{"id":82680,"date":"2025-07-03T00:21:59","date_gmt":"2025-07-02T22:21:59","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=82680"},"modified":"2025-07-02T15:21:37","modified_gmt":"2025-07-02T13:21:37","slug":"jaguar-prodeje-klesly-o-975-procenta-rebranding-znicil-tradicni-znacku","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2025\/07\/03\/jaguar-prodeje-klesly-o-975-procenta-rebranding-znicil-tradicni-znacku\/","title":{"rendered":"Jaguar: Prodeje klesly o 97,5 procenta \u2013 rebranding zni\u010dil tradi\u010dn\u00ed zna\u010dku"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p><strong><span>Pouze 49 nov\u00fdch registrac\u00ed v cel\u00e9 Evrop\u011b: Britsk\u00e1 automobilka Jaguar za\u017e\u00edv\u00e1 historick\u00fd krach po sv\u00e9 ideologick\u00e9 reorientaci. Rebranding \u201ewoke\u201c selhal a nov\u00e9 zam\u011b\u0159en\u00ed na elektromobily pravd\u011bpodobn\u011b nepovede k o\u017eiven\u00ed. Zna\u010dka se sama rozpad\u00e1.<\/span><\/strong><\/p>\n<p><span>Jaguar \u2013 automobilka kdysi spojovan\u00e1 se stylov\u00fdm sportovn\u011b orientovan\u00fdm charakterem \u2013 se p\u0159idala k trendu zelen\u00fdch globalist\u016f a \u0161patn\u011b se odhadla. Zat\u00edmco\u00a0<\/span><strong><span>v dubnu lo\u0148sk\u00e9ho roku se prodalo 1 961 voz\u016f t\u00e9to britsk\u00e9 luxusn\u00ed zna\u010dky, v dubnu 2025 klesl jejich po\u010det na pouh\u00fdch 49.<\/span><\/strong><span>\u00a0Nejde o p\u0159eklep, ale o ohromuj\u00edc\u00ed\u00a0<\/span><a href=\"https:\/\/economictimes.indiatimes.com\/news\/international\/us\/jaguar-sales-collapse-97-percent-in-europe-amid-controversial-rebrand-and-ev-transition\/articleshow\/122175798.cms\"><span>pokles o 97,5 procenta<\/span><\/a><span> .<\/span><\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-0\" class=\"\" title=\"X P\u0159\u00edsp\u011bvek\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=true&amp;embedId=twitter-widget-0&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1939843068720816278&amp;lang=cs&amp;origin=https%3A%2F%2Freport24.news%2Fjaguar-absatz-minus-von-975-prozent-wokes-rebranding-ruinierte-traditionsmarke%2F&amp;sessionId=da62dd971102e85216d81fa4d8dce8c972bcd600&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1939843068720816278\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p><span>Kampa\u0148\u00a0<\/span><a href=\"https:\/\/report24.news\/pink-trans-und-vollelektrisch-jaguar-wechselt-seine-markenidentitaet-und-erntet-haeme\/\"><span>na zm\u011bnu zna\u010dky, kter\u00e1<\/span><\/a><span>\u00a0se konala pod mottem \u201eNic nekop\u00edrovat\u201c a obsahovala barevn\u00e9 reklamy s \u201erozmanit\u00fdmi\u201c modelkami v sukn\u00edch, ale bez aut, polarizovala n\u00e1zory.\u00a0<\/span><a href=\"https:\/\/www.designrush.com\/news\/jaguar-sold-49-cars-amid-ev-rebrand-dealer-standstill\"><span>Z\u00e1rove\u0148<\/span><\/a><span>\u00a0byly ukon\u010deny prodeje model\u016f se spalovac\u00edmi motory, jako jsou XE, XF, F-Type, E-Pace a I-Pace, a nebyly uvedeny ani nov\u00e9 elektrick\u00e9 modely. Nav\u00edc je nepravd\u011bpodobn\u00e9, \u017ee by nov\u00e1 strategie pro elektromobily p\u0159inesla nov\u00fd prodejn\u00ed \u00fasp\u011bch, vzhledem k neochot\u011b evropsk\u00fdch kupuj\u00edc\u00edch kupovat elektromobily.<\/span><\/p>\n<p><span>Pl\u00e1n \u201eReimagine\u201c z roku 2021, kter\u00fd zahrnuje postupn\u00e9 ukon\u010den\u00ed v\u00fdroby spalovac\u00edch motor\u016f a v\u00fdvoj elektromobil\u016f, hraje stejn\u011b velkou roli jako cel\u00e1 tehdej\u0161\u00ed \u201erebrandingov\u00e1\u201c verze. Vzhledem k tomu, \u017ee v prodeji u\u017e nejsou \u017e\u00e1dn\u00e9 spalovac\u00ed motory a nov\u00fd elektrick\u00fd model se m\u00e1 objevit a\u017e na konci roku 2025, z\u016fstanou prodejn\u00ed \u010d\u00edsla po zbytek roku velmi skromn\u00e1. A to je jen ten men\u0161\u00ed probl\u00e9m.<\/span><\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-1\" class=\"\" title=\"X P\u0159\u00edsp\u011bvek\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=true&amp;embedId=twitter-widget-1&amp;features=eyJ0ZndfdGltZWxpbmVfbGlzdCI6eyJidWNrZXQiOltdLCJ2ZXJzaW9uIjpudWxsfSwidGZ3X2ZvbGxvd2VyX2NvdW50X3N1bnNldCI6eyJidWNrZXQiOnRydWUsInZlcnNpb24iOm51bGx9LCJ0ZndfdHdlZXRfZWRpdF9iYWNrZW5kIjp7ImJ1Y2tldCI6Im9uIiwidmVyc2lvbiI6bnVsbH0sInRmd19yZWZzcmNfc2Vzc2lvbiI6eyJidWNrZXQiOiJvbiIsInZlcnNpb24iOm51bGx9LCJ0ZndfZm9zbnJfc29mdF9pbnRlcnZlbnRpb25zX2VuYWJsZWQiOnsiYnVja2V0Ijoib24iLCJ2ZXJzaW9uIjpudWxsfSwidGZ3X21peGVkX21lZGlhXzE1ODk3Ijp7ImJ1Y2tldCI6InRyZWF0bWVudCIsInZlcnNpb24iOm51bGx9LCJ0ZndfZXhwZXJpbWVudHNfY29va2llX2V4cGlyYXRpb24iOnsiYnVja2V0IjoxMjA5NjAwLCJ2ZXJzaW9uIjpudWxsfSwidGZ3X3Nob3dfYmlyZHdhdGNoX3Bpdm90c19lbmFibGVkIjp7ImJ1Y2tldCI6Im9uIiwidmVyc2lvbiI6bnVsbH0sInRmd19kdXBsaWNhdGVfc2NyaWJlc190b19zZXR0aW5ncyI6eyJidWNrZXQiOiJvbiIsInZlcnNpb24iOm51bGx9LCJ0ZndfdXNlX3Byb2ZpbGVfaW1hZ2Vfc2hhcGVfZW5hYmxlZCI6eyJidWNrZXQiOiJvbiIsInZlcnNpb24iOm51bGx9LCJ0ZndfdmlkZW9faGxzX2R5bmFtaWNfbWFuaWZlc3RzXzE1MDgyIjp7ImJ1Y2tldCI6InRydWVfYml0cmF0ZSIsInZlcnNpb24iOm51bGx9LCJ0ZndfbGVnYWN5X3RpbWVsaW5lX3N1bnNldCI6eyJidWNrZXQiOnRydWUsInZlcnNpb24iOm51bGx9LCJ0ZndfdHdlZXRfZWRpdF9mcm9udGVuZCI6eyJidWNrZXQiOiJvbiIsInZlcnNpb24iOm51bGx9fQ%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1939912251332600205&amp;lang=cs&amp;origin=https%3A%2F%2Freport24.news%2Fjaguar-absatz-minus-von-975-prozent-wokes-rebranding-ruinierte-traditionsmarke%2F&amp;sessionId=da62dd971102e85216d81fa4d8dce8c972bcd600&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1939912251332600205\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p><span>T\u00edmto skokem si Jaguar (jako sou\u010d\u00e1st skupiny Jaguar Land Rover, JLR) odcizil svou st\u00e1vaj\u00edc\u00ed z\u00e1kaznickou z\u00e1kladnu a z\u00e1rove\u0148 se mu nepoda\u0159ilo vybudovat si novou. Strategick\u00fd restart jako\u017eto probuzen\u00e9, ultraluxusn\u00ed zna\u010dky elektromobil\u016f se \u2013 doslova \u2013 obr\u00e1til proti nim. A nen\u00ed ani jist\u00e9, zda nov\u00e9, extravagantn\u00ed portfolio elektromobil\u016f, kter\u00e9 je st\u00e1le ve v\u00fdvoji, bude v\u016fbec schopno konkurovat st\u00e1vaj\u00edc\u00ed konkurenci v luxusn\u00edm segmentu, kter\u00e1 se spol\u00e9h\u00e1 na tradi\u010dn\u00ed design.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1185\" src=\"http:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2021\/04\/kuryr-podpis.png\" alt=\"\" width=\"84\" height=\"24\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pouze 49 nov\u00fdch registrac\u00ed v cel\u00e9 Evrop\u011b: Britsk\u00e1 automobilka Jaguar za\u017e\u00edv\u00e1 historick\u00fd krach po sv\u00e9&#8230;<\/p>\n","protected":false},"author":2,"featured_media":82681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[9425,371,2172,2310],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/82680"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=82680"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/82680\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/82681"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=82680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=82680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=82680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}