{"id":67139,"date":"2024-11-30T00:34:30","date_gmt":"2024-11-29T23:34:30","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=67139"},"modified":"2024-11-29T15:14:01","modified_gmt":"2024-11-29T14:14:01","slug":"mainstreamova-media-jsou-mrtva-at-ziji-mainstreamova-media","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2024\/11\/30\/mainstreamova-media-jsou-mrtva-at-ziji-mainstreamova-media\/","title":{"rendered":"Mainstreamov\u00e1 m\u00e9dia jsou mrtv\u00e1! A\u0165 \u017eij\u00ed mainstreamov\u00e1 m\u00e9dia!"},"content":{"rendered":"
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Star\u00e1 mainstreamov\u00e1 m\u00e9dia um\u00edraj\u00ed a um\u00edraj\u00ed u\u017e l\u00e9ta.<\/span><\/p>\n

Jasn\u011bji se to uk\u00e1zalo a\u017e v t\u00fddnech od znovuzvolen\u00ed Donalda Trumpa. Zpr\u00e1vy o tom, \u017ee\u00a0<\/span>CNN propou\u0161t\u00ed polovinu sv\u00fdch zam\u011bstnanc\u016f<\/span><\/a>\u00a0, \u017ee\u00a0<\/span>hodnocen\u00ed MSNBC nad\u00e1le kles\u00e1<\/span><\/a>\u00a0a\u00a0<\/span>pravd\u011bpodobn\u011b bude prod\u00e1no<\/span><\/a>\u00a0, nebo \u017ee\u00a0<\/span>The Guardian opou\u0161t\u00ed X<\/span><\/a>\u00a0a\u00a0<\/span>m\u00e1 finan\u010dn\u00ed pot\u00ed\u017ee,<\/span><\/a>\u00a0jsou v\u00edt\u00e1ny oslavn\u00fdmi memy.<\/span><\/p>\n

\u010ctenost novin po desetilet\u00ed kles\u00e1 a televizn\u00ed zpravodajsk\u00e9 kan\u00e1ly se sna\u017e\u00ed vyrovnat sledovanosti st\u0159edn\u011b obl\u00edben\u00e9ho kan\u00e1lu YouTube pomoc\u00ed roztomil\u00fdch ko\u010di\u010d\u00edch vide\u00ed a sv\u00e9r\u00e1zn\u00e9 hudby.<\/span><\/p>\n

A h\u00e1dejte co? To je skv\u011bl\u00e9. To v\u0161echno jsou dobr\u00e9 v\u011bci.<\/span><\/p>\n

CNN, MSNBC, The Guardian \u2013 v\u0161echny z nich \u2013 si zaslou\u017e\u00ed j\u00edt dol\u016f. Digit\u00e1ln\u00ed komunikace\u00a0<\/span>umo\u017enila<\/span><\/em>\u00a0lidem podkopat a svrhnout des\u00edtky let star\u00e9 propagandistick\u00e9 kan\u00e1ly.<\/span><\/p>\n

Znamen\u00e1 to ale, \u017ee je konec? M\u00e1 Elon Musk vlastn\u011b pravdu, kdy\u017e na X uklid\u0148uj\u00edc\u00edm zp\u016fsobem prohla\u0161uje, \u017ee \u201ete\u010f jste m\u00e9dia VY\u201c.<\/span><\/p>\n

Odpov\u011b\u010f na to z\u00e1vis\u00ed na tom, zda v\u011b\u0159\u00edte, \u017ee stejn\u00e9 s\u00edly, kter\u00e9 nalily nespo\u010det zdroj\u016f do budov\u00e1n\u00ed tohoto syst\u00e9mu kontroly informac\u00ed, se prost\u011b vzdaj\u00ed a odejdou dom\u016f, kdy\u017e za\u010dne selh\u00e1vat.<\/span><\/p>\n

Mysl\u00edm, v\u00e1\u017en\u011b si n\u011bkdo mysl\u00ed, \u017ee by to ud\u011blal?<\/span><\/p>\n

Nemysl\u00edte, \u017ee je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee se jen p\u0159eskup\u00ed, p\u0159epo\u010d\u00edtaj\u00ed a p\u016fjdou d\u00e1l?<\/span><\/p>\n

Pamatujte \u2013 noviny a televizn\u00ed s\u00edt\u011b jsou\u00a0<\/span>\u00fa\u0159edn\u00edky<\/span><\/em>\u00a0establishmentu,\u00a0<\/span>nikoli establishmentu samotn\u00e9ho.<\/span><\/strong><\/p>\n

U\u017e n\u011bkolik stalet\u00ed jsou z\u00e1sadn\u00ed pro prodej my\u0161lenek a program\u016f, ale jsou hlasem, nikoli mozkem. Jsou pouze n\u00e1strojem kontroly. A n\u00e1stroje lze snadno vym\u011bnit.<\/span><\/p>\n

Internet tak \u010di onak nahradil televizi jako m\u00e9dium, stejn\u011b jako televize nahradila r\u00e1dio a r\u00e1dio tisk.<\/span><\/p>\n

Toto je darwinovsk\u00fd proces v\u00fdb\u011bru, kter\u00fd doprov\u00e1z\u00ed v\u00fdvoj technologie. A zat\u00edmco ka\u017ed\u00fd krok na t\u00e9to cest\u011b vedl k ur\u010dit\u00e9mu stupni demokratizace medi\u00e1ln\u00edho prost\u0159ed\u00ed, na ka\u017ed\u00e9m kroku museli ti, kte\u0159\u00ed byli u moci, tak\u00e9 p\u0159izp\u016fsobit sv\u00e9 metody voln\u011bj\u0161\u00edmu toku informac\u00ed.<\/span><\/p>\n

\u201eSvobodn\u00fd internet\u201c je stejn\u011b zraniteln\u00fd v\u016f\u010di pen\u011bz\u016fm a vlivu \u201eelity\u201c jako d\u0159\u00edve \u201esvobodn\u00fd tisk\u201c, jen se zm\u011bnila taktika.<\/span><\/p>\n

Stru\u010dn\u011b \u0159e\u010deno, mainstreamov\u00e1 m\u00e9dia ani tak neum\u00edraj\u00ed, jako sp\u00ed\u0161e se vyv\u00edjej\u00ed.<\/span><\/p>\n

Dnes, pokud chcete sv\u011btu prodat p\u0159\u00edb\u011bh, nepot\u0159ebujete jasn\u011b \u010derven\u00e9 bannery \u201eBreaking News\u201c ve zpr\u00e1v\u00e1ch v deset hodin \u2013 m\u016f\u017eete financovat \u201enez\u00e1visl\u00e9ho podcastera\u201c, kter\u00fd ud\u011bl\u00e1 rozhovor s \u201ewhistleblowerem\u201c na nat\u00e1\u010den\u00ed. kter\u00fd je vyzdoben tak, \u017ee p\u016fsob\u00ed improvizovan\u011b a st\u0159\u00edzliv\u011b.<\/span><\/p>\n

Zaplat\u00edte YouTube za zes\u00edlen\u00ed videa nebo ud\u011bl\u00e1te z n\u011bkolika kr\u00e1tk\u00fdch klip\u016f vir\u00e1l.<\/span><\/p>\n

Pokud bude dostate\u010dn\u011b popul\u00e1rn\u00ed, ostatn\u00ed youtube\u0159i a podcaste\u0159i to za\u010dnou opakovat nebo zve\u0159ej\u0148ovat \u201ereak\u010dn\u00ed videa\u201c. Nez\u00e1le\u017e\u00ed na tom, zda souhlas\u00ed nebo nesouhlas\u00ed – v obou p\u0159\u00edpadech jste nastavili parametry pro diskusi.<\/span><\/p>\n

Nam\u00edsto celostr\u00e1nkov\u00fdch reklam v New York Times mohou nevl\u00e1dn\u00ed organizace, think-tanky a korporace utratit stejnou \u010d\u00e1stku za n\u011bkolik tis\u00edc influencer\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/span><\/p>\n

V ur\u010dit\u00e9m okam\u017eiku se cel\u00e1 v\u011bc \u0161\u00ed\u0159\u00ed sama od sebe Lid\u00e9 cht\u011bj\u00ed p\u0159\u00edjmy z reklamy a nikdo nechce z\u016fstat stranou. Div\u00e1ci s roboty p\u00ed\u0161\u00ed \u201ePros\u00edm, dejte n\u00e1m sv\u016fj n\u00e1zor na [aktu\u00e1ln\u00ed vyd\u00e1n\u00ed]\u201c v koment\u00e1\u0159\u00edch kan\u00e1l\u016f nebo str\u00e1nek, kter\u00e9 se ne\u00fa\u010dastn\u00ed, dokud se nevzdaj\u00ed a nep\u0159ipoj\u00ed se k davu, aby pot\u011b\u0161ili sv\u00e9 \u201epublikum\u201c.<\/span><\/p>\n

Nejen, \u017ee se jedn\u00e1 o relativn\u011b levnou metodu narativn\u00ed kontroly, ale je to tak\u00e9 metoda, ke kter\u00e9 se m\u00e1lokdo nau\u010dil b\u00fdt skeptick\u00fd. Z rostouc\u00edho po\u010dtu \u201emedi\u00e1ln\u00edch konzument\u016f\u201c, kte\u0159\u00ed jsou nyn\u00ed dostate\u010dn\u011b sofistikovan\u00ed na to, aby brali star\u00e9 medi\u00e1ln\u00ed zpr\u00e1vy se \u0161petkou soli, bude m\u00edt v\u011bt\u0161ina tendenci v\u00edce d\u016fv\u011b\u0159ovat zd\u00e1nliv\u011b organick\u00fdm trend\u016fm vyj\u00e1d\u0159en\u00fdm zd\u00e1nliv\u011b oby\u010dejn\u00fdmi lidmi.<\/span><\/p>\n

Samoz\u0159ejm\u011b jsme podm\u00edn\u011bni v\u011b\u0159it, \u017ee trendov\u00fd hashtag m\u00e1 p\u0159irozenou, autentickou up\u0159\u00edmnost, kterou, \u0159ekn\u011bme, tituln\u00ed str\u00e1nka\u00a0<\/span>Washington Post<\/span><\/em>\u00a0postr\u00e1d\u00e1 \u2013 ale tak to prost\u011b nen\u00ed.<\/span><\/p>\n

Oboj\u00ed m\u016f\u017ee b\u00fdt stejn\u011b tak medi\u00e1ln\u00ed marketingovou strategi\u00ed.<\/span><\/p>\n

Nezapome\u0148te, \u017ee v\u011bt\u0161inu platforem soci\u00e1ln\u00edch m\u00e9di\u00ed vlastn\u00ed stejn\u00e1 hrstka finan\u010dn\u00edk\u016f a hedgeov\u00fdch fond\u016f, kter\u00e1 vlastn\u00ed CNN, The Guardian, Fox News a v\u0161echny ostatn\u00ed.<\/span><\/p>\n

Jsou to reklamn\u00ed mra\u010dna, ve kter\u00fdch m\u00e1 sv\u00e9 slovo tolik nebo v\u00edce kupovan\u00fdch a placen\u00fdch hlas\u016f ne\u017e skute\u010dn\u00fdch lid\u00ed.<\/span><\/p>\n

V propagand\u011b u\u017e neexistuje jedin\u00fd autoritativn\u00ed hlas promlouvaj\u00edc\u00ed k zajat\u00e9mu publiku, ale sp\u00ed\u0161e hejno robot\u016f, co\u017e vytv\u00e1\u0159\u00ed potenci\u00e1ln\u011b velmi manipulativn\u00ed a zmanipulovan\u00fd dojem konsensu.<\/span><\/p>\n

K tomu se p\u0159id\u00e1v\u00e1 vzestup velk\u00fdch a dob\u0159e financovan\u00fdch \u201enez\u00e1visl\u00fdch hlas\u016f\u201c, kter\u00e9 jsou t\u00e9m\u011b\u0159 jist\u011b \u010d\u00edmkoli jin\u00fdm.<\/span><\/p>\n

Pod\u00edvejme se na sou\u010dasnou krajinu \u201ealternativn\u00edch m\u00e9di\u00ed\u201c:<\/span><\/p>\n

Na nejvy\u0161\u0161\u00ed \u00farovni m\u00e1me Tuckera Carlsona, kter\u00fd vys\u00edl\u00e1 na XLive\u00a0<\/span>mnohem v\u011bt\u0161\u00edmu publiku<\/span><\/a>\u00a0ne\u017e Fox News za posledn\u00ed\u00a0<\/span>roky<\/span><\/em>\u00a0.<\/span><\/p>\n

Joe Rogan p\u0159ij\u00edm\u00e1\u00a0<\/span>bal\u00ed\u010dky za 250 milion\u016f dolar\u016f<\/span><\/a>\u00a0od masivn\u00edch medi\u00e1ln\u00edch konglomer\u00e1t\u016f, aby mohl vys\u00edlat svou show milion\u016fm lid\u00ed.<\/span><\/p>\n

M\u00e1me Nigela Farage na GBNews \u2013 kan\u00e1lu, kter\u00fd p\u0159ed p\u011bti lety neexistoval \u2013 a ji\u017e\u00a0<\/span>p\u0159ekon\u00e1v\u00e1 sledovanost Sky News a BBC<\/span><\/a>\u00a0.<\/span><\/p>\n

V podcastech se objevuj\u00ed Russell Brand a Candace Owens a Rory Stewart a mo\u017en\u00e1 des\u00edtky dal\u0161\u00edch \u201eb\u00fdval\u00fdch mainstreamov\u00fdch\u201c hlas\u016f, kter\u00e9 n\u00e1m poskytuj\u00ed sv\u00e9 \u201eosobn\u00ed n\u00e1zory\u201c ze sv\u00fdch z\u00e1m\u011brn\u011b neform\u00e1ln\u00edch studi\u00ed.<\/span><\/p>\n

M\u00e1me nejbohat\u0161\u00edho mu\u017ee sv\u011bta, kter\u00fd \u00fadajn\u011b tr\u00e1v\u00ed \u010das zve\u0159ej\u0148ov\u00e1n\u00edm mem\u016f, aby porazil libs.<\/span><\/p>\n

Co u\u017e slova jako \u201ealternativn\u00ed\u201c a \u201eindy\u201c znamenaj\u00ed, kdy\u017e se pou\u017eij\u00ed na lidi jako on?<\/span><\/p>\n

Domn\u00edv\u00e1m se, \u017ee to byl David Icke, kdo vymyslel term\u00edn \u201ealternativn\u00ed m\u00e9dia hlavn\u00edho proudu\u201c k popisu tohoto fenom\u00e9nu, ale tento term\u00edn se mo\u017en\u00e1 stal p\u0159\u00edli\u0161 nep\u0159esn\u00fdm.<\/span><\/p>\n

Proto\u017ee kdy\u017e u\u017e maj\u00ed\u00a0<\/span>v\u00edce<\/span><\/em>\u00a0div\u00e1k\u016f ne\u017e CNN a\u00a0<\/span>v\u00edce<\/span><\/em>\u00a0pen\u011bz ne\u017e The Guardian, jak jsou alternativou?<\/span><\/p>\n

Nestali se skute\u010dn\u011b nov\u00fdm hlavn\u00edm proudem?<\/span><\/p>\n

A \u010dlenstv\u00ed v tomto nov\u00e9m hlavn\u00edm proudu bude stejn\u011b exkluzivn\u00ed jako kdysi. M\u016f\u017eete si b\u00fdt jisti, \u017ee nikdo z n\u00e1s se nemus\u00ed hl\u00e1sit do ni\u017e\u0161\u00edch \u0159ad \u201estar\u00fdch\u201c!<\/span><\/p>\n

\u0158\u00edk\u00e1 se, \u017ee \u201em\u00e9dium je zpr\u00e1va\u201c, ale to je \u0161patn\u011b. Zpr\u00e1va je\u00a0<\/span>zpr\u00e1va<\/span><\/em>\u00a0, m\u00e9dium je jen m\u00e9dium. Lahodn\u00e1 poleva, d\u00edky kter\u00e9 se modr\u00e1 pilulka tak snadno polyk\u00e1. Tucker Carlson m\u016f\u017ee dostat zaplaceno za lhan\u00ed na \ud835\udd4f stejn\u011b dob\u0159e jako na MSNBC nebo Fox. Trendy hashtagy jsou jen novou formou propagandy, kter\u00e9 jste je\u0161t\u011b pln\u011b neporozum\u011bli.<\/span><\/p>\n

Mainstreamov\u00e1 m\u00e9dia jsou mrtv\u00e1! A\u0165 \u017eij\u00ed mainstreamov\u00e1 m\u00e9dia!<\/span><\/p>\n

Kit Knightly<\/em><\/p>\n<\/div>\n<\/div>\n

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Zdroj<\/a><\/span><\/h3>\n

 <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Star\u00e1 mainstreamov\u00e1 m\u00e9dia um\u00edraj\u00ed a um\u00edraj\u00ed u\u017e l\u00e9ta. Jasn\u011bji se to uk\u00e1zalo a\u017e v t\u00fddnech…<\/p>\n","protected":false},"author":2,"featured_media":67140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[28,1068,851,158],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/67139"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=67139"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/67139\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/67140"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=67139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=67139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=67139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}