{"id":82625,"date":"2025-07-02T00:26:26","date_gmt":"2025-07-01T22:26:26","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=82625"},"modified":"2025-07-01T13:45:04","modified_gmt":"2025-07-01T11:45:04","slug":"doma-navrh-stahl-v-bruselu-ho-prosazuje-ministr-vyborny-znovu-utoci-na-nazvy-jako-bedlovy-rizek","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2025\/07\/02\/doma-navrh-stahl-v-bruselu-ho-prosazuje-ministr-vyborny-znovu-utoci-na-nazvy-jako-bedlovy-rizek\/","title":{"rendered":"Doma n\u00e1vrh st\u00e1hl, v Bruselu ho prosazuje: ministr V\u00fdborn\u00fd znovu \u00fato\u010d\u00ed na n\u00e1zvy jako bedlov\u00fd \u0159\u00edzek"},"content":{"rendered":"
<\/div>\n

\u010cesk\u00e1 vl\u00e1da prosazuje na p\u016fd\u011b Evropsk\u00e9 unie n\u00e1vrh, kter\u00fd by znemo\u017enil n\u00e1zvy jako \u201es\u00f3jov\u00fd p\u00e1rek\u201c nebo \u201ekv\u011bt\u00e1kov\u00fd karban\u00e1tek\u201c u rostlinn\u00fdch potravin. Ministr zem\u011bd\u011blstv\u00ed Marek V\u00fdborn\u00fd (KDU-\u010cSL) tvrd\u00ed, \u017ee tyto v\u00fdrazy matou spot\u0159ebitele \u2013 p\u0159esto\u017ee podobn\u00fd n\u00e1vrh letos v lednu doma st\u00e1hl a ve\u0159ejn\u011b prohl\u00e1sil, \u017ee \u201enechce lidem kecat do \u017eivota\u201c. Des\u00edtky firem a organizac\u00ed varuj\u00ed, \u017ee n\u00e1vrh m\u00edsto ochrany spot\u0159ebitel\u016f chr\u00e1n\u00ed z\u00e1jmy masn\u00e9ho pr\u016fmyslu a m\u016f\u017ee p\u0159in\u00e9st zbyte\u010dn\u00e9 n\u00e1klady i zmatek na trhu.<\/strong><\/p>\n

N\u00e1vrh legislativy, kter\u00fd ministr zem\u011bd\u011blstv\u00ed Marek V\u00fdborn\u00fd v prosinci 2024 p\u0159edlo\u017eil a o m\u011bs\u00edc pozd\u011bji po vln\u011b kritiky ve\u0159ejn\u011b odm\u00edtl, se op\u011bt vrac\u00ed na sc\u00e9nu. Tentokr\u00e1t se d\u011bj odehr\u00e1v\u00e1 v Bruselu.<\/p>\n

Na \u010dervnov\u00e9 Rad\u011b ministr\u016f zem\u011bd\u011blstv\u00ed EU (AGRIFISH)<\/a> \u010cesk\u00e1 republika ofici\u00e1ln\u011b vyzvala Evropskou komisi, aby navrhla p\u0159edpis, kter\u00fd by n\u00e1zvy jako \u201esteak\u201d, \u201e\u0159\u00edzek\u201d nebo \u201ep\u00e1rek\u201d vyhradil pouze pro \u017eivo\u010di\u0161n\u00e9 v\u00fdrobky. Spot\u0159ebitele a spot\u0159ebitelky m\u00e1 \u00fadajn\u011b m\u00e1st, kdy\u017e se tyto n\u00e1zvy pou\u017e\u00edvaj\u00ed i pro rostlinn\u00e9 potraviny. Pokud by n\u00e1vrh pro\u0161el, znamenal by z\u00e1kaz ozna\u010den\u00ed jako \u201ekv\u011bt\u00e1kov\u00fd karban\u00e1tek\u201c, \u201efazolov\u00fd burger\u201c nebo \u201es\u00f3jov\u00fd p\u00e1rek\u201c.<\/p>\n

Proti tomu se ost\u0159e stav\u00ed \u0161irok\u00e1 koalice v\u00fdrobc\u016f, obchodn\u00edk\u016f, nevl\u00e1dn\u00edch organizac\u00ed i profesn\u00edch svaz\u016f. <\/strong>V otev\u0159en\u00e9m dopise<\/a> spole\u010dn\u011b vyz\u00fdvaj\u00ed ministra V\u00fdborn\u00e9ho, aby od n\u00e1vrhu ustoupil. Podle nich nejde o ochranu spot\u0159ebitele, ale o tlak z\u00e1jmov\u00e9 skupiny, kter\u00fd by po\u0161kodil inovace, podnik\u00e1n\u00ed i jazyk, kter\u00e9mu lid\u00e9 rozum\u00ed.<\/p>\n

Pod dopisem jsou podeps\u00e1ni mimo jin\u00e9: Globus, Svaz obchodu a cestovn\u00edho ruchu \u010cR, \u010cesk\u00e9 sdru\u017een\u00ed pro zna\u010dkov\u00e9 v\u00fdrobky, Asociace hotel\u016f a restaurac\u00ed \u010cR, Hnut\u00ed DUHA, Velk\u00e1 pecka (Rohl\u00edk.cz), Salve Natura, Kalma, Vegetus plant based s.r.o, Flora Food Poland, Good Calories, Emco, SEMIX PLUSO, a dal\u0161\u00ed z \u010ceska i ze zahrani\u010d\u00ed.<\/strong><\/p>\n

Spot\u0159ebitel\u00e9 jsou sv\u00e9pr\u00e1vn\u00ed \u2013 n\u00e1vrh je zbyte\u010dn\u00fd<\/h3>\n

Ministr V\u00fdborn\u00fd n\u00e1vrh od\u016fvod\u0148uje \u201eochranou spot\u0159ebitel\u016f p\u0159ed matouc\u00edmi n\u00e1zvy\u201c. Ale realita je opa\u010dn\u00e1: podle pr\u016fzkumu[1]<\/sup><\/a> YouGov pro ProVeg \u010cesko si 82 % osob <\/strong>pod \u201es\u00f3jov\u00fdm p\u00e1rkem\u201c jasn\u011b p\u0159edstav\u00ed rostlinn\u00fd produkt a 69<\/strong> % lid\u00ed si p\u0159eje, aby n\u00e1zvy jako \u201evegansk\u00fd \u0159\u00edzek\u201c z\u016fstaly zachov\u00e1ny. Podobn\u00e1 \u010d\u00edsla p\u0159in\u00e1\u0161ej\u00ed i pr\u016fzkumy z N\u011bmecka[2]<\/sup><\/a> (92%), Rakouska[3]<\/sup><\/a> (92%), \u0160pan\u011blska[4]<\/sup><\/a> (87%), Portugalska[5]<\/sup><\/a> (95 %) a dal\u0161\u00edch st\u00e1t\u016f.<\/p>\n

Nav\u00edc, v lednu 2025 s\u00e1m V\u00fdborn\u00fd uvedl<\/a>:<\/p>\n

\u201eNechceme lidem kecat do \u017eivota. V\u011b\u0159\u00edm v\u00fdrobc\u016fm, \u017ee budou f\u00e9rov\u011b sv\u00e9 produkty ozna\u010dovat tak, aby ka\u017ed\u00fd z\u00e1kazn\u00edk jasn\u011b v\u011bd\u011bl, co kupuje. A naopak, \u017ee z\u00e1kazn\u00edk je sv\u00e9pr\u00e1vn\u00fd a v\u00ed, co kupuje.\u201c<\/p>\n

\u201eJe jasn\u00e9, \u017ee spot\u0159ebitel\u00e9 a spot\u0159ebitelky se v n\u00e1zvech jako ,s\u00f3jov\u00fd p\u00e1rek\u2019 nebo ,vegansk\u00fd \u0159\u00edzek\u2019 orientuj\u00ed bez probl\u00e9m\u016f\u201d, <\/em>\u0159\u00edk\u00e1 Martin Ranninger, spolu\u0159editel ProVeg \u010cesko. <\/strong>\u201eV\u00edme to z dat, z v\u00fdzkum\u016f i z ka\u017edodenn\u00ed praxe. Pokud chce ministerstvo tvrdit opak, a\u0165 p\u0159edlo\u017e\u00ed d\u016fkazy \u2013 zat\u00edm \u017e\u00e1dn\u00e9 neuk\u00e1zalo. Tento n\u00e1vrh je zbyte\u010dn\u00fd, nevych\u00e1z\u00ed z reality a jeho jedin\u00fdm efektem by bylo zkomplikovat \u017eivot firm\u00e1m i z\u00e1kazn\u00edk\u016fm a z\u00e1kaznic\u00edm. Zat\u00edmco Evropa \u010del\u00ed klimatick\u00e9 krizi a hled\u00e1 cesty k potravinov\u00e9 sob\u011bsta\u010dnosti, minist\u0159i zem\u011bd\u011blstv\u00ed tu filozofuj\u00ed nad t\u00edm, co je to vlastn\u011b burger.\u201c<\/em><\/p>\n

V\u00fdrobci varuj\u00ed: v\u00edc n\u00e1klad\u016f, v\u00edc zmatku, m\u00e9n\u011b svobody<\/h3>\n

N\u00e1zvy jako \u201e\u0159\u00edzek\u201c nebo \u201ekarban\u00e1tek\u201c maj\u00ed v ka\u017ed\u00e9 evropsk\u00e9 zemi jin\u00fd kulturn\u00ed v\u00fdznam. Pokus o jejich jednotnou definici by vedl ke zm\u011bti r\u016fzn\u00fdch v\u00fdklad\u016f, v\u00fdjimek a n\u00e1rodn\u00edch specifik \u2013 tedy p\u0159esn\u011b k tomu, \u010demu m\u00e1 \u00fadajn\u011b p\u0159edej\u00edt.<\/p>\n

Bruselsk\u00fd n\u00e1vrh nav\u00edc ignoruje realitu jazyka, kter\u00fd je p\u0159irozen\u011b obrazn\u00fd \u201eTvrdit, \u017ee n\u00e1zvy jako \u201akv\u011bt\u00e1kov\u00fd karban\u00e1tek\u2018 matou z\u00e1kazn\u00edky, zat\u00edmco trh je pln\u00fd ryb\u00edch prst\u016f, \u010dajov\u00fdch klob\u00e1s nebo \u010dokol\u00e1dov\u00fdch vaj\u00ed\u010dek, je absurdn\u00ed. Spot\u0159ebitel\u00e9 rozum\u00ed jazyku, kter\u00fd denn\u011b pou\u017e\u00edvaj\u00ed. P\u0159episovat ho kv\u016fli z\u00e1jm\u016fm jednoho odv\u011btv\u00ed je neobhajiteln\u00e9,<\/em>\u201c \u0159\u00edk\u00e1 Lucie Ro\u0161kotov\u00e1, vedouc\u00ed projektu Rostlinn\u011b.<\/strong><\/p>\n

Zaveden\u00ed p\u0159edpisu by z\u00e1rove\u0148 znamenalo, \u017ee v\u00fdrobci budou muset p\u0159ejmenovat sv\u00e9 produkty, m\u011bnit obaly, marketing i komunikaci. To povede ke zbyte\u010dn\u00e9 byrokracii, milionov\u00fdm n\u00e1klad\u016fm, ztr\u00e1t\u011b z\u00e1kaznick\u00e9 d\u016fv\u011bry a propadu prodeje \u2013 tedy p\u0159esn\u00e9mu opaku toho, co vl\u00e1da deklaruje jako sv\u016fj c\u00edl: sni\u017eov\u00e1n\u00ed administrativy a podpora f\u00e9rov\u00e9ho podnik\u00e1n\u00ed.<\/p>\n

Z\u00e1kon m\u00edsto zdrav\u00e9ho rozumu<\/h3>\n

\u201eJe smutn\u00e9, \u017ee pan ministr neust\u00e1l tvrd\u00fd tlak \u010desk\u00e9 agr\u00e1rn\u00ed lobby bez ohledu na sv\u00e9 je\u0161t\u011b ned\u00e1vno jasn\u00e9 n\u00e1zory. Aby se zal\u00edbil lidem, kte\u0159\u00ed ho stejn\u011b nikdy nebudou volit, rad\u011bji bude ze z\u00e1kazn\u00edk\u016f d\u011blat hlup\u00e1ky a bourat jednotn\u00fd evropsk\u00fd trh, na kter\u00e9m je \u010desk\u00e1 ekonomika \u017eivotn\u011b z\u00e1visl\u00e1. Nemluv\u011b o tom, \u017ee kv\u016fli nedostatku odvahy postavit se \u010desk\u00e9 agrolobby p\u0159inese zbyte\u010dn\u00e9 n\u00e1klady na p\u0159ejmenov\u00e1n\u00ed zaveden\u00fdch produkt\u016f a bez mrknut\u00ed oka po\u0161kod\u00ed roky budovan\u00e9 a z\u00e1kazn\u00edky obl\u00edben\u00e9 zna\u010dky\u201d, <\/em>\u0159\u00edk\u00e1 Tom\u00e1\u0161 Prouza, prezident Svazu obchodu a cestovn\u00edho ruchu \u010cR.<\/strong><\/p>\n

ProVeg \u010cesko, Rostlinn\u011b a \u010cKAP vyz\u00fdv\u00e1 ve\u0159ejnost, \u010desk\u00e9 v\u00fdrobce, obchodn\u00edky a HoReCa sektor, aby s diskrimina\u010dn\u00edm n\u00e1vrhem ministra V\u00fdborn\u00e9ho vyj\u00e1d\u0159ili sv\u016fj nesouhlas.<\/p>\n

\u2014-<\/p>\n

Vyj\u00e1d\u0159en\u00ed organizac\u00ed a firem:<\/strong><\/h3>\n

Adam Brzica Novotn\u00fd, zakladatel, Hostina.bio (catering):<\/strong> \u201eP\u0159edstava, \u017ee bychom na eventech museli krkolomn\u011b opisovat rostlinnou sv\u00ed\u010dkovou, hl\u00edvov\u00fd gul\u00e1\u0161 nebo s\u00f3jov\u00e9 \u0159\u00edzky, je absurdn\u00ed. Pro z\u00e1kazn\u00edky by takov\u00e9 opat\u0159en\u00ed m\u011blo p\u0159esn\u011b opa\u010dn\u00fd efekt, ne\u017e je zam\u00fd\u0161leno. Jazyk se samovoln\u011b vyv\u00edj\u00ed a pou\u017e\u00edv\u00e1me jej k co nejjednodu\u0161\u0161\u00edmu dorozum\u00edv\u00e1n\u00ed mezi lidmi, ne otro\u010den\u00ed pro r\u016fzn\u00e9 z\u00e1jmov\u00e9 skupiny. ,Pane, co mysl\u00edte tou om\u00e1\u010dkou s hl\u00edvou \u00fast\u0159i\u010dnou du\u0161enou na cibuli a \u010derven\u00e9 paprice?‘ \u2013 ,P\u0159edstavte si gul\u00e1\u0161.'“<\/em><\/p>\n

Martin Hubka, category manager, Globus (retail):<\/strong> \u201eZ\u00e1kaz n\u00e1zv\u016f jako ,s\u00f3jov\u00fd p\u00e1rek\u2019 nebo ,kv\u011bt\u00e1kov\u00fd karban\u00e1tek\u2019 je krok zp\u011bt v dob\u011b, kdy bychom m\u011bli podporovat otev\u0159enost, trendy,\u00a0 informovanost a inovace. Spot\u0159ebitel\u00e9 nejsou zmaten\u00ed \u2013 naopak, rozhoduj\u00ed se v\u011bdom\u011b. Tohle nen\u00ed ochrana, ale brzda. Brzda zdrav\u011bj\u0161\u00edho stravov\u00e1n\u00ed, f\u00e9rov\u00e9 konkurence i svobodn\u00e9 volby.\u201d <\/em><\/p>\n

Jon\u00e1\u0161 Mucha, marketingov\u00fd \u0159editel, Good calories (v\u00fdrobce):<\/strong> \u201eTradi\u010dn\u00ed n\u00e1zvy jako ,\u0159\u00edzek\u2019 nebo ,burger\u2019 jsou V\u017dDY dostate\u010dn\u011b viditeln\u011b uvedeny slovem ,ROSTLINN\u00dd\u2019. T\u00edm je zaji\u0161t\u011bna ochrana spot\u0159ebitele. Bylo by velmi n\u00e1ro\u010dn\u00e9 zna\u010dit rostlinn\u00e9 produkty jin\u00fdmi n\u00e1zvy ne\u017e jsou t\u0159eba nuggets, burger, gyros atd., jeliko\u017e jednodu\u0161e a n\u00e1vodn\u011b popisuj\u00ed zp\u016fsob u\u017eit\u00ed produkt\u016f v kuchyni. Nikdo se nepozastav\u00ed nad s\u00fdrov\u00fdm nebo zeleninov\u00fdch \u0161p\u00edzem, tak pro\u010d se pozastavit nad rostlinn\u00fdm burgerem?\u201d <\/em><\/p>\n

Renata a Jirka L\u00e1dyovi, majitel\u00e9, Chutnej (restaurace)<\/strong>:<\/strong> \u201eDomn\u00edv\u00e1me se, \u017ee cel\u00e1 tato snaha o regulaci n\u00e1zv\u016f rostlinn\u00fdch potravin je natolik absurdn\u00ed, \u017ee z\u016fstane nepochopiteln\u00e1 i pro velkou \u010d\u00e1st nevegansk\u00e9 ve\u0159ejnosti. V\u00e1\u017en\u011b si pan ministr V\u00fdborn\u00fd mysl\u00ed, \u017ee spot\u0159ebitel\u00e9 nerozeznaj\u00ed s\u00f3jov\u00fd p\u00e1rek od masov\u00e9ho? Takov\u00e9 p\u0159edpoklady o schopnosti ve\u0159ejnosti samostatn\u011b uva\u017eovat jsou ur\u00e1\u017eliv\u00e9. V dob\u011b, kdy bychom m\u011bli rostlinnou stravu aktivn\u011b podporovat \u2013 a\u0165 u\u017e z d\u016fvod\u016f ekologick\u00fdch, zdravotn\u00edch nebo etick\u00fdch \u2013 \u010din\u00ed pan ministr V\u00fdborn\u00fd prav\u00fd opak. Je t\u011b\u017ek\u00e9 \u0159\u00edct, zda za t\u00edm stoj\u00ed p\u0159\u00edm\u00e9 z\u00e1jmy agrobyznysu, nebo jen politick\u00e1 loajalita v\u016f\u010di vlivn\u00fdm skupin\u00e1m. Ka\u017edop\u00e1dn\u011b v\u00fdsledkem je snaha po\u0161kodit st\u00e1le men\u0161inov\u00fd, ale rychle rostouc\u00ed rostlinn\u00fd segment.\u201d <\/em><\/p>\n

[1]<\/sup><\/a> Pr\u016fzkum YouGov pro ProVeg \u010cesko, reprezentativn\u00ed vzorek populace \u010cR 15\u201369 let (1007), srpen 2024: https:\/\/proveg.org\/cz\/wp-content\/uploads\/sites\/5\/2024\/12\/YouGov-pruzkum_Postoje-k-alternativam.pdf<\/a><\/p>\n

[2]<\/sup><\/a> IFH,\u00a0 Kennzeichnung von vegetarischen\/veganen Ersatzprodukten Eine bev\u00f6lkerungsrepr\u00e4sentative Befragung von Verbraucher:innen, 2022. https:\/\/www.vzbv.de\/sites\/default\/files\/2022-04\/220307_IFH%20K%C3%96LN_Verbraucherzentrale_Kennzeichnung%20von%20Ersatzprodukten_final.pdf<\/a><\/p>\n

[3]<\/sup><\/a> BEZEICHNUNGSSCHUTZ BEI VEGANEN ARTIKELN, for Rewe International (private resource)<\/p>\n

[4]<\/sup><\/a> Resultados del estudio de percepci\u00f3n de nomenclatura de los alimentos de origen vegetal, 2021. https:\/\/proveg.com\/es\/wp-content\/uploads\/sites\/2\/2021\/02\/Resultados-estudio-nomenclatura-alimentos-vegetales.pdf<\/a><\/p>\n

[5]<\/sup><\/a>\u00a0 https:\/\/www.atrevia.com\/wp-content\/uploads\/2021\/03\/Relatorio_Upfield_FINAL_UCP.pdf<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u010cesk\u00e1 vl\u00e1da prosazuje na p\u016fd\u011b Evropsk\u00e9 unie n\u00e1vrh, kter\u00fd by znemo\u017enil n\u00e1zvy jako \u201es\u00f3jov\u00fd p\u00e1rek\u201c…<\/p>\n","protected":false},"author":2,"featured_media":82626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[9417,6403,4662,2868],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/82625"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=82625"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/82625\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/82626"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=82625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=82625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=82625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}