{"id":72548,"date":"2025-02-18T00:15:54","date_gmt":"2025-02-17T23:15:54","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=72548"},"modified":"2025-02-17T13:58:15","modified_gmt":"2025-02-17T12:58:15","slug":"na-kazde-zastavce-tato-znacka-auta-bombarduje-ridice-reklamami-v-kabine","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2025\/02\/18\/na-kazde-zastavce-tato-znacka-auta-bombarduje-ridice-reklamami-v-kabine\/","title":{"rendered":"Na ka\u017ed\u00e9 zast\u00e1vce: Tato zna\u010dka auta bombarduje \u0159idi\u010de reklamami v kabin\u011b"},"content":{"rendered":"
<\/div>\n

Modern\u00ed auta nejsou jen sledovac\u00ed stroje a p\u0159edplatn\u00e9 pasti na kolech, ale nyn\u00ed se zvrh\u00e1vaj\u00ed tak\u00e9 v digit\u00e1ln\u00ed reklamn\u00ed sloupky. Stellantis, mimo jin\u00e9 mate\u0159sk\u00e1 spole\u010dnost Jeepu, p\u0159iv\u00e1d\u00ed\u00a0<\/span>na barik\u00e1dy vlastn\u00ed z\u00e1kazn\u00edky<\/span><\/a>\u00a0\u2013 celoobrazovkovou reklamou na displeji infotainmentu. V posledn\u00ed dob\u011b se tak\u00e9 reklamy objevovaly poka\u017ed\u00e9, kdy\u017e auto zastavilo.<\/span><\/strong><\/p>\n

Majitel\u00e9 d\u017e\u00edp\u016f v Severn\u00ed Americe kyp\u00ed hn\u011bvem: Ka\u017ed\u00fd, kdo zastav\u00ed na \u010dervenou nebo uv\u00edzne v dopravn\u00ed z\u00e1cp\u011b, okam\u017eit\u011b uvid\u00ed na informa\u010dn\u00edm a z\u00e1bavn\u00edm syst\u00e9mu v kokpitu vyskakovac\u00ed reklamu, kter\u00e1 zab\u00edr\u00e1 celou obrazovku. P\u0159i zastaven\u00ed ji\u017e nen\u00ed mo\u017en\u00e9 rychle zkontrolovat naviga\u010dn\u00ed syst\u00e9m nebo zm\u011bnit hudbu: mus\u00edte nejprve zav\u0159\u00edt reklamu. nejlep\u0161\u00ed? Vr\u00e1t\u00ed se poka\u017ed\u00e9, kdy\u017e zastav\u00edte, bez ohledu na to, kolikr\u00e1t jste na n\u011bj klikli. Jeep m\u00e1 z\u00e1jem prodat sv\u00fdm z\u00e1kazn\u00edk\u016fm prodlou\u017eenou z\u00e1ruku od spole\u010dnosti Mopar (dodavatel Stellantis). Toto ne\u017e\u00e1douc\u00ed opat\u0159en\u00ed nen\u00ed nov\u00e9, jak ukazuj\u00ed star\u00e9 p\u0159\u00edsp\u011bvky na f\u00f3ru, ale v posledn\u00ed dob\u011b se zd\u00e1, \u017ee to ovlivnilo (a na\u0161tvalo) v\u00edce \u0159idi\u010d\u016f Jeep\u016f.<\/span><\/p>\n

Reakce d\u017e\u00edpu? Ji\u017e v roce 2023\u00a0<\/span>byla odpov\u00eddaj\u00edc\u00ed st\u00ed\u017enost zodpov\u011bzena<\/span><\/a>\u00a0radou, \u017ee by se reklama m\u011bla jednodu\u0161e zav\u0159\u00edt kliknut\u00edm na X. D\u00edky za nic, pomysl\u00edte si. Je tak\u00e9 p\u0159\u00edjemn\u00e9 poznamenat, \u017ee reklama byla smluvn\u011b schv\u00e1lena:\u00a0<\/span>\u201eUpozor\u0148ujeme tak\u00e9, \u017ee reklamy jsou sou\u010d\u00e1st\u00ed va\u0161\u00ed smluvn\u00ed smlouvy se Sirius XM, ale pracujeme na frekvenci.\u201c<\/span><\/strong>\u00a0Kdyby si lid\u00e9 pozorn\u011bji p\u0159e\u010detli drobn\u00e9 p\u00edsmo \u2013 zd\u00e1 se, \u017ee to otev\u00edr\u00e1 dve\u0159e je\u0161t\u011b v\u011bt\u0161\u00edmu po\u010dtu reklam.<\/span><\/p>\n

Na soci\u00e1ln\u00edch s\u00edt\u00edch jsou u\u017eivatel\u00e9 extr\u00e9mn\u011b na\u0161tvan\u00ed. \u201eChyb\u00ed mi doba, kdy byla auta navr\u017eena tak, aby jezdila n\u011bkam, m\u00edsto aby z v\u00e1s \u017ed\u00edmala ka\u017edou korunu, kterou mohla,\u201c komentoval jeden u\u017eivatel v\u00a0<\/span>ned\u00e1vn\u00e9m p\u0159\u00edsp\u011bvku na Redditu<\/span><\/a>\u00a0toto t\u00e9ma a z\u00edskal velkou podporu. Alespo\u0148 jeden koment\u00e1tor m\u011bl p\u0159ipraven\u00e9 \u0159e\u0161en\u00ed: Mus\u00edte se p\u0159ihl\u00e1sit na connect.jeep.com pomoc\u00ed sv\u00e9ho profilu (nebo si jej nejprve vytvo\u0159it), vybrat si tam sv\u00e9 vozidlo a\u00a0deaktivovat reklamy v \u010d\u00e1sti\u00a0<\/span>\u201eupozorn\u011bn\u00ed ve vozidle\u201c<\/span><\/em> . Jeden u\u017eivatel odpov\u011bd\u011bl, co si mnoz\u00ed pravd\u011bpodobn\u011b mysl\u00ed: \u201ePro\u010d moje auto pot\u0159ebuje profil \u00fa\u010dtu!?? Co se to tu sakra d\u011bje?“<\/span><\/p>\n

Kdy\u017e se v\u00fdk\u0159ik stal p\u0159\u00edli\u0161 hlasit\u00fdm, Jeep tvrdil, \u017ee do\u0161lo k chyb\u011b: softwarov\u00e1 z\u00e1vada zabr\u00e1nila okam\u017eit\u00e9 deaktivaci displej\u016f. Zd\u00e1 se, \u017ee probl\u00e9m byl identifikov\u00e1n a vy\u0159e\u0161en. Ji\u017e asi t\u0159i roky v\u0161ak doch\u00e1z\u00ed k opakovan\u00fdm\u00a0<\/span>st\u00ed\u017enostem online \u0159idi\u010d\u016f Jeep\u016f<\/span><\/a>\u00a0, kter\u00fdm se opakovan\u011b zobrazuj\u00ed \u017e\u00e1dosti o n\u00e1kup a p\u0159edplatn\u00e9. Krom\u011b prodlou\u017een\u00e9 z\u00e1ruky byl tak\u00e9 inzerov\u00e1n \u201eSiriusXM Music & Entertainment Plan\u201c. Uprost\u0159ed j\u00edzdy: Jak\u00fd lep\u0161\u00ed \u010das obt\u011b\u017eovat lidi reklamou a odv\u00e1d\u011bt je tak od jejich skute\u010dn\u00e9 pr\u00e1ce?<\/span><\/p>\n

Toto \u0161\u00edlenstv\u00ed dokonale ilustruje zni\u010duj\u00edc\u00ed rozvoj automobilov\u00e9ho pr\u016fmyslu: v\u00fdrobci automobil\u016f jsou ve sv\u00fdch okr\u00e1da\u010dsk\u00fdch praktik\u00e1ch st\u00e1le drzej\u0161\u00ed. Za modern\u00ed vozidla zaplat\u00edte desetitis\u00edce eur nebo dokonce hodn\u011b p\u0159es 100 000 eur, abyste se dostali je\u0161t\u011b d\u00e1l. Z absurdn\u00edch\u00a0<\/span>p\u0159edplatitelsk\u00fdch past\u00ed n\u011bkter\u00fdch v\u00fdrobc\u016f<\/span><\/a> v posledn\u00ed dob\u011b lid\u00e9 kroutili hlavami \u2013 BMW nap\u0159\u00edklad cht\u011blo prod\u00e1vat vyh\u0159\u00edv\u00e1n\u00ed sedadel p\u0159es p\u0159edplatn\u00e9, Mercedes po\u017eaduje pen\u00edze nav\u00edc za odblokov\u00e1n\u00ed v\u011bt\u0161\u00edho v\u00fdkonu p\u0159es aktualizaci softwaru. Radost z j\u00edzdy? Evidentn\u011b zastaral\u00fd koncept.<\/span><\/p>\n

Patenty od Fordu<\/span><\/a>\u00a0ilustruj\u00ed, kudy by cesta mohla v\u00e9st\u00a0: Ji\u017e v roce 2021 p\u0159ihl\u00e1sila automobilka patent, podle kter\u00e9ho lze kamery vozidel pou\u017e\u00edt ke skenov\u00e1n\u00ed reklamn\u00edch plak\u00e1t\u016f na kraji silnice. Vhodn\u00e1 reklama se pak zobraz\u00ed tak\u00e9 na displeji v kokpitu. V roce 2023 n\u00e1sledoval dal\u0161\u00ed patent, kter\u00fd\u00a0<\/span>by umo\u017enil c\u00edlen\u00e9 zobrazov\u00e1n\u00ed reklamy na z\u00e1klad\u011b destinace, aktu\u00e1ln\u00ed polohy, rychlosti, re\u017eimu j\u00edzdy a provozu.<\/span><\/strong>\u00a0Jin\u00fdmi slovy: d\u0159\u00edve nebo pozd\u011bji by se na displeji vozidla mohla objevit necht\u011bn\u00e1 reklama na Big Mac and Co, jakmile projedete kolem pobo\u010dky McDonald’s. chce\u0161 to?<\/span><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Modern\u00ed auta nejsou jen sledovac\u00ed stroje a p\u0159edplatn\u00e9 pasti na kolech, ale nyn\u00ed se zvrh\u00e1vaj\u00ed…<\/p>\n","protected":false},"author":2,"featured_media":72549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[2074,343,1080],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/72548"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=72548"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/72548\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/72549"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=72548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=72548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=72548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}