{"id":81817,"date":"2025-06-22T00:11:57","date_gmt":"2025-06-21T22:11:57","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=81817"},"modified":"2025-06-21T07:57:40","modified_gmt":"2025-06-21T05:57:40","slug":"farmaceuticka-omezeni-americka-media-celi-reklamni-apokalypse","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2025\/06\/22\/farmaceuticka-omezeni-americka-media-celi-reklamni-apokalypse\/","title":{"rendered":"Farmaceutick\u00e1 omezen\u00ed: Americk\u00e1 m\u00e9dia \u010del\u00ed reklamn\u00ed apokalypse"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p><strong><span>P\u0159\u00edjmy velk\u00fdch farmaceutick\u00fdch spole\u010dnost\u00ed z reklamy na l\u00e9ky na p\u0159edpis jsou d\u016fle\u017eit\u00fdm zdrojem p\u0159\u00edjm\u016f pro americk\u00e1 m\u00e9dia. Tyto pen\u00edze by v\u0161ak brzy mohly p\u0159estat proudit, proto\u017ee Trumpova administrativa pl\u00e1nuje zav\u00e9st rozs\u00e1hl\u00e1 omezen\u00ed.<\/span><\/strong><\/p>\n<p><span>Pokud by sen\u00e1to\u0159i Bernie Sanders a Angus King prosadili, velk\u00e9 farmaceutick\u00e9 spole\u010dnosti by ji\u017e nesm\u011bly inzerovat l\u00e9ky na p\u0159edpis p\u0159\u00edmo spot\u0159ebitel\u016fm, a\u0165 u\u017e v televizi, r\u00e1diu, ti\u0161t\u011bn\u00fdch m\u00e9di\u00edch, digit\u00e1ln\u00edch platform\u00e1ch nebo soci\u00e1ln\u00edch s\u00edt\u00edch. Takov\u00fd \u00fapln\u00fd z\u00e1kaz je v\u0161ak obt\u00ed\u017en\u00e9 p\u0159\u00edmo zav\u00e9st kv\u016fli pr\u00e1vn\u00edm omezen\u00edm americk\u00e9ho syst\u00e9mu.<\/span><\/p>\n<p><span>Trumpova administrativa \u2013 zejm\u00e9na ministr zdravotnictv\u00ed a soci\u00e1ln\u00edch slu\u017eeb Robert F. Kennedy Jr. \u2013 m\u00e1 v\u0161ak o tento krok z\u00e1jem. M\u00edsto \u00fapln\u00e9ho z\u00e1kazu v\u0161ak maj\u00ed b\u00fdt zavedeny r\u016fzn\u00e9 pr\u00e1vn\u00ed a finan\u010dn\u00ed p\u0159ek\u00e1\u017eky, kter\u00e9 by v\u00fdrazn\u011b omezily reklamu na tyto l\u00e9ky, kter\u00e1 je povolena od roku 1997 (pot\u00e9, co FDA zm\u00edrnila sm\u011brnice). Mimochodem, Spojen\u00e9 st\u00e1ty a Nov\u00fd Z\u00e9land jsou jedin\u00fdmi industrializovan\u00fdmi zem\u011bmi, kter\u00e9 takovou reklamu povoluj\u00ed.<\/span><\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<p dir=\"ltr\" lang=\"en\"><em>RFK pl\u00e1nuje z\u00e1sah proti<\/em><br \/>\n<em>reklam\u00e1m velk\u00fdch farmaceutick\u00fdch spole\u010dnost\u00ed\u00a0\ud83d\udd25<\/em><\/p>\n<p><em>Existuje d\u016fvod, pro\u010d mainstreamov\u00e1 m\u00e9dia nen\u00e1vid\u00ed Trumpa a RFK Jr. -&gt; jsou nejhor\u0161\u00ed no\u010dn\u00ed m\u016frou velk\u00fdch farmaceutick\u00fdch spole\u010dnost\u00ed<\/em><\/p>\n<p><em>Reklamy na l\u00e9ky vyd\u011bl\u00e1vaj\u00ed miliardy a ovl\u00e1daj\u00ed tradi\u010dn\u00ed m\u00e9dia, zat\u00edmco pacienti se pot\u00fdkaj\u00ed s t\u00edm, \u017ee si mohou dovolit z\u00e1kladn\u00ed l\u00e9ky<\/em><\/p>\n<p><em>Zdravotn\u00ed p\u00e9\u010de by m\u011bla\u2026\u00a0<a href=\"https:\/\/t.co\/gWTbgnHxo6\">https:\/\/t.co\/gWTbgnHxo6\u00a0<\/a><a href=\"https:\/\/t.co\/S8dFQHpHed\">pic.twitter.com\/S8dFQHpHed<\/a><\/em><\/p>\n<p><em>\u2014 DC_Draino (@DC_Draino)\u00a0<a href=\"https:\/\/twitter.com\/DC_Draino\/status\/1935079228476621052?ref_src=twsrc%5Etfw\">17. \u010dervna 2025<\/a><\/em><\/div>\n<\/figure>\n<p><span>Mezi projedn\u00e1van\u00fdmi opat\u0159en\u00edmi je povinn\u00e9 a podrobn\u00e9 zve\u0159ej\u0148ov\u00e1n\u00ed vedlej\u0161\u00edch \u00fa\u010dink\u016f ka\u017ed\u00e9ho l\u00e9ku v ka\u017ed\u00e9 reklam\u011b a zru\u0161en\u00ed mo\u017enosti ode\u010d\u00edst si p\u0159\u00edmou reklamu spot\u0159ebitel\u016fm jako obchodn\u00ed v\u00fddaj. Oba n\u00e1vrhy by masivn\u011b zv\u00fd\u0161ily n\u00e1klady na reklamu. To by bylo tak\u00e9 velk\u00fdm v\u00edt\u011bzstv\u00edm pro ministra zdravotnictv\u00ed.<\/span><\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-147108 aligncenter\" src=\"https:\/\/report24.news\/wp-content\/uploads\/2025\/06\/DTCA-Karte.png\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/report24.news\/wp-content\/uploads\/2025\/06\/DTCA-Karte.png 1024w, https:\/\/report24.news\/wp-content\/uploads\/2025\/06\/DTCA-Karte-768x768.png 768w, https:\/\/report24.news\/wp-content\/uploads\/2025\/06\/DTCA-Karte-230x230.png 230w, https:\/\/report24.news\/wp-content\/uploads\/2025\/06\/DTCA-Karte-400x400.png 400w, https:\/\/report24.news\/wp-content\/uploads\/2025\/06\/DTCA-Karte-600x600.png 600w, https:\/\/report24.news\/wp-content\/uploads\/2025\/06\/DTCA-Karte-640x640.png 640w, https:\/\/report24.news\/wp-content\/uploads\/2025\/06\/DTCA-Karte-150x150.png 150w\" alt=\"\" width=\"765\" height=\"765\" \/><figcaption class=\"wp-element-caption\"><em><span>P\u0159\u00edm\u00e1 reklama l\u00e9k\u016f na p\u0159edpis zam\u011b\u0159en\u00e1 na spot\u0159ebitele je povolena pouze ve Spojen\u00fdch st\u00e1tech a na Nov\u00e9m Z\u00e9landu. (C) Report24\/Heinz Steiner<\/span><\/em><\/figcaption><\/figure>\n<p><span>RFK Jr. opakovan\u011b pouk\u00e1zal na to, \u017ee z\u00e1plava reklamy ze strany velk\u00fdch farmaceutick\u00fdch spole\u010dnost\u00ed vedla k v\u00fdrazn\u011b vy\u0161\u0161\u00ed spot\u0159eb\u011b l\u00e9k\u016f ve Spojen\u00fdch st\u00e1tech. Tvrd\u00ed tak\u00e9, \u017ee velk\u00e9 reklamn\u00ed rozpo\u010dty farmaceutick\u00fdch gigant\u016f ovliv\u0148uj\u00ed zpravodajstv\u00ed. Kritick\u00e9 zpr\u00e1vy jsou vz\u00e1cn\u00e9, proto\u017ee jen m\u00e1lo m\u00e9di\u00ed chce riskovat ztr\u00e1tu \u0161t\u011bdr\u00fdch reklamn\u00edch rozpo\u010dt\u016f farmaceutick\u00e9ho pr\u016fmyslu. Podobn\u00e1 situace je v potravin\u00e1\u0159sk\u00e9m pr\u016fmyslu \u2013 kritika spole\u010dnost\u00ed jako Nestl\u00e9, Unilever, Coca-Cola atd. je velmi vz\u00e1cn\u00e1.<\/span><\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-1\" class=\"\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=true&amp;embedId=twitter-widget-1&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1935002275652739575&amp;lang=cs&amp;origin=https%3A%2F%2Freport24.news%2Fpharma-beschraenkungen-us-medien-stehen-vor-werbe-apokalypse%2F&amp;sessionId=f72c16b9cbf5d99a2ee6a39f98078dc7703f0998&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1935002275652739575\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p><span>Nap\u0159\u00edklad ve Spojen\u00fdch st\u00e1tech tvo\u0159\u00ed televizn\u00ed reklamy na l\u00e9ky na p\u0159edpis jen\u00a0<\/span><a href=\"https:\/\/digiday.com\/marketing\/pharma-marketers-weigh-economy-and-chance-of-tv-ad-ban-during-upfronts-season\/\"><span>p\u0159ibli\u017en\u011b osminu<\/span><\/a><span>\u00a0v\u0161ech p\u0159\u00edjm\u016f z reklamy. To je n\u011bkolik miliard dolar\u016f ro\u010dn\u011b \u2013 v\u00edce, ne\u017e farmaceutick\u00e9 spole\u010dnosti utr\u00e1cej\u00ed za v\u00fdzkum a v\u00fdvoj. Do kv\u011btna leto\u0161n\u00edho roku tvo\u0159ily tyto reklamy t\u00e9m\u011b\u0159 \u010dtvrtinu ve\u0161ker\u00e9 reklamn\u00ed minuty ve ve\u010dern\u00edch zpr\u00e1v\u00e1ch velk\u00fdch televizn\u00edch s\u00edt\u00ed. Bylo by naivn\u00ed domn\u00edvat se, \u017ee to nem\u00e1 \u017e\u00e1dn\u00fd vliv na zpravodajstv\u00ed.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1185\" src=\"http:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2021\/04\/kuryr-podpis.png\" alt=\"\" width=\"84\" height=\"24\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159\u00edjmy velk\u00fdch farmaceutick\u00fdch spole\u010dnost\u00ed z reklamy na l\u00e9ky na p\u0159edpis jsou d\u016fle\u017eit\u00fdm zdrojem p\u0159\u00edjm\u016f pro&#8230;<\/p>\n","protected":false},"author":2,"featured_media":81818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[949,1020,1395,343,37],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/81817"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=81817"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/81817\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/81818"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=81817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=81817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=81817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}