{"id":83848,"date":"2025-07-19T00:13:14","date_gmt":"2025-07-18T22:13:14","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=83848"},"modified":"2025-07-18T13:36:09","modified_gmt":"2025-07-18T11:36:09","slug":"znacka-ragan-se-propojuje-se-spickou-ceske-portretove-fotografie","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2025\/07\/19\/znacka-ragan-se-propojuje-se-spickou-ceske-portretove-fotografie\/","title":{"rendered":"Zna\u010dka Ragan se propojuje se \u0161pi\u010dkou \u010desk\u00e9 portr\u00e9tov\u00e9 fotografie"},"content":{"rendered":"
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Zna\u010dka alkoholu Ragan, za kterou stoj\u00ed \u010cech Ji\u0159\u00ed Ragan, a kter\u00e1 v lo\u0148sk\u00e9m roce uvedla na \u010desk\u00fd trh sv\u016fj destil\u00e1t na b\u00e1zi rumu Rhum Haute Couture De Ragan se rozhodla pro \u201enetradi\u010dn\u00ed\u201c formu komunikace se sv\u00fdmi klienty. A pr\u00e1v\u011b pro tyto \u00fa\u010dely uzav\u0159ela spolupr\u00e1ci s\u00a0fotografem Davidem Krausem, kter\u00fd bude nov\u011b p\u016fsobit v pozici ambasadora.<\/strong><\/p>\n

\u201ePov\u011bdom\u00ed o zna\u010dce a vn\u00edm\u00e1n\u00ed chut\u011b Raganu je dlouhodob\u00e1 pr\u00e1ce, ale v\u0161echny na\u0161e aktivity mus\u00ed b\u00fdt zalo\u017eeny na skute\u010dn\u00fdch a prav\u00fdch emoc\u00edch. Proto velmi pe\u010dliv\u011b vol\u00edme formu a obsah na\u0161ich marketingov\u00fdch aktivit. A to stejn\u00e9 plat\u00ed i u strategick\u00fdch partnerstv\u00ed.\u00a0 Oproti dnes ji\u017e obvykl\u00e9 form\u011b reklamn\u00edho partnerstv\u00ed s osobnostmi, kdy se t\u011b\u017e\u00ed z jejich sledovanosti na soci\u00e1ln\u00edch s\u00edt\u00edch, Ragan s\u00e1z\u00ed na propojen\u00ed s osobnostmi, u kter\u00fdch je prim\u00e1rn\u00ed z\u00e1kladn\u00ed podm\u00ednka, aby jim destil\u00e1t Ragan chutnal,\u201c \u0159\u00edk\u00e1 majitel zna\u010dky Ji\u0159\u00ed Ragan (obr. n\u00ed\u017ee).<\/em><\/p>\n

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\u201eA druh\u00fd rozhoduj\u00edc\u00edm faktorem je empatie, s jakou lze propojit jejich tv\u016fr\u010d\u00ed \u010dinnost a na\u0161i zna\u010dku, Ragan je bude v r\u00e1mci dlouhodob\u00e9 spolupr\u00e1ce doprov\u00e1zet. Proto si V\u00e1m dovolujeme p\u0159edstavit prvn\u00ed reklamn\u00ed spolupr\u00e1ci, kdy v pozici ambasadora zna\u010dky Ragan bude dlouhodob\u011b p\u016fsobit fotograf David Kraus<\/strong>,\u201c spokojen\u011b odhaluje.<\/p>\n

\u201eDavid m\u00e1 obrovsk\u00e9 charisma a jeho kari\u00e9ra zahrnuje tolik mimo\u0159\u00e1dn\u00e9 um\u011bleck\u00e9 tvorby, \u017ee to, \u017ee mu Ragan chutn\u00e1 a \u017ee jsme si porozum\u011bli lidsky bylo pro n\u00e1s jasn\u00fdm impulsem se domluvit na dlouholet\u00e9m kontraktu\u201c, \u0159\u00edk\u00e1 Ji\u0159\u00ed Ragan, autor unik\u00e1tn\u00ed a chr\u00e1n\u011bn\u00e9 receptury.<\/p>\n

Pro zna\u010dku Ragan je prioritn\u00ed, aby oslovila c\u00edlovou skupinu v jej\u00ed spole\u010densk\u00e9m prost\u0159ed\u00ed. Nem\u00ed\u0159\u00ed na reklamn\u00ed billboard, ale chce vypr\u00e1v\u011bt sv\u016fj p\u0159\u00edb\u011bh a zprost\u0159edkovat chu\u0165, tak, abyste Ragan m\u011bli nutk\u00e1n\u00ed sami vyzkou\u0161et. Proto je pro zna\u010dku kl\u00ed\u010dov\u00e9 vybrat takov\u00e9 osobnosti, kter\u00e9 maj\u00ed dostate\u010dn\u011b charisma autenticky tento pocit zprost\u0159edkovat v\u00a0prost\u0159ed\u00ed, ve kter\u00e9m \u017eij\u00ed a tvo\u0159\u00ed.<\/p>\n

David Kraus fotil \u0159adu sv\u011btov\u00fdch konflikt\u016f, od roku 1992 byl fotografem Reflexu se zam\u011b\u0159en\u00edm na fotografie pro tituln\u00ed strany tohoto kultovn\u00edho \u010dasopisu. Nejen titulky Reflexu z\u00a0n\u011bj ale ud\u011blali legendu tuzemsk\u00e9 portr\u00e9tn\u00ed fotografie.<\/p>\n

\u201e<\/strong>Nikdy bych nep\u0159istoupil na reklamn\u00ed spolupr\u00e1ci, pokud by pro m\u011b znamenala finan\u010dn\u00ed p\u0159\u00edjem za propagaci \u201en\u011b\u010deho\u201c, co nen\u00ed sou\u010d\u00e1st\u00ed m\u00e9ho \u017eivota. Ragan jsem poprv\u00e9 pil bez toho, abych znal p\u0159\u00edb\u011bh Ji\u0159\u00edho a v\u011bd\u011bl, \u017ee za t\u00edm stoj\u00ed \u010desk\u00fd autor. J\u00e1 nepiju pravideln\u011b, a kdy\u017e m\u00e1m chu\u0165, tak vol\u00edm hlavn\u011b jemnou chu\u0165. \u00a0A tou mne Ragan naprosto fascinoval. Nepot\u0159eboval jsem nealko na zapit\u00ed, a je\u0161t\u011b v\u00edce mne p\u0159ekvapilo, \u017ee \u00fapln\u011b stejn\u011b chutnal m\u00e9 partnerce, kter\u00e1 tvrd\u00fd alkohol nepije v\u016fbec,\u201c<\/strong> popisuje David Kraus.<\/p>\n

\u201eNaprosto fenomen\u00e1ln\u00ed je procento lid\u00ed, kte\u0159\u00ed Ragan ochutnaj\u00ed a vracej\u00ed se k n\u011bmu a kdy\u017e jsme se dozv\u011bd\u011bli, \u017ee jedn\u00edm z nich je i David, tak jsme ho hned oslovili a za\u010dali d\u00e1vat dohromady formu na\u0161\u00ed spolupr\u00e1ce. Charisma a d\u00edlo Davida, p\u0159edur\u010duje i spole\u010densk\u00e9 prost\u0159ed\u00ed v kter\u00e9m, se pohybuje, a to je pro n\u00e1s kl\u00ed\u010dov\u00e9. My budeme Davida doprov\u00e1zet dlouhodob\u011b p\u0159i jeho tvorb\u011b a on zase n\u00e1s p\u0159i na\u0161ich spole\u010densk\u00fdch aktivit\u00e1ch, kter\u00e9 budeme realizovat v top barech. restaurac\u00edch v pr\u016fb\u011bhu podzimn\u00ed tour, kterou p\u0159ipravuje n\u00e1\u0161 distributor,\u201c dod\u00e1v\u00e1 J\u00ed\u0159\u00ed Ragan.<\/p>\n

Rhum Haute Couture De Ragan <\/strong>je ru\u010dn\u011b vyr\u00e1b\u011bn\u00fd t\u0159tinov\u00fd destil\u00e1t na b\u00e1zi rumu, jeho\u017e autorem je Ji\u0159\u00ed Ragan, n\u00e1poj z\u00edskal celou \u0159adu mezin\u00e1rodn\u00edch ocen\u011bn\u00ed v blindtastingov\u00fdch sout\u011b\u017e\u00ed po cel\u00e9 sv\u011bt\u011b. Mimo jin\u00e9 nap\u0159\u00edklad zlatou medaili na sout\u011b\u017ei Women Wine and Spirits Award nebo na presti\u017en\u00ed sout\u011b\u017ei The Rum & Cacha\u00e7a Masters\u00a0 v\u00a0kategorii ultra premium rum v\u00a0Lond\u00fdn\u011b.<\/p>\n

\u00davodn\u00ed fotografie:<\/strong> Fotograf\u00a0 David Kraus<\/span><\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

Zna\u010dka alkoholu Ragan, za kterou stoj\u00ed \u010cech Ji\u0159\u00ed Ragan, a kter\u00e1 v lo\u0148sk\u00e9m roce uvedla…<\/p>\n","protected":false},"author":2,"featured_media":83849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[9513,9514,1003,9512,331],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/83848"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=83848"}],"version-history":[{"count":1,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/83848\/revisions"}],"predecessor-version":[{"id":83852,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/83848\/revisions\/83852"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/83849"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=83848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=83848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=83848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}