{"id":70851,"date":"2025-01-24T00:33:54","date_gmt":"2025-01-23T23:33:54","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=70851"},"modified":"2025-01-23T15:40:31","modified_gmt":"2025-01-23T14:40:31","slug":"sojovy-parek-zustane-parkem-vlada-upustila-od-cenzury-nazvu-rostlinnych-jidel","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2025\/01\/24\/sojovy-parek-zustane-parkem-vlada-upustila-od-cenzury-nazvu-rostlinnych-jidel\/","title":{"rendered":"S\u00f3jov\u00fd p\u00e1rek z\u016fstane p\u00e1rkem. Vl\u00e1da upustila od cenzury n\u00e1zv\u016f rostlinn\u00fdch j\u00eddel"},"content":{"rendered":"
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Ministerstvo zem\u011bd\u011blstv\u00ed upustilo od snahy znemo\u017enit ozna\u010den\u00ed jako kapustov\u00fd karban\u00e1tek nebo bedlov\u00fd \u0159\u00edzek pro rostlinn\u00e9 potraviny. Dnes to na soci\u00e1ln\u00edch s\u00edt\u00edch ozn\u00e1mil ministr Marek V\u00fdborn\u00fd. Potvrdil, \u017ee spot\u0159ebitel\u00e9 a spot\u0159ebitelky nejsou podobn\u00fdmi n\u00e1zvy zmateni a rozhodl se nekl\u00e1st byrokratick\u00e9 p\u0159ek\u00e1\u017eky \u010desk\u00fdm v\u00fdrobc\u016fm. P\u016fvodn\u011b m\u011blo omezen\u00ed vypl\u00fdvat z lo\u0148sk\u00e9 <\/strong>novelizace<\/strong><\/a> vyhl\u00e1\u0161ky o po\u017eadavc\u00edch na maso a masn\u00e9 v\u00fdrobky.<\/strong><\/p>\n

Navrhovan\u00e1 vyhl\u00e1\u0161ka \u010delila kritice ze stran ve\u0159ejnosti i organizace ProVeg \u010cesko a projektu Rostlinn\u011b. Pro v\u00fdrobce, prodejce a restaurace p\u0159edstavovala dlouhodob\u00e9 negativn\u00ed dopady a pro nakupuj\u00edc\u00ed zhor\u0161en\u00ed orientace p\u0159i v\u00fdb\u011bru. D\u00edky tomuto rozhodnut\u00ed nebudou muset \u010desk\u00e9 firmy \u0159e\u0161it n\u00e1kladn\u00e9 p\u0159ejmenov\u00e1v\u00e1n\u00ed sv\u00fdch v\u00fdrobk\u016f ani slo\u017eitou byrokracii. Nav\u00edc si zachovaj\u00ed \u0161anci usp\u011bt i na evropsk\u00e9m trhu.<\/p>\n

\u201eNechceme lidem kecat do \u017eivota! Sou\u010dasn\u011b v\u011b\u0159\u00edm v\u00fdrobc\u016fm, \u017ee budou f\u00e9rov\u011b sv\u00e9 produkty ozna\u010dovat tak, aby ka\u017ed\u00fd z\u00e1kazn\u00edk jasn\u011b v\u011bd\u011bl, co kupuje. A naopak, \u017ee z\u00e1kazn\u00edk je sv\u00e9pr\u00e1vn\u00fd a v\u00ed, co kupuje. Opravdu nem\u00e1m ambici lidi vychov\u00e1vat.\u201c <\/em>uvedl ministr V\u00fdborn\u00fd na soci\u00e1ln\u00ed s\u00edti X.<\/p>\n

Tradi\u010dn\u00ed n\u00e1zvy rostlinn\u00fdch produkt\u016f nikoho nematou<\/strong><\/span><\/p>\n

Pr\u016fzkum YouGov pro ProVeg \u010cesko<\/a> uk\u00e1zal, \u017ee 82 procent dot\u00e1zan\u00fdch si pod \u201es\u00f3jov\u00fdmi p\u00e1rky\u201c p\u0159edstav\u00ed rostlinn\u00fd produkt bez obsahu masa, a 69 procent souhlas\u00ed se zachov\u00e1n\u00edm ozna\u010den\u00ed jako \u201erostlinn\u00e1 klob\u00e1sa\u201d \u010di \u201es\u00f3jov\u00fd p\u00e1rek\u201d. Anketa<\/a> v m\u00e9di\u00edch s v\u00edce ne\u017e 25 000 odpov\u011b\u010fmi potvrdila, \u017ee 91,6 procent osob n\u00e1zvy jako \u201ekarban\u00e1tek\u201c \u010di \u201eburger\u201c u rostlinn\u00fdch v\u00fdrobk\u016f nijak nematou. \u201eSpot\u0159ebitel\u00e9 a spot\u0159ebitelky v\u011bd\u00ed, co kupuj\u00ed, a novela by jejich orientaci na trhu sp\u00ed\u0161e zt\u00ed\u017eila<\/em>,\u201c <\/em>\u0159ekl Martin Ranninger, spolu\u0159editel organizace ProVeg \u010cesko.<\/p>\n

\u201eV\u00edt\u00e1me rozhodnut\u00ed ministra V\u00fdborn\u00e9ho, \u017ee n\u00e1zvy jako p\u00e1rek, \u0159\u00edzek \u010di burger budou d\u00e1le pou\u017e\u00edv\u00e1ny i pro rostlinn\u00e9 produkty. Je to krok, kter\u00fd reflektuje n\u00e1zory spot\u0159ebitelstva a v\u00fdrobc\u016f, a ukazuje, \u017ee zdrav\u00fd rozum zv\u00edt\u011bzil nad tlakem masn\u00e9ho pr\u016fmyslu. V\u011b\u0159\u00edme, \u017ee i do budoucna budou podobn\u00e9 n\u00e1vrhy posuzov\u00e1ny s ohledem na skute\u010dn\u00e9 pot\u0159eby spot\u0159ebitel\u016f a spot\u0159ebitelek, nikoli na z\u00e1jmy \u00fazk\u00fdch skupin potravin\u00e1\u0159sk\u00e9ho odv\u011btv\u00ed,\u201c <\/em>dodal Ranninger.<\/p>\n

\u201eRozhodnut\u00ed ministra V\u00fdborn\u00e9ho zachovat mo\u017enost pou\u017e\u00edvat n\u00e1zvy jako burger, pa\u0161tika \u010di uzenina i pro rostlinn\u00e9 produkty pova\u017eujeme za rozumn\u00e9 a vst\u0159\u00edcn\u00e9 v\u016f\u010di pot\u0159eb\u00e1m spot\u0159ebitel\u016f, ve\u0159ejnosti i provozovatel\u016f gastronomick\u00fdch za\u0159\u00edzen\u00ed. Tento krok odr\u00e1\u017e\u00ed \u0161irok\u00fd konsenzus, \u017ee zav\u00e1d\u011bj\u00edc\u00ed a zbyte\u010dn\u011b omezuj\u00edc\u00ed \u00fapravy n\u00e1zvoslov\u00ed nejsou cestou vp\u0159ed. Oce\u0148ujeme, \u017ee ministr vysly\u0161el hlas ve\u0159ejnosti, a \u017ee z\u016fst\u00e1v\u00e1 zachov\u00e1na jednoduchost a srozumitelnost ozna\u010dov\u00e1n\u00ed potravin, kterou spot\u0159ebitel\u00e9 oce\u0148uj\u00ed,\u201c <\/em>uvedla Lucie Ro\u0161kotov\u00e1 z projektu Rostlinn\u011b.<\/p>\n

Ani v zahrani\u010d\u00ed se podobn\u00e9 pokusy neosv\u011bd\u010dily. Belgick\u00fd n\u00e1vrh byl zam\u00edtnut<\/a> kv\u016fli negativn\u00edm dopad\u016fm na inovace a dostupnost potravin a N\u011bmecko p\u0159ijalo p\u0159\u00edru\u010dku<\/a>, kter\u00e1 umo\u017e\u0148uje pou\u017e\u00edvat n\u00e1zvy jako \u201evegansk\u00fd sal\u00e1m\u201c nebo \u201evegetari\u00e1nsk\u00fd p\u00e1rek\u201c.<\/p>\n

Rostlinn\u00e9 v\u00fdrobky si u\u017e d\u00e1vno na\u0161ly cestu na tal\u00ed\u0159e nejen vegan\u016f \u010di vegetari\u00e1n\u016f, ale i lid\u00ed, kte\u0159\u00ed cht\u011bj\u00ed j\u00edst zdrav\u011bji<\/a>, odleh\u010dit sv\u00e9mu j\u00eddeln\u00ed\u010dku nebo zlep\u0161it \u017eivotn\u00ed prost\u0159ed\u00ed. Ka\u017ed\u00fd \u010dtvrt\u00fd \u010cech \u010di \u010ce\u0161ka dnes za\u0159azuje rostlinn\u00e9 potraviny do sv\u00e9ho j\u00eddeln\u00ed\u010dku. A\u0165 u\u017e je to grilovan\u00fd houbov\u00fd burger nebo celerov\u00e9 \u0159\u00edzky, rostlinn\u00e1 j\u00eddla se st\u00e1vaj\u00ed b\u011b\u017enou sou\u010d\u00e1st\u00ed j\u00eddeln\u00ed\u010dku.<\/p>\n

Vyj\u00e1d\u0159en\u00ed firem:<\/strong>\u00a0<\/strong><\/span><\/p>\n

Zbyn\u011bk Haindl, business mana\u017eer kategorie potravin pro Nestl\u00e9 \u010cesko a Slovensko<\/strong><\/p>\n

V\u00fdrok pana ministra v\u00edt\u00e1me a po\u010dk\u00e1me i na ofici\u00e1ln\u00ed formu vyj\u00e1d\u0159en\u00ed. Po celou dobu jsme p\u0159esv\u011bd\u010deni, \u017ee spot\u0159ebitel\u00e9 n\u00e1zvy rostlinn\u00fdch v\u00fdrobk\u016f ch\u00e1pou. Tyto n\u00e1zvy lidem poskytuj\u00ed u\u017eite\u010dn\u00e9 a cenn\u00e9 informace o tvaru, struktu\u0159e a p\u0159\u00edprav\u011b v\u00fdrobku. N\u011bkter\u00e9 z nich se na potravin\u00e1ch rostlinn\u00e9ho p\u016fvodu pou\u017e\u00edvaj\u00ed ji\u017e \u0159adu let. N\u00e1zev \u201evegansk\u00fd burger\u201c je pro spot\u0159ebitele stejn\u011b dob\u0159e srozumiteln\u00fd jako \u010dokol\u00e1dov\u00e9 vaj\u00ed\u010dko, kv\u011bt\u00e1kov\u00fd moze\u010dek \u010di nealkoholick\u00e9 pivo.<\/em><\/p>\n

Lubo\u0161 Vidli\u010dka, zakladatel a majitel Forky\u2019s respect for life, s.r.o.<\/strong><\/p>\n

Za Forky\u2019s jsme r\u00e1di, \u017ee zv\u00edt\u011bzil zdrav\u00fd rozum. Neum\u00edme si ani p\u0159edstavit, co by p\u0159ijet\u00ed n\u00e1vrhu vyhl\u00e1\u0161ky pro z\u00e1kazn\u00edka i pro n\u00e1s v praxi znamenalo. Poj\u010fme se zab\u00fdvat d\u016fle\u017eit\u011bj\u0161\u00edmi v\u011bcmi!<\/em><\/p>\n

Aleksey Gonsky, Larisa Honska, Vladislav Jankes, VEGETUS plant-based s.r.o<\/strong><\/p>\n

Za VEGETUS chceme vyj\u00e1d\u0159it pod\u011bkov\u00e1n\u00ed ministrovi V\u00fdborn\u00e9mu za jeho proz\u00edrav\u00e9 rozhodnut\u00ed v ot\u00e1zce vyhl\u00e1\u0161ky o ozna\u010dov\u00e1n\u00ed v\u00fdrobk\u016f. Toto rozhodnut\u00ed vn\u00edm\u00e1me jako podporu inovativn\u00edho rozvoje rostlinn\u00e9ho a \u017eivo\u010di\u0161n\u00e9ho potravin\u00e1\u0159stv\u00ed v \u010cesk\u00e9 republice. Jsme p\u0159esv\u011bd\u010deni, \u017ee pouze vz\u00e1jemn\u00e1 spolupr\u00e1ce, respekt a hled\u00e1n\u00ed nov\u00fdch \u0159e\u0161en\u00ed umo\u017en\u00ed udr\u017eiteln\u00fd a ekonomicky efektivn\u00ed rozvoj potravin\u00e1\u0159sk\u00e9ho sektoru a spole\u010dnosti jako celku. V\u011b\u0159\u00edme, \u017ee pokra\u010duj\u00edc\u00ed dialog mezi ministerstvem a z\u00e1stupci rostlinn\u00e9ho pr\u016fmyslu povede k realizaci konkr\u00e9tn\u00edch projekt\u016f zam\u011b\u0159en\u00fdch na zlep\u0161en\u00ed kvality \u017eivota ob\u010dan\u016f, pos\u00edlen\u00ed jejich zdrav\u00ed a podpo\u0159en\u00ed exportn\u00edho potenci\u00e1lu \u010desk\u00e9ho potravin\u00e1\u0159stv\u00ed.\u00a0<\/em><\/p>\n

Tom\u00e1\u0161 Prouza, \u0161\u00e9f Svazu obchodu a cestovn\u00edho ruchu \u010cR<\/strong><\/p>\n

Oce\u0148ujeme rozhodnut\u00ed pana ministra V\u00fdborn\u00e9ho. Je dob\u0159e, \u017ee se rozhodl nezav\u00e1d\u011bt dal\u0161\u00ed zbyte\u010dnou byrokracii a m\u00edsto toho prosazovat jasn\u00e9 a srozumiteln\u00e9 ozna\u010dov\u00e1n\u00ed potravin. R\u00e1di budeme s ministerstvem zem\u011bd\u011blstv\u00ed spolupracovat na vzd\u011bl\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f, aby dob\u0159e rozum\u011bli tomu, co si kupuj\u00ed.<\/em><\/p>\n

Fotografie a grafy ke sta\u017een\u00ed zde<\/strong><\/a>.<\/strong><\/p>\n

O ProVeg<\/strong><\/p>\n

ProVeg International je organizace zvy\u0161uj\u00edc\u00ed pov\u011bdom\u00ed o potravin\u00e1ch, kter\u00e1 pracuje na transformaci glob\u00e1ln\u00edho potravinov\u00e9ho syst\u00e9mu nahrazen\u00edm \u017eivo\u010di\u0161n\u00fdch produkt\u016f rostlinn\u00fdmi a kultivovan\u00fdmi alternativami do roku 2040. ProVeg spolupracuje se v\u0161emi relevantn\u00edmi z\u00fa\u010dastn\u011bn\u00fdmi stranami na vytvo\u0159en\u00ed potravinov\u00e9ho syst\u00e9mu, kde si ka\u017ed\u00fd vyb\u00edr\u00e1 lahodn\u00e9 a zdrav\u00e9 j\u00eddlo, kter\u00e9 je dobr\u00e9 pro v\u0161echny lidi, zv\u00ed\u0159ata a na\u0161i planetu.<\/p>\n

ProVeg z\u00edskala cenu OSN Momentum for Change a \u00fazce spolupracuje s kl\u00ed\u010dov\u00fdmi agenturami OSN zab\u00fdvaj\u00edc\u00edmi se potravinami a \u017eivotn\u00edm prost\u0159ed\u00edm. M\u00e1me status pozorovatele u UNFCCC a IPCC, zvl\u00e1\u0161tn\u00ed poradn\u00ed status u ECOSOC a jsme akreditov\u00e1ni pro UNEA. ProVeg vytv\u00e1\u0159\u00ed glob\u00e1ln\u00ed dopad, s pobo\u010dkami v 14 zem\u00edch na \u010dty\u0159ech kontinentech a v\u00edce ne\u017e 200 zam\u011bstnanci a zam\u011bstnankyn\u011bmi.\u00a0<\/strong><\/p>\n

O Rostlinn\u011b<\/strong><\/p>\n

Projekt Rostlinn\u011b sleduje v\u00fdvoj v oblasti nab\u00eddky rostlinn\u00fdch pokrm\u016f, pom\u00e1h\u00e1 obchodn\u00edk\u016fm i majitel\u016fm restaurac\u00ed se v oblasti zorientovat, a tak l\u00e9pe naplnit m\u011bn\u00edc\u00ed se po\u017eadavky z\u00e1kazn\u00edk\u016f. Z\u00e1rove\u0148 slou\u017e\u00ed jako pomocn\u00edk pro z\u00e1jemce o rostlinn\u00e9 stravov\u00e1n\u00ed, ti mohou na\u010derpat inspiraci na soci\u00e1ln\u00edch s\u00edt\u00edch projektu. Rostlinn\u011b opakovan\u011b po\u0159\u00e1d\u00e1 spot\u0159ebitelskou anketu o Rostlinn\u00fd produkt roku, hodnocen\u00ed obchodn\u00edch a kav\u00e1rensk\u00fdch \u0159et\u011bzc\u016f z hlediska jejich rostlinn\u00e9 nab\u00eddky a organizuje business konferenci Plant-Powered Perspectives zam\u011b\u0159en\u00e9 na rostlinn\u00e9 trendy v \u010cR.<\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Ministerstvo zem\u011bd\u011blstv\u00ed upustilo od snahy znemo\u017enit ozna\u010den\u00ed jako kapustov\u00fd karban\u00e1tek nebo bedlov\u00fd \u0159\u00edzek pro rostlinn\u00e9…<\/p>\n","protected":false},"author":2,"featured_media":68539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[7354,331,4662,99],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/70851"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=70851"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/70851\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/68539"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=70851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=70851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=70851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}