{"id":73408,"date":"2025-03-01T00:22:28","date_gmt":"2025-02-28T23:22:28","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=73408"},"modified":"2025-02-28T15:50:23","modified_gmt":"2025-02-28T14:50:23","slug":"gustav-svoboda-stane-se-neco-jestlize-zanikne-ct-sport","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2025\/03\/01\/gustav-svoboda-stane-se-neco-jestlize-zanikne-ct-sport\/","title":{"rendered":"Gustav Svoboda: Stane se n\u011bco, jestli\u017ee zanikne \u010cT sport?"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p><strong>Na \u010desk\u00e9m televizn\u00edm trhu p\u016fsob\u00ed vedle tzv. ve\u0159ejnopr\u00e1vn\u00edho kan\u00e1lu \u010cT sport \u0159ada dal\u0161\u00edch sportovn\u00edch kan\u00e1l\u016f. N\u011bkter\u00e9 div\u00e1ky l\u00e1kaj\u00ed na NHL, Formuli 1, z\u00e1pasy evropsk\u00fdch fotbalov\u00fdch sout\u011b\u017e\u00ed i Ligu mistr\u016f a dal\u0161\u00ed sout\u011b\u017ee po\u0159\u00e1dan\u00e9 UEFA. Na O2 TV, nyn\u00ed nov\u011b Oneplay, je mo\u017en\u00e9 sledovat \u010deskou fotbalovou Chance ligu. V\u00fd\u010det by nebyl kr\u00e1tk\u00fd.<\/strong><\/p>\n<p style=\"font-weight: 400;\">Nejpopul\u00e1rn\u011bj\u0161\u00ed \u010desk\u00fd sport tak je div\u00e1k\u016fm dostupn\u00fd, pokud jste p\u0159edplatiteli a div\u00e1k za toto pot\u011b\u0161en\u00ed zaplat\u00ed dal\u0161\u00ed stokoruny. Tak\u00e9 v\u00a0p\u0159\u00edpad\u011b \u00fa\u010dasti \u010desk\u00fdch klub\u016f v\u00a0evropsk\u00fdch sout\u011b\u017e\u00ed je div\u00e1k odk\u00e1z\u00e1n na jin\u00e9 platformy. S\u00a0kan\u00e1lem \u010cesk\u00e9 televize ut\u0159e nos. Kluk z\u00a0rodiny, kter\u00e1 nechce nebo nem\u016f\u017ee vyd\u00e1vat dal\u0161\u00ed pen\u00edze, neuvid\u00ed hr\u00e1\u010de, kter\u00e9 by mohl obdivovat a sna\u017eit se j\u00edt v\u00a0jejich stop\u00e1ch.<\/p>\n<p style=\"font-weight: 400;\">Nezv\u00fd\u0161en\u00edm televizn\u00edch poplatk\u016f je pr\u00fd ohro\u017eena samotn\u00e1 existence\u00a0\u00a0ve\u0159ejnopr\u00e1vn\u00edho sportovn\u00edho kan\u00e1lu ohro\u017eena. P\u0159itom\u00a0\u00a0je na n\u011bm povolena reklama a jej\u00ed v\u00fdnosy m\u016f\u017ee\u00a0\u00a0\u010cesk\u00e1 televize vkl\u00e1dat do v\u00fdroby sportovn\u00edho programu. Z\u00a0reklamn\u00edch v\u00fdnos\u016f kone\u010dn\u011b \u017eij\u00ed i dal\u0161\u00ed sportovn\u00ed kan\u00e1ly.<\/p>\n<p style=\"font-weight: 400;\">Zcela jist\u011b by st\u00e1lo za rozbor, jak\u00e9 jsou v\u00fdnosy reklamy na \u010cT sport. Je to tak\u00e9 v\u00a0souladu s\u00a0po\u017eadavkem, aby p\u0159\u00edpadn\u00e9 zv\u00fd\u0161en\u00ed koncesion\u00e1\u0159sk\u00fdch poplatk\u016f\u00a0\u00a0p\u0159edch\u00e1zela anal\u00fdza hospoda\u0159en\u00ed \u010cesk\u00e9 televize. Sportovn\u00ed kan\u00e1l s\u00a0umo\u017en\u011bnou reklamou a poplatky od div\u00e1k\u016f se fakticky nen\u00ed schopn\u00fd se na trhu adekv\u00e1tn\u011b uplatnit, jak vypov\u00edd\u00e1 jeho program a zejm\u00e9na srovn\u00e1n\u00ed s\u00a0komer\u010dn\u00edmi kan\u00e1ly.<\/p>\n<p style=\"font-weight: 400;\">P\u0159i \u00favaze o financov\u00e1n\u00ed \u010cT sport mus\u00ed nutn\u011b napadnout, co vlastn\u011b koncesion\u00e1\u0159sk\u00fdmi poplatky financujeme, co za n\u011b dost\u00e1v\u00e1me. Nen\u00ed zcela \u00fachyln\u00e1 \u00favaha, zda povinnost financovat tento kan\u00e1l div\u00e1ky, kte\u0159\u00ed v\u00a0p\u0159\u00edpad\u011b z\u00e1jmu o sport tady ani nenajdou v\u00fdznamn\u00e9 sportovn\u00ed aktivity, nen\u00ed vytv\u00e1\u0159en\u00edm nerovn\u00e9ho postaven\u00ed na trhu sportovn\u00edho vys\u00edl\u00e1n\u00ed.<\/p>\n<p style=\"font-weight: 400;\">Nab\u00eddka sportu na trhu sportovn\u00edho vys\u00edl\u00e1n\u00ed je dostate\u010dn\u00e1 a p\u0159\u00edpadn\u00fd konec \u010cT sport, kter\u00fdm hroz\u00ed veden\u00ed \u010cesk\u00e9 televize, pro z\u00e1jemce o sportovn\u00ed p\u0159enosy nic moc nezm\u011bn\u00ed.\u00a0\u00a0Ostatn\u00ed kan\u00e1ly si programovou nab\u00eddku rozeberou.\u00a0\u00a0Podobn\u011b, jako kdy\u017e gener\u00e1ln\u00ed \u0159editel hroz\u00ed, \u017ee v\u00a0p\u0159\u00edpad\u011b nezv\u00fd\u0161en\u00ed poplatk\u016f by div\u00e1ci p\u0159i\u0161li o po\u0159ad StarDance. U\u017e jsme sly\u0161eli, \u017ee TV Nova by tento form\u00e1t koupila a vys\u00edlala.<\/p>\n<p><a href=\"https:\/\/vasevec.info\/blogy\/stane-se-neco-jestlize-zanikne-ct-sport\">Gustav Svoboda<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na \u010desk\u00e9m televizn\u00edm trhu p\u016fsob\u00ed vedle tzv. ve\u0159ejnopr\u00e1vn\u00edho kan\u00e1lu \u010cT sport \u0159ada dal\u0161\u00edch sportovn\u00edch kan\u00e1l\u016f&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":1886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[1025,1503,407,2506],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/73408"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=73408"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/73408\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/1886"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=73408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=73408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=73408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}