{"id":83462,"date":"2025-07-14T00:25:59","date_gmt":"2025-07-13T22:25:59","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=83462"},"modified":"2025-07-13T13:42:36","modified_gmt":"2025-07-13T11:42:36","slug":"vede-masova-imigrace-k-zaniku-nemeckych-pivovaru","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2025\/07\/14\/vede-masova-imigrace-k-zaniku-nemeckych-pivovaru\/","title":{"rendered":"Vede masov\u00e1 imigrace k z\u00e1niku n\u011bmeck\u00fdch pivovar\u016f?"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<h3 class=\"s-tagline fw-tagline\"><span>N\u011bmeck\u00e9 pivovary se pot\u00fdkaj\u00ed s probl\u00e9my, prodej piva klesl na historick\u00e1 minima.<\/span><\/h3>\n<p><span>Spot\u0159eba piva v N\u011bmecku klesla na nejni\u017e\u0161\u00ed \u00farove\u0148 od znovusjednocen\u00ed, co\u017e vyvol\u00e1v\u00e1 obavy o budoucnost pivovarnick\u00e9ho pr\u016fmyslu v zemi.<\/span><\/p>\n<p><span>Podle \u00fadaj\u016f Feder\u00e1ln\u00edho statistick\u00e9ho \u00fa\u0159adu prodaly n\u011bmeck\u00e9 pivovary mezi lednem a kv\u011btnem 2025 34,5 milionu hektolitr\u016f piva. To p\u0159edstavuje pokles o t\u00e9m\u011b\u0159 7 procent ve srovn\u00e1n\u00ed se stejn\u00fdm obdob\u00edm lo\u0148sk\u00e9ho roku.<\/span><\/p>\n<p><span>Pokles pokra\u010duje v dlouhodob\u00e9m trendu, kdy spot\u0159eba v posledn\u00edm desetilet\u00ed soustavn\u011b kles\u00e1. V roce 2013 vypili N\u011bmci pr\u016fm\u011brn\u011b 107 litr\u016f piva na osobu ro\u010dn\u011b. Do roku 2023 toto \u010d\u00edslo kleslo na 88 litr\u016f.<\/span><\/p>\n<p><span>P\u0159edn\u00ed p\u0159edstavitel\u00e9 odv\u011btv\u00ed varuj\u00ed, \u017ee sou\u010dasn\u00fd pokles p\u0159edstavuje pro pivovary v\u00e1\u017enou hrozbu. Volker Kuhl, gener\u00e1ln\u00ed \u0159editel pivovaru Veltins, \u0159ekl\u00a0<\/span><a href=\"https:\/\/www.welt.de\/wirtschaft\/article256349146\/Das-deutsche-Bier-droht-zu-verschwinden-doch-es-gibt-zwei-Hoffnungstraeger.html\"><span>den\u00edku Welt<\/span><\/a><span>\u00a0: \u201eToto je historick\u00fd fakt. Je to znepokojiv\u00e9 a pro mnoho pivovar\u016f to znamen\u00e1 skute\u010dn\u00fd boj o p\u0159e\u017eit\u00ed.\u201c N\u011bmecko m\u00e1 v sou\u010dasnosti p\u0159ibli\u017en\u011b 1 500 pivovar\u016f, ale toto \u010d\u00edslo by mohlo v p\u0159\u00ed\u0161t\u00edm desetilet\u00ed drasticky klesnout.<\/span><\/p>\n<p><span>\u201eSpousta slunce, teplo a sucho \u2013 po\u010das\u00ed v prvn\u00ed polovin\u011b roku m\u011blo pomoci pivovarn\u00edk\u016fm a restaura\u010dn\u00edmu pr\u016fmyslu. Ale nepomohlo,\u201c poznamenal.<\/span><\/p>\n<p><span>\u201eStejn\u011b jako v sektoru restaurac\u00ed a maloobchodu m\u00e1 \u0161patn\u00e1 spot\u0159ebitelsk\u00e1 n\u00e1lada z\u00e1sadn\u00ed dopad na podnik\u00e1n\u00ed pivovar\u016f,\u201c dodal Holger Eichele, gener\u00e1ln\u00ed \u0159editel N\u011bmeck\u00e9 asociace pivovarn\u00edk\u016f.<\/span><\/p>\n<p><span>Ani velk\u00e9 akce, jako nap\u0159\u00edklad Mistrovstv\u00ed Evropy ve fotbale 2024, u kter\u00fdch se o\u010dek\u00e1valo zv\u00fd\u0161en\u00ed prodeje, nedok\u00e1zaly pokles zvr\u00e1tit.<\/span><\/p>\n<p><span>Eichele nazna\u010duje, \u017ee hlavn\u00edmi faktory, kter\u00e9 stoj\u00ed za zm\u011bnou v pitn\u00fdch n\u00e1vyc\u00edch, jsou obavy o zdrav\u00ed a st\u00e1rnouc\u00ed populace. Poznamen\u00e1v\u00e1, \u017ee mlad\u00ed lid\u00e9 tak\u00e9 pij\u00ed m\u00e9n\u011b, co\u017e podporuje pr\u016fzkum spole\u010dnosti Statista z roku 2023, kter\u00fd zjistil, \u017ee pouze 24 procent N\u011bmc\u016f ve v\u011bku 18 a\u017e 28 let pravideln\u011b pije pivo, ve srovn\u00e1n\u00ed s 38 procenty u p\u0159edchoz\u00ed generace.<\/span><\/p>\n<p><span>Vedouc\u00ed p\u0159edstavitel\u00e9 pr\u016fmyslu v\u0161ak neberou v \u00favahu m\u011bn\u00edc\u00ed se demografick\u00e9 slo\u017een\u00ed zem\u011b v d\u016fsledku masov\u00e9 imigrace.<\/span><\/p>\n<p><span>Mezi lidmi ve v\u011bku 20 a\u017e 39 let m\u011bla v roce 2024 v\u00edce ne\u017e ka\u017ed\u00e1 t\u0159et\u00ed osoba (34 procent) migra\u010dn\u00ed p\u016fvod. U d\u011bt\u00ed je toto \u010d\u00edslo je\u0161t\u011b vy\u0161\u0161\u00ed. V roce 2021 procento \u0161kol\u00e1k\u016f v Hamburku s migra\u010dn\u00edm p\u016fvodem poprv\u00e9 p\u0159ekro\u010dilo polovinu (51,4 procenta).<\/span><\/p>\n<p><span>T\u00e9m\u011b\u0159 6,5 milionu lid\u00ed \u017eij\u00edc\u00edch v N\u011bmecku v roce 2024 imigrovalo po roce 2015, z nich\u017e mnoz\u00ed p\u0159ijeli z p\u0159ev\u00e1\u017en\u011b muslimsk\u00fdch zem\u00ed, kde je konzumace alkoholu aktivn\u011b odrazov\u00e1na nebo pova\u017eov\u00e1na za haram.<\/span><\/p>\n<p><span>Pivovarn\u00edci tvrd\u00ed, \u017ee tradi\u010dn\u00ed zvyky pit\u00ed piva miz\u00ed. Obchodn\u00ed \u0159editel spole\u010dnosti Veltins Rainer Emig \u0159ekl den\u00edku Welt, \u017ee a\u010dkoli pivo k j\u00eddlu z\u016fst\u00e1v\u00e1 b\u011b\u017en\u00e9, lid\u00e9 u\u017e nepij\u00ed dal\u0161\u00ed rundy b\u011bhem spole\u010densk\u00fdch akc\u00ed.<\/span><\/p>\n<p><span>Prodej nealkoholick\u00e9ho piva prudce vzrostl, ale ne natolik, aby zastavil pokles. Deutsche Welle informovala, \u017ee produkce nealkoholick\u00e9ho piva v N\u011bmecku se za posledn\u00ed desetilet\u00ed v\u00edce ne\u017e zdvojn\u00e1sobila. Pokusy o nahrazen\u00ed tradi\u010dn\u00ed pivn\u00ed kultury nealkoholick\u00fdmi alternativami v\u0161ak m\u011bly jen omezen\u00fd \u00fasp\u011bch. V roce 2023 se v Mnichov\u011b otev\u0159ela prvn\u00ed nealkoholick\u00e1 pivn\u00ed zahrada Die Null, ale na konci l\u00e9ta byla uzav\u0159ena a znovu se neotev\u0159ela.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1185\" src=\"http:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2021\/04\/kuryr-podpis.png\" alt=\"\" width=\"84\" height=\"24\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u011bmeck\u00e9 pivovary se pot\u00fdkaj\u00ed s probl\u00e9my, prodej piva klesl na historick\u00e1 minima. Spot\u0159eba piva v&#8230;<\/p>\n","protected":false},"author":2,"featured_media":83463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[371,84,891,7789],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/83462"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=83462"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/83462\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/83463"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=83462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=83462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=83462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}