\u011b p\u0159ipome\u0148me, jak re\u017eis\u00e9ru Strachovi tuto obl\u00edbenou poh\u00e1dku strhala filmov\u00e1 kritika. Tak\u017ee podpora dom\u00e1c\u00ed kultury je zcela jist\u011b siln\u011bj\u0161\u00ed argument k\u00a0obhajob\u011b existence ve\u0159ejnopr\u00e1vn\u00ed tvorby ne\u017e pot\u0159eba objektivn\u00edho zpravodajstv\u00ed, nicm\u00e9n\u011b by se tak ale tak\u00e9 muselo d\u00edt.<\/p>\n

Nejv\u011bt\u0161\u00ed pot\u00ed\u017e ve\u0159ejnopr\u00e1vn\u00edch m\u00e9di\u00ed ale le\u017e\u00ed v \u010desk\u00e9m Parlamentu. Pokud politici nejsou schopni definovat co od nich o\u010dek\u00e1vaj\u00ed, a pokud ani nejsou schopni vytvo\u0159it efektivn\u00ed n\u00e1stroje, kter\u00e9 by vym\u00e1haly alespo\u0148 to m\u00e1lo, co z\u00e1kon ve\u0159ejnopr\u00e1vn\u00edm m\u00e9di\u00edm na\u0159izuje, pak se nedivme jejich dne\u0161n\u00edmu obsahov\u00e9mu stavu. Poslanc\u016f, kte\u0159\u00ed se alespo\u0148 trochu vyznaj\u00ed v problematice ve\u0159ejnopr\u00e1vn\u00edch m\u00e9di\u00ed, bychom v sou\u010dasn\u00e9 Sn\u011bmovn\u011b spo\u010d\u00edtali na prstech jedn\u00e9 ruky. V z\u00e1sad\u011b nikdo z nich si pak ve\u0159ejnopr\u00e1vn\u00ed m\u00e9dia nevezme za \u201csv\u00e9\u201d t\u00e9ma, zpravidla poslanci up\u0159ednostn\u00ed t\u00e9mata zam\u011b\u0159en\u00e1 na ekonomiku, zahrani\u010dn\u00ed vztahy, pop\u0159. jin\u00e9, \u201cv\u00fd\u017eivn\u011bj\u0161\u00ed\u201d sousto. Je pak ot\u00e1zka, jak se k problematice ve\u0159ejnopr\u00e1vn\u00edch m\u00e9di\u00ed postav\u00ed nov\u00e9 slo\u017een\u00ed Poslaneck\u00e9 sn\u011bmovny. R\u00e1d bych se m\u00fdlil, ale zat\u00edm nikde bl\u00fdsk\u00e1n\u00ed na lep\u0161\u00ed \u010dasy nevid\u011bt. Ne nadarmo pak mezi novin\u00e1\u0159i koluje vtip, \u017ee majitelem \u010cesk\u00e9 televize je ve skute\u010dnosti jej\u00ed management.<\/p>\n

Faktem ale tak\u00e9 je, \u017ee medi\u00e1ln\u00ed sv\u011bt, tak jak ho zn\u00e1me dneska, za\u010d\u00edn\u00e1 b\u00fdt anachronismem. D\u0159\u00edve platilo, \u017ee novin\u00e1\u0159em se \u010dlov\u011bk st\u00e1val v\u00a0moment\u011b, kdy dostal p\u0159\u00edle\u017eitost v\u00a0n\u011bjak\u00e9 redakci. Proto jsme tak\u00e9 dnes sv\u011bdky medi\u00e1ln\u00ed n\u00e1zorov\u00e9 konformity. Kluci od novin\u00e1\u0159sk\u00e9ho fochu mezi sebe toti\u017e neradi pou\u0161t\u011bj\u00ed n\u011bkoho nov\u00e9ho, neprov\u011b\u0159en\u00e9ho, odli\u0161n\u00e9ho. To u\u017e ale v\u00a0dne\u0161n\u00ed dob\u011b neplat\u00ed. V\u00a0podstat\u011b ka\u017ed\u00fd si dnes m\u016f\u017ee s\u00a0n\u00edzk\u00fdmi n\u00e1klady zalo\u017eit sv\u016fj blog, podcast, videokan\u00e1l a\u00a0nakonec i\u00a0vlastn\u00ed pl\u00e1tek. O\u00a0z\u00edskan\u00e9m medi\u00e1ln\u00edm prostoru pak nerozhoduje \u017e\u00e1dn\u00fd vedouc\u00ed redakce ani editor, ale div\u00e1ci, konzumenti obsahu. V\u00a0tomto ohledu pro\u0161el medi\u00e1ln\u00ed sv\u011bt obsahovou demokratizac\u00ed. Komu vys\u00edl\u00e1n\u00ed ve\u0159ejnopr\u00e1vn\u00edch m\u00e9di\u00ed \u010di\u00a0medi\u00e1ln\u00edho mainstreamu nevyhovuje, m\u00e1 na v\u00fdb\u011br mnoho jin\u00fdch alternativ. Nakonec, i\u00a0tzv. medi\u00e1ln\u00ed alternativa je dnes schopna dosahovat medi\u00e1ln\u00edho prostoru, srovnateln\u00e9ho s\u00a0korpor\u00e1tn\u00edmi m\u00e9dii.<\/p>\n

V tomto ohledu by to pak je\u0161t\u011b cht\u011blo ud\u011blat i\u00a0druh\u00fd krok a\u00a0p\u0159estat po\u00a0lidech vym\u00e1hat da\u0148 za internet, za \u00fa\u010delem vykrmov\u00e1n\u00ed medi\u00e1ln\u00edho otes\u00e1nka. P\u0159esta\u0148me se zakr\u00fdvat za fale\u0161nou rou\u0161ku objektivity a\u00a0pln\u011b si p\u0159ipus\u0165me, \u017ee ve\u0159ejnopr\u00e1vn\u00ed m\u00e9dia jsou st\u00e1tn\u00ed m\u00e9dia. A\u00a0jako takov\u00e1 by m\u011bla b\u00fdt i\u00a0ze st\u00e1tn\u00edho rozpo\u010dtu financov\u00e1na.<\/p>\n

Josef Neru\u0161il<\/strong>\u00a0\u2013 p\u0159edseda SPD Praha a\u00a0kandid\u00e1t do Poslaneck\u00e9 sn\u011bmovny<\/em><\/p>\n

\"Josef<\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u00davahy o zv\u00fd\u0161en\u00ed poplatk\u016f za televizi se \u010desk\u00fdm ve\u0159ejn\u00fdm prostorem t\u00e1hly minim\u00e1ln\u011b posledn\u00edch deset let….<\/p>\n","protected":false},"author":2,"featured_media":72531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[1503,158,27],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/85329"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=85329"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/85329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/72531"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=85329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=85329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=85329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}