{"id":67545,"date":"2024-12-06T00:30:43","date_gmt":"2024-12-05T23:30:43","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=67545"},"modified":"2024-12-05T15:42:54","modified_gmt":"2024-12-05T14:42:54","slug":"cernemu-patku-dominuje-nakupovani-online-pres-mobilni-aplikace","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2024\/12\/06\/cernemu-patku-dominuje-nakupovani-online-pres-mobilni-aplikace\/","title":{"rendered":"\u010cern\u00e9mu p\u00e1tku dominuje nakupov\u00e1n\u00ed online p\u0159es mobiln\u00ed aplikace"},"content":{"rendered":"
<\/div>\n

P\u0159edv\u00e1no\u010dn\u00ed n\u00e1kupn\u00ed sez\u00f3na se zintenzivnila na \u010cern\u00fd p\u00e1tek (\u201eBlack Friday\u201c), kter\u00fd letos p\u0159ipadl na 29. listopadu, a mnoho prodejc\u016f prodlou\u017eilo sv\u00e9 slevy na n\u011bkolik dn\u00ed nebo dokonce t\u00fddn\u016f.<\/em> Podle \u00fadaj\u016f z USA op\u011bt roste tak\u00e9 preference nakupov\u00e1n\u00ed p\u0159es internet, p\u0159i\u010dem\u017e dominuj\u00ed zejm\u00e9na n\u00e1kupy p\u0159es mobiln\u00ed za\u0159\u00edzen\u00ed.<\/em> Z\u00e1rove\u0148 kles\u00e1 z\u00e1jem o n\u00e1v\u0161t\u011bvy kamenn\u00fdch obchod\u016f, kter\u00e9 mus\u00ed hledat nov\u00e9 zp\u016fsoby, jak z\u00e1kazn\u00edky zaujmout.<\/em><\/p>\n

Popularita online prodeje roste tak\u00e9 d\u00edky mobiln\u00edm telefon\u016fm.<\/strong><\/span><\/p>\n

Podle odhad\u016f Mastercard SpendingPulse vzrostly leto\u0161n\u00ed online prodeje na \u010cern\u00fd p\u00e1tek v USA o 14,6 %, zat\u00edmco prodeje v kamenn\u00fdch obchodech jen o 0,7 %. Po zapo\u010dten\u00ed inflace byl nav\u00edc rozd\u00edl je\u0161t\u011b v\u011bt\u0161\u00ed. Spole\u010dnost Adobe vy\u010d\u00edslila online prodeje v USA v tento den na rekordn\u00edch 10,8 miliardy USD.<\/p>\n

Z \u00fadaj\u016f Adobe Analytics vypl\u00fdv\u00e1, \u017ee v USA jsou st\u00e1le \u010dast\u011bji na denn\u00edm po\u0159\u00e1dku n\u00e1kupy prost\u0159ednictv\u00edm mobiln\u00edch aplikac\u00ed, kter\u00e9 se pou\u017e\u00edvaj\u00ed na chytr\u00fdch telefonech nebo tabletech. N\u00e1kupy p\u0159es mobiln\u00ed za\u0159\u00edzen\u00ed dos\u00e1hnou v listopadu a prosinci rekordn\u00ed hodnoty 128,1 miliardy USD, co\u017e je o 12,8 % v\u00edce ne\u017e loni. Na mobiln\u00ed za\u0159\u00edzen\u00ed ji\u017e p\u0159ipad\u00e1 v\u00edce ne\u017e polovina (53 %) online n\u00e1kup\u016f a tento pod\u00edl neust\u00e1le roste. Jen za prvn\u00edch 24 listopadov\u00fdch dn\u00ed Ameri\u010dan\u00e9 t\u00edmto zp\u016fsobem utratili 39,9 miliardy dolar\u016f, co\u017e je meziro\u010dn\u011b o 13,3 % v\u00edce. Modern\u00ed n\u00e1kupn\u00ed aplikace nab\u00edzej\u00ed snadn\u00e9 platebn\u00ed metody (Apple Pay, Google Pay), personalizovan\u00e1 doporu\u010den\u00ed a mo\u017enost spr\u00e1vy v\u011brnostn\u00edch program\u016f. Prodejci jako Amazon dokonce z\u00e1kazn\u00edky motivuj\u00ed exkluzivn\u00edmi nab\u00eddkami dostupn\u00fdmi pouze prost\u0159ednictv\u00edm aplikace.<\/p>\n

Maloobchodn\u00edci to s nab\u00eddkami p\u0159eh\u00e1n\u011bj\u00ed<\/strong><\/span><\/p>\n

Na leto\u0161n\u00ed \u010cern\u00fd p\u00e1tek se maloobchodn\u00edci sna\u017eili p\u0159il\u00e1kat z\u00e1kazn\u00edky v\u011bt\u0161\u00edmi slevami, proto\u017ee jsou st\u00e1le v situaci, kter\u00e1 je kv\u016fli vysok\u00e9 inflaci nut\u00ed \u0161et\u0159it. Slevy Black Friday se zdaleka neomezuj\u00ed jen na jeden p\u00e1tek, ale trvaj\u00ed n\u011bkolik dn\u00ed nebo t\u00fddn\u016f. O\u010dek\u00e1v\u00e1 se, \u017ee giganti jako Amazon.com a Walmart budou sv\u00fdmi tr\u017ebami op\u011bt trhat rekordy, ale n\u011bkter\u00e9 obchody zaznamenaly v p\u0159edchoz\u00edch \u00fa\u010detn\u00edch obdob\u00edch oslaben\u00ed, zejm\u00e9na Macy’s a dal\u0161\u00ed obchody, kter\u00e9 nenab\u00edzej\u00ed tak \u0161irok\u00fd sortiment. Spole\u010dnost Salesforce odhaduje, \u017ee celosv\u011btov\u00e9 tr\u017eby se b\u011bhem Cyberweeku, kter\u00fd n\u00e1sleduje po \u010cern\u00e9m p\u00e1tku, vy\u0161plhaj\u00ed na p\u0159ibli\u017en\u011b 311 miliard dolar\u016f. Podle zpr\u00e1v americk\u00e9 N\u00e1rodn\u00ed maloobchodn\u00ed federace (National Retail Federation, kter\u00e9 nez\u00e1visle potvrdila spole\u010dnost Deloitte, v\u0161ak p\u0159edv\u00e1no\u010dn\u00ed tr\u017eby porostou nejni\u017e\u0161\u00edm meziro\u010dn\u00edm tempem za posledn\u00edch \u0161est let.<\/p>\n

Kamenn\u00e9 obchody nab\u00edzej\u00ed st\u00e1le v\u00edce z\u00e1\u017eitk\u016f<\/strong><\/span><\/p>\n

Vedle rostouc\u00edho nakupov\u00e1n\u00ed p\u0159es internet kles\u00e1 ochota z\u00e1kazn\u00edk\u016f nav\u0161t\u011bvovat kamenn\u00e9 prodejny. Nav\u00edc ve dnech, jako je \u010cern\u00fd p\u00e1tek, b\u00fdvaj\u00ed p\u0159epln\u011bn\u00e9 a \u010dasto vyprodan\u00e9. Kamenn\u00e9 obchody se proto sna\u017e\u00ed z\u00e1kazn\u00edky krom\u011b slev p\u0159il\u00e1kat i na r\u016fzn\u00e9 atrakce nebo akce. Letos si nap\u0159\u00edklad v prodejn\u011b spot\u0159ebn\u00ed elektroniky Best Buy mohli z\u00e1kazn\u00edci vyzkou\u0161et br\u00fdle Ray-Ban s roz\u0161\u00ed\u0159enou realitou nebo ob\u0159\u00ed televizn\u00ed obrazovky. N\u011bkte\u0159\u00ed dokonce ve sv\u00fdch provozovn\u00e1ch nab\u00edzeli l\u00e1ze\u0148sk\u00e9 slu\u017eby. To nazna\u010duje strategii poskytovat z\u00e1kazn\u00edk\u016fm st\u00e1le v\u00edce z\u00e1\u017eitk\u016f, kter\u00e9 jim zp\u0159\u00edjemn\u00ed nakupov\u00e1n\u00ed a motivuj\u00ed je k n\u00e1v\u0161t\u011bv\u011b prodejen.<\/p>\n

Z\u00e1v\u011br<\/strong><\/span><\/p>\n

N\u00e1kupn\u00ed sez\u00f3na Black Friday odr\u00e1\u017e\u00ed nejen m\u011bn\u00edc\u00ed se spot\u0159ebitelsk\u00e9 n\u00e1vyky, ale tak\u00e9 d\u016fsledky nejist\u00fdch ekonomick\u00fdch podm\u00ednek. Maloobchodn\u00edci bojuj\u00ed o z\u00e1kazn\u00edky rozs\u00e1hl\u00fdmi slevami, zat\u00edmco technologick\u00fd pokrok v online nakupov\u00e1n\u00ed posouv\u00e1 hranice. N\u00e1ro\u017en\u00ed prodejny se sna\u017e\u00ed p\u0159izp\u016fsobit nov\u00e9 realit\u011b. Z hlediska trend\u016f je z\u0159ejm\u00e9, \u017ee digit\u00e1ln\u00ed transformace je kl\u00ed\u010dem k p\u0159e\u017eit\u00ed v oboru.<\/p>\n

David Matulay, hlavn\u00ed analytik<\/em><\/strong> InvestingFox<\/em><\/strong><\/a><\/p>\n

Upozorn\u011bn\u00ed: V roce 2018 se v r\u00e1mci projektu \u201eZlep\u0161en\u00ed kvality zbo\u017e\u00ed\u201c uskute\u010dnilo n\u011bkolik akc\u00ed, kter\u00e9 se uskute\u010dnily v r\u00e1mci tzv. Tento marketingov\u00fd materi\u00e1l nen\u00ed a nem\u011bl by b\u00fdt ch\u00e1p\u00e1n jako investi\u010dn\u00ed poradenstv\u00ed. \u00dadaje z minulosti nejsou z\u00e1rukou budouc\u00edch v\u00fdnos\u016f. Investov\u00e1n\u00ed v ciz\u00ed m\u011bn\u011b m\u016f\u017ee ovlivnit v\u00fdnosy v d\u016fsledku kol\u00eds\u00e1n\u00ed. V\u0161echny transakce s cenn\u00fdmi pap\u00edry mohou v\u00e9st jak k zisk\u016fm, tak ke ztr\u00e1t\u00e1m. V\u00fdhledov\u00e1 prohl\u00e1\u0161en\u00ed p\u0159edstavuj\u00ed p\u0159edpoklady a sou\u010dasn\u00e1 o\u010dek\u00e1v\u00e1n\u00ed, kter\u00e1 nemus\u00ed b\u00fdt p\u0159esn\u00e1 nebo vych\u00e1zej\u00ed ze sou\u010dasn\u00e9ho ekonomick\u00e9ho prost\u0159ed\u00ed, kter\u00e9 se m\u016f\u017ee zm\u011bnit. Tato prohl\u00e1\u0161en\u00ed nejsou z\u00e1rukou budouc\u00ed v\u00fdkonnosti. InvestingFox je ochrann\u00e1 zn\u00e1mka spole\u010dnosti CAPITAL MARKETS, o.c.p., a.s. regulovan\u00e9 N\u00e1rodn\u00ed bankou Slovenska.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

P\u0159edv\u00e1no\u010dn\u00ed n\u00e1kupn\u00ed sez\u00f3na se zintenzivnila na \u010cern\u00fd p\u00e1tek (\u201eBlack Friday\u201c), kter\u00fd letos p\u0159ipadl na 29….<\/p>\n","protected":false},"author":2,"featured_media":67546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[8284,59,8283,5970,8285],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/67545"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=67545"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/67545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/67546"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=67545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=67545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=67545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}