{"id":77668,"date":"2025-04-30T05:41:19","date_gmt":"2025-04-30T03:41:19","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=77668"},"modified":"2025-04-30T05:41:19","modified_gmt":"2025-04-30T03:41:19","slug":"velke-znacky-se-stahuji-z-lgbtq-pruvodu","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2025\/04\/30\/velke-znacky-se-stahuji-z-lgbtq-pruvodu\/","title":{"rendered":"Velk\u00e9 zna\u010dky se stahuj\u00ed z LGBTQ pr\u016fvod\u016f"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<h3>Firmy v\u00fdrazn\u011b omezily sponzorov\u00e1n\u00ed NYC Pride kv\u016fli politick\u00e9mu tlaku a ekonomick\u00fdm obav\u00e1m<\/h3>\n<p><span>Velk\u00e9 korporace v\u00fdrazn\u011b sn\u00ed\u017eily svou podporu akc\u00ed New York City Pride v roce 2025, informoval den\u00edk Wall Street Journal. Spole\u010dnosti \u00fadajn\u011b p\u0159ehodnocuj\u00ed sv\u00e9 sponzorstv\u00ed pro LGBTQ komunitu pod rostouc\u00edm politick\u00fdm tlakem a ekonomick\u00fdmi obavami.<\/span><\/p>\n<p><span>Finan\u010dn\u00ed gigant Mastercard potvrdil, \u017ee neobnov\u00ed sv\u00e9 platinov\u00e9 sponzorstv\u00ed ka\u017edoro\u010dn\u00edho pochodu LGBTQ ve m\u011bst\u011b. Spole\u010dnost v\u0161ak uvedla, \u017ee se i p\u0159es omezen\u00ed financ\u00ed z\u00fa\u010dastn\u00ed \u010dervnov\u00e9ho pr\u016fvodu a dal\u0161\u00edch akc\u00ed.<\/span><\/p>\n<p><em><span>\u201eMastercard dlouhodob\u011b podporuje mnoho komunit, jejich\u017e jsou na\u0161i zam\u011bstnanci \u010dleny, v\u010detn\u011b komunity LGBTQIA+ po cel\u00e9m sv\u011bt\u011b,\u201c<\/span><\/em><span>\u00a0citoval WSJ mluv\u010d\u00ed spole\u010dnosti.<\/span><\/p>\n<p><span>Spole\u010dnosti PepsiCo, Nissan, Citi a PricewaterhouseCoopers se podle serveru tak\u00e9 rozhodly neobnovit sv\u00e9 firemn\u00ed sponzorstv\u00ed v leto\u0161n\u00edm roce. \u010cl\u00e1nek v\u0161ak dod\u00e1v\u00e1, \u017ee mnoho spole\u010dnost\u00ed se zcela nevzd\u00e1v\u00e1, n\u011bkter\u00e9 si zachov\u00e1vaj\u00ed placenou p\u0159\u00edtomnost prost\u0159ednictv\u00edm zna\u010dkov\u00fdch st\u00e1nk\u016f nebo podporuj\u00ed men\u0161\u00ed akce Pride.<\/span><\/p>\n<p><span>Mluv\u010d\u00ed spole\u010dnosti uvedl pro den\u00edk WSJ, \u017ee tento krok spole\u010dnosti byl sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00ed revize v\u00fddaj\u016f na marketing a prodej. Dal\u0161\u00ed akce Pride, jako nap\u0159\u00edklad ty v St. Louis a San Franciscu, \u00fadajn\u011b ztr\u00e1cej\u00ed kl\u00ed\u010dov\u00e9 sponzory, jako jsou spole\u010dnosti vyr\u00e1b\u011bj\u00edc\u00ed alkoholick\u00e9 n\u00e1poje Anheuser-Busch InBev a Diageo, a\u010dkoli ta druh\u00e1 bude ve sponzorstv\u00ed pokra\u010dovat prost\u0159ednictv\u00edm sv\u00e9 zna\u010dky Smirnoff.<\/span><\/p>\n<p><span>Eve Kellerov\u00e1, spoluprezidentka Asociace pride Spojen\u00fdch st\u00e1t\u016f, p\u0159ipsala sta\u017een\u00ed\u00a0<\/span><em><span>\u201ev\u00edcevrstv\u00fdm\u201c<\/span><\/em><span>\u00a0faktor\u016fm, v\u010detn\u011b politick\u00e9ho tlaku na iniciativy v oblasti rozmanitosti, rovnosti a inkluze (DEI) a ekonomick\u00e9 nejistoty zp\u016fsoben\u00e9 ned\u00e1vn\u00fdmi ozn\u00e1men\u00edmi o celn\u00edch clo ze strany americk\u00e9ho prezidenta Donalda Trumpa. Kellerov\u00e1 listu Journal uvedla, \u017ee strach z politick\u00e9 reakce dokonce vedl n\u011bkter\u00e9 spole\u010dnosti k tomu, \u017ee po\u017e\u00e1daly o odstran\u011bn\u00ed sv\u00fdch log z ofici\u00e1ln\u00edch materi\u00e1l\u016f Pride.<\/span><\/p>\n<p><span>Zdroje obezn\u00e1men\u00e9 s touto z\u00e1le\u017eitost\u00ed novin\u00e1m sd\u011blily, \u017ee k rozhodnut\u00ed n\u011bkter\u00fdch spole\u010dnost\u00ed neobnovit sponzorsk\u00e9 bal\u00ed\u010dky NYC Pride p\u0159isp\u011bly i zm\u011bny ve sponzorsk\u00fdch bal\u00ed\u010dc\u00edch, kter\u00e9 ji\u017e nezahrnuj\u00ed p\u0159\u00edstup k ur\u010dit\u00fdm marketingov\u00fdm akc\u00edm.<\/span><\/p>\n<p><span>Ned\u00e1vn\u00fd pr\u016fzkum spole\u010dnosti Gravity Research zjistil, \u017ee t\u00e9m\u011b\u0159 40 % vedouc\u00edch pracovn\u00edk\u016f pl\u00e1nuje letos omezit sv\u00e9 aktivity souvisej\u00edc\u00ed s Pride, co\u017e je prudk\u00fd n\u00e1r\u016fst oproti 9 % v lo\u0148sk\u00e9m roce. Jako hlavn\u00ed d\u016fvod zru\u0161en\u00ed akc\u00ed byly uv\u00e1d\u011bny obavy z mo\u017en\u00e9ho vy\u0161et\u0159ov\u00e1n\u00ed DEI ze strany feder\u00e1ln\u00ed vl\u00e1dy, n\u00e1sledovan\u00e9 mo\u017enou negativn\u00ed reakc\u00ed konzervativn\u00edch aktivist\u016f a spot\u0159ebitel\u016f, uv\u00e1d\u00ed pr\u016fzkum.<\/span><\/p>\n<p><span>Navzdory m\u011bn\u00edc\u00ed se situaci se podle WSJ dv\u011b t\u0159etiny sponzor\u016f lo\u0148sk\u00e9ho NYC Pride znovu zav\u00e1zaly k podpo\u0159e v roce 2025. Spole\u010dnost Target, kter\u00e1 loni \u010delila bojkot\u016fm, \u00fadajn\u011b znovu potvrd\u00ed svou podporu a vr\u00e1t\u00ed se jako platinov\u00fd sponzor.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-71983\" src=\"http:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2025\/02\/aaa.jpg\" alt=\"\" width=\"89\" height=\"23\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Firmy v\u00fdrazn\u011b omezily sponzorov\u00e1n\u00ed NYC Pride kv\u016fli politick\u00e9mu tlaku a ekonomick\u00fdm obav\u00e1m Velk\u00e9 korporace v\u00fdrazn\u011b&#8230;<\/p>\n","protected":false},"author":2,"featured_media":77669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[45,2201,5603,1395],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/77668"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=77668"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/77668\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/77669"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=77668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=77668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=77668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}