{"id":65913,"date":"2024-11-11T00:31:12","date_gmt":"2024-11-10T23:31:12","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=65913"},"modified":"2024-11-10T16:19:33","modified_gmt":"2024-11-10T15:19:33","slug":"esg-zeleny-sen-praskne-jako-mydlova-bublina","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2024\/11\/11\/esg-zeleny-sen-praskne-jako-mydlova-bublina\/","title":{"rendered":"ESG: Zelen\u00fd sen praskne jako m\u00fddlov\u00e1 bublina"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p><strong><span>ESG programy americk\u00fdch korporac\u00ed jsou na pokraji kolapsu. Trump a republik\u00e1nsk\u00e1 v\u011bt\u0161ina v Kongresu pravd\u011bpodobn\u011b ukon\u010d\u00ed p\u0159erozd\u011blov\u00e1n\u00ed pen\u011bz z dan\u00ed za v\u0161echny pseudozelen\u00e9 projekty. Fouk\u00e1 nov\u00fd v\u00edtr, ale \u017e\u00e1dn\u00e9 nov\u00e9 v\u011btrn\u00e9 elektr\u00e1rny zaru\u010den\u011b nepo\u017eene.<\/span><\/strong><\/p>\n<p><span>Bylo jednou kouzeln\u00e9 sl\u016fvko ESG \u2013 Environmental, Social and Governance. P\u0159\u00edslib, se kter\u00fdm by se dalo z\u00e1rove\u0148 zachr\u00e1nit sv\u011bt a pr\u00fd i zbohatnout (d\u00edky dotac\u00edm na n\u00e1klady da\u0148ov\u00fdch poplatn\u00edk\u016f). Nyn\u00ed, kdy\u017e je Trump zp\u011bt v B\u00edl\u00e9m dom\u011b, se ale b\u00fdval\u00fd zachr\u00e1nce finan\u010dn\u00edho sv\u011bta m\u011bn\u00ed v toxick\u00e9ho ni\u010ditele bohatstv\u00ed.\u00a0<\/span><strong><span>Investi\u010dn\u00ed bank\u00e9\u0159i, kte\u0159\u00ed v\u010dera h\u00fd\u0159ili udr\u017eiteln\u00fdmi v\u00fdnosy, nyn\u00ed zoufale hledaj\u00ed pr\u00e1vn\u00ed radu.<\/span><\/strong><span>\u00a0\u201eUdr\u017eujte sv\u00e9ho pr\u00e1vn\u00edka na dosah,\u201c\u00a0<\/span><a href=\"https:\/\/finance.yahoo.com\/news\/jefferies-tells-esg-bosses-keep-125311194.html\"><span>rad\u00ed analyti\u010dka Aniket Shah<\/span><\/a><span> mana\u017eer\u016fm fond\u016f ESG. Doporu\u010den\u00ed jemn\u00e9 jako perl\u00edk.<\/span><\/p>\n<p><span>Republik\u00e1n\u0161t\u00ed \u017ealobci u\u017e c\u00edt\u00ed krev. Obvi\u0148uj\u00ed zast\u00e1nce ESG ze spiknut\u00ed proti pr\u016fmyslu fosiln\u00edch paliv, ale bez masivn\u00edch vl\u00e1dn\u00edch dotac\u00ed by mnoho \u201ezelen\u00fdch\u201c projekt\u016f nikdy nebylo konkurenceschopn\u00fdch. Inflaci maj\u00ed na sv\u011bdom\u00ed i zelen\u00ed investo\u0159i.<\/span><\/p>\n<p><strong><span>Reakce firem? \u201eGreenhushing\u201c \u2013 nov\u00e9 m\u00f3dn\u00ed slovo pro \u201eprost\u011b nep\u0159itahovat pozornost\u201c.<\/span><\/strong><span> Gener\u00e1ln\u00ed \u0159editel\u00e9, kte\u0159\u00ed v\u010dera hrd\u011b m\u00e1vali sv\u00fdmi zpr\u00e1vami o udr\u017eitelnosti, nyn\u00ed skr\u00fdvaj\u00ed sv\u00e9 zelen\u00e9 iniciativy, jako kdy\u017e teenage\u0159i skr\u00fdvaj\u00ed sv\u00e9 \u0161patn\u00e9 \u0161koln\u00ed zn\u00e1mky. Pr\u00e1vn\u00ed odd\u011blen\u00ed \u0161eptaj\u00ed do u\u0161\u00ed p\u0159edstavenstvu, \u017ee ESG se stalo leg\u00e1ln\u00edm minov\u00fdm polem.<\/span><\/p>\n<p><span>Zvl\u00e1\u0161t\u011b pikantn\u00ed: Z\u00e1soby v\u011btrn\u00e9 energie padaj\u00ed jako v\u011btrn\u00e1 turb\u00edna v bou\u0159i. Stejn\u00e9 spole\u010dnosti, kter\u00e9 n\u00e1m byly prod\u00e1ny jako zachr\u00e1nci planety, jsou nyn\u00ed na burze trest\u00e1ny, jako by m\u00edsto v\u011btrn\u00fdch turb\u00edn vyrobily jadern\u00e9 zbran\u011b.\u00a0<\/span><strong><span>Ale s nov\u00fdm republik\u00e1nsk\u00fdm veden\u00edm v B\u00edl\u00e9m dom\u011b a Kongresu ji\u017e pravd\u011bpodobn\u011b nebudou existovat \u017e\u00e1dn\u00e9 dal\u0161\u00ed k\u0159\u00ed\u017eov\u00e9 dotace naru\u0161uj\u00edc\u00ed trh a drah\u00e9 k\u0159\u00ed\u017eov\u00e9 dotace pro takov\u00e9 projekty.<\/span><\/strong><\/p>\n<p><span>Co zb\u00fdv\u00e1 z velk\u00e9ho ESG snu? Pravd\u011bpodobn\u011b to skon\u010d\u00ed jako mnoho v\u00fdst\u0159elk\u016f z Wall Street: pozn\u00e1mka pod \u010darou v historick\u00fdch knih\u00e1ch, vedle cibul\u00ed tulip\u00e1n\u016f a dot-com akci\u00ed. Mor\u00e1lka p\u0159\u00edb\u011bhu? Pokud chcete investovat sv\u00e9 pen\u00edze zelen\u011b, mo\u017en\u00e1 by bylo lep\u0161\u00ed zasadit si zeleninovou zahradu.<\/span><\/p>\n<p><span>Takzvan\u00fd \u201eenergetick\u00fd p\u0159echod\u201c bude pravd\u011bpodobn\u011b pokra\u010dovat, zejm\u00e9na proto, \u017ee \u0161irok\u00e9 rozlo\u017een\u00ed v\u00fdroby elekt\u0159iny m\u00e1 rozhodn\u011b smysl. Ale stejn\u011b jako automobily a motocykly postupn\u011b nahradily po cel\u00e9m sv\u011bt\u011b ko\u010d\u00e1ry a kon\u011b, je to tak\u00e9 z\u00e1le\u017eitost tr\u017en\u00edch sil, pokud jde o elekt\u0159inu a energii obecn\u011b. Co je levn\u011bj\u0161\u00ed a lep\u0161\u00ed, zv\u00edt\u011bz\u00ed. Sv\u011bt se vlastn\u011b \u0159\u00edd\u00ed jednoduchou logikou: Zisk le\u017e\u00ed tam, kde je budoucnost. A to neur\u010duj\u00ed marketingov\u00e9 podm\u00ednky, ale technologick\u00fd pokrok a ekonomick\u00fd d\u016fvod.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1185\" src=\"http:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2021\/04\/kuryr-podpis.png\" alt=\"\" width=\"84\" height=\"24\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ESG programy americk\u00fdch korporac\u00ed jsou na pokraji kolapsu. Trump a republik\u00e1nsk\u00e1 v\u011bt\u0161ina v Kongresu pravd\u011bpodobn\u011b&#8230;<\/p>\n","protected":false},"author":2,"featured_media":65914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[7391,37,8190],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/65913"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=65913"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/65913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/65914"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=65913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=65913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=65913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}