{"id":84797,"date":"2025-08-02T00:18:04","date_gmt":"2025-08-01T22:18:04","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=84797"},"modified":"2025-08-01T19:31:00","modified_gmt":"2025-08-01T17:31:00","slug":"jak-google-potlacuje-alternativni-webove-stranky-o-zdravi","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2025\/08\/02\/jak-google-potlacuje-alternativni-webove-stranky-o-zdravi\/","title":{"rendered":"Jak Google potla\u010duje alternativn\u00ed webov\u00e9 str\u00e1nky o zdrav\u00ed"},"content":{"rendered":"
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Technologick\u00fd gigant chr\u00e1n\u00ed z\u00e1jmy farmaceutick\u00e9ho pr\u016fmyslu<\/span><\/strong><\/h3>\n

Google z\u00e1m\u011brn\u011b diskriminuje webov\u00e9 str\u00e1nky, kter\u00e9 propaguj\u00ed alternativn\u00ed \u0159e\u0161en\u00ed v oblasti zdrav\u00ed. P\u0159ibli\u017en\u011b 16 000 takzvan\u00fdch \u201ekontrolor\u016f kvality\u201c po cel\u00e9m sv\u011bt\u011b zaji\u0161\u0165uje, aby takov\u00e9 str\u00e1nky byly ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed sotva viditeln\u00e9. Kritici tvrd\u00ed, \u017ee se jedn\u00e1 o strategii, kter\u00e1 up\u0159ednost\u0148uje konven\u010dn\u00ed medic\u00ednu a farmaceutick\u00fd pr\u016fmysl. \u201eNa internetu do\u0161lo k opravdov\u00e9mu masakru; mnoho mal\u00fdch str\u00e1nek p\u0159estalo existovat. Ztratili jsme t\u0159etinu n\u00e1v\u0161t\u011bvn\u00edk\u016f,\u201c uvedl jeden z posti\u017een\u00fdch u\u017eivatel\u016f.<\/span><\/p>\n

Jedn\u00edm z p\u0159\u00edklad\u016f je syndrom polycystick\u00fdch vaje\u010dn\u00edk\u016f (PCOS). P\u0159ed rokem 2018 vyhled\u00e1v\u00e1n\u00ed na Googlu \u010dasto vedlo na str\u00e1nky jako\u00a0<\/span>thehormonefactor.co.uk<\/span><\/em>\u00a0od Ralpha Moormana, kter\u00e9 se zam\u011b\u0159uj\u00ed na p\u0159\u00edrodn\u00ed l\u00e9\u010debn\u00e9 metody. Dnes se objevuj\u00ed p\u0159ev\u00e1\u017en\u011b str\u00e1nky podporovan\u00e9 vl\u00e1dou nebo p\u0159\u00e1telsk\u00e9 k farmaceutick\u00fdm spole\u010dnostem a propaguj\u00edc\u00ed \u0159e\u0161en\u00ed zalo\u017een\u00e1 na l\u00e9\u010divech. Drastick\u00e1 zm\u011bna p\u0159i\u0161la s \u201eMedic Update\u201c od Googlu 1. srpna 2018 \u2013 glob\u00e1ln\u00ed \u00fapravou vyhled\u00e1vac\u00edho algoritmu, kter\u00e1 podle Googlu odm\u011b\u0148uje str\u00e1nky s \u201evelkou odbornost\u00ed a autoritou\u201c. V praxi to znamenalo vylou\u010den\u00ed mnoha alternativn\u00edch zdroj\u016f informac\u00ed.<\/span><\/p>\n

Masivn\u00ed pokles n\u00e1v\u0161t\u011bvnosti kv\u016fli algoritm\u016fm<\/span><\/strong><\/h3>\n

Robert Albers, partner ve spole\u010dnosti Moorman, uv\u00e1d\u00ed: \u201eP\u0159ed aktualizac\u00ed jsme m\u011bli 120 000 n\u00e1v\u0161t\u011bvn\u00edk\u016f ro\u010dn\u011b. Po aktualizaci Medic jsme najednou ztratili t\u0159etinu z t\u00e9to n\u00e1v\u0161t\u011bvnosti.\u201c Joseph Mercola, americk\u00fd l\u00e9ka\u0159 a pr\u016fkopn\u00edk hnut\u00ed za p\u0159irozen\u00e9 zdrav\u00ed, ztratil kv\u016fli aktualizac\u00edm Googlu p\u0159es 99,9 % sv\u00fdch n\u00e1v\u0161t\u011bvn\u00edk\u016f. \u201eGoogle smazal na\u0161e nejlep\u0161\u00ed um\u00edst\u011bn\u00ed v \u017eeb\u0159\u00ed\u010dku a nahradil je str\u00e1nkami propaguj\u00edc\u00edmi nezdrav\u00e9 j\u00eddlo a l\u00e9ky,\u201c p\u00ed\u0161e Mercola. Vn\u00edm\u00e1 to jako \u00famysln\u00e9 ochrann\u00e9 opat\u0159en\u00ed v z\u00e1jmu farmaceutick\u00e9ho pr\u016fmyslu.<\/span><\/p>\n

Manipulovan\u00e1 viditelnost \u2013 pro zisk<\/span><\/strong><\/h3>\n

Tuto kritiku podporuje filozof Bill Dembski. Ve sv\u00e9m textu\u00a0<\/span>\u201eThe Evilization of Google\u201c<\/span><\/em>\u00a0popisuje, jak tato korporace ni\u010d\u00ed firmy a ovl\u00e1d\u00e1 ve\u0159ejn\u00e9 m\u00edn\u011bn\u00ed pomoc\u00ed manipulace s algoritmy. Dominance Googlu je obrovsk\u00e1: S v\u00edce ne\u017e 136 miliardami n\u00e1v\u0161t\u011bv m\u011bs\u00ed\u010dn\u011b a t\u00e9m\u011b\u0159 90% pod\u00edlem na glob\u00e1ln\u00edm trhu m\u00e1 Google v\u00fdhradn\u00ed pravomoc definovat, co je pova\u017eov\u00e1no za \u201erelevantn\u00ed\u201c. Bing v\u00fdrazn\u011b zaost\u00e1v\u00e1, s pouh\u00fdmi 3\u20134 %.<\/span><\/p>\n

Google byl kdysi zn\u00e1m\u00fd svou transparentnost\u00ed \u2013 d\u00edky sv\u00e9mu syst\u00e9mu PageRank, kter\u00fd byl zalo\u017een na odkazov\u00e1n\u00ed. Ale od roku 2015, kdy bylo motto \u201eNebu\u010f zl\u00fd\u201c nahrazeno mottem \u201eD\u011blej spr\u00e1vnou v\u011bc\u201c, podle Dembskiho do\u0161lo k posunu sm\u011brem k digit\u00e1ln\u00ed cenzu\u0159e. Dnes dominuje placen\u00e1 reklama, zat\u00edmco organick\u00e9 v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed jsou vytla\u010dov\u00e1ny \u2013 zejm\u00e9na ty, kter\u00e9 se ne\u0159\u00edd\u00ed ofici\u00e1ln\u00edm narativem.<\/span><\/p>\n

Systematick\u00e9 sni\u017eov\u00e1n\u00ed v\u00fdznamu alternativn\u00edch p\u0159\u00edstup\u016f<\/span><\/strong><\/h3>\n

Podle Dembskiho se Google ji\u017e nezab\u00fdv\u00e1 pouze tradi\u010dn\u00ed cenzurou, ale sp\u00ed\u0161e syst\u00e9mem, kter\u00fd z\u00e1m\u011brn\u011b zneviditelnuje ne\u017e\u00e1douc\u00ed p\u0159\u00edstupy ke zdrav\u00ed \u2013 i kdy\u017e poch\u00e1zej\u00ed od kvalifikovan\u00fdch l\u00e9ka\u0159\u016f a v\u00fdzkumn\u00edk\u016f. \u00dadajn\u011b \u201eobjektivn\u00ed\u201c experti na kontrolu kvality se \u0159\u00edd\u00ed mimo jin\u00e9 Wikipedi\u00ed, kter\u00e1 sama o sob\u011b, jak kritici zd\u016fraz\u0148uj\u00ed, vykazuje profarmaceutickou zaujatost.<\/span><\/p>\n

Dv\u011b strany mince<\/span><\/strong><\/h3>\n

Nizozemsk\u00fd nutri\u010dn\u00ed specialista Juglen Zwaan poukazuje na klady i z\u00e1pory tohoto v\u00fdvoje: Zat\u00edmco pochybn\u00e9 webov\u00e9 str\u00e1nky zmizely, ovlivn\u011bno bylo i mnoho renomovan\u00fdch informa\u010dn\u00edch zdroj\u016f. Jeho platforma\u00a0<\/span>ahealthylife.nl<\/span><\/em>\u00a0v roce 2020 ztratila kv\u016fli aktualizac\u00edm Googlu polovinu sv\u00fdch n\u00e1v\u0161t\u011bvn\u00edk\u016f \u2013 ale d\u00edky investic\u00edm do obsahu se dok\u00e1zala \u010d\u00e1ste\u010dn\u011b zotavit.<\/span><\/p>\n

Str\u00e1nka dehormoonfactor.nl<\/span><\/em>\u00a0od Moormana a Alberse se tak\u00e9\u00a0pomalu zotavuje \u2013 ale jej\u00ed viditelnost je st\u00e1le velmi omezen\u00e1: \u201ePokud si dnes vygoogl\u00edte \u201aPCOS\u2018, jsme na 28. m\u00edst\u011b. Je prakticky neviditeln\u00e1.\u201c<\/span><\/p>\n<\/div>\n<\/div>\n

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Zdroj<\/a><\/span><\/h3>\n

 <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Technologick\u00fd gigant chr\u00e1n\u00ed z\u00e1jmy farmaceutick\u00e9ho pr\u016fmyslu Google z\u00e1m\u011brn\u011b diskriminuje webov\u00e9 str\u00e1nky, kter\u00e9 propaguj\u00ed alternativn\u00ed \u0159e\u0161en\u00ed…<\/p>\n","protected":false},"author":2,"featured_media":84798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[949,63,317,1988],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/84797"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=84797"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/84797\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/84798"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=84797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=84797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=84797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}