{"id":68537,"date":"2024-12-20T00:33:02","date_gmt":"2024-12-19T23:33:02","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=68537"},"modified":"2024-12-19T16:06:10","modified_gmt":"2024-12-19T15:06:10","slug":"sojovy-parek-je-taky-parek-vyrobci-rostlinnych-potravin-se-brani-a-pozaduji-rovne-podminky%c2%a8","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2024\/12\/20\/sojovy-parek-je-taky-parek-vyrobci-rostlinnych-potravin-se-brani-a-pozaduji-rovne-podminky%c2%a8\/","title":{"rendered":"S\u00f3jov\u00fd p\u00e1rek je taky p\u00e1rek. V\u00fdrobci rostlinn\u00fdch potravin se br\u00e1n\u00ed a po\u017eaduj\u00ed rovn\u00e9 podm\u00ednky\u00a8"},"content":{"rendered":"
<\/div>\n

N\u00e1vrh novely vyhl\u00e1\u0161ky o po\u017eadavc\u00edch na maso, kter\u00e1 by zak\u00e1zala pou\u017e\u00edvat n\u00e1zvy jako \u201ekapustov\u00fd karban\u00e1tek\u201c nebo \u201evegansk\u00fd burger\u201c pro nemasit\u00e9 produkty, narazil na tvrd\u00fd odpor byznysu a odborn\u00fdch organizac\u00ed. \u0158ada firem a instituc\u00ed v\u010detn\u011b Svazu obchodu a cestovn\u00edho ruchu (SOCR), Hospod\u00e1\u0159sk\u00e9 komory, \u00da\u0159adu vl\u00e1dy, organizac\u00ed Zelen\u00e9ho kruhu, Nestl\u00e9, Salve Natura, Veto ECO, Emco \u010di Vegetus ji\u017e podala nebo pl\u00e1nuje podat k vyhl\u00e1\u0161ce p\u0159ipom\u00ednku.<\/strong><\/p>\n

Organizace a firmy upozor\u0148uj\u00ed, \u017ee novela znev\u00fdhod\u0148uje \u010desk\u00e9 producenty rostlinn\u00fdch potravin a zt\u011b\u017euje orientaci spot\u0159ebitel\u016f na trhu. \u201eMinisterstvo zem\u011bd\u011blstv\u00ed samo p\u0159ipou\u0161t\u00ed, \u017ee n\u00e1zvy jako kapustov\u00fd karban\u00e1tek nebo bedlov\u00fd \u0159\u00edzek jsou v\u017eit\u00e9 a spot\u0159ebitele nematou. Sou\u010dasn\u011b v\u0161ak novela umo\u017en\u00ed St\u00e1tn\u00ed zem\u011bd\u011blsk\u00e9 a potravin\u00e1\u0159sk\u00e9 inspekci pom\u011brn\u011b sv\u00e9voln\u011b posuzovat a pokutovat tyto a dal\u0161\u00ed n\u00e1zvy rostlinn\u00fdch potravin, \u010d\u00edm\u017e otev\u00edr\u00e1 prostor pro nejistotu a komplikace pro v\u00fdrobce i spot\u0159ebitele a spot\u0159ebitelky,\u201c vysv\u011btluje Lucia Milec, Public Affairs specialistka ProVeg \u010cesko.<\/p>\n

Podle pr\u016fzkumu YouGov pro ProVeg \u010cesko<\/a> sedm z deseti dot\u00e1zan\u00fdch souhlas\u00ed s n\u00e1zvy jako \u201erostlinn\u00e1 klob\u00e1sa\u201c \u010di \u201es\u00f3jov\u00fd p\u00e1rek\u201c, kter\u00e9 usnad\u0148uj\u00ed v\u00fdb\u011br potravin. \u201eN\u00e1zvy odkazuj\u00ed na tvar, zp\u016fsob pou\u017eit\u00ed nebo chu\u0165 potraviny. Novela chce o\u0161et\u0159it probl\u00e9m, kter\u00fd neexistuje, a p\u0159inese jen zmatek na tal\u00ed\u0159\u00edch spot\u0159ebitel\u016f a zbyte\u010dn\u00e9 n\u00e1klady pro \u010desk\u00e9 firmy,\u201c dod\u00e1v\u00e1 Milec.<\/p>\n

\u0160ikana v\u00fdrobc\u016f i spot\u0159ebitel\u016f<\/strong><\/span><\/p>\n

Firmy i organizace kritizuj\u00ed, \u017ee novela zasahuje do zaveden\u00fdch zvyklost\u00ed a vytv\u00e1\u0159\u00ed nep\u0159im\u011b\u0159en\u00fd tlak na \u010desk\u00e9 v\u00fdrobce. Zat\u00edmco zahrani\u010dn\u00ed firmy budou moci n\u00e1zvy nad\u00e1le pou\u017e\u00edvat, m\u00edstn\u00ed firmy by musely m\u011bnit obaly, marketing a \u010delit p\u0159\u00edpadn\u00fdm pokut\u00e1m.<\/p>\n

Lucia Milec k tomu dod\u00e1v\u00e1: \u201eProto jsme spustili kampa\u0148 S\u00f3jov\u00fdm p\u00e1rkem proti cenzu\u0159e, ve kter\u00e9 jsme vyzvali ve\u0159ejnost i firmy, aby se postavily proti t\u00e9to nesmysln\u00e9 zm\u011bn\u011b a \u0159ekly jasn\u00e9 NE.\u201c<\/p>\n

Rovn\u00e9 podm\u00ednky jako kl\u00ed\u010dov\u00fd po\u017eadavek<\/strong><\/span><\/p>\n

V\u00fdrobci rostlinn\u00fdch potravin i dal\u0161\u00ed organizace proto \u017e\u00e1daj\u00ed zachov\u00e1n\u00ed n\u00e1zv\u016f, kter\u00e9 reflektuj\u00ed tvar a pou\u017eit\u00ed potravin, a apeluj\u00ed na vl\u00e1du, aby problematick\u00e9 \u010d\u00e1sti novely zru\u0161ila. \u201eN\u00e1zvy jako bedlov\u00fd \u0159\u00edzek nebo s\u00f3jov\u00fd p\u00e1rek jsou nejen zaveden\u00e9, ale i jasn\u00e9. Jejich z\u00e1kaz by po\u0161kodil spot\u0159ebitele i \u010desk\u00e9 podniky a naru\u0161il rovn\u00e9 podm\u00ednky na trhu,\u201c uv\u00e1d\u00ed Lucie Ro\u0161kotov\u00e1, vedouc\u00ed projektu Rostlinn\u011b.<\/p>\n

Vyhl\u00e1\u0161ka je nyn\u00ed v p\u0159ipom\u00ednkov\u00e9m \u0159\u00edzen\u00ed, kter\u00e9 kon\u010d\u00ed 20. prosince. Organizace, firmy i ve\u0159ejnost se mohou p\u0159ipojit k nesouhlasu a podpo\u0159it kampa\u0148 proti t\u00e9to kontroverzn\u00ed zm\u011bn\u011b na www.sojovyparek.cz.<\/p>\n

Vyj\u00e1d\u0159en\u00ed spole\u010dnosti Nestl\u00e9 \u010cesko s.r.o. – Zbyn\u011bk Haindl, mana\u017eer kategorie potravin spole\u010dnosti Nestl\u00e9 pro \u010cR a Slovensko:<\/strong><\/span><\/p>\n

\u201eNa na\u0161em \u010desk\u00e9m trhu se dlouhodob\u011b vymezuj\u00ed proti rostlinn\u00fdm alternativ\u00e1m masa p\u0159edev\u0161\u00edm z\u00e1jmov\u00e9 skupiny producent\u016f a zpracovatel\u016f masa, ani\u017e by si pln\u011b uv\u011bdomovali, \u017ee pr\u00e1v\u011b rostlinn\u00e9 alternativy (masa) pro n\u011b mohou do budoucna p\u0159edstavovat zaj\u00edmavou p\u0159\u00edle\u017eitost pro efektivn\u00ed roz\u0161\u00ed\u0159en\u00ed jejich v\u00fdroby. V Evrop\u011b existuje \u0159ada masozpracovatelsk\u00fdch podnik\u016f, kter\u00e9 se za\u010daly orientovat na rostlinn\u00fd v\u00fdrobn\u00ed program kv\u016fli m\u011bn\u00edc\u00edm se preferenc\u00edm spot\u0159ebitel\u016f (nap\u0159. trend flexitari\u00e1nstv\u00ed). Proto se j\u00e1 osobn\u011b domn\u00edv\u00e1m, \u017ee by m\u011bly j\u00edt trend\u016fm naproti, nikoliv se proti nim vymezovat. Z\u00e1rove\u0148 mohou cel\u00e9mu odv\u011btv\u00ed pomoci s v\u00fdvojem kategorie a v\u00fdrobk\u016f tak, abychom spole\u010dn\u011b odstra\u0148ovali nejv\u011bt\u0161\u00ed bari\u00e9ry spot\u0159ebitel\u016f v oblasti rostlinn\u00fdch alternativ, jako je nap\u0159\u00edklad chu\u0165 nebo cena (ve srovn\u00e1n\u00ed s masem). Nav\u00edc \u2013 a to je d\u016fle\u017eit\u00e9 \u2013 odv\u011btv\u00ed rostlinn\u00e9 stravy m\u00e1 u n\u00e1s tradici, na trhu existuje \u0159ada velmi nad\u011bjn\u00fdch a inovativn\u00edch firem, a t\u00edm se toto odv\u011btv\u00ed ji\u017e stalo sou\u010d\u00e1st\u00ed \u010desk\u00e9ho potravin\u00e1\u0159sk\u00e9ho pr\u016fmyslu. Kup\u0159\u00edkladu n\u00e1\u0161 z\u00e1vod Nestl\u00e9 v Krupce exportuje 98 % produkce rostlinn\u00fdch v\u00fdrobk\u016f mimo \u010ceskou republiku, \u010d\u00edm\u017e posiluje \u010desk\u00fd export. A tak z\u00e1v\u011brem: m\u011bli bychom tuto dynamicky se rozv\u00edjej\u00edc\u00ed \u010d\u00e1st \u010desk\u00e9ho potravin\u00e1\u0159sk\u00e9ho pr\u016fmyslu podporovat, nikoli regulovat.\u201d<\/p>\n

Vyj\u00e1d\u0159en\u00ed spole\u010dnosti SEMIX PLUSO, spol. s r.o. –\u00a0 Mgr. Barbora Bortlov\u00e1, marketingov\u00e1 \u0159editelka:<\/strong><\/span><\/p>\n

\u201eZa n\u00e1s nesouhlas\u00edme s novelou vyhl\u00e1\u0161ky \u010d. 69\/2016 Sb, kde se znemo\u017e\u0148uj\u00ed n\u00e1zvy jako je nap\u0159\u00edklad Vegan Prejt, Burger a jim podobn\u00e9. Nejedn\u00e1 se o klam\u00e1n\u00ed koncov\u00fdch spot\u0159ebitel\u016f, je zcela jasn\u00e9, \u017ee kdy\u017e bude vedle sebe Hov\u011bz\u00ed Burger a Vegan Burger, tak spot\u0159ebitel jasn\u011b pochop\u00ed, jak\u00fd produkt si kupuje. Naopak, kdy\u017e budou rostlinn\u00e9 v\u00fdrobky ozna\u010deny n\u00e1zvem, kter\u00fd bude nejednozna\u010dn\u00fd, obecn\u00fd, tak to bude pro z\u00e1kazn\u00edka matouc\u00ed.\u201d<\/p>\n

Vyj\u00e1d\u0159en\u00ed spole\u010dnosti, Emco spol. s r.o – senior produktov\u00e1 mana\u017eerka spole\u010dnosti Veronika Jura\u010dkov\u00e1:<\/strong><\/span><\/p>\n

\u201eDomn\u00edv\u00e1me se, \u017ee omezen\u00ed v ozna\u010dov\u00e1n\u00ed na\u0161ich v\u00fdrobk\u016f je pro n\u00e1s jako \u010deskou zna\u010dku problematick\u00e9 v\u016f\u010di zahrani\u010dn\u00edm v\u00fdrobk\u016fm, kter\u00fdch se novela nedotkne. Ve sv\u00e9m d\u016fsledku bude spot\u0159ebitel zmaten a nebude na prvn\u00ed pohled jasn\u00e9, jak na\u0161e produkty pou\u017e\u00edt.\u201c<\/p>\n

Odkaz na pr\u016fzkum YouGov pro ProVeg \u010cesko<\/strong>: https:\/\/proveg.org\/cz\/wp-content\/uploads\/sites\/5\/2024\/12\/YouGov-pruzkum_Postoje-k-alternativam.pdf<\/a><\/p>\n

Odkaz na p\u0159ipom\u00ednkov\u00fd port\u00e1l: <\/strong>https:\/\/www.odok.cz\/portal\/veklep\/material\/pripominky\/ALBSDBEDXP<\/a><\/p>\n

O Rostlinn\u011b<\/strong><\/span><\/p>\n

Projekt Rostlinn\u011b sleduje v\u00fdvoj v oblasti nab\u00eddky rostlinn\u00fdch pokrm\u016f, pom\u00e1h\u00e1 obchodn\u00edk\u016fm i majitel\u016fm restaurac\u00ed se v oblasti zorientovat, a tak l\u00e9pe naplnit m\u011bn\u00edc\u00ed se po\u017eadavky z\u00e1kazn\u00edk\u016f. Z\u00e1rove\u0148 slou\u017e\u00ed jako pomocn\u00edk pro z\u00e1jemce o rostlinn\u00e9 stravov\u00e1n\u00ed, ti mohou na\u010derpat inspiraci na soci\u00e1ln\u00edch s\u00edt\u00edch projektu. Rostlinn\u011b opakovan\u011b po\u0159\u00e1d\u00e1 spot\u0159ebitelskou anketu o Rostlinn\u00fd produkt roku, hodnocen\u00ed obchodn\u00edch a kav\u00e1rensk\u00fdch \u0159et\u011bzc\u016f z hlediska jejich rostlinn\u00e9 nab\u00eddky a organizuje business konferenci Plant-Powered Perspectives zam\u011b\u0159en\u00e9 na rostlinn\u00e9 trendy v \u010cR.<\/p>\n

\"\"<\/p>\n

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N\u00e1vrh novely vyhl\u00e1\u0161ky o po\u017eadavc\u00edch na maso, kter\u00e1 by zak\u00e1zala pou\u017e\u00edvat n\u00e1zvy jako \u201ekapustov\u00fd karban\u00e1tek\u201c…<\/p>\n","protected":false},"author":2,"featured_media":68539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[6403,750,7354,331],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/68537"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=68537"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/68537\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/68539"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=68537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=68537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=68537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}