{"id":71329,"date":"2025-02-01T00:45:14","date_gmt":"2025-01-31T23:45:14","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=71329"},"modified":"2025-01-31T16:12:15","modified_gmt":"2025-01-31T15:12:15","slug":"rakousky-retezec-burgeru-inzeruje-burger-s-moucnymi-cervy-mainstreamova-media-jasaji","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2025\/02\/01\/rakousky-retezec-burgeru-inzeruje-burger-s-moucnymi-cervy-mainstreamova-media-jasaji\/","title":{"rendered":"Rakousk\u00fd \u0159et\u011bzec burger\u016f inzeruje burger s mou\u010dn\u00fdmi \u010dervy, mainstreamov\u00e1 m\u00e9dia j\u00e1saj\u00ed"},"content":{"rendered":"
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Rakousk\u00fd \u0159et\u011bzec restaurac\u00ed \u201eLe Burger\u201c, jinak zn\u00e1m\u00fd pro p\u0159\u00e1telskou obsluhu, chutn\u00e9 burgery a \u0161irokou \u0161k\u00e1lu p\u0159\u00edloh a om\u00e1\u010dek, se obr\u00e1til ke globalistick\u00e9 v\u00fd\u017eiv\u011b. Novinkou v \u0159ad\u011b je burger s placi\u010dkou z mou\u010dn\u00e9ho \u010derva \u2013 sm\u011bs\u00ed, kter\u00e1 nahrazuje maso. Noviny \u201eHeute\u201c, kter\u00e9 rediguje Young Global Leader (WEF) Eva Dichand, to oslavily v \u010dl\u00e1nku, kter\u00fd by se jist\u011b dal ch\u00e1pat jako PR opat\u0159en\u00ed.<\/span><\/strong><\/p>\n

Autor t\u011bchto \u0159\u00e1dk\u016f mus\u00ed uznat: Le Burger je jednou z jeho obl\u00edben\u00fdch restaurac\u00ed. V tomto burgerov\u00e9m \u0159et\u011bzci se k sob\u011b hod\u00ed mnoho v\u011bc\u00ed, od l\u00e1skypln\u00e9ho designu prostor a\u017e po person\u00e1l a kvalitu j\u00eddla. Je bolestn\u00e9, \u017ee se tamn\u00ed lid\u00e9 nyn\u00ed zav\u00e1zali ke globalismu, kter\u00fd v\u011b\u0159\u00ed, \u017ee m\u016f\u017eeme j\u00edst \u010dervy a hmyz, a t\u00edm zachr\u00e1nit klima.<\/span><\/p>\n

Burger z mou\u010dn\u00fdch \u010derv\u016f je hojn\u011b vychvalov\u00e1n\u00a0v\u00a0<\/span>bezplatn\u00fdch novin\u00e1ch Heute<\/span><\/a>\u00a0. Znalci reklamn\u00edho byznysu by se mohli domn\u00edvat, \u017ee jde o PR \u010dl\u00e1nek, ale my z toho samoz\u0159ejm\u011b nechceme nikoho obvi\u0148ovat. Heute jako obvykle, opatrn\u00fd a novin\u00e1\u0159sky ze v\u0161ech stran prozkouman\u00fd, p\u00ed\u0161e:\u00a0<\/span>\u201eAle hmyz jako potrava je pova\u017eov\u00e1n za udr\u017eiteln\u00fd, bohat\u00fd na b\u00edlkoviny a \u0159\u00edk\u00e1 se, \u017ee je skute\u010dnou alternativou konven\u010dn\u00edho masa.\u201c<\/span><\/em><\/strong>\u00a0Pokud byste si cht\u011bli p\u0159e\u010d\u00edst dopl\u0148uj\u00edc\u00ed n\u00e1zor na hmyz a \u010dervy jako potravu, m\u016f\u017eete tak u\u010dinit zde:<\/span><\/p>\n

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Nyn\u00ed, kdy\u017e jsme v\u00e1m nab\u00eddli dva n\u00e1zory na t\u00e9ma \u201ej\u00edst \u010dervy\u201c, vra\u0165me se k nov\u00e9 nab\u00eddce: Dnes podrobn\u011b vysv\u011btluje \u2013 v textu, kter\u00fd rozhodn\u011b nenapsal marketingov\u00fd expert (mrknut\u00ed):<\/span><\/p>\n

Za \u010derv\u00edm hamburgerem se skr\u00fdv\u00e1 v\u00e1\u017en\u00e1 ekologick\u00e1 my\u0161lenka. Mou\u010dn\u00ed \u010dervi maj\u00ed v\u00fdrazn\u011b men\u0161\u00ed uhl\u00edkovou stopu ne\u017e hov\u011bz\u00ed maso. Zat\u00edmco jeden kilogram hov\u011bz\u00edho masa zp\u016fsob\u00ed a\u017e 32 kilogram\u016f ekvivalent\u016f CO\u2082, mou\u010dn\u00fd \u010derv produkuje pouze desetinu z toho. Mal\u00e1 zv\u00ed\u0159\u00e1tka tak\u00e9 poskytuj\u00ed p\u016fsobiv\u00fdch 45\u201360 % b\u00edlkovin, zdrav\u00e9 nenasycen\u00e9 mastn\u00e9 kyseliny a d\u016fle\u017eit\u00e9 miner\u00e1ly, jako je \u017eelezo, ho\u0159\u010d\u00edk a zinek.<\/em><\/p>\n

A superlativy neuv\u011b\u0159iteln\u00e9ho g\u00e9nia poj\u00edd\u00e1n\u00ed \u010derv\u016f samoz\u0159ejm\u011b pokra\u010duj\u00ed: Pan\u00ed Cornelia Felbinger, \u201eodbornice na v\u00fd\u017eivu\u201c z University of Applied Sciences Wiener Neustadt, vid\u00ed poj\u00edd\u00e1n\u00ed \u010derv\u016f jako nic men\u0161\u00edho ne\u017e \u201ebudoucnost\u201c. Jej\u00ed\u00a0<\/span>v\u011bdeck\u00e1 pr\u00e1ce<\/span><\/a>\u00a0se zam\u011b\u0159uje na to, jak p\u0159ekonat strach lid\u00ed z poj\u00edd\u00e1n\u00ed \u010derv\u016f a brouk\u016f \u2013 jinak by v\u017edy mohli j\u00edst \u0159asy.\u00a0<\/span>Konkr\u00e9tn\u011b zkoum\u00e1,<\/span><\/a>\u00a0jak\u00a0p\u0159im\u011bt d\u011bti a mlad\u00e9 lidi, aby p\u0159ij\u00edmali \u201en\u00e1hra\u017eky masa\u201c.<\/span><\/p>\n

A \u201eHeute\u201c m\u00e1 praktickou v\u011bc: \u010cerv\u00ed burgery jsou \u0161\u0165avnat\u00e9 a chu\u0165 je p\u0159\u00edjemn\u011b o\u0159echov\u00e1.\u00a0<\/span>„\u017d\u00e1dn\u00e9 stopy po \u010dervech, ani vizu\u00e1ln\u011b, ani chu\u0165ov\u011b.“<\/span><\/em>\u00a0A tak by burger s n\u00e1zvem \u201eWormwich\u201c byl mnohem v\u00edc ne\u017e jen PR trik. Po triku, \u017ee jde o produkt, kter\u00fd te\u010f \u201echce ka\u017ed\u00fd\u201c, n\u00e1sleduje nedostate\u010dn\u00e1 nab\u00eddka, jak zn\u00e1mo z reklamy: burger je k dost\u00e1n\u00ed \u201epouze\u201c do 28. \u00fanora ve v\u0161ech pobo\u010dk\u00e1ch Le Burger v Rakousku a Mnichov\u011b jen za 9,50. eur. Hledali jsme znovu, ale nikde nen\u00ed odkaz na \u201eplacenou reklamu\u201c. To bude v po\u0159\u00e1dku.<\/span><\/p>\n

Lehce podr\u00e1\u017ed\u011bn\u00fd autor t\u011bchto \u0159\u00e1dk\u016f si proto bude muset v \u00fanoru odpustit sv\u00e9 milovan\u00e9 j\u00eddlo \u201eLe Burger\u201c, proto\u017ee lahodn\u00e9 placi\u010dky s placi\u010dkami budou zaru\u010den\u011b grilovan\u00e9 na stejn\u00e9m plechu jako zbytek nab\u00eddky. Pokud ne \u2013 mea culpa \u2013 pak se m\u00e1 fantazie jist\u011b rozjela. Na\u0161t\u011bst\u00ed nikdo nen\u00ed nucen j\u00edst \u010dervy a brouky, ani nem\u00e1me svobodu volby. To tak\u00e9 znamen\u00e1, \u017ee si m\u016f\u017eeme sami vybrat m\u00edsta, kter\u00e1 nav\u0161t\u00edv\u00edme. V ka\u017ed\u00e9m p\u0159\u00edpad\u011b si nemysl\u00edm, \u017ee je n\u00e1pad tak \u00fasp\u011b\u0161n\u00fd, jako byl v \u201eHeute\u201c.<\/span><\/p>\n

Mimochodem, zcela n\u00e1hodou a jist\u011b bez placen\u00ed se podobn\u00e9 \u010dl\u00e1nky objevily v: Gast.at, Wiener Bezirksblatt, Falstaff, Radio Gr\u00fcn Wei\u00df, Kleine Zeitung, Vienna.at, Leadersnet, wn24.at, Robin Consult, Meinbezirk.at, BVZ, fm- online.at a dal\u0161\u00ed m\u00e9dia. Tohle je jist\u011b n\u00e1hoda.<\/span><\/p>\n

Koment\u00e1\u0159 Williho Hubera<\/em><\/p>\n

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Rakousk\u00fd \u0159et\u011bzec restaurac\u00ed \u201eLe Burger\u201c, jinak zn\u00e1m\u00fd pro p\u0159\u00e1telskou obsluhu, chutn\u00e9 burgery a \u0161irokou \u0161k\u00e1lu…<\/p>\n","protected":false},"author":2,"featured_media":71330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[2555,750,120],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/71329"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=71329"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/71329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/71330"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=71329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=71329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=71329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}