{"id":83075,"date":"2025-07-09T00:15:49","date_gmt":"2025-07-08T22:15:49","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=83075"},"modified":"2025-07-08T10:41:41","modified_gmt":"2025-07-08T08:41:41","slug":"bruselska-byrokracie-pravdy-nuti-technologicke-giganty-k-cenzure","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2025\/07\/09\/bruselska-byrokracie-pravdy-nuti-technologicke-giganty-k-cenzure\/","title":{"rendered":"Bruselsk\u00e1 byrokracie pravdy nut\u00ed technologick\u00e9 giganty k cenzu\u0159e"},"content":{"rendered":"
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Cenzura ve jm\u00e9nu pravdy? Jak pl\u00e1ny EU na boj proti dezinformac\u00edm ohro\u017euj\u00ed svobodu projevu<\/span><\/strong><\/h3>\n

Nov\u00e1\u00a0<\/span>zpr\u00e1va<\/span><\/a>\u00a0Evropsk\u00e9 observato\u0159e digit\u00e1ln\u00edch m\u00e9di\u00ed (EDMO) ukazuje, jak se na velk\u00e9 technologick\u00e9 spole\u010dnosti \u010del\u00ed rostouc\u00edmu tlaku na kontrolu obsahu ve prosp\u011bch celoevropsk\u00e9ho re\u017eimu pravdy.<\/span><\/p>\n

Evropsk\u00e1 unie zintenziv\u0148uje boj proti tzv. \u201edezinformac\u00edm\u201c \u2013 a st\u00e1le \u010dast\u011bji ukazuje, \u017ee se m\u00e9n\u011b zaj\u00edm\u00e1 o otev\u0159enou diskusi ne\u017e o striktn\u00ed soubor n\u00e1zor\u016f. Ukazuje to ned\u00e1vn\u00e1 zpr\u00e1va Evropsk\u00e9\u00a0<\/span>observato\u0159e digit\u00e1ln\u00edch m\u00e9di\u00ed<\/span><\/em>\u00a0(EDMO), kter\u00e1 zkoum\u00e1 prov\u00e1d\u011bn\u00ed Kodexu chov\u00e1n\u00ed EU pro boj proti dezinformac\u00edm.<\/span><\/p>\n

Co za\u010dalo jako dobrovoln\u00fd z\u00e1vazek, se nyn\u00ed st\u00e1v\u00e1 pr\u00e1vn\u011b vymahateln\u00fdm kontroln\u00edm n\u00e1strojem \u2013 se vstupem v platnost\u00a0<\/span>z\u00e1kona o digit\u00e1ln\u00edch slu\u017eb\u00e1ch (DSA)<\/span><\/strong>\u00a0. Platformy jako Google, Meta, Microsoft a TikTok jsou pod rostouc\u00edm tlakem nejen moderovat obsah, ale tak\u00e9 aktivn\u011b filtrovat, ozna\u010dovat a ovliv\u0148ovat chov\u00e1n\u00ed u\u017eivatel\u016f.<\/span><\/p>\n

Symbolick\u00e1 opat\u0159en\u00ed m\u00edsto skute\u010dn\u00e9ho vzd\u011bl\u00e1v\u00e1n\u00ed<\/span><\/h3>\n

Zpr\u00e1va EDMO jednozna\u010dn\u011b uv\u00e1d\u00ed: Platformy selh\u00e1vaj\u00ed v kl\u00ed\u010dov\u00fdch oblastech. Na stran\u011b 8 dokument kritizuje\u00a0<\/span>\u201emezery v transparentnosti, nez\u00e1visl\u00e9m dohledu a m\u011b\u0159iteln\u00fdch v\u00fdsledc\u00edch\u201c<\/span><\/em>\u00a0\u2013\u00a0<\/span>nap\u0159\u00ed\u010d v\u0161emi z\u00e1vazky<\/span><\/strong>\u00a0. Mnoho dosud zaveden\u00fdch opat\u0159en\u00ed je pova\u017eov\u00e1no za \u201esymbolick\u00e1\u201c nebo \u201epovrchn\u00ed\u201c.<\/span><\/p>\n

Konkr\u00e9tn\u011b to znamen\u00e1, \u017ee se zav\u00e1d\u011bj\u00ed ov\u011b\u0159ov\u00e1n\u00ed fakt\u016f, informa\u010dn\u00ed upozorn\u011bn\u00ed a ozna\u010dov\u00e1n\u00ed obsahu, ale chyb\u00ed data o jejich \u00fa\u010dinnosti. Chov\u00e1n\u00ed u\u017eivatel\u016f se sotva sleduje \u2013 a pokud ano, z\u00e1kladn\u00edm o\u010dek\u00e1v\u00e1n\u00edm se zd\u00e1 b\u00fdt nikoli z\u00edsk\u00e1v\u00e1n\u00ed znalost\u00ed, ale kontrola chov\u00e1n\u00ed.<\/span><\/p>\n

Platformy jako digit\u00e1ln\u00ed my\u0161lenkov\u00e1 policie?<\/span><\/h3>\n

A\u010dkoli byla iniciativa p\u016fvodn\u011b ozn\u00e1mena jako dobrovoln\u00fd \u201ekodex\u201c, velk\u00e1 \u010d\u00e1st z n\u00ed ve skute\u010dnosti p\u0159edstavuje implicitn\u00ed donucovac\u00ed opat\u0159en\u00ed. Zpr\u00e1va EDMO uv\u00e1d\u00ed, \u017ee nedodr\u017eov\u00e1n\u00ed kodexu\u00a0<\/span>v kontextu DSA by mohlo m\u00edt pr\u00e1vn\u00ed d\u016fsledky<\/span><\/strong>\u00a0. To jednodu\u0161e \u0159e\u010deno znamen\u00e1: Bu\u010f se platformy samy reguluj\u00ed v souladu s po\u017eadavky EU \u2013 nebo Brusel podnikne kroky.<\/span><\/p>\n

Z\u00e1rove\u0148 jsou firmy povzbuzov\u00e1ny ke sd\u00edlen\u00ed dat s \u201ed\u016fv\u011bryhodn\u00fdmi v\u00fdzkumn\u00edky\u201c \u2013 tedy s organizacemi vybran\u00fdmi EU. Nez\u00e1visl\u00fd v\u00fdzkum? \u017d\u00e1dn\u00fd. Dokonce i TikTok, kter\u00fd je ve zpr\u00e1v\u011b uv\u00e1d\u011bn jako p\u0159\u00edkladn\u00fd, je kritizov\u00e1n za slo\u017eitost sv\u00e9ho v\u00fdzkumn\u00e9ho API.<\/span><\/p>\n

Ov\u011b\u0159ov\u00e1n\u00ed fakt\u016f jako zp\u016fsob kontroly ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed?<\/span><\/h3>\n

A\u010dkoli EU opakovan\u011b zd\u016fraz\u0148uje, \u017ee se nejedn\u00e1 o cenzuru, ale o ochranu p\u0159ed nebezpe\u010dn\u00fdmi dezinformacemi, hranice mezi\u00a0<\/span>informac\u00ed a manipulac\u00ed<\/span><\/strong>\u00a0se st\u00e1le v\u00edce st\u00edr\u00e1. Podle zpr\u00e1vy EU nejen o\u010dek\u00e1v\u00e1, \u017ee bude obsah nahla\u0161ov\u00e1n, ale tak\u00e9 po\u017eaduje d\u016fkazy o tom, jak takov\u00e1 opat\u0159en\u00ed\u00a0<\/span>m\u011bn\u00ed chov\u00e1n\u00ed u\u017eivatel\u016f<\/span><\/strong>\u00a0. To neznamen\u00e1 nic men\u0161\u00edho, ne\u017e \u017ee\u00a0<\/span>by platformy m\u011bly p\u0159isp\u00edvat k digit\u00e1ln\u00ed p\u0159ev\u00fdchov\u011b<\/span><\/strong>\u00a0.<\/span><\/p>\n

Vzd\u011bl\u00e1vac\u00ed program spole\u010dnosti Meta \u201eMysl\u00edme digit\u00e1ln\u011b\u201c, funkce \u201eV\u00edce o t\u00e9to str\u00e1nce\u201c od Googlu a spolupr\u00e1ce spole\u010dnosti Microsoft s NewsGuard \u2013 v\u0161echna tato opat\u0159en\u00ed maj\u00ed pos\u00edlit digit\u00e1ln\u00ed gramotnost. Zpr\u00e1va EDMO je v\u0161ak z\u00e1rove\u0148 kritizuje jako\u00a0<\/span>deklarativn\u00ed gesta<\/span><\/strong>\u00a0, kter\u00e1 postr\u00e1daj\u00ed ov\u011b\u0159iteln\u00fd dopad.<\/span><\/p>\n

Svoboda projevu jako vedlej\u0161\u00ed \u0161koda?<\/span><\/h3>\n

Kdy\u017e je rozmanitost n\u00e1zor\u016f ob\u011btov\u00e1na ve prosp\u011bch st\u00e1tem definovan\u00e9ho konceptu pravdy, je v s\u00e1zce v\u00edce ne\u017e jen technick\u00e1 pravidla platformy. Samotn\u00e1 zpr\u00e1va varuje, \u017ee k\u00f3d\u00a0<\/span>\u201eriskuje, \u017ee z\u016fstane performativn\u00ed\u201c,<\/span><\/em>\u00a0pokud platformy nezavedou p\u0159\u00edsn\u011bj\u0161\u00ed pravidla. Z\u00e1rove\u0148 to posiluje o\u010dek\u00e1v\u00e1n\u00ed, \u017ee v budoucnu budou\u00a0<\/span>muset je\u0161t\u011b hloub\u011bji zasahovat do obsahu<\/span><\/strong>\u00a0.<\/span><\/p>\n

D\u016fsledek: klima\u00a0<\/span>preventivn\u00ed autocenzury<\/span><\/strong>\u00a0\u2013 nejen mezi platformami, ale tak\u00e9 mezi u\u017eivateli, novin\u00e1\u0159i a v\u00fdzkumn\u00edky. Strach z algoritmick\u00e9 neviditelnosti nebo blokov\u00e1n\u00ed je nen\u00e1padn\u00fd, ale \u00fa\u010dinn\u00fd.<\/span><\/p>\n

Z\u00e1v\u011br: Kontrola m\u00edsto kompetence<\/span><\/h3>\n

Co za\u010dalo jako ochrann\u00e9 opat\u0159en\u00ed proti dezinformac\u00edm, se st\u00e1le v\u00edce vyv\u00edj\u00ed v\u00a0<\/span>celoevropsk\u00fd syst\u00e9m \u0159\u00edzen\u00ed ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed,<\/span><\/strong>\u00a0v n\u011bm\u017e jsou demokratick\u00e9 principy nahrazov\u00e1ny technokratick\u00fdm p\u0159ehnan\u00fdm z\u00e1sahem. Zpr\u00e1va EDMO odhaluje v\u00edce ne\u017e jen provozn\u00ed slabiny technologick\u00fdch spole\u010dnost\u00ed \u2013 dokumentuje sklouz\u00e1v\u00e1n\u00ed\u00a0<\/span>do re\u017eimu digit\u00e1ln\u00ed pravdy<\/span><\/strong>\u00a0, kter\u00fd je mimo na\u0161i kontrolu.<\/span><\/p>\n

Kl\u00ed\u010dovou ot\u00e1zkou z\u016fst\u00e1v\u00e1: Kdo ur\u010duje, co je dezinformac\u00ed? A m\u016f\u017ee politick\u00e1 instituce diktovat, co by si ob\u010dan\u00e9 m\u011bli myslet?<\/span><\/p>\n<\/div>\n<\/div>\n

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Zdroj<\/a><\/span><\/h3>\n

 <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Cenzura ve jm\u00e9nu pravdy? Jak pl\u00e1ny EU na boj proti dezinformac\u00edm ohro\u017euj\u00ed svobodu projevu Nov\u00e1\u00a0zpr\u00e1va\u00a0Evropsk\u00e9…<\/p>\n","protected":false},"author":2,"featured_media":83076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[63,41,4863],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/83075"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=83075"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/83075\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/83076"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=83075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=83075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=83075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}