{"id":72146,"date":"2025-02-12T05:19:45","date_gmt":"2025-02-12T04:19:45","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=72146"},"modified":"2025-02-12T05:19:45","modified_gmt":"2025-02-12T04:19:45","slug":"130-milionu-eur-darovanych-mediim-takto-se-v-eu-dari-tisku","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2025\/02\/12\/130-milionu-eur-darovanych-mediim-takto-se-v-eu-dari-tisku\/","title":{"rendered":"130 milion\u016f EUR darovan\u00fdch m\u00e9di\u00edm: Takto se v EU da\u0159\u00ed tisku"},"content":{"rendered":"
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V Bruselu se objevila \u201e\u0161ed\u00e1 oblast\u201c ve v\u00fd\u0161i 132,82 milionu eur z fond\u016f EU<\/span><\/strong>\u00a0p\u0159id\u011blen\u00fdch\u00a0<\/span>m\u00e9di\u00edm<\/span><\/strong>\u00a0v souvislosti s \u010dervnov\u00fdmi volbami do Evropsk\u00e9ho parlamentu\u00a0.<\/span><\/p>\n

Tato megadelegace, kterou koordinuje\u00a0<\/span>maltsk\u00e1 p\u0159edsedkyn\u011b Evropsk\u00e9ho parlamentu Roberta Metsola<\/span><\/strong>\u00a0po dohod\u011b s\u00a0<\/span>n\u011bmeckou p\u0159edsedkyn\u00ed Evropsk\u00e9 komise Ursulou von der Leyenovou<\/span><\/strong>\u00a0(a za \u00fa\u010dasti Rady\u00a0<\/span>27 vl\u00e1d, Evropsk\u00e9 investi\u010dn\u00ed banky a Hospod\u00e1\u0159sk\u00e9ho a soci\u00e1ln\u00edho v\u00fdboru<\/span><\/strong>\u00a0), je v\u00fdbu\u0161n\u00e1 nejen kv\u016fli\u00a0<\/span>obrovsk\u00e9 sum\u011b pen\u011bz na 12 m\u011bs\u00edc\u016f<\/span><\/strong>\u00a0.<\/span><\/p>\n

Krom\u011b\u00a0<\/span>mnoha milion\u016f eur<\/span><\/strong>\u00a0ro\u010dn\u011b p\u0159id\u011blovan\u00fdch\u00a0televiz\u00edm\u00a0, novin\u00e1m, tiskov\u00fdm agentur\u00e1m a online m\u00e9di\u00edm prost\u0159ednictv\u00edm\u00a0<\/strong><\/span>sporn\u00fdch v\u00fdb\u011brov\u00fdch \u0159\u00edzen\u00ed , kter\u00e9\u00a0<\/span><\/strong>Fact<\/strong>\u00a0odhalil ji\u017e\u00a0p\u0159ed posledn\u00edmi volbami do Evropsk\u00e9ho parlamentu , byla pou\u017eita\u00a0speci\u00e1ln\u00ed administrativn\u00ed metoda<\/strong>\u00a0.<\/span><\/p>\n

Podle l\u00eddr\u016f EU to\u00a0<\/span>umo\u017e\u0148uje, aby jednotliv\u00e9 platby a p\u0159\u00edjemci z\u016fstali utajeni.<\/span><\/strong>\u00a0Jsou to m\u00e9dia, kter\u00e1 maj\u00ed ve skute\u010dnosti kontrolovat,\u00a0<\/span>jak ve\u0159ejn\u00e9 instituce EU utr\u00e1cej\u00ed pen\u00edze da\u0148ov\u00fdch poplatn\u00edk\u016f<\/span><\/strong>\u00a0\u2013 ale\u00a0sama by nem\u011bla b\u00fdt financov\u00e1na t\u011bmi, kdo\u00a0<\/span>jsou \u201ekontrolov\u00e1ni\u201c,<\/span><\/strong>\u00a0aby se p\u0159ede\u0161lo pochybnostem o\u00a0<\/span>vlivu a st\u0159etu z\u00e1jm\u016f .<\/span><\/strong><\/p>\n

Metsola a von der Leyen transparentnost odm\u00edtaj\u00ed<\/strong><\/span><\/h3>\n

Metsola a von der Leyen sd\u011blili\u00a0<\/span>Fact<\/span><\/strong>\u00a0prost\u0159ednictv\u00edm sv\u00fdch p\u0159\u00edslu\u0161n\u00fdch mluv\u010d\u00edch, \u017ee\u00a0neposkytnou\u00a0<\/span>\u017e\u00e1dn\u00e9 informace o p\u0159\u00edjemc\u00edch, \u010d\u00e1stk\u00e1ch, motivech a v\u00fdsledc\u00edch , proto\u017ee\u00a0<\/span><\/strong>na t\u011bchto 132 milion\u016f byla pou\u017eita r\u00e1mcov\u00e1 smlouva.<\/span><\/strong><\/p>\n

V\u00a0<\/span>dokumentu ze dne 5. z\u00e1\u0159\u00ed 2023<\/span><\/strong>\u00a0s inici\u00e1lami\u00a0<\/span>Comm\/Dg\/Fmw\/2023\/30<\/span><\/strong>\u00a0byla cel\u00e1 \u010d\u00e1stka\u00a0p\u0159id\u011blena\u00a0<\/strong><\/span>soukrom\u00e9 reklamn\u00ed agentu\u0159e Havas Media France skupiny Vivendi<\/span><\/strong>\u00a0jako zprost\u0159edkovateli\u00a0.<\/span><\/p>\n

A pouze tato\u00a0<\/span>r\u00e1mcov\u00e1 smlouva byla zad\u00e1na do v\u00fdb\u011brov\u00e9ho \u0159\u00edzen\u00ed<\/span><\/strong>\u00a0. Jak\u00a0<\/span>Havas pot\u00e9\u00a0<\/span><\/strong>distribuoval<\/span><\/strong>\u00a0platby m\u00e9di\u00edm \u2013 po dohod\u011b s veden\u00edm EU \u2013\u00a0z\u016fst\u00e1v\u00e1 d\u016fv\u011brn\u00e9.<\/span><\/p>\n

Krom\u011b toho jsou tyto platby\u00a0<\/span>vy\u0148aty z ur\u010dit\u00fdch omezen\u00ed<\/span><\/strong>\u00a0, v\u010detn\u011b\u00a0<\/span>povinnosti vypsat v\u00fddaje p\u0159esahuj\u00edc\u00ed 14 000 EUR<\/span><\/strong>\u00a0a zaregistrovat je v\u00a0<\/span>maxi-datab\u00e1zi ted.europa.eu<\/span><\/strong>\u00a0s dal\u0161\u00edmi stovkami tis\u00edc smluv.<\/span><\/p>\n

Ale i kdyby tam byly uvedeny, tento \u00fadaj by\u00a0<\/span>b\u011b\u017en\u00fd ob\u010dan t\u011b\u017eko hledal.<\/span><\/strong><\/p>\n

Pokud nap\u0159\u00edklad hled\u00e1te\u00a0<\/span>platby do italsk\u00fdch novin<\/span><\/strong>\u00a0, m\u011bli byste\u00a0zadat\u00a0<\/span>Mediaset pro televizn\u00ed kan\u00e1ly, Gedi pro Repubblica, RCS pro Corriere della Sera atd.<\/span><\/strong>\u00a0Ale\u00a0<\/span>u zprost\u0159edkovatelsk\u00fdch spole\u010dnost\u00ed, jako je Havas, nic nenajdete.<\/span><\/strong><\/p>\n

Metsola blokuje po\u017eadavky \u2013 von der Leyen chr\u00e1n\u00ed p\u0159\u00edjemce<\/strong><\/span><\/h3>\n

Metsola ozn\u00e1mila, \u017ee\u00a0<\/span>nebude poskytovat \u017e\u00e1dn\u00e9 dal\u0161\u00ed informace<\/span><\/strong>\u00a0o smlouv\u011b se spole\u010dnost\u00ed\u00a0<\/span>Havas<\/span><\/strong>\u00a0, proto\u017ee\u00a0by to vy\u017eadovalo zah\u00e1jen\u00ed\u00a0<\/span>byrokratick\u00e9ho postupu podle \u010dl\u00e1nku 15 Smlouvy o fungov\u00e1n\u00ed EU .<\/span><\/strong><\/p>\n

Ale\u00a0<\/span>opravdu by to pomohlo?<\/span><\/strong><\/p>\n

Von der Leyenov\u00e1 objasnila, \u017ee\u00a0<\/span>podle r\u00e1mcov\u00e9 dohody mus\u00ed Havas zajistit, aby \u201e\u0161\u00ed\u0159en\u00ed jak\u00fdchkoli informac\u00ed nepo\u0161kodilo obchodn\u00ed z\u00e1jmy hospod\u00e1\u0159sk\u00fdch subjekt\u016f\u201c.<\/span><\/strong><\/p>\n

Jin\u00fdmi slovy,\u00a0<\/span>jm\u00e9na m\u00e9di\u00ed a v\u00fd\u0161e plateb mus\u00ed z\u016fstat utajeny \u2013 z d\u016fvodu ochrany jejich z\u00e1jm\u016f.<\/span><\/strong><\/p>\n

Pro\u010d EU pot\u0159ebuje medi\u00e1ln\u00ed \u201ereklamn\u00ed kampan\u011b\u201c?<\/strong><\/span><\/h3>\n

Mnoho soukrom\u00fdch spole\u010dnost\u00ed pov\u011b\u0159uje reklamn\u00ed agentury\u00a0<\/span>zad\u00e1v\u00e1n\u00edm reklam a n\u00e1kupem medi\u00e1ln\u00edho prostoru<\/span><\/strong>\u00a0.<\/span><\/p>\n

Evropsk\u00fd parlament, Komise, Rada a dal\u0161\u00ed ve\u0159ejn\u00e9 instituce EU v\u0161ak\u00a0<\/span>produkty neprod\u00e1vaj\u00ed.<\/span><\/strong><\/p>\n

Maj\u00ed ji\u017e velk\u00fd apar\u00e1t tiskov\u00fdch mluv\u010d\u00edch, kte\u0159\u00ed sd\u011bluj\u00ed sv\u00e9 iniciativy.<\/span><\/strong><\/p>\n

Pro\u010d tedy tyto miliony skryt\u00e9 platby m\u00e9di\u00edm?<\/span><\/strong><\/p>\n

Pro\u010d EU nezaji\u0161\u0165uje\u00a0<\/span>maxim\u00e1ln\u00ed transparentnost<\/span><\/strong>\u00a0t\u011bchto v\u00fddaj\u016f, aby ob\u010dan\u00e9 mohli sami posoudit,\u00a0<\/span>zda tyto platby mohou m\u00edt dopad na vykazov\u00e1n\u00ed?<\/span><\/strong><\/p>\n

Placen\u00e9 zpravodajstv\u00ed v p\u0159edn\u00edch m\u00e9di\u00edch?<\/strong><\/span><\/h3>\n

Skute\u010dnost<\/span><\/strong>\u00a0odhalila, \u017ee mezi\u00a0<\/span>fondy EU p\u0159id\u011blen\u00fdmi hlavn\u00edm italsk\u00fdm m\u00e9di\u00edm<\/span><\/strong>\u00a0(v\u010detn\u011b\u00a0<\/span>Rai, Mediaset, Sky, Corriere della Sera, Repubblica, Il Sole 24 Ore, Ansa, Agi, AdnKronos, Citynews<\/span><\/strong>\u00a0) n\u011bkter\u00e9 publikovaly\u00a0<\/span>\u010dl\u00e1nky a slu\u017eby<\/span><\/strong>\u00a0, kter\u00e9\u00a0<\/span>si bruselsk\u00e9 veden\u00ed zvl\u00e1\u0161t\u011b cenilo.<\/span><\/strong><\/p>\n

Zvl\u00e1\u0161t\u011b odhaluj\u00edc\u00ed p\u0159\u00edpad:<\/span><\/p>\n