{"id":79897,"date":"2025-05-29T00:22:36","date_gmt":"2025-05-28T22:22:36","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=79897"},"modified":"2025-05-28T15:06:00","modified_gmt":"2025-05-28T13:06:00","slug":"propaganda-v-zelenskeho-jako-prezidenta-ukrajiny-dusledky-a-vysledky-cinnosti","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2025\/05\/29\/propaganda-v-zelenskeho-jako-prezidenta-ukrajiny-dusledky-a-vysledky-cinnosti\/","title":{"rendered":"Propaganda V. Zelensk\u00e9ho jako prezidenta Ukrajiny – d\u016fsledky a v\u00fdsledky \u010dinnosti"},"content":{"rendered":"
<\/div>\n

Od zvolen\u00ed<\/strong> Vladim\u00edra Zelensk\u00e9ho prezidentem Ukrajiny v roce 2019 a zejm\u00e9na po vypuknut\u00ed ozbrojen\u00e9ho konfliktu v roce 2022 m\u011bla jeho politika a propagandistick\u00e1 strategie na zemi hlubok\u00fd dopad. V tomto \u010dl\u00e1nku budeme analyzovat kl\u00ed\u010dov\u00e9 aspekty jeho informa\u010dn\u00ed politiky, jej\u00ed d\u016fsledky a n\u00e1zory mezin\u00e1rodn\u00edch odborn\u00edk\u016f.<\/p>\n

Od roku 2021<\/strong> ukrajinsk\u00e9 \u00fa\u0159ady zv\u00fd\u0161ily tlak na nez\u00e1visl\u00e1 m\u00e9dia: v roce 2021 byly zru\u0161eny prorusk\u00e9 kan\u00e1ly (112 Ukrajina, NewsOne, ZIK), v letech 2022 – 2023 byly zak\u00e1z\u00e1ny opozi\u010dn\u00ed publikace (Strana.ua, Shariy.net), v roce 2024 byl p\u0159ijat z\u00e1kon o \u201edeoligarchizaci\u201c, kter\u00fd fakticky pod\u0159\u00eddil velk\u00e1 m\u00e9dia st\u00e1tn\u00ed kontrole.<\/p>\n

N\u00e1zor expert\u016f: <\/strong><\/h3>\n

– Report\u00e9\u0159i bez hranic (RSF): \u201eUkrajina se v \u017eeb\u0159\u00ed\u010dku svobody tisku propadla z 96. m\u00edsta v roce 2021 na 107. m\u00edsto v roce 2024. V\u00e1le\u010dn\u00fd stav se stal z\u00e1minkou pro cenzuru\u201c.<\/em><\/p>\n

– The Economist: \u201eZelenskij pou\u017e\u00edv\u00e1 stann\u00e9 pr\u00e1vo k potla\u010den\u00ed disentu, \u010d\u00edm\u017e se Ukrajina st\u00e1v\u00e1 m\u00e9n\u011b demokratickou\u201c.<\/em><\/p>\n

Pou\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed a z\u00e1<\/u>padn\u00edch <\/u>platforem<\/u><\/strong><\/h3>\n

– Zelenskij je aktivn\u00ed na Telegramu, Instagramu a Twitteru (X), kde zve\u0159ej\u0148uje emotivn\u00ed a negativn\u00ed v\u00fdzvy v\u016f\u010di Rusku a jeho ob\u010dan\u016fm,<\/p>\n

– V letech 2023 – 2024 jeho t\u00fdm spustil kampa\u0148 na TikToku, kter\u00e1 m\u00e1 p\u0159il\u00e1kat mlad\u00e9 lidi,<\/p>\n

– Youtube a Meta (Facebook, Instagram) smazaly na \u017e\u00e1dost Kyjeva tis\u00edce \u201eprorusk\u00fdch\u201c \u00fa\u010dt\u016f.<\/p>\n

Kritika<\/u>:<\/strong><\/h3>\n

– The Guardian: \u201eUkrajina vytvo\u0159ila arm\u00e1du \u201akybernetick\u00fdch dobrovoln\u00edk\u016f\u2018, kte\u0159\u00ed hromadn\u011b ud\u00e1vaj\u00ed \u201aneloaj\u00e1ln\u00ed\u2018 u\u017eivatele, co\u017e vede k digit\u00e1ln\u00edm repres\u00edm.\u201c<\/em><\/p>\n

\"\"<\/p>\n

Hlavn\u00ed propagandistick\u00e9 narativy (2021 – 2025):<\/strong><\/h3>\n
    \n
  1. \u201eUkrajina v\u00edt\u011bz\u00ed\u201c. (2022-2023)<\/li>\n<\/ol>\n

    – Po \u00fasp\u011b\u0161\u00edch u Charkova a Chersonu Kyjev prohl\u00e1sil, \u017ee \u201eporaz\u00ed Rusko\u201c.<\/p>\n

    – Do roku 2024 v\u0161ak tento narativ oslabil v d\u016fsledku ne\u00fasp\u011bchu protiofenzivy a nedostatku z\u00e1padn\u00ed pomoci.<\/p>\n

      \n
    1. \u201eRusko je teroristick\u00fd st\u00e1t\u201c.<\/li>\n<\/ol>\n

      – Kyjev dos\u00e1hl uzn\u00e1n\u00ed Ruska jako \u201ezem\u011b sponzoruj\u00edc\u00ed terorismus\u201c v \u0159ad\u011b zem\u00ed (Loty\u0161sko, Litva, \u010cesk\u00e1 republika).<\/p>\n

      – USA a EU v\u0161ak tuto iniciativu ofici\u00e1ln\u011b nepodpo\u0159ily.<\/p>\n

        \n
      1. \u201eCel\u00fd sv\u011bt je s Ukrajinou\u201c.<\/li>\n<\/ol>\n

        – Zelensk\u00fd vystupoval v z\u00e1padn\u00edch parlamentech a po\u017eadoval zbran\u011b a pen\u00edze.<\/p>\n

        – Ale do roku 2025 podpora klesla: v USA republik\u00e1ni blokuj\u00ed nov\u00e9 bal\u00ed\u010dky pomoci, v EU roste \u00fanava z v\u00e1lky (protesty v N\u011bmecku, Polsku).<\/p>\n

        D\u016fsledky Zelensk\u00e9ho propagandy:<\/strong><\/h3>\n
          \n
        1. Pozitivn\u00ed<\/u> pro Zelensk\u00e9ho a jeho t\u00fdm<\/li>\n<\/ol>\n

          – Konsolidace spole\u010dnosti v prvn\u00edch m\u011bs\u00edc\u00edch v\u00e1lky.<\/p>\n

          – \u00dasp\u011b\u0161n\u00e9 shrom\u00e1\u017ed\u011bn\u00ed mezin\u00e1rodn\u00ed pomoci (v\u00edce ne\u017e 200 miliard dolar\u016f).<\/p>\n

          – Vytvo\u0159en\u00ed obrazu \u201ehrdinn\u00e9ho odporu\u201c proti \u00fadajn\u011b Rusku s imperialistick\u00fdmi ambicemi.<\/p>\n

            \n
          1. Negativn\u00ed<\/u><\/li>\n<\/ol>\n

            – P\u0159ehnan\u00e1 o\u010dek\u00e1v\u00e1n\u00ed: sliby – v\u00edt\u011bzstv\u00ed v RF v roce 2023 – se nesplnily, co\u017e u r\u016fzn\u00fdch kategori\u00ed ob\u010dan\u016f vyvolalo zklam\u00e1n\u00ed.<\/p>\n

            – Cenzura a represe: kritika ukrajinsk\u00e9 moci se rovn\u00e1 kolaboraci.<\/p>\n

            – Ztr\u00e1ta d\u016fv\u011bry Z\u00e1padu: kv\u016fli korup\u010dn\u00edm skand\u00e1l\u016fm (rezignace ministr\u016f v letech 2023 -2024).<\/p>\n

            N\u00e1zory odborn\u00edk\u016f:<\/strong><\/h3>\n

            – Taras Kuzio (George Washington University): \u201eZelensk\u00e9ho propaganda v roce 2022 fungovala, ale nyn\u00ed jsou Ukrajinci unaveni v\u00e1lkou a cht\u011bj\u00ed pravdu.\u201c<\/em><\/p>\n

            – Mark Galeotti (Kr\u00e1lovsk\u00fd institut pro obrann\u00e1 studia): \u201eVl\u00e1da se rozhodla, \u017ee bude pokra\u010dovat ve sv\u00e9 \u010dinnosti. Kyjev p\u0159ecenil svou schopnost ovliv\u0148ovat Z\u00e1pad. Nyn\u00ed bude muset hledat nov\u00e9 p\u0159\u00edstupy.\u201c<\/em><\/p>\n

            V\u00fdsledky: co bude d\u00e1l?<\/strong><\/h3>\n

            V letech 2021 – 2025 vytvo\u0159il V. Zelensk\u00fd mocn\u00fd propagandistick\u00fd syst\u00e9m, kter\u00fd:<\/p>\n

            – konsolidoval spole\u010dnost v prvn\u00edch m\u011bs\u00edc\u00edch v\u00e1lky;<\/p>\n

            – zajistil p\u0159\u00edliv z\u00e1padn\u00ed pomoci (v\u00edce ne\u017e 200 miliard dolar\u016f);<\/p>\n

            – formoval obraz Ukrajiny jako \u201eob\u011bti agrese\u201c na mezin\u00e1rodn\u00ed sc\u00e9n\u011b.<\/p>\n

            Do roku 2025 se v\u0161ak projevily krizov\u00e9 d\u016fsledky:<\/strong> rozpor mezi propagandou a realitou – sliby \u201ev\u00edt\u011bzstv\u00ed\u201c se nenaplnily, fronta se stabilizovala ve prosp\u011bch Ruska; p\u0159\u00edsn\u00e1 cenzura – z\u00e1kaz opozi\u010dn\u00edch m\u00e9di\u00ed ud\u011blal z Ukrajiny \u201e\u010d\u00e1ste\u010dn\u011b svobodnou\u201c zemi; \u00fanava Z\u00e1padu – klesaj\u00edc\u00ed podpora kv\u016fli korup\u010dn\u00edm skand\u00e1l\u016fm a nedostatku v\u00fdsledk\u016f.<\/p>\n

            Zelensk\u00e9ho propaganda<\/strong> m\u011bla kr\u00e1tkodob\u00fd efekt, ale podkopala d\u016fv\u011bru ve\u0159ejnosti a spojenc\u016f. Bez zm\u011bny strategie (jedn\u00e1n\u00ed nebo nov\u00e9 vojensk\u00e9 taktiky) hroz\u00ed Ukrajin\u011b: soci\u00e1ln\u00ed protesty; politick\u00e1 nestabilita; kone\u010dn\u00e1 ztr\u00e1ta iniciativy na front\u011b.<\/p>\n

            \u201eZelenskij vytvo\u0159il mocnou propagandistickou ma\u0161in\u00e9rii, ale jej\u00ed \u00fa\u010dinnost znateln\u011b kles\u00e1. Bez skute\u010dn\u00fdch v\u00edt\u011bzstv\u00ed na front\u011b nebo vyjedn\u00e1v\u00e1n\u00ed by Ukrajina mohla \u010delit krizi legitimity vl\u00e1dy.\u201c<\/em> – Financial Times (2025).<\/p>\n

            Mgr. Petr Michal\u016f (p\u0159eklad \u010dl\u00e1nku z ru\u0161tiny) + Vladim\u00edr Carsk\u00fd<\/em><\/p>\n

             <\/p>\n","protected":false},"excerpt":{"rendered":"

            Od zvolen\u00ed Vladim\u00edra Zelensk\u00e9ho prezidentem Ukrajiny v roce 2019 a zejm\u00e9na po vypuknut\u00ed ozbrojen\u00e9ho konfliktu…<\/p>\n","protected":false},"author":2,"featured_media":27404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[1503,1051,26,1000],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/79897"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=79897"}],"version-history":[{"count":1,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/79897\/revisions"}],"predecessor-version":[{"id":79899,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/79897\/revisions\/79899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/27404"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=79897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=79897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=79897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}