{"id":82737,"date":"2025-07-04T00:14:52","date_gmt":"2025-07-03T22:14:52","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=82737"},"modified":"2025-07-03T14:49:28","modified_gmt":"2025-07-03T12:49:28","slug":"britska-vlada-chce-zavest-povinnost-supermarketu-kontrolovat-nezdrave-potraviny","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2025\/07\/04\/britska-vlada-chce-zavest-povinnost-supermarketu-kontrolovat-nezdrave-potraviny\/","title":{"rendered":"Britsk\u00e1 vl\u00e1da chce zav\u00e9st povinnost supermarket\u016f kontrolovat \u201enezdrav\u00e9\u201c potraviny"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<div class=\"elementor-element elementor-element-1fb4c2c elementor-widget elementor-widget-theme-post-content\" data-id=\"1fb4c2c\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\">\n<div class=\"elementor-widget-container\">\n<p><strong><span>Britsk\u00e1 vl\u00e1da ozn\u00e1mila, \u017ee supermarkety budou kontrolovat, co se d\u00e1v\u00e1 do n\u00e1kupn\u00edho ko\u0161\u00edku, a omez\u00ed n\u00e1kup \u201enezdrav\u00fdch\u201c potravin.<\/span><\/strong><\/p>\n<p><span>Britsk\u00e1 vl\u00e1da zavedla novou politiku, kter\u00e1 vy\u017eaduje, aby supermarkety sn\u00ed\u017eily kalorick\u00fd obsah pr\u016fm\u011brn\u00e9ho n\u00e1kupn\u00edho ko\u0161\u00edku o 100 kalori\u00ed. To je sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00ed desetilet\u00e9 strategie boje proti obezit\u011b.<\/span><\/p>\n<p><span>Do roku 2029 pl\u00e1nuje vl\u00e1da zav\u00e9st povinn\u00e9 pod\u00e1v\u00e1n\u00ed zpr\u00e1v supermarket\u016fm o vl\u00e1dn\u00edch \u201ezdravotn\u00edch c\u00edlech\u201c. Je jen n\u00e1hoda, \u017ee zpr\u00e1va \u201eAbsolutn\u00ed nula\u201c z roku 2019 zjistila, \u017ee lidsk\u00e1 spot\u0159eba hov\u011bz\u00edho a jehn\u011b\u010d\u00edho masa klesne do roku 2029 o 50 %?<\/span><\/p>\n<p><span>Iniciativa \u201eStandard pro zdrav\u00e9 potraviny\u201c, kterou ozn\u00e1mil britsk\u00fd ministr zdravotnictv\u00ed Wes Streeting, navrhuje stanovit z\u00e1vazn\u00e9 c\u00edle v oblasti zdrav\u00ed pro maloobchodn\u00edky, kte\u0159\u00ed jich mohou flexibiln\u011b dos\u00e1hnout pomoc\u00ed metod, jako jsou \u00fapravy recept\u016f, cenov\u00e9 akce na zdrav\u011bj\u0161\u00ed produkty nebo p\u0159epracov\u00e1n\u00ed uspo\u0159\u00e1d\u00e1n\u00ed prodejen. Supermarkety, kter\u00e9 tyto c\u00edle nespln\u00ed, by mohly \u010delit finan\u010dn\u00edm sankc\u00edm.<\/span><\/p>\n<p><span>Velk\u00e9 britsk\u00e9 supermarkety Tesco a Sainsbury&#8217;s ozn\u00e1men\u00ed vl\u00e1dy uv\u00edtaly a vyj\u00e1d\u0159ily ochotu spolupracovat na realizaci pl\u00e1nu.<\/span><\/p>\n<p><span>N\u011bkte\u0159\u00ed kritici a z\u00e1stupci maloobchodu v\u0161ak vyj\u00e1d\u0159ili obavy a pl\u00e1n ozna\u010dili za \u201ech\u016fvu\u201c a varovali p\u0159ed mo\u017en\u00fdm n\u00e1r\u016fstem cen a sn\u00ed\u017een\u00edm nab\u00eddky sva\u010din. Andrew Griffith, st\u00ednov\u00fd ministr obchodu, tento p\u0159\u00edstup kritizoval s t\u00edm, \u017ee pl\u00e1n Labouristick\u00e9 strany by p\u0159inesl \u201ech\u016fvu\u201c do ka\u017ed\u00e9ho n\u00e1kupn\u00edho ko\u0161\u00edku v supermarketu.<\/span><\/p>\n<p><span>Streeting zd\u016fraznil, \u017ee pl\u00e1n p\u0159edstavuje sp\u00ed\u0161e \u201esv\u011btov\u011b prvn\u00ed p\u0159\u00edstup\u201c ne\u017e \u201estatistiku ch\u016fvy\u201c, a pouk\u00e1zal na spolupr\u00e1ci se supermarkety sp\u00ed\u0161e ne\u017e na p\u0159\u00edsnou regulaci.<\/span><\/p>\n<p><span>\u201eSp\u00ed\u0161e ne\u017e tradi\u010dn\u00ed paternalismus, kdy p\u0159\u00edsn\u011bji regulujeme cenu nebo marketing prod\u00e1van\u00e9ho zbo\u017e\u00ed, vol\u00edme glob\u00e1ln\u00ed p\u0159\u00edstup, kdy spolupracujeme se supermarkety s vyu\u017eit\u00edm dat, kter\u00e1 ji\u017e shroma\u017e\u010fuj\u00ed o nutri\u010dn\u00ed hodnot\u011b sv\u00fdch ko\u0161\u00edk\u016f a voz\u00edk\u016f, tedy pr\u016fm\u011brn\u00e9ho obchodu,\u201c\u00a0<\/span><a href=\"https:\/\/news.sky.com\/sunday-morning-with-trevor-phillips\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"link\" data-id=\"https:\/\/news.sky.com\/sunday-morning-with-trevor-phillips\"><span>\u0159ekl Streeting v po\u0159adu Sky&#8217;s Sunday Morning With Trevor Phillips.<\/span><\/a><\/p>\n<p><span>\u201eSpolupr\u00e1ce spole\u010dnosti Streeting se supermarkety\u201c v\u0161ak zahrnuje pokuty. \u201eObchody, kter\u00e9 nespln\u00ed z\u00e1vazn\u00e9 c\u00edle, by mohly dostat pokutu, co\u017e by mohlo zv\u00fd\u0161it ceny,\u201c\u00a0<\/span><a href=\"https:\/\/archive.is\/knHFO\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"link\" data-id=\"https:\/\/archive.is\/knHFO\"><span>uvedl<\/span><\/a><span>\u00a0The Telegraph. \u201eVysoc\u00ed p\u0159edstavitel\u00e9 maloobchodu uvedli, \u017ee byli zasko\u010deni \u201adrakonick\u00fdmi\u2018 pl\u00e1ny, kter\u00e9 by podle nich p\u0159isp\u011bly k rostouc\u00ed byrokracii pro podniky.\u201c<\/span><\/p>\n<p><span>\u201eP\u0159esn\u00fd c\u00edl bude dohodnut v jedn\u00e1n\u00edch s velk\u00fdmi maloobchodn\u00edky, ale o\u010dek\u00e1v\u00e1 se, \u017ee minist\u0159i budou prosazovat, aby se pohyboval kolem 100 kalori\u00ed na ko\u0161\u00edk \u2013 co\u017e odpov\u00edd\u00e1 dv\u011bma kostk\u00e1m m\u00e1sla,\u201c uvedl den\u00edk The Telegraph.<\/span><\/p>\n<p><span>Za programem stoj\u00ed organizace Nesta, d\u0159\u00edve zn\u00e1m\u00e1 jako vl\u00e1dn\u00ed organizace\u00a0<\/span><a href=\"https:\/\/www.nesta.org.uk\/brief-history-nesta\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"link\" data-id=\"https:\/\/www.nesta.org.uk\/brief-history-nesta\/\"><span>National Endowment for Science, Technology and the Arts<\/span><\/a><span>\u00a0. Nesta analyzovala 36 milion\u016f transakc\u00ed v supermarketech a zjistila, \u017ee pr\u016fm\u011brn\u00e1 hodnota zdravotn\u00ed nez\u00e1vadnosti ko\u0161\u00edku dos\u00e1hla 67 bod\u016f ze 100. Stanovila si c\u00edl zv\u00fd\u0161it toto sk\u00f3re na 69. Podle jejich v\u00fdpo\u010dt\u016f by to do t\u0159\u00ed let sn\u00ed\u017eilo obezitu p\u0159ibli\u017en\u011b o p\u011btinu a pomohlo by to v\u00edce ne\u017e t\u0159em milion\u016fm lid\u00ed dos\u00e1hnout zdrav\u011bj\u0161\u00ed hmotnosti.<\/span><\/p>\n<p><span>Nesta navrhla povinnost supermarket\u016f hl\u00e1sit \u00fadaje o prodeji a ulo\u017eit finan\u010dn\u00ed sankce t\u011bm, kte\u0159\u00ed tyto c\u00edle nespln\u00ed. Vl\u00e1da si klade za c\u00edl zav\u00e9st povinn\u00e9 pod\u00e1v\u00e1n\u00ed zpr\u00e1v do konce sou\u010dasn\u00e9ho volebn\u00edho obdob\u00ed v roce 2029, p\u0159i\u010dem\u017e standard zdrav\u00fdch potravin m\u00e1 b\u00fdt pln\u011b dosa\u017een v n\u00e1sleduj\u00edc\u00edm volebn\u00edm obdob\u00ed.<\/span><\/p>\n<p><span>Tato iniciativa je sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00edho \u00fasil\u00ed o sn\u00ed\u017een\u00ed po\u010dtu nemoc\u00ed souvisej\u00edc\u00edch se stravou a zm\u00edrn\u011bn\u00ed finan\u010dn\u00ed z\u00e1t\u011b\u017ee NHS. \u201eVl\u00e1da douf\u00e1, \u017ee zm\u011bny sn\u00ed\u017e\u00ed pot\u0159ebu budouc\u00edho zvy\u0161ov\u00e1n\u00ed dan\u00ed t\u00edm, \u017ee u\u0161et\u0159\u00ed 11 miliard liber ro\u010dn\u011b, kter\u00e9 obezita NHS stoj\u00ed,\u201c uv\u00e1d\u00ed Birmingham Live. Pl\u00e1n, jeho\u017e podrobnosti Streeting odhal\u00ed tento t\u00fdden, zahrnuje tak\u00e9 spolupr\u00e1ci s v\u00fdrobci a maloobchodn\u00edky potravin, aby byly zdrav\u011bj\u0161\u00ed mo\u017enosti pro spot\u0159ebitele dostupn\u011bj\u0161\u00ed a atraktivn\u011bj\u0161\u00ed.<\/span><\/p>\n<p><span>Dokud se vl\u00e1da nezab\u00fdv\u00e1 ot\u00e1zkami bezpe\u010dnosti o\u010dkov\u00e1n\u00ed a nezak\u00e1\u017ee o\u010dkov\u00e1n\u00ed, aby se sn\u00ed\u017eila \u00fajma zp\u016fsoben\u00e1 o\u010dkov\u00e1n\u00edm, nem\u016f\u017eeme d\u016fv\u011b\u0159ovat \u017e\u00e1dn\u00e9 iniciativ\u011b, kterou vl\u00e1da \u00fadajn\u011b podnik\u00e1 ve prosp\u011bch ve\u0159ejn\u00e9ho zdrav\u00ed.<\/span><\/p>\n<p><span>Tak o co vlastn\u011b jde? Pamatujete si zpr\u00e1vu \u201eAbsolutn\u00ed nula\u201c od organizace UK Fires z roku 2019? Zpr\u00e1va popisuje pl\u00e1ny na uzav\u0159en\u00ed v\u0161ech britsk\u00fdch leti\u0161\u0165 krom\u011b t\u0159\u00ed do roku 2029 a z\u00e1kaz hov\u011bz\u00edho a jehn\u011b\u010d\u00edho masa pro lidskou spot\u0159ebu, aby se splnily klimatick\u00e9 c\u00edle. Zpr\u00e1va vysv\u011btluje, \u017ee spot\u0159eba hov\u011bz\u00edho a jehn\u011b\u010d\u00edho masa klesne mezi lety 2020 a 2029 o 50 %. Pot\u00e9, mezi lety 2030 a 2049, bude hov\u011bz\u00ed a jehn\u011b\u010d\u00ed maso \u201epostupn\u011b vy\u0159azeno\u201c.<\/span><\/p>\n<p><span>Jak je pravd\u011bpodobn\u00e9, \u017ee vl\u00e1da bude spolupracovat se supermarkety a v\u00fdrobci potravin na implementaci pl\u00e1nu \u201eAbsolutn\u00ed nula\u201c a podobn\u00fdch pl\u00e1n\u016f?<\/span><\/p>\n<p><span>Na jedn\u00e9 stran\u011b je z\u00e1kazem potravin, kter\u00e9 zp\u016fsobuj\u00ed obezitu, ve\u0159ejnost psychologicky p\u0159ipravena na to, \u017ee n\u00e1m vl\u00e1da bude diktovat, co si m\u016f\u017eeme a nem\u016f\u017eeme koupit, t\u00edm, \u017ee n\u00e1m umo\u017en\u00ed platit u pokladny v supermarketu.<\/span><\/p>\n<p><span>A za druh\u00e9, p\u0159ipravit infrastrukturu a \u0159\u00eddic\u00ed syst\u00e9my; vyvinout, otestovat a implementovat syst\u00e9m \u2013 po\u010d\u00ednaje \u201enezdrav\u00fdmi\u201c potravinami pro kolektivistick\u00fd koncept \u201evy\u0161\u0161\u00edho dobra\u201c, kter\u00fdm je v tomto p\u0159\u00edpad\u011b NHS.<\/span><\/p>\n<p><span>Celeste Solum, kter\u00e1 pracovala jako dodavatelka pro Ministerstvo vnit\u0159n\u00ed bezpe\u010dnosti USA a Feder\u00e1ln\u00ed agenturu pro \u0159e\u0161en\u00ed mimo\u0159\u00e1dn\u00fdch ud\u00e1lost\u00ed (\u201eFEMA\u201c), v roce 2023 uvedla, \u017ee kone\u010dn\u00fd c\u00edl t\u00fdkaj\u00edc\u00ed se kontroly p\u0159\u00edjmu potravin a kalori\u00ed je zlov\u011bstn\u011bj\u0161\u00ed, ne\u017e si dok\u00e1\u017eeme p\u0159edstavit.<\/span><\/p>\n<p><span>3. \u00fanora 2023 byl spu\u0161t\u011bn program Cornucopia agentury DARPA. Syst\u00e9m Cornucopia vyu\u017e\u00edv\u00e1 elekt\u0159inu k rozkladu vody na pou\u017eiteln\u00fd vod\u00edk a kysl\u00edk a z\u00edsk\u00e1v\u00e1 dus\u00edk a uhl\u00edk ze vzduchu k produkci velk\u00e9ho mno\u017estv\u00ed jedl\u00fdch mikrob\u016f. C\u00edlem je vyvinout nejen alternativy k masu a ml\u00e9\u010dn\u00fdm v\u00fdrobk\u016fm, ale \u201ekompletn\u00ed stravu\u201c.<\/span><\/p>\n<p><span>Koncept Cornucopie spo\u010d\u00edv\u00e1 v rozlo\u017een\u00ed potravin na molekul\u00e1rn\u00ed \u00farove\u0148 a nahrazen\u00ed \u017eivin funkcemi. V\u00fdsledkem jsou v\u0161ak potraviny s n\u00edzkou nutri\u010dn\u00ed hodnotou a my mus\u00edme platit vysok\u00e9 ceny za dal\u0161\u00ed vitam\u00edny, miner\u00e1ly, vl\u00e1kninu nebo jin\u00e9 zdrav\u00ed prosp\u011b\u0161n\u00e9 l\u00e1tky, kter\u00e9 se nach\u00e1zej\u00ed ve skute\u010dn\u00fdch potravin\u00e1ch.<\/span><\/p>\n<p><span>Pokud pob\u00edr\u00e1te minim\u00e1ln\u00ed mzdu nebo z\u00e1kladn\u00ed p\u0159\u00edjem, nem\u016f\u017eete si dovolit dopl\u0148ky stravy, tak\u017ee je nemo\u017en\u00e9 \u017e\u00edt zdrav\u00fd \u017eivot. \u201eBudete hladov\u011bt [kv\u016fli podv\u00fd\u017eiv\u011b]&#8230; je to v podstat\u011b jako b\u00fdt v koncentra\u010dn\u00edm t\u00e1bo\u0159e,\u201c pokud si nedok\u00e1\u017eete vyp\u011bstovat vlastn\u00ed j\u00eddlo, \u0159ekl Solum.<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-8c57238 quelle dc-has-condition dc-condition-empty elementor-widget elementor-widget-heading\" data-id=\"8c57238\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size: 10pt;\"><a href=\"https:\/\/expose-news.com\/2025\/06\/30\/uk-supermarkets-will-police-your-shopping\/\" target=\"_blank\" rel=\"nofollow noopener\">Zdroj<\/a><\/span><\/h3>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Britsk\u00e1 vl\u00e1da ozn\u00e1mila, \u017ee supermarkety budou kontrolovat, co se d\u00e1v\u00e1 do n\u00e1kupn\u00edho ko\u0161\u00edku, a omez\u00ed&#8230;<\/p>\n","protected":false},"author":2,"featured_media":82738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[61,1385,750],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/82737"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=82737"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/82737\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/82738"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=82737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=82737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=82737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}