{"id":80621,"date":"2025-06-07T00:18:16","date_gmt":"2025-06-06T22:18:16","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=80621"},"modified":"2025-06-06T18:31:55","modified_gmt":"2025-06-06T16:31:55","slug":"strach-z-viru-jako-prodejni-strategie-jak-media-farmaceuticke-firmy-a-plany-digitalni-identifikace-interaguji","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2025\/06\/07\/strach-z-viru-jako-prodejni-strategie-jak-media-farmaceuticke-firmy-a-plany-digitalni-identifikace-interaguji\/","title":{"rendered":"Strach z viru jako prodejn\u00ed strategie: Jak m\u00e9dia, farmaceutick\u00e9 firmy a pl\u00e1ny digit\u00e1ln\u00ed identifikace interaguj\u00ed"},"content":{"rendered":"
<\/div>\n

Od jednoho nov\u00e9ho viru k druh\u00e9mu, od pandemie k pandemii \u2013 sotva jsou vakc\u00edny proti COVID-19 postupn\u011b vy\u0159azeny z prodeje, dal\u0161\u00ed hrozba je ji\u017e za dve\u0159mi. Ale kdy\u017e se pod\u00edv\u00e1te pozorn\u011b, uvid\u00edte: Zd\u00e1nliv\u00fd chaos ve zdravotnictv\u00ed m\u00e1 sv\u016fj syst\u00e9m. A jasn\u00e9ho p\u0159\u00edjemce.<\/span><\/strong><\/p>\n

V\u00fdrazn\u00fd n\u00e1r\u016fst: Pro\u010d se nov\u00e9 viry najednou objevuj\u00ed v\u0161ude<\/span><\/h3>\n

V posledn\u00edch m\u011bs\u00edc\u00edch do\u0161lo k v\u00fdrazn\u00e9mu\u00a0<\/span>n\u00e1r\u016fstu medi\u00e1ln\u00edch zpr\u00e1v o nebezpe\u010dn\u00fdch patogenech<\/span><\/strong>\u00a0: pta\u010d\u00ed ch\u0159ipce H5N1, opi\u010d\u00ed ne\u0161tovice, virus Marburg, nov\u00e9 varianty RSV, z\u00e1hadn\u00e9 respira\u010dn\u00ed infekce v \u010c\u00edn\u011b \u2013 titulky se hromad\u00ed.<\/span>
\nCo maj\u00ed tyto zpr\u00e1vy spole\u010dn\u00e9:\u00a0<\/span>T\u00e9m\u011b\u0159 v\u017edy zahrnuj\u00ed vyhl\u00eddky na nov\u00e9 vakc\u00edny \u2013 nejl\u00e9pe zalo\u017een\u00e9 na technologii mRNA.<\/span><\/strong><\/p>\n

Tento n\u00e1r\u016fst nen\u00ed n\u00e1hodn\u00fd. Navazuje na\u00a0<\/span>paradigma \u201eprogresivn\u00edch trh\u016f s vakc\u00ednami<\/span><\/strong>\u00a0\u201c, kter\u00e9 ji\u017e l\u00e9ta prosazuj\u00ed instituce jako WHO, CEPI, GAVI a Sv\u011btov\u00e9 ekonomick\u00e9 f\u00f3rum:\u00a0<\/span>vakc\u00edny vyr\u00e1b\u011bt nejen v p\u0159\u00edpad\u011b pandemie<\/span><\/strong>\u00a0, ale i p\u0159ed jej\u00edm vypuknut\u00edm \u2013 a vytvo\u0159it pro to akceptaci prost\u0159ednictv\u00edm m\u00e9di\u00ed a politick\u00e9ho doprovodu.<\/span><\/p>\n

Velk\u00e9 farmaceutick\u00e9 spole\u010dnosti p\u0159ipravuj\u00ed nov\u00e9 miliardov\u00e9 kolo investic \u2013 mRNA jako platforma pro v\u00fdvoj<\/span><\/h3>\n

Technologie mRNA nen\u00ed\u00a0<\/span>samostatn\u00fdm produktem pro koronavirus<\/span><\/strong>\u00a0, ale sp\u00ed\u0161e srdcem nov\u00e9ho\u00a0<\/span>farmaceutick\u00e9ho obchodn\u00edho modelu<\/span><\/strong>\u00a0: vakc\u00edny proti ch\u0159ipce, RSV, HIV, herpesu, p\u00e1sov\u00e9mu oparu, viru Epstein-Barrov\u00e9, a dokonce i rakovin\u011b \u2013 v\u0161echny jsou ve v\u00fdvoji. Moderna, BioNTech, Pfizer a dal\u0161\u00ed do toho investuj\u00ed zna\u010dn\u00e9 prost\u0159edky.<\/span><\/p>\n

Ale podnik\u00e1n\u00ed s \u201eo\u010dkovac\u00edmi platformami\u201c vy\u017eaduje jednu v\u011bc:\u00a0<\/span>neust\u00e1lou popt\u00e1vku<\/span><\/strong>\u00a0. A tu nejsnadn\u011bji vytv\u00e1\u0159ej\u00ed\u00a0<\/span>neust\u00e1le se objevuj\u00edc\u00ed nov\u00e9 zdravotn\u00ed hrozby<\/span><\/strong>\u00a0, doprov\u00e1zen\u00e9 medi\u00e1ln\u00edmi kampan\u011bmi a politick\u00fdm tlakem k akci.<\/span><\/p>\n

O\u010dkovat, nebo vylou\u010dit \u2013 Digit\u00e1ln\u00ed identifika\u010dn\u00ed \u010d\u00edslo jako p\u00e1ka kontroly<\/span><\/h3>\n

Soub\u011b\u017en\u011b s o\u010dkovac\u00ed kampan\u00ed prob\u00edh\u00e1 i dal\u0161\u00ed jej\u00ed slo\u017eka: zav\u00e1d\u011bn\u00ed\u00a0<\/span>digit\u00e1ln\u00edch identit , \u010dasto balen\u00fdch jako modern\u00ed administrativn\u00ed nebo cestovn\u00ed syst\u00e9my. A\u0165 u\u017e v Kanad\u011b, EU, Africe nebo Asii \u2013 pilotn\u00ed projekty\u00a0<\/span><\/strong>biometrick\u00fdch identifika\u010dn\u00edch syst\u00e9m\u016f s funkcemi ov\u011b\u0159ov\u00e1n\u00ed zdravotn\u00edho stavu<\/span><\/strong>\u00a0prob\u00edhaj\u00ed t\u00e9m\u011b\u0159 v\u0161ude\u00a0. A pr\u00e1v\u011b v tom spo\u010d\u00edv\u00e1 riziko.<\/span><\/p>\n

Jakmile se toti\u017e\u00a0<\/span>status o\u010dkov\u00e1n\u00ed, zdravotn\u00ed \u00fadaje, cestovn\u00ed povolen\u00ed a platebn\u00ed funkce<\/span><\/strong>\u00a0slou\u010d\u00ed do jednoho syst\u00e9mu,\u00a0<\/span>st\u00e1v\u00e1 se status o\u010dkov\u00e1n\u00ed podm\u00ednkou pro \u00fa\u010dast na soci\u00e1ln\u00edch s\u00edt\u00edch<\/span><\/strong>\u00a0.<\/span>
\nTi, kte\u0159\u00ed nedodr\u017euj\u00ed p\u0159edpisy, riskuj\u00ed vylou\u010den\u00ed \u2013 z cestov\u00e1n\u00ed, zam\u011bstn\u00e1n\u00ed, vzd\u011bl\u00e1v\u00e1n\u00ed a bankovn\u00edch slu\u017eeb.<\/span><\/p>\n

WHO ji\u017e pracuje na\u00a0<\/span>\u201er\u00e1mci digit\u00e1ln\u00edch zdravotn\u00edch certifik\u00e1t\u016f\u201c<\/span><\/strong>\u00a0, kter\u00fd\u00a0<\/span>standardizuje a glob\u00e1ln\u011b propoj\u00ed o\u010dkovac\u00ed certifik\u00e1ty<\/span><\/strong>\u00a0. EU pl\u00e1nuje zav\u00e9st podobn\u00e9 syst\u00e9my ve v\u0161ech \u010dlensk\u00fdch st\u00e1tech do roku 2026. To v\u0161e bude \u010dist\u011b dobrovoln\u00e9 \u2013 a\u017e do p\u0159\u00ed\u0161t\u00ed pandemie.<\/span><\/p>\n

Role m\u00e9di\u00ed: Od informac\u00ed k indoktrinaci<\/span><\/h3>\n

To, co bylo d\u0159\u00edve pova\u017eov\u00e1no za neutr\u00e1ln\u00ed zpravodajstv\u00ed, je dnes \u010dasto jen sou\u010d\u00e1st\u00ed\u00a0<\/span>komunikace s c\u00edlem stanovit agendu<\/span><\/strong>\u00a0. Mnoho m\u00e9di\u00ed dost\u00e1v\u00e1 finan\u010dn\u00ed prost\u0159edky od \u201efilantropick\u00fdch\u201c nadac\u00ed, jako je\u00a0<\/span>Nadace Billa a Melindy Gatesov\u00fdch<\/span><\/strong>\u00a0, kter\u00e1 sama investuje do v\u00fdvoje vakc\u00edn. D\u016fsledky:<\/span><\/p>\n

    \n
  • Kritick\u00e9 hlasy<\/span><\/strong>\u00a0ohledn\u011b rizik o\u010dkov\u00e1n\u00ed nebo technologi\u00ed sledov\u00e1n\u00ed jsou systematicky ignorov\u00e1ny.<\/span><\/li>\n
  • Nov\u00e9 virov\u00e9 hrozby<\/span><\/strong>\u00a0se dost\u00e1vaj\u00ed maxim\u00e1ln\u00ed viditelnosti \u2013 \u010dasto je\u0161t\u011b p\u0159edt\u00edm, ne\u017e jsou zdokumentov\u00e1ny prvn\u00ed skute\u010dn\u00e9 po\u010dty p\u0159\u00edpad\u016f.<\/span><\/li>\n
  • Projekty vakc\u00edn jsou\u00a0propagov\u00e1ny jako \u0159e\u0161en\u00ed mo\u017en\u00fdch sc\u00e9n\u00e1\u0159\u016f, kter\u00e9 m\u016f\u017ee zachr\u00e1nit \u017eivoty, a to i\u00a0<\/span>b\u011bhem f\u00e1ze v\u00fdvoje .<\/span><\/strong><\/li>\n<\/ul>\n

    Tento typ report\u00e1\u017e\u00ed neslou\u017e\u00ed k vzd\u011bl\u00e1v\u00e1n\u00ed, ale k\u00a0<\/span>usm\u011br\u0148ov\u00e1n\u00ed chov\u00e1n\u00ed<\/span><\/strong>\u00a0: m\u00e1 za c\u00edl vyvolat souhlas tam, kde by jinak p\u0159evl\u00e1dala skepse.<\/span><\/p>\n

    Z\u00e1v\u011br: Zdravotn\u00ed nouze jako br\u00e1na k dohledu a zisku<\/span><\/h3>\n

    Jsme v bod\u011b zlomu: to, co za\u010dalo jako krizov\u00e1 reakce na COVID-19, se vyv\u00edj\u00ed v\u00a0<\/span>novou normalitu<\/span><\/strong>\u00a0\u2013 syst\u00e9m, ve kter\u00e9m se strach, kontrola a farmaceutick\u00fd pr\u016fmysl spojuj\u00ed.<\/span><\/p>\n

      \n
    • Hl\u00e1\u0161en\u00ed<\/span><\/strong>\u00a0vir\u016f\u00a0se zvy\u0161uje \u2013 nen\u00ed to\u00a0<\/span>n\u00e1hoda<\/span><\/strong>\u00a0, ale sou\u010d\u00e1st p\u0159\u00edpravy.<\/span><\/li>\n
    • V\u00fdvoj<\/span><\/strong>\u00a0vakc\u00edn\u00a0pokra\u010duje \u2013 i bez skute\u010dn\u00e9 nouzov\u00e9 situace.<\/span><\/li>\n
    • Digit\u00e1ln\u00ed\u00a0<\/span>infrastruktura<\/span><\/strong>\u00a0pro vym\u00e1h\u00e1n\u00ed pr\u00e1va se vytv\u00e1\u0159\u00ed \u2013 v\u010detn\u011b stavu o\u010dkov\u00e1n\u00ed.<\/span><\/li>\n
    • A\u00a0<\/span>m\u00e9dia poskytuj\u00ed doprovodnou hudbu<\/span><\/strong>\u00a0\u2013 mezi emotivn\u00edmi individu\u00e1ln\u00edmi zpr\u00e1vami a r\u00e9torikou glob\u00e1ln\u00edch hrozeb.<\/span><\/li>\n<\/ul>\n

      Ka\u017ed\u00fd, kdo chce v t\u00e9to situaci br\u00e1nit svobodu, mus\u00ed\u00a0<\/span>zpochyb\u0148ovat v\u00edc ne\u017e jen virus<\/span><\/strong><\/p>\n

      \"\"<\/p>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

      Od jednoho nov\u00e9ho viru k druh\u00e9mu, od pandemie k pandemii \u2013 sotva jsou vakc\u00edny proti…<\/p>\n","protected":false},"author":2,"featured_media":41457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[949,158,925,1337],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/80621"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=80621"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/80621\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/41457"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=80621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=80621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=80621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}