{"id":81183,"date":"2025-06-14T00:17:07","date_gmt":"2025-06-13T22:17:07","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=81183"},"modified":"2025-06-13T11:33:21","modified_gmt":"2025-06-13T09:33:21","slug":"unikla-metadata-ukazuji-izraelske-spolecnosti-ztraceji-obrovske-mnozstvi-zakazniku-po-celem-svete-a-to-i-pres-rekordni-vydaje-na-vztahy-s-verejnosti","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2025\/06\/14\/unikla-metadata-ukazuji-izraelske-spolecnosti-ztraceji-obrovske-mnozstvi-zakazniku-po-celem-svete-a-to-i-pres-rekordni-vydaje-na-vztahy-s-verejnosti\/","title":{"rendered":"Unikl\u00e1 metadata ukazuj\u00ed: Izraelsk\u00e9 spole\u010dnosti ztr\u00e1cej\u00ed obrovsk\u00e9 mno\u017estv\u00ed z\u00e1kazn\u00edk\u016f po cel\u00e9m sv\u011bt\u011b \u2013 a to i p\u0159es rekordn\u00ed v\u00fddaje na vztahy s ve\u0159ejnost\u00ed"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<div class=\"elementor-element elementor-element-1fb4c2c elementor-widget elementor-widget-theme-post-content\" data-id=\"1fb4c2c\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\">\n<div class=\"elementor-widget-container\">\n<p><span>Izraelsk\u00e1 vl\u00e1da ozn\u00e1mila zv\u00fd\u0161en\u00ed sv\u00e9ho glob\u00e1ln\u00edho rozpo\u010dtu na vztahy s ve\u0159ejnost\u00ed pro rok 2025 o 150 milion\u016f dolar\u016f \u2013 rekordn\u00ed \u010d\u00e1stka, kter\u00e1 se shoduje s dramatick\u00fdm poklesem mezin\u00e1rodn\u00ed viditelnosti Izraele. Intern\u00ed data unikl\u00e1 z Meta (Facebook, Instagram) nyn\u00ed ukazuj\u00ed, \u017ee izraelsk\u00e9 spole\u010dnosti mus\u00ed po cel\u00e9m sv\u011bt\u011b vynakl\u00e1dat mnohem v\u00edce pen\u011bz, aby oslovily potenci\u00e1ln\u00ed z\u00e1kazn\u00edky \u2013 a z\u00e1rove\u0148 dosahuj\u00ed v\u00fdrazn\u011b men\u0161\u00edho dopadu.<\/span><\/p>\n<h3><span>N\u00e1klady na reklamu prudce rostou \u2013 anga\u017eovanost kles\u00e1<\/span><\/h3>\n<p><span>Meta m\u011b\u0159\u00ed tzv. CPC (cenu za proklik) \u2013 cenu za kliknut\u00ed u\u017eivatele na reklamu. \u010c\u00edm vy\u0161\u0161\u00ed je CPC, t\u00edm dra\u017e\u0161\u00ed je reklama a t\u00edm ni\u017e\u0161\u00ed je n\u00e1vratnost investic. Unikl\u00e1 data ukazuj\u00ed, \u017ee CPC pro izraelsk\u00e9 spole\u010dnosti se mezi lety 2023 a 2025 zv\u00fd\u0161ila o 155,3 % \u2013 z 0,094 USD na 0,24 USD. \u017d\u00e1dn\u00e1 jin\u00e1 zem\u011b nezaznamenala srovnateln\u00fd n\u00e1r\u016fst.<\/span><\/p>\n<p><span>Izraelsk\u00e9 spole\u010dnosti utratily v letech 2023 a\u017e 2025 ro\u010dn\u011b za meta reklamu 1,8 a\u017e 1,9 miliardy dolar\u016f, p\u0159i\u010dem\u017e do\u0161lo k prudk\u00e9mu poklesu efektivity. Podle \u00fadaj\u016f klesl po\u010det kliknut\u00ed na izraelsk\u00e9 reklamy v roce 2025 na pouh\u00fdch 39,2 % \u00farovn\u011b roku 2023. To znamen\u00e1, \u017ee izraelsk\u00e9 spole\u010dnosti mus\u00ed dnes platit v\u00edce ne\u017e dvojn\u00e1sobek, aby oslovily stejnou c\u00edlovou skupinu.<\/span><\/p>\n<h3><span>Mezin\u00e1rodn\u00ed odm\u00edtnut\u00ed \u2013 kampan\u011b BDS maj\u00ed dopad<\/span><\/h3>\n<p><span>Mezi nejv\u011bt\u0161\u00ed izraelsk\u00e9 inzerenty na platform\u011b Meta pat\u0159\u00ed hern\u00ed spole\u010dnosti, poskytovatel\u00e9 IT slu\u017eeb, agentury pro obsahov\u00fd marketing a maloobchodn\u00edci. Mnoh\u00e9 z nich jsou c\u00edlem kampan\u00ed BDS (bojkot, odprodej aktiv a sankce). N\u011bkter\u00e9 spole\u010dnosti se z\u00e1m\u011brn\u011b vyh\u00fdbaly otev\u0159en\u00e9 identifikaci jako izraelsk\u00e9, ale po 7. \u0159\u00edjnu 2023 za\u010daly ve sv\u00fdch reklam\u00e1ch pou\u017e\u00edvat proizraelskou r\u00e9toriku.<\/span><\/p>\n<p><span>Navzdory v\u00fdznamn\u00fdm vl\u00e1dn\u00edm iniciativ\u00e1m na \u201eobranu Izraele online\u201c \u010d\u00edsla ukazuj\u00ed, \u017ee tato strategie selhala. N\u00e1klady na reklamu dramaticky vzrostly na hlavn\u00edch c\u00edlov\u00fdch trz\u00edch, v\u010detn\u011b:<\/span><\/p>\n<ul>\n<li><span>Velk\u00e1 Brit\u00e1nie: +163,22 %<\/span><\/li>\n<li><span>N\u011bmecko: +144,39 %<\/span><\/li>\n<li><span>Kanada: +106,61 %<\/span><\/li>\n<li><span>Austr\u00e1lie: +115,87 %<\/span><\/li>\n<li><span>Francie: +102,68 %<\/span><\/li>\n<\/ul>\n<p><span>Pro srovn\u00e1n\u00ed, u neizraelsk\u00fdch spole\u010dnost\u00ed se hodnoty CPC v t\u011bchto zem\u00edch zv\u00fd\u0161ily pouze o 8 a\u017e 11 %.<\/span><\/p>\n<h3><strong><span>Image Izraele po cel\u00e9m sv\u011bt\u011b upad\u00e1<\/span><\/strong><\/h3>\n<p><span>I mimo metadata se vyno\u0159uje obraz masivn\u00ed ztr\u00e1ty reputace:<\/span><\/p>\n<p><span>V Glob\u00e1ln\u00edm indexu m\u011bkk\u00e9 s\u00edly (Global Soft Power Index) za rok 2025 Izrael klesl o 42 m\u00edst na 121. m\u00edsto \u2013 co\u017e je historick\u00e9 minimum.<\/span><\/p>\n<p><span>V USA podle v\u00fdzkumn\u00e9 agentury Pew Research (duben 2025) 53 % respondent\u016f uvedlo, \u017ee maj\u00ed negativn\u00ed n\u00e1zor na Izrael \u2013 co\u017e p\u0159edstavuje n\u00e1r\u016fst o 11 procentn\u00edch bod\u016f od roku 2022. Posun v n\u00e1zorech je obzvl\u00e1\u0161t\u011b siln\u00fd mezi Ameri\u010dany mlad\u0161\u00edmi 50 let \u2013 i mezi republik\u00e1nsk\u00fdmi voli\u010di v t\u00e9to v\u011bkov\u00e9 skupin\u011b je nyn\u00ed nesouhlas na \u00farovni 50 %.<\/span><\/p>\n<h3><strong><span>Vl\u00e1da navzdory krizi zvy\u0161uje rozpo\u010det Hasbary<\/span><\/strong><\/h3>\n<p><span>Navzdory soci\u00e1ln\u00edm \u0161krt\u016fm a ekonomick\u00e9 z\u00e1t\u011b\u017ei Izrael na konci roku 2024 zv\u00fd\u0161il sv\u016fj rozpo\u010det na Hasbaru (ve\u0159ejnou diplomacii) o 150 milion\u016f dolar\u016f \u2013 co\u017e je dvacetin\u00e1sobn\u00fd n\u00e1r\u016fst. B\u00fdval\u00fd guvern\u00e9r centr\u00e1ln\u00ed banky tak\u00e9 varoval p\u0159ed hroz\u00edc\u00edm kolapsem ve\u0159ejn\u00e9 infrastruktury.<\/span><\/p>\n<p><span>Podle den\u00edku Times of Israel se pen\u00edze pou\u017e\u00edvaj\u00ed na kampan\u011b na \u201eobranu image Izraele\u201c \u2013 tedy na c\u00edlenou propagandu ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed doma i v zahrani\u010d\u00ed. Rozd\u00edl mezi politick\u00fdm \u00fasil\u00edm a ve\u0159ejn\u00fdm dopadem je v\u0161ak z\u0159ejm\u00fd: Ani masivn\u00ed cenzura propalestinsk\u00e9ho obsahu ze strany Mety nemohla zabr\u00e1nit poklesu image Izraele.<\/span><\/p>\n<h3><span>Z\u00e1v\u011br<\/span><\/h3>\n<p><span>Ekonomick\u00e9 \u0161kody zp\u016fsoben\u00e9 st\u00e1le toxick\u011bj\u0161\u00edm mezin\u00e1rodn\u00edm obrazem Izraele jsou m\u011b\u0159iteln\u00e9: rostouc\u00ed n\u00e1klady na reklamu, klesaj\u00edc\u00ed dosah a masivn\u00ed ztr\u00e1ty reputace. Navzdory miliard\u00e1m utracen\u00fdm za propagandu se sv\u011btov\u00e1 ve\u0159ejnost odvrac\u00ed \u2013 a bojkotn\u00ed hnut\u00ed, jako je BDS, z\u00edsk\u00e1vaj\u00ed na \u00fa\u010dinnosti. \u010c\u00edsla dokazuj\u00ed: Izraelsk\u00e1 PR strategie je na pokraji krachu \u2013 a firmy za to plat\u00ed cenu.<\/span><\/p>\n<p><em>Od Murtazy Hussaina, Waqase Ahmeda a Ryana Grima<\/em><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-8c57238 quelle dc-has-condition dc-condition-empty elementor-widget elementor-widget-heading\" data-id=\"8c57238\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size: 10pt;\"><a href=\"https:\/\/www.dropsitenews.com\/p\/leaked-data-meta-israel-cost-per-click-marketing?utm_source=post-email-title&amp;publication_id=2510348&amp;post_id=165546314&amp;utm_campaign=email-post-title&amp;isFreemail=true&amp;r=pf6gr&amp;triedRedirect=true&amp;utm_medium=email\" target=\"_blank\" rel=\"nofollow noopener\">Zdroj<\/a><\/span><\/h3>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Izraelsk\u00e1 vl\u00e1da ozn\u00e1mila zv\u00fd\u0161en\u00ed sv\u00e9ho glob\u00e1ln\u00edho rozpo\u010dtu na vztahy s ve\u0159ejnost\u00ed pro rok 2025 o&#8230;<\/p>\n","protected":false},"author":2,"featured_media":81184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[1608,107,350],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/81183"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=81183"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/81183\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/81184"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=81183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=81183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=81183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}