{"id":75952,"date":"2025-04-09T00:18:06","date_gmt":"2025-04-08T22:18:06","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=75952"},"modified":"2025-04-08T16:25:37","modified_gmt":"2025-04-08T14:25:37","slug":"jak-big-tech-planuje-cist-vase-myslenky","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2025\/04\/09\/jak-big-tech-planuje-cist-vase-myslenky\/","title":{"rendered":"Jak Big Tech pl\u00e1nuje \u010d\u00edst va\u0161e my\u0161lenky"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<div class=\"elementor-element elementor-element-1fb4c2c elementor-widget elementor-widget-theme-post-content\" data-id=\"1fb4c2c\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\">\n<div class=\"elementor-widget-container\">\n<p><em><span>Bud\u00ed\u010dek pro ochranu svobodn\u00e9ho my\u0161len\u00ed<\/span><\/em><\/p>\n<p><span>Hlad po datech nezn\u00e1 mez\u00ed. Historie polohy, chov\u00e1n\u00ed prohl\u00ed\u017ee\u010de a komunikace ji\u017e nesta\u010d\u00ed pro pr\u016fmysl dohledu. Technologick\u00e9 spole\u010dnosti se nyn\u00ed zam\u011b\u0159uj\u00ed na novou hranici: na\u00a0<\/span><strong><span>va\u0161e t\u011blo \u2013 a va\u0161i mysl<\/span><\/strong><span>\u00a0.<\/span><\/p>\n<h3 class=\"wp-block-heading\"><span>Podobenstv\u00ed o chamtivosti<\/span><\/h3>\n<p><span>\u0158eck\u00fd m\u00fdtus o kr\u00e1li Erysichthonovi by se dal pova\u017eovat za dokonalou metaforu dne\u0161n\u00ed digit\u00e1ln\u00ed doby. Erysichthon byl tak chamtiv\u00fd, \u017ee k\u00e1cel posv\u00e1tn\u00e9 stromy, aby postavil svou hodovn\u00ed s\u00ed\u0148 \u2013 navzdory Bo\u017e\u00edm varov\u00e1n\u00edm. Za trest mu bohyn\u011b Demeter u\u0161t\u011bd\u0159ila neukojiteln\u00fd hlad. \u010c\u00edm v\u00edce jedl, t\u00edm m\u011bl v\u011bt\u0161\u00ed hlad, a\u017e nakonec pohltil sv\u00e9 vlastn\u00ed t\u011blo.<\/span><\/p>\n<p><span>Stejn\u011b jako Erysichthon jsou dne\u0161n\u00ed technologick\u00e9 spole\u010dnosti poh\u00e1n\u011bny neukojitelnou touhou po datech. A nyn\u00ed se do centra pozornosti dost\u00e1v\u00e1 lidsk\u00e9 t\u011blo.<\/span><\/p>\n<h2 class=\"wp-block-heading\"><strong><span>Internet t\u011bl (IoB)<\/span><\/strong><\/h2>\n<p><span>Term\u00edn\u00a0<\/span><em><span>Internet of Bodies<\/span><\/em><span>\u00a0(IoB) poch\u00e1z\u00ed od RAND Corporation, vlivn\u00e9ho think tanku, kter\u00fd ovlivnil mnoho technologick\u00fdch v\u00fdvoj\u016f od druh\u00e9 sv\u011btov\u00e9 v\u00e1lky \u2013 v\u010detn\u011b satelit\u016f, um\u011bl\u00e9 inteligence a nyn\u00ed biosenzor\u016f.<\/span><\/p>\n<p><span>Zpr\u00e1va RAND z roku 2020 p\u0159edpov\u00eddala budoucnost plnou l\u00e9ka\u0159sk\u00fdch za\u0159\u00edzen\u00ed p\u0159ipojen\u00fdch k internetu, kter\u00e1 monitoruj\u00ed na\u0161e zdravotn\u00ed data v re\u00e1ln\u00e9m \u010dase. Definice: Za\u0159\u00edzen\u00ed, kter\u00e1<\/span><\/p>\n<ul>\n<li><span>software a zpracov\u00e1n\u00ed dat,<\/span><\/li>\n<li><span>jsou p\u0159ipojeni k internetu a<\/span><\/li>\n<li><span>M\u016f\u017ee shroma\u017e\u010fovat zdravotn\u00ed nebo biometrick\u00e9 \u00fadaje nebo dokonce m\u011bnit t\u011blesn\u00e9 funkce.<\/span><\/li>\n<\/ul>\n<p><span>IoB nep\u0159etr\u017eit\u011b sb\u00edr\u00e1 t\u011blesn\u00e1 data \u2013 pro anal\u00fdzu, d\u00e1lkov\u00fd p\u0159enos a z\u00e1sahy do chov\u00e1n\u00ed a zdrav\u00ed.<\/span><\/p>\n<p><span>P\u0159\u00edklady:<\/span><\/p>\n<ul>\n<li><strong><span>Implantovateln\u00e9 \u010dipy<\/span><\/strong><span>\u00a0s osobn\u00edmi \u00fadaji<\/span><\/li>\n<li><strong><span>Nositeln\u00e9 zdravotn\u00ed senzory<\/span><\/strong><span>\u00a0pro srde\u010dn\u00ed frekvenci, sp\u00e1nek, pohyb<\/span><\/li>\n<li><strong><span>Rozpozn\u00e1v\u00e1n\u00ed emoc\u00ed<\/span><\/strong><span>\u00a0pomoc\u00ed v\u00fdrazu obli\u010deje a anal\u00fdzy \u0159e\u010di<\/span><\/li>\n<li><strong><span>Neuroza\u0159\u00edzen\u00ed<\/span><\/strong><span>\u00a0, kter\u00e1 stimuluj\u00ed nebo monitoruj\u00ed mozek<\/span><\/li>\n<li><strong><span>Sledov\u00e1n\u00ed pozornosti<\/span><\/strong><span>\u00a0prost\u0159ednictv\u00edm mozkov\u00e9 aktivity a pohybu o\u010d\u00ed<\/span><\/li>\n<\/ul>\n<p><span>To, co zn\u00ed jako sci-fi, se ji\u017e dlouho vyv\u00edj\u00ed \u2013 a \u010d\u00e1ste\u010dn\u011b se i pou\u017e\u00edv\u00e1.<\/span><\/p>\n<h2 class=\"wp-block-heading\"><strong><span>Nebezpe\u010d\u00ed IoB<\/span><\/strong><\/h2>\n<p><span>Zat\u00edmco zpr\u00e1va RAND zmi\u0148uje rizika, jako jsou poruchy nebo \u00fatoky hacker\u016f, nezmi\u0148uje kl\u00ed\u010dov\u00e1 zdravotn\u00ed rizika, jako jsou \u00fa\u010dinky elektromagnetick\u00fdch pol\u00ed (EMF) nebo toxick\u00fdch materi\u00e1l\u016f v za\u0159\u00edzen\u00edch, kter\u00e1 p\u016fsob\u00ed p\u0159\u00edmo na t\u011blo. Studie ji\u017e d\u00e1vno prok\u00e1zaly \u0161kodliv\u00e9 \u00fa\u010dinky takov\u00e9ho z\u00e1\u0159en\u00ed.<\/span><\/p>\n<p><span>\u00dadajn\u00e9 \u201ep\u0159\u00ednosy\u201c IoB \u2013 jako je sledov\u00e1n\u00ed zdrav\u00ed nebo optimalizace \u017eivotn\u00edho stylu \u2013 jsou ne\u00fam\u011brn\u00e9 rizik\u016fm.<\/span><\/p>\n<p><span>N\u011bkter\u00e9 zdravotnick\u00e9 prost\u0159edky \u2013 nap\u0159. B. kardiostimul\u00e1tory \u2013 funguj\u00ed bezpe\u010dn\u011b a bez p\u0159\u00edm\u00e9ho p\u0159ipojen\u00ed k internetu. To ukazuje, \u017ee\u00a0k l\u00e9\u010db\u011b zdravotn\u00edch probl\u00e9m\u016f\u00a0<\/span><strong><span>nepot\u0159ebujeme technologii IoB .<\/span><\/strong><\/p>\n<h2 class=\"wp-block-heading\"><strong><span>Biosurveillance \u2013 pomalu se st\u00e1v\u00e1 norm\u00e1ln\u00ed<\/span><\/strong><\/h2>\n<p><span>Mnoho biosenzor\u016f by teoreticky mohlo fungovat lok\u00e1ln\u011b i offline. Ale st\u00e1le v\u00edce produkt\u016f, jako jsou chytr\u00e9 hodinky, fitness prsteny nebo sledova\u010de sp\u00e1nku, nyn\u00ed nut\u00ed u\u017eivatele pou\u017e\u00edvat cloud a nahr\u00e1vat data.<\/span><\/p>\n<p><span>Doch\u00e1z\u00ed tak k\u00a0<\/span><strong><span>externalizaci<\/span><\/strong><span>\u00a0ka\u017edodenn\u00edch t\u011blesn\u00fdch funkc\u00ed \u2013 jako bychom u\u017e sami nebyli schopni reagovat na hlad, emoce \u010di vy\u010derp\u00e1n\u00ed.<\/span><\/p>\n<p><em><span>&#8222;Jejda, dostal jsem upozorn\u011bn\u00ed na hovno. Rad\u0161i jdi na z\u00e1chod. Ach ne, moje deprese dosahuje z\u00e1kladn\u00ed \u010d\u00e1ry &#8211; \u010das na dal\u0161\u00ed d\u00e1vku Somy.&#8220;<\/span><\/em><\/p>\n<p><span>Takov\u00e9 sc\u00e9n\u00e1\u0159e jsou\u00a0<\/span><strong><span>protilidsk\u00e9<\/span><\/strong><span>\u00a0. Odd\u011bluj\u00ed n\u00e1s od na\u0161eho nejz\u00e1kladn\u011bj\u0161\u00edho m\u011b\u0159\u00edc\u00edho p\u0159\u00edstroje: samotn\u00e9ho t\u011bla.<\/span><\/p>\n<h2 class=\"wp-block-heading\"><strong><span>C\u00edl: Kontrola \u2013 ne zdrav\u00ed<\/span><\/strong><\/h2>\n<p><span>Podle Yuvala Noaha Harariho (poradce WEF) je IoB o \u201ehackov\u00e1n\u00ed\u201c lidsk\u00e9 zku\u0161enosti \u2013 prost\u0159ednictv\u00edm sledov\u00e1n\u00ed my\u0161lenek, emocion\u00e1ln\u00ed zp\u011btn\u00e9 vazby a automatick\u00fdch intervenc\u00ed.<\/span><\/p>\n<p><em><span>&#8222;P\u0159edstavte si Severn\u00ed Koreu za 20 let: Ka\u017ed\u00fd nos\u00ed biometrick\u00fd n\u00e1ramek, kter\u00fd neust\u00e1le m\u011b\u0159\u00ed krevn\u00ed tlak, srde\u010dn\u00ed tep a mozkovou aktivitu. Poslouch\u00e1te &#8218;Velk\u00e9ho v\u016fdce&#8216;, tlesk\u00e1te a usm\u00edv\u00e1te se &#8211; ale pokud budete uvnit\u0159 na\u0161tvan\u00ed, budete druh\u00fd den r\u00e1no v gulagu.&#8220;<\/span><\/em><\/p>\n<h2 class=\"wp-block-heading\"><strong><span>Jak Apple \u017eene IoB kup\u0159edu<\/span><\/strong><\/h2>\n<p><span>V \u00fanoru 2025 Apple ozn\u00e1mil komplexn\u00ed\u00a0<\/span><strong><span>studii Apple Health Study<\/span><\/strong><span>\u00a0, kter\u00e1 bude shroma\u017e\u010fovat \u00fadaje o zdrav\u00ed a t\u011ble prost\u0159ednictv\u00edm aplikace Research \u2013 prost\u0159ednictv\u00edm iPhon\u016f, Apple Watch a AirPods.<\/span><\/p>\n<p><span>Jsou zaznamen\u00e1ny n\u00e1sleduj\u00edc\u00ed:<\/span><\/p>\n<ul>\n<li><span>Aktivita, kardiovaskul\u00e1rn\u00ed syst\u00e9m, sp\u00e1nek, metabolismus<\/span><\/li>\n<li><span>Menstruace, psychika, d\u00fdch\u00e1n\u00ed<\/span><\/li>\n<li><span>Pozn\u00e1n\u00ed, st\u00e1rnut\u00ed, mobilita \u2013 a mnoho dal\u0161\u00edho<\/span><\/li>\n<\/ul>\n<p><span>\u00da\u010dastn\u00edci mus\u00ed souhlasit \u2013 ale 130 milion\u016f americk\u00fdch u\u017eivatel\u016f p\u0159edstavuje gigantick\u00fd z\u00e1sobn\u00edk dat.<\/span><\/p>\n<p><strong><span>Probl\u00e9m je v tom, \u017ee<\/span><\/strong><span>\u00a0Apple m\u00e1 nad t\u011bmito daty plnou kontrolu. Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f umo\u017e\u0148uj\u00ed sd\u00edlen\u00ed dat s \u00fa\u0159ady, polici\u00ed, ministerstvy zdravotnictv\u00ed \u2013 nebo \u201ejin\u00fdmi\u201c, pokud to Apple pova\u017euje za nutn\u00e9.<\/span><\/p>\n<h2 class=\"wp-block-heading\"><strong><span>Tajn\u00e9 zdravotn\u00ed projekty a monitorov\u00e1n\u00ed mozku<\/span><\/strong><\/h2>\n<p><span>Apple investuje miliardy do p\u0159\u00edsn\u011b tajn\u00fdch zdravotnick\u00fdch projekt\u016f \u2013 v\u010detn\u011b neinvazivn\u00edho glukometru, kter\u00fd nevy\u017eaduje odb\u011br krve. Startupy jako Rockley Photonics a TSMC jsou financov\u00e1ny na v\u00fdvoj fotonick\u00fdch senzor\u016f.<\/span><\/p>\n<p><span>Je\u0161t\u011b v\u00edce znepokojuj\u00edc\u00ed: Nov\u00e9\u00a0<\/span><strong><span>AirPods<\/span><\/strong><span>\u00a0by mohly brzy m\u011b\u0159it mozkov\u00e9 vlny \u2013 s vestav\u011bn\u00fdmi elektrodami pro EEG, EKG a dal\u0161\u00ed m\u011b\u0159en\u00ed. Patent Applu z roku 2023 p\u0159esn\u011b tuto technologii popisuje.<\/span><\/p>\n<h2 class=\"wp-block-heading\"><strong><span>\u010cten\u00ed my\u0161lenek nen\u00ed v\u011bc\u00ed budoucnosti<\/span><\/strong><\/h2>\n<p><span>V \u00fanoru 2025 spole\u010dnost Meta (Facebook) ozn\u00e1mila pr\u016flom: Ve spolupr\u00e1ci se \u0161pan\u011blsk\u00fdm neurov\u011bdn\u00edm institutem Meta vycvi\u010dila AI s n\u00e1zvem\u00a0<\/span><strong><span>Brain2Qwerty<\/span><\/strong><span>\u00a0, kter\u00e1 dok\u00e1zala p\u0159edv\u00eddat cel\u00e9 v\u011bty na z\u00e1klad\u011b dat EEG \u2013 pouze pomoc\u00ed mozkov\u00fdch vln.<\/span><\/p>\n<p><span>Tato technologie se ji\u017e vyv\u00edj\u00ed pro nositeln\u00e1 za\u0159\u00edzen\u00ed.<\/span><\/p>\n<p><em><strong>Soukrom\u00e9 my\u0161len\u00ed \u2013 posledn\u00ed ba\u0161ta lidsk\u00e9 svobody \u2013 se st\u00e1v\u00e1 technologicky zraniteln\u00fdm.<\/strong><\/em><\/p>\n<h2 class=\"wp-block-heading\"><strong><span>Co bude d\u00e1l?<\/span><\/strong><\/h2>\n<p><span>Apple pl\u00e1nuje v p\u0159\u00ed\u0161t\u00edch \u010dty\u0159ech letech investovat\u00a0<\/span><strong><span>500 miliard dolar\u016f<\/span><\/strong><span>\u00a0do datov\u00fdch center, \u0159\u00eddic\u00edch center um\u011bl\u00e9 inteligence a v\u00fdrobn\u00edch za\u0159\u00edzen\u00ed v USA \u2013 p\u0159esn\u011b pro tyto sledovac\u00ed technologie.<\/span><\/p>\n<p><span>\u00c9ra IoB se nezadr\u017eiteln\u011b bl\u00ed\u017e\u00ed. A nebude to dobrovoln\u00e9 \u2013 bude se to prod\u00e1vat jako trend, jako vymo\u017eenost, jako pokrok.<\/span><\/p>\n<p><span>Ale dnes v\u00edme:<\/span><br \/>\n<strong><span>biologick\u00fd dozor je prvn\u00edm krokem k \u00fapln\u00e9mu dozoru.<\/span><\/strong><\/p>\n<h2 class=\"wp-block-heading\"><strong><span>Z\u00e1v\u011br: M\u00e1te na v\u00fdb\u011br<\/span><\/strong><\/h2>\n<p><span>Tyto technologie ohro\u017euj\u00ed nejen va\u0161e soukrom\u00ed, ale i va\u0161i lidskost. Va\u0161e my\u0161lenky. Va\u0161e svoboda.<\/span><\/p>\n<p><span>Nyn\u00ed mus\u00edme vybrat:<\/span><\/p>\n<ul>\n<li><span>Chceme integrovat na\u0161e t\u011bla do neust\u00e1le monitorovan\u00e9ho syst\u00e9mu?<\/span><\/li>\n<li><span>Nebo chceme chr\u00e1nit nejmocn\u011bj\u0161\u00ed n\u00e1stroj \u017eivota \u2013 na\u0161eho svobodn\u00e9ho ducha ve svobodn\u00e9m t\u011ble?<\/span><\/li>\n<\/ul>\n<p><strong><span>Nesm\u00edme b\u00fdt jen spot\u0159ebitel\u00e9. Mus\u00edme se znovu st\u00e1t design\u00e9ry.<\/span><\/strong><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-8c57238 quelle dc-has-condition dc-condition-empty elementor-widget elementor-widget-heading\" data-id=\"8c57238\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size: 10pt;\"><a href=\"https:\/\/thefreethoughtproject.com\/technology\/how-big-tech-plans-to-read-your-mind\" target=\"_blank\" rel=\"nofollow noopener\">Zdroj<\/a><\/span><\/h3>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bud\u00ed\u010dek pro ochranu svobodn\u00e9ho my\u0161len\u00ed Hlad po datech nezn\u00e1 mez\u00ed. Historie polohy, chov\u00e1n\u00ed prohl\u00ed\u017ee\u010de a&#8230;<\/p>\n","protected":false},"author":2,"featured_media":72873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[1467,8868,117,1080],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/75952"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=75952"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/75952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/72873"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=75952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=75952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=75952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}