{"id":81979,"date":"2025-06-23T06:18:13","date_gmt":"2025-06-23T04:18:13","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=81979"},"modified":"2025-06-23T06:21:44","modified_gmt":"2025-06-23T04:21:44","slug":"britska-vlada-utratila-pres-700-tisic-dolaru-za-drobnou-upravu-webovych-stranek","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2025\/06\/23\/britska-vlada-utratila-pres-700-tisic-dolaru-za-drobnou-upravu-webovych-stranek\/","title":{"rendered":"Britsk\u00e1 vl\u00e1da utratila p\u0159es 700 tis\u00edc dolar\u016f za drobnou \u00fapravu webov\u00fdch str\u00e1nek"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<h3>Zm\u011bny se z\u0159ejm\u011b scvrk\u00e1vaj\u00ed na nov\u00e9 barevn\u00e9 sch\u00e9ma a p\u0159esunut\u00ed te\u010dky v logu webov\u00fdch str\u00e1nek<\/h3>\n<p>Britsk\u00e1 vl\u00e1da se dostala pod palbu kritiky kv\u016fli n\u00e1kladn\u00e9 p\u0159estavb\u011b sv\u00fdch webov\u00fdch str\u00e1nek, kter\u00e1 \u00fadajn\u011b st\u00e1la p\u0159ibli\u017en\u011b 532 000 liber (v\u00edce ne\u017e 700 000 dolar\u016f) za zjevn\u011b drobn\u00e9 zm\u011bny grafick\u00e9ho designu.<\/p>\n<p>Pr\u00e1ce na webov\u00fdch str\u00e1nk\u00e1ch, kterou provedla glob\u00e1ln\u00ed reklamn\u00ed agentura M&amp;C Saatchi, vy\u00fastila v to, \u017ee se \u010dern\u00e1 hlavi\u010dka webov\u00fdch str\u00e1nek zmodrala. Logo tak\u00e9 pro\u0161lo drobn\u00fdmi zm\u011bnami, te\u010dka v adres\u00e1\u0159i \u201egov.uk\u201c se posunula nahoru a zm\u011bnila barvu na tyrkysovou.<\/p>\n<p>N\u00e1klady na zd\u00e1nliv\u011b drobn\u00e9 \u00fapravy byly ost\u0159e kritizov\u00e1ny r\u016fzn\u00fdmi stranami, kter\u00e9 vl\u00e1du obvi\u0148uj\u00ed z hrub\u00e9ho zneu\u017eit\u00ed pen\u011bz da\u0148ov\u00fdch poplatn\u00edk\u016f a z nedodr\u017eov\u00e1n\u00ed vlastn\u00ed proklamovan\u00e9 politiky \u00faspor.<\/p>\n<p>Nap\u0159\u00edklad Zia Yusuf, \u0161\u00e9f nov\u011b vytvo\u0159en\u00e9ho org\u00e1nu pro efektivitu organizace Reform UK, ozna\u010dil prom\u011bnu za\u00a0<em>\u201evtip\u201c.<\/em><\/p>\n<p><em>\u201eNe\u00facta k pen\u011bz\u016fm da\u0148ov\u00fdch poplatn\u00edk\u016f je i nad\u00e1le ohromuj\u00edc\u00ed. Utratit v\u00edce ne\u017e 500 000 liber za zm\u011bnu loga na vl\u00e1dn\u00edch webov\u00fdch str\u00e1nk\u00e1ch je doslova vtip na \u00fakor da\u0148ov\u00fdch poplatn\u00edk\u016f,\u201c<\/em>\u00a0\u0159ekl s t\u00edm, \u017ee pochybn\u00e1 pr\u00e1ce na webov\u00fdch str\u00e1nk\u00e1ch\u00a0<em>\u201eje p\u0159esn\u011b to, co denn\u011b odhalujeme na krajsk\u00fdch \u00fa\u0159adech.\u201c<\/em><\/p>\n<p>Vl\u00e1da v\u0161ak zm\u011bny obhajuje a trv\u00e1 na tom, \u017ee byly pouze sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00edho \u00fasil\u00ed o\u00a0<em>\u201eobnoven\u00ed zna\u010dky\u201c<\/em>\u00a0webov\u00fdch str\u00e1nek r\u016fzn\u00fdch instituc\u00ed. Zd\u00e1 se tak\u00e9, \u017ee ukazovala prstem na sv\u00e9 p\u0159edch\u016fdce s t\u00edm, \u017ee lukrativn\u00ed smlouva byla schv\u00e1lena p\u0159edt\u00edm, ne\u017e se Labouristick\u00e1 strana dostala k moci.<\/p>\n<p><em>\u201eK tomu se zav\u00e1zala p\u0159edchoz\u00ed vl\u00e1da, p\u0159i\u010dem\u017e dv\u011b ze t\u0159\u00ed smluv byly podeps\u00e1ny a dod\u00e1ny do \u010dervence 2024,\u201c<\/em>\u00a0uvedl mluv\u010d\u00ed vl\u00e1dy v prohl\u00e1\u0161en\u00ed pro britsk\u00e1 m\u00e9dia.<\/p>\n<p><em>\u201eNov\u00e1 vl\u00e1da se pot\u00e9 rozhodla p\u0159em\u011bnit pr\u00e1ci na rebranding a v\u00fdzkum do digit\u00e1ln\u00edch produkt\u016f p\u0159\u00e1telsk\u00fdch k spot\u0159ebitel\u016fm, v\u010detn\u011b na\u0161\u00ed p\u0159ipravovan\u00e9 aplikace gov.uk, chatu gov.uk a dal\u0161\u00edch,\u201c<\/em>\u00a0dodal bez dal\u0161\u00edch podrobnost\u00ed.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1185\" src=\"http:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2021\/04\/kuryr-podpis.png\" alt=\"\" width=\"84\" height=\"24\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zm\u011bny se z\u0159ejm\u011b scvrk\u00e1vaj\u00ed na nov\u00e9 barevn\u00e9 sch\u00e9ma a p\u0159esunut\u00ed te\u010dky v logu webov\u00fdch str\u00e1nek&#8230;<\/p>\n","protected":false},"author":2,"featured_media":81980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[61,90,1009,9354],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/81979"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=81979"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/81979\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/81980"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=81979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=81979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=81979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}