{"id":80476,"date":"2025-06-05T00:11:28","date_gmt":"2025-06-04T22:11:28","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=80476"},"modified":"2025-06-04T14:33:05","modified_gmt":"2025-06-04T12:33:05","slug":"psywar-boti-s-umelou-inteligenci-manipuluji-s-vasimi-emocemi","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2025\/06\/05\/psywar-boti-s-umelou-inteligenci-manipuluji-s-vasimi-emocemi\/","title":{"rendered":"PsyWar: \u200b\u200bBoti s um\u011blou inteligenc\u00ed manipuluj\u00ed s va\u0161imi emocemi"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<div class=\"elementor-element elementor-element-1fb4c2c elementor-widget elementor-widget-theme-post-content\" data-id=\"1fb4c2c\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\">\n<div class=\"elementor-widget-container\">\n<h3><span>PsyWar: \u200b\u200bUm\u011bn\u00ed psychologick\u00e9 v\u00e1lky<\/span><\/h3>\n<p><span>Vyu\u017e\u00edv\u00e1n\u00ed psychologie k ovliv\u0148ov\u00e1n\u00ed lid\u00ed nen\u00ed nov\u00e1 taktika; pou\u017e\u00edv\u00e1 se po stalet\u00ed k formov\u00e1n\u00ed vn\u00edm\u00e1n\u00ed a jedn\u00e1n\u00ed jednotlivc\u016f i skupin. Dnes se psychologick\u00e1 v\u00e1lka (psywar) zdokonaluje pomoc\u00ed um\u011bl\u00e9 inteligence (AI), zejm\u00e9na bot\u016f pro soci\u00e1ln\u00ed m\u00e9dia ur\u010den\u00fdch k manipulaci s emocemi a ovl\u00e1d\u00e1n\u00ed narativ\u016f. Tito boti, \u010dasto naz\u00fdvan\u00ed \u201esockpuppets\u201c, jsou automatizovan\u00e9 nebo poloautomatick\u00e9 \u00fa\u010dty, kter\u00e9 napodobuj\u00ed lidsk\u00e9 chov\u00e1n\u00ed, aby \u0161\u00ed\u0159ily c\u00edlen\u00e9 zpr\u00e1vy, zas\u00e9valy dezinformace nebo zesilovaly ve\u0159ejn\u00e9 m\u00edn\u011bn\u00ed. Podle zpr\u00e1vy\u00a0<\/span><a href=\"https:\/\/bhr.stern.nyu.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span>Centra pro podnik\u00e1n\u00ed a lidsk\u00e1 pr\u00e1va Stern na NYU<\/span><\/a><span>\u00a0tvo\u0159\u00ed tito boti p\u0159ibli\u017en\u011b 15 % aktivn\u00edch \u00fa\u010dt\u016f na Twitteru a jejich dopad na ve\u0159ejn\u00e9 m\u00edn\u011bn\u00ed m\u016f\u017ee b\u00fdt zna\u010dn\u00fd.<\/span><\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/imagedelivery.net\/WEWiZyGwyq-Q4qn_WluYYg\/77e7eab9-34a2-4368-0d1f-84b0dc6ffc00\/public\" alt=\"\" width=\"617\" height=\"661\" \/><\/figure>\n<h3><span>Jak funguj\u00ed PsyWar boti?<\/span><\/h3>\n<p><span>Boti PsyWar pou\u017e\u00edvaj\u00ed sofistikovan\u00e9 algoritmy k interakci s u\u017eivateli na soci\u00e1ln\u00edch s\u00edt\u00edch, \u010dasto s vyu\u017eit\u00edm technik ur\u010den\u00fdch k vyvol\u00e1n\u00ed emocion\u00e1ln\u00edch reakc\u00ed, jako je strach, hn\u011bv nebo pobou\u0159en\u00ed. Tito boti dok\u00e1\u017e\u00ed:<\/span><\/p>\n<ul>\n<li><span>C\u00edlen\u00e1 distribuce obsahu: Sd\u00edlej\u00ed nebo retweetuj\u00ed obsah, kter\u00fd je v souladu s p\u0159esv\u011bd\u010den\u00edmi nebo p\u0159edsudky jejich c\u00edlov\u00e9 skupiny, aby zv\u00fd\u0161ili jejich zapojen\u00ed.<\/span><\/li>\n<li><span>Pou\u017e\u00edvejte emocion\u00e1ln\u00ed jazyk: Anal\u00fdzou u\u017eivatelsk\u00fdch dat boti vyb\u00edraj\u00ed slova a fr\u00e1ze, kter\u00e9 vyvol\u00e1vaj\u00ed siln\u00e9 emocion\u00e1ln\u00ed reakce, jak je pops\u00e1no ve\u00a0<\/span><a href=\"https:\/\/news.mit.edu\/2018\/study-false-news-spreads-faster-true-news-0308\" target=\"_blank\" rel=\"noreferrer noopener\"><span>studii MIT<\/span><\/a><span>\u00a0, kter\u00e1 uk\u00e1zala, \u017ee fale\u0161n\u00e9 informace se \u0161\u00ed\u0159\u00ed \u0161estkr\u00e1t rychleji ne\u017e pravdiv\u00e9 informace.<\/span><\/li>\n<li><span>Podpora polarizace: Boti zesiluj\u00ed rozpory t\u00edm, \u017ee prosazuj\u00ed protich\u016fdn\u00e9 narativy, co\u017e vede k efektu \u201eozv\u011bnov\u00e9 komory\u201c, jak zd\u016fraz\u0148uje zpr\u00e1va\u00a0<\/span><a href=\"https:\/\/www.oii.ox.ac.uk\/news\/releases\/computational-propaganda\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span>Oxfordsk\u00e9ho internetov\u00e9ho institutu<\/span><\/a><span>\u00a0.<\/span><\/li>\n<li><span>Napodobov\u00e1n\u00ed lidsk\u00e9ho chov\u00e1n\u00ed: Pokro\u010dil\u00ed boti pou\u017e\u00edvaj\u00ed um\u011blou inteligenci k veden\u00ed konverzac\u00ed, kter\u00e9 vypadaj\u00ed autenticky, a \u010dasto u\u017eivatele klamou, aby si mysleli, \u017ee interaguj\u00ed se strojem.<\/span><\/li>\n<\/ul>\n<p><span>Nap\u0159\u00edklad b\u011bhem americk\u00fdch voleb v roce 2016 studie Univerzity\u00a0<\/span><a href=\"https:\/\/viterbischool.usc.edu\/news\/2016\/11\/twitter-bots-influenced-election\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span>Ji\u017en\u00ed Kalifornie<\/span><\/a><span>\u00a0identifikovala p\u0159ibli\u017en\u011b 19 % tweet\u016f souvisej\u00edc\u00edch s volbami jako generovan\u00e9 boty, kte\u0159\u00ed z\u00e1m\u011brn\u011b zesilovali polarizuj\u00edc\u00ed t\u00e9mata, jako je imigrace nebo rasov\u00e9 ot\u00e1zky.<\/span><\/p>\n<h3><span>Role um\u011bl\u00e9 inteligence v zesilov\u00e1n\u00ed psychick\u00e9 v\u00e1lky<\/span><\/h3>\n<p><span>Um\u011bl\u00e1 inteligence v\u00fdrazn\u011b vylep\u0161ila schopnosti bot\u016f PsyWar. D\u00edky strojov\u00e9mu u\u010den\u00ed tito boti dok\u00e1\u017e\u00ed:<\/span><\/p>\n<ul>\n<li><span>Analyzujte u\u017eivatelsk\u00e9 profily v re\u00e1ln\u00e9m \u010dase a p\u0159izp\u016fsobte obsah individu\u00e1ln\u00edm preferenc\u00edm, politick\u00fdm sklon\u016fm nebo emocion\u00e1ln\u00edm spou\u0161t\u011b\u010d\u016fm.<\/span><\/li>\n<li><span>Pou\u017e\u00edvejte zpracov\u00e1n\u00ed p\u0159irozen\u00e9ho jazyka (NLP) k generov\u00e1n\u00ed odpov\u011bd\u00ed podobn\u00fdch lidsk\u00fdm, jako je tomu u model\u016f jako GPT-3 nebo nov\u011bj\u0161\u00edch iterac\u00ed.<\/span><\/li>\n<li><span>Koordinace tis\u00edc\u016f \u00fa\u010dt\u016f sou\u010dasn\u011b s c\u00edlem vytvo\u0159it dojem \u0161irok\u00e9 podpory ur\u010dit\u00e9 my\u0161lenky nebo hnut\u00ed \u2013 jev zn\u00e1m\u00fd jako \u201eastroturfing\u201c.<\/span><\/li>\n<\/ul>\n<p><span>Zpr\u00e1va\u00a0<\/span><a href=\"https:\/\/www.stratcomcoe.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span>Centra excelence pro strategickou komunikaci NATO<\/span><\/a><span>\u00a0zjistila, \u017ee boti poh\u00e1n\u011bn\u00ed um\u011blou inteligenc\u00ed byli pou\u017e\u00edv\u00e1ni b\u011bhem geopolitick\u00fdch ud\u00e1lost\u00ed, jako byly protesty v B\u011blorusku v roce 2020, k \u0161\u00ed\u0159en\u00ed dezinformac\u00ed a manipulaci s ve\u0159ejn\u00fdm m\u00edn\u011bn\u00edm.<\/span><\/p>\n<h3><span>Dopad na spole\u010dnost<\/span><\/h3>\n<p><span>\u0160\u00ed\u0159en\u00ed bot\u016f PsyWar m\u00e1 dalekos\u00e1hl\u00e9 d\u016fsledky:<\/span><\/p>\n<ul>\n<li><span>Eroze d\u016fv\u011bry: \u0160\u00ed\u0159en\u00edm dezinformac\u00ed boti podkop\u00e1vaj\u00ed d\u016fv\u011bru v m\u00e9dia, instituce a dokonce i mezilidsk\u00e9 vztahy.<\/span><\/li>\n<li><span>Manipulace ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed: Boti mohou ovliv\u0148ovat volby, protesty nebo politick\u00e1 hnut\u00ed t\u00edm, \u017ee zesiluj\u00ed narativy, kter\u00e9 up\u0159ednost\u0148uj\u00ed ur\u010dit\u00e9 akt\u00e9ry.<\/span><\/li>\n<li><span>Psychick\u00fd stres: Neust\u00e1l\u00e9 vystaven\u00ed manipulativn\u00edmu obsahu m\u016f\u017ee vyvolat strach, hn\u011bv nebo apatii, co\u017e ovliv\u0148uje du\u0161evn\u00ed zdrav\u00ed u\u017eivatel\u016f.<\/span><\/li>\n<\/ul>\n<p><span>Podle\u00a0<\/span><a href=\"https:\/\/www.pewresearch.org\/internet\/2021\/02\/18\/experts-say-the-new-normal-in-2025-will-be-far-more-tech-driven-presenting-more-big-challenges\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span>studie Pew Research Center<\/span><\/a><span>\u00a0se 66 % expert\u016f domn\u00edv\u00e1, \u017ee manipulace \u0159\u00edzen\u00e1 um\u011blou inteligenc\u00ed bude do roku 2025 dominovat digit\u00e1ln\u00ed krajin\u011b, co\u017e d\u00e1le zkomplikuje schopnost lid\u00ed rozli\u0161ovat mezi pravdou a l\u017e\u00ed.<\/span><\/p>\n<h3><span>PsyWar v dob\u011b zdravotn\u00ed krize<\/span><\/h3>\n<p><span>B\u011bhem pandemie COVID-19 hr\u00e1li boti PsyWar v\u00fdznamnou roli v \u0161\u00ed\u0159en\u00ed dezinformac\u00ed o vakc\u00edn\u00e1ch, rou\u0161k\u00e1ch a l\u00e9\u010db\u011b. Studie Centra\u00a0<\/span><a href=\"https:\/\/www.counterhate.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span>pro boj s digit\u00e1ln\u00ed nen\u00e1vist\u00ed<\/span><\/a><span>\u00a0zjistila, \u017ee a\u017e 65 % antivakcina\u010dn\u00edho obsahu na Twitteru a Facebooku poch\u00e1zelo z pouh\u00fdch 12 \u00fa\u010dt\u016f, z nich\u017e mnoh\u00e9 byly zes\u00edleny boty. Tito boti pou\u017e\u00edvali emocion\u00e1ln\u00ed spou\u0161t\u011b\u010de \u2013 jako je strach z vedlej\u0161\u00edch \u00fa\u010dink\u016f nebo ned\u016fv\u011bra k farmaceutick\u00fdm spole\u010dnostem \u2013 k zas\u00e9v\u00e1n\u00ed pochybnost\u00ed.<\/span><\/p>\n<p><span>Nap\u0159\u00edklad boti \u0161\u00ed\u0159\u00ed narativy jako \u201evakc\u00edny zp\u016fsobuj\u00ed neplodnost\u201c nebo \u201erou\u0161ky \u0161kod\u00ed zdrav\u00ed\u201c, \u010dasto s odkazem na fale\u0161n\u00e9 studie nebo zkreslen\u00e1 data. Uk\u00e1zalo se, \u017ee takov\u00e9 kampan\u011b vedou k ni\u017e\u0161\u00ed m\u00ed\u0159e proo\u010dkovanosti v ur\u010dit\u00fdch komunit\u00e1ch, jak dokumentuje zpr\u00e1va\u00a0<\/span><a href=\"https:\/\/www.who.int\/news-room\/feature-stories\/detail\/vaccine-hesitancy-a-growing-challenge-for-immunization-programmes\" target=\"_blank\" rel=\"noreferrer noopener\"><span>Sv\u011btov\u00e9 zdravotnick\u00e9 organizace<\/span><\/a><span>\u00a0.<\/span><\/p>\n<h3><span>Jak se m\u016f\u017eete chr\u00e1nit p\u0159ed boty PsyWar?<\/span><\/h3>\n<p><span>Boj proti bot\u016fm PsyWar vy\u017eaduje jak individu\u00e1ln\u00ed ostra\u017eitost, tak i syst\u00e9mov\u00e1 opat\u0159en\u00ed:<\/span><\/p>\n<ul>\n<li><span>Kritick\u00e9 my\u0161len\u00ed: Ov\u011b\u0159ujte si zdroje a zpochyb\u0148ujte obsah, kter\u00fd vyvol\u00e1v\u00e1 siln\u00e9 emocion\u00e1ln\u00ed reakce. Platformy jako\u00a0<\/span><a href=\"https:\/\/www.snopes.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span>Snopes<\/span><\/a><span>\u00a0nebo\u00a0<\/span><a href=\"https:\/\/www.factcheck.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span>FactCheck.org<\/span><\/a><span>\u00a0mohou pomoci identifikovat dezinformace.<\/span><\/li>\n<li><span>Medi\u00e1ln\u00ed gramotnost: Nau\u010dte se rozpozn\u00e1vat automatizovan\u00e9 \u00fa\u010dty, kter\u00e9 vynikaj\u00ed opakuj\u00edc\u00edm se jazykem, nadm\u011brn\u00fdm sd\u00edlen\u00edm nebo nedostatkem osobn\u00edch \u00fadaj\u016f.<\/span><\/li>\n<li><span>Technologick\u00e1 \u0159e\u0161en\u00ed: N\u011bkter\u00e9 spole\u010dnosti vyv\u00edjej\u00ed n\u00e1stroje um\u011bl\u00e9 inteligence pro detekci bot\u016f, jako je nap\u0159\u00edklad Botometer,\u00a0kter\u00fd provozuje\u00a0<\/span><a href=\"https:\/\/botometer.osome.iu.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span>Indiana University .<\/span><\/a><\/li>\n<li><span>Regula\u010dn\u00ed opat\u0159en\u00ed: Vl\u00e1dy a platformy mus\u00ed zav\u00e9st p\u0159\u00edsn\u011bj\u0161\u00ed politiky k omezen\u00ed \u0161\u00ed\u0159en\u00ed dezinformac\u00ed bot\u016f, jak to EU\u00a0hodl\u00e1 ud\u011blat prost\u0159ednictv\u00edm\u00a0<\/span><a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/digital-services-act-package\" target=\"_blank\" rel=\"noreferrer noopener\"><span>z\u00e1kona o digit\u00e1ln\u00edch slu\u017eb\u00e1ch .<\/span><\/a><\/li>\n<\/ul>\n<h3><span>Z\u00e1v\u011br<\/span><\/h3>\n<p><span>Psychologi\u010dt\u00ed boti poh\u00e1n\u011bn\u00ed um\u011blou inteligenc\u00ed p\u0159edstavuj\u00ed v digit\u00e1ln\u00ed \u00e9\u0159e rostouc\u00ed probl\u00e9m. Jejich schopnost manipulovat s emocemi a ovl\u00e1dat narativy p\u0159edstavuje hrozbu pro demokracii, ve\u0159ejn\u00e9 zdrav\u00ed a soci\u00e1ln\u00ed strukturu. Technologie je sice dvouse\u010dn\u00e1 zbra\u0148 \u2013 umo\u017e\u0148uje jak manipulaci, tak i protiopat\u0159en\u00ed \u2013 ale odpov\u011bdnost za omezen\u00ed \u0161\u00ed\u0159en\u00ed t\u011bchto bot\u016f le\u017e\u00ed na jednotlivc\u00edch, vl\u00e1d\u00e1ch a platform\u00e1ch. Budoucnost informa\u010dn\u00ed krajiny z\u00e1vis\u00ed na tom, jak efektivn\u011b se s touto v\u00fdzvou vypo\u0159\u00e1d\u00e1me.<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-8c57238 quelle dc-has-condition dc-condition-empty elementor-widget elementor-widget-heading\" data-id=\"8c57238\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size: 10pt;\"><a href=\"https:\/\/www.trialsitenews.com\/a\/psywar-ai-bots-manipulate-your-feelings-2dc3fcf0\" target=\"_blank\" rel=\"nofollow noopener\">Zdroj<\/a><\/span><\/h3>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>PsyWar: \u200b\u200bUm\u011bn\u00ed psychologick\u00e9 v\u00e1lky Vyu\u017e\u00edv\u00e1n\u00ed psychologie k ovliv\u0148ov\u00e1n\u00ed lid\u00ed nen\u00ed nov\u00e1 taktika; pou\u017e\u00edv\u00e1 se po&#8230;<\/p>\n","protected":false},"author":2,"featured_media":72873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[9260,2360,3338],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/80476"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=80476"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/80476\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/72873"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=80476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=80476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=80476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}