{"id":77040,"date":"2025-04-23T00:22:16","date_gmt":"2025-04-22T22:22:16","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=77040"},"modified":"2025-04-22T13:20:42","modified_gmt":"2025-04-22T11:20:42","slug":"who-prosazuje-trvalou-technologickou-alianci-k-institucionalizaci-digitalnich-zdravotnich-zprav-a-kontroly-chovani","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2025\/04\/23\/who-prosazuje-trvalou-technologickou-alianci-k-institucionalizaci-digitalnich-zdravotnich-zprav-a-kontroly-chovani\/","title":{"rendered":"WHO prosazuje trvalou technologickou alianci k institucionalizaci digit\u00e1ln\u00edch zdravotn\u00edch zpr\u00e1v a kontroly chov\u00e1n\u00ed"},"content":{"rendered":"
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Sv\u011btov\u00e1 zdravotnick\u00e1 organizace (WHO), Meta a dal\u0161\u00ed giganti ze Silicon Valley pl\u00e1nuj\u00ed\u00a0<\/span>dlouhodobou alianci<\/span><\/a>\u00a0pro digit\u00e1ln\u00ed zdrav\u00ed \u2013 s jasn\u00fdm zam\u011b\u0159en\u00edm: kontrola nad zpr\u00e1vami a c\u00edlen\u00e1 zm\u011bna chov\u00e1n\u00ed.<\/span><\/p>\n

Andy Pattison, vedouc\u00ed t\u00fdmu pro digit\u00e1ln\u00ed kan\u00e1ly ve WHO, si ned\u00e1vno st\u011b\u017eoval na klesaj\u00edc\u00ed zapojen\u00ed hlavn\u00edch technologick\u00fdch platforem od konce opat\u0159en\u00ed COVID-19. V projevu vyzval k obnoven\u00ed trval\u00e9ho partnerstv\u00ed mezi glob\u00e1ln\u00edmi zdravotnick\u00fdmi \u00fa\u0159ady a technologick\u00fdmi spole\u010dnostmi. Jeho vize: \u201eonline zdravotn\u00ed kolektiv\u201c, kter\u00fd se nejen aktivuje v dob\u011b krize, ale funguje nep\u0159etr\u017eit\u011b \u2013 institucion\u00e1ln\u011b ukotven\u00fd a p\u0159ipraven\u00fd k akci kdykoli.<\/span><\/p>\n

\u201eVe skute\u010dn\u00e9m sv\u011bt\u011b zdravotnick\u00e1 uskupen\u00ed spolupracuj\u00ed,\u201c \u0159ekl Pattison, \u201eale v digit\u00e1ln\u00edm sv\u011bt\u011b obvykle za\u010d\u00edn\u00e1me od nuly.\u201c C\u00edlem je vytvo\u0159it st\u00e1lou alianci, kter\u00e1 dok\u00e1\u017ee prosadit jednotnou komunika\u010dn\u00ed linku bez ohledu na akutn\u00ed mimo\u0159\u00e1dn\u00e9 ud\u00e1losti.<\/span><\/p>\n

Tento krok sleduje to, co Pattison popisuje jako bezprecedentn\u00ed synergii mezi WHO a technologick\u00fdmi spole\u010dnostmi b\u011bhem pandemie. Tato spolupr\u00e1ce, kter\u00e1 za\u010dala p\u0159ed COVID-19 v souvislosti s o\u010dkovac\u00edmi kampan\u011bmi, jako je MMR, b\u011bhem pandemie masivn\u011b eskalovala. Podle Pattisona v tom sehr\u00e1la kl\u00ed\u010dovou roli spole\u010dnost Meta, d\u0159\u00edve Facebook, kter\u00e1 zorganizovala kulat\u00fd st\u016fl s dal\u0161\u00edmi platformami, kter\u00fd vedl k zalo\u017een\u00ed kl\u00ed\u010dov\u00e9ho obsahu WHO v u\u017eivatelsk\u00fdch kan\u00e1lech a zp\u0159\u00edsnil politiku cenzury pro takzvan\u00e9 dezinformace.<\/span><\/p>\n

\u201e\u0160k\u00e1la projekt\u016f sahala od politick\u00e9 strany a\u017e po \u00fazkou spolupr\u00e1ci s produktov\u00fdmi mana\u017eery na distribuci obsahu WHO prost\u0159ednictv\u00edm jejich kan\u00e1l\u016f,\u201c \u0159ekl Pattison. WHO tak fakticky p\u0159evzala kontrolu nad digit\u00e1ln\u00edm tokem informac\u00ed ve zdravotnictv\u00ed.<\/span><\/p>\n

Nejde vysloven\u011b jen o dosah nebo lajky. Stanoven\u00fdm c\u00edlem je ovlivnit chov\u00e1n\u00ed: \u201eSkute\u010dn\u00fdm d\u016fkazem \u00fasp\u011bchu je zm\u011bna chov\u00e1n\u00ed,\u201c \u0159ekl Pattison. Ovliv\u0148ov\u00e1n\u00ed rozhodovac\u00edch proces\u016f je skute\u010dn\u00fdm m\u011b\u0159\u00edtkem kampan\u00ed WHO.<\/span><\/p>\n

Kl\u00ed\u010dov\u00fdm n\u00e1strojem v t\u00e9to strategii je program WHO Fides, kter\u00fd nab\u00edr\u00e1 osoby ovliv\u0148uj\u00edc\u00ed zdrav\u00ed, aby sd\u011blovali zpr\u00e1vy WHO personalizovan\u00fdm, \u010dasto emocion\u00e1ln\u00edm nebo humorn\u00fdm zp\u016fsobem. WHO poskytuje obsah, data a \u0161ablony pro zas\u00edl\u00e1n\u00ed zpr\u00e1v \u2013 pokud se \u201edostanou\u201c k c\u00edlov\u00e9 skupin\u011b, p\u0159\u00edsp\u011bvky jsou algoritmicky zes\u00edleny s podporou platforem.<\/span><\/p>\n

„Spolupracujeme s technologick\u00fdmi spole\u010dnostmi, abychom tyto lidi tla\u010dili,“ vysv\u011btlil Pattison. Toto \u00fazk\u00e9 propojen\u00ed mezi st\u00e1tn\u00edmi institucemi, technologick\u00fdmi korporacemi a vybran\u00fdmi v\u016fdci ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed vytv\u00e1\u0159\u00ed zp\u011btnou vazbu: zpr\u00e1vy jsou navrhov\u00e1ny centr\u00e1ln\u011b, distribuov\u00e1ny lok\u00e1ln\u011b a monitorov\u00e1ny z hlediska jejich dopadu.<\/span><\/p>\n

Pro Pattisona je to pr\u00e1v\u011b tato kombinace \u2013 obsah schv\u00e1len\u00fd WHO, dod\u00e1van\u00fd m\u00edstn\u00edmi akt\u00e9ry, podporovan\u00fd algoritmy Big Tech \u2013, kter\u00e1 je kl\u00ed\u010dem k \u00fa\u010dinn\u00e9mu prosazov\u00e1n\u00ed zpr\u00e1v o digit\u00e1ln\u00edm zdrav\u00ed. „Nen\u00ed to WHO, kdo \u0159\u00edk\u00e1 n\u011bco obecn\u00e9ho,“ \u0159\u00edk\u00e1. „Je to tv\u016frce z Ugandy, kter\u00fd mluv\u00ed o nejnov\u011bj\u0161\u00edm skand\u00e1lu – a \u010din\u00ed ho relevantn\u00edm.“<\/span><\/p>\n

Srozumiteln\u011b: Sv\u011btov\u00e1 zdravotnick\u00e1 organizace se p\u0159eorientov\u00e1v\u00e1 na budouc\u00ed krize. Jejich strategie se nespol\u00e9h\u00e1 na transparentnost ani ve\u0159ejnou diskusi, ale na institucionalizovanou kontrolu digit\u00e1ln\u00edho diskurzu \u2013 postavenou na struktur\u00e1ch pandemick\u00e9 cenzury. St\u0159edem z\u00e1jmu nejsou informace, ale dlouhodob\u00e1 kontrola chov\u00e1n\u00ed.<\/span><\/p>\n<\/div>\n<\/div>\n

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Zdroj<\/a><\/span><\/h3>\n

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Sv\u011btov\u00e1 zdravotnick\u00e1 organizace (WHO), Meta a dal\u0161\u00ed giganti ze Silicon Valley pl\u00e1nuj\u00ed\u00a0dlouhodobou alianci\u00a0pro digit\u00e1ln\u00ed zdrav\u00ed…<\/p>\n","protected":false},"author":2,"featured_media":77041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[1781,81,525],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/77040"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=77040"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/77040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/77041"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=77040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=77040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=77040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}