{"id":64860,"date":"2024-10-25T00:39:00","date_gmt":"2024-10-24T22:39:00","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=64860"},"modified":"2024-10-29T14:19:31","modified_gmt":"2024-10-29T13:19:31","slug":"majitel-luxusni-znacky-louis-vuitton-zaznamenal-slabsi-vysledky-ale-prokazal-odolnost","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2024\/10\/25\/majitel-luxusni-znacky-louis-vuitton-zaznamenal-slabsi-vysledky-ale-prokazal-odolnost\/","title":{"rendered":"Majitel luxusn\u00ed zna\u010dky Louis Vuitton zaznamenal slab\u0161\u00ed v\u00fdsledky, ale prok\u00e1zal odolnost"},"content":{"rendered":"
<\/div>\n

Francouzsk\u00fd konglomer\u00e1t LVMH, zn\u00e1m\u00fd p\u0159edev\u0161\u00edm svou luxusn\u00ed zna\u010dkou Louis Vuitton, zaznamenal ve t\u0159et\u00edm \u010dtvrtlet\u00ed 2024 prudk\u00fd pokles tr\u017eeb v Asii.<\/em> To vyvolalo obavy o n\u00e1ladu tamn\u00edch spot\u0159ebitel\u016f, zejm\u00e9na na d\u016fle\u017eit\u00e9m \u010d\u00ednsk\u00e9m trhu.<\/em> Nep\u0159\u00edzniv\u00e9 hospod\u00e1\u0159sk\u00e9 v\u00fdsledky zas\u00e1hly nejen akcie LVMH, ale i dal\u0161\u00edch evropsk\u00fdch prodejc\u016f luxusn\u00edho zbo\u017e\u00ed.* Vzhledem k p\u0159etrv\u00e1vaj\u00edc\u00edm obt\u00ed\u017en\u00fdm hospod\u00e1\u0159sk\u00fdm podm\u00ednk\u00e1m na kl\u00ed\u010dov\u00fdch trz\u00edch v\u0161ak situace nemus\u00ed b\u00fdt tak nep\u0159\u00edzniv\u00e1, jak se na prvn\u00ed pohled zd\u00e1.<\/em><\/p>\n

Finan\u010dn\u00ed v\u00fdsledky zklamaly o\u010dek\u00e1v\u00e1n\u00ed, ale z\u016fst\u00e1vaj\u00ed relativn\u011b vysok\u00e9<\/strong><\/span><\/p>\n

Spole\u010dnost LVMH zve\u0159ejnila v\u00fdro\u010dn\u00ed zpr\u00e1vu shrnuj\u00edc\u00ed tr\u017eby za t\u0159et\u00ed \u010dtvrtlet\u00ed i za posledn\u00edch dev\u011bt m\u011bs\u00edc\u016f roku 2024, z n\u00ed\u017e vypl\u00fdv\u00e1, \u017ee v posledn\u00edm \u010dtvrtlet\u00ed do\u0161lo k organick\u00e9mu poklesu tr\u017eeb o 3 % (bez vlivu sm\u011bnn\u00fdch kurz\u016f, akvizic a prodej\u016f) na 19,08 miliardy eur (20,8 miliardy K\u010d), p\u0159i\u010dem\u017e slab\u0161\u00ed v\u00fdsledky spole\u010dnost p\u0159i\u010d\u00edt\u00e1 p\u0159edev\u0161\u00edm nedostate\u010dn\u00e9 kupn\u00ed s\u00edle v Asii. Zat\u00edmco na japonsk\u00e9m trhu do\u0161lo ke zpomalen\u00ed r\u016fstu tr\u017eeb zejm\u00e9na kv\u016fli siln\u011bj\u0161\u00edmu jenu, kter\u00fd znev\u00fdhodnil zahrani\u010dn\u00ed z\u00e1kazn\u00edky p\u0159i n\u00e1kupech, ve zbytku Asie se tr\u017eby sn\u00ed\u017eily a\u017e o 16 %. Firma zd\u016fraz\u0148uje zejm\u00e9na pokles v \u010c\u00edn\u011b, proto\u017ee tamn\u00ed spot\u0159ebitel\u00e9 za\u010dali m\u00e9n\u011b utr\u00e1cet za luxusn\u00ed v\u00fdrobky. Navzdory relativn\u011b stabiln\u00edm p\u0159\u00edjm\u016fm v Evrop\u011b a USA se za\u010daly objevovat obavy ohledn\u011b tohoto odv\u011btv\u00ed a celkov\u00e9 mo\u017en\u00e9 zm\u011bny spot\u0159ebitelsk\u00fdch preferenc\u00ed. Tr\u017eby v segmentu m\u00f3dy a ko\u017een\u00e9ho zbo\u017e\u00ed, kter\u00fd je v r\u00e1mci LVMH nejv\u011bt\u0161\u00ed, se meziro\u010dn\u011b sn\u00ed\u017eily o 5 %, zat\u00edmco trh o\u010dek\u00e1val p\u016flprocentn\u00ed r\u016fst.<\/p>\n

LVMH varuje, \u017ee spot\u0159ebitelsk\u00e1 n\u00e1lada v \u010c\u00edn\u011b je nejhor\u0161\u00ed od za\u010d\u00e1tku pandemie Covid-19. Spole\u010dnost je nicm\u00e9n\u011b p\u0159esv\u011bd\u010dena, \u017ee se j\u00ed poda\u0159\u00ed situaci na tomto trhu zvr\u00e1tit. V prvn\u00edch dev\u00edti m\u011bs\u00edc\u00edch leto\u0161n\u00edho roku dos\u00e1hly celkov\u00e9 tr\u017eby 60,8 miliardy eur (65,9 miliardy K\u010d), co\u017e p\u0159edstavuje meziro\u010dn\u00ed pokles o 2 %. V segmentu parf\u00e9m\u016f a kosmetiky v\u0161ak do\u0161lo k 5% n\u00e1r\u016fstu tr\u017eeb a k 6% n\u00e1r\u016fstu selektivn\u00edho prodeje. Vzhledem k tomu, \u017ee v\u00fdsledky jsou srovn\u00e1v\u00e1ny s obdob\u00edm, kdy tr\u017eby vykazovaly obrovsk\u00e1 \u010d\u00edsla po nejhor\u0161\u00edch m\u011bs\u00edc\u00edch pandemie, je d\u016fle\u017eit\u00e9 zd\u016fraznit, \u017ee i p\u0159i t\u011bchto poklesech existuje zna\u010dn\u00e1 odolnost v\u016f\u010di sou\u010dasn\u00e9 ekonomick\u00e9 nejistot\u011b zp\u016fsoben\u00e9 vysok\u00fdmi \u017eivotn\u00edmi n\u00e1klady, kter\u00e9 nut\u00ed spot\u0159ebitele v\u00fdrazn\u011b \u0161et\u0159it, a to nejen v Asii, ale i v z\u00e1padn\u00edch zem\u00edch.<\/p>\n

\u010c\u00ednsk\u00e9 stimuly p\u0159inesly novou vlnu optimismu<\/strong><\/span><\/p>\n

Cena akci\u00ed LVMH po zve\u0159ejn\u011bn\u00ed t\u011bchto v\u00fdsledk\u016f 15. \u0159\u00edjna 2024 klesla o v\u00edce ne\u017e 4 %.* Jako\u017eto nejv\u011bt\u0161\u00ed sv\u011btov\u00fd prodejce luxusn\u00edho zbo\u017e\u00ed ovlivnily jeho v\u00fdsledky i dal\u0161\u00ed spole\u010dnosti v tomto odv\u011btv\u00ed, jejich\u017e akcie rovn\u011b\u017e klesly, a\u0165 u\u017e se jedn\u00e1 o majitele Gucci, Kering nebo prodejce luxusn\u00edho oble\u010den\u00ed Herm\u00e8s. * V p\u00e1tek 18. \u0159\u00edjna v\u0161ak p\u0159i\u0161la zpr\u00e1va o lep\u0161\u00edch ne\u017e o\u010dek\u00e1van\u00fdch maloobchodn\u00edch tr\u017eb\u00e1ch v \u010c\u00edn\u011b, kter\u00e1 byla doprov\u00e1zena vl\u00e1dn\u00edm ozn\u00e1men\u00edm pl\u00e1nu na o\u017eiven\u00ed trhu prost\u0159ednictv\u00edm stimula\u010dn\u00edch opat\u0159en\u00ed ve v\u00fd\u0161i v\u00edce ne\u017e 110 miliard USD. Tato zpr\u00e1va p\u0159inesla novou vlnu optimismu mezi investory a zp\u016fsobila op\u011btovn\u00fd r\u016fst akci\u00ed luxusn\u00edch firem.* Je v\u0161ak t\u0159eba dodat, \u017ee ve srovn\u00e1n\u00ed s obdob\u00edm bezprost\u0159edn\u011b p\u0159ed a po pandemi\u00edch je sektor jako celek st\u00e1le ve v\u00fdrazn\u00fdch ztr\u00e1t\u00e1ch.<\/p>\n

V\u00fdkonnost akci\u00ed spole\u010dnosti Kering za posledn\u00edch 5 let*: https:\/\/www.google.com\/finance\/quote\/KER:EPA?window=5Y<\/a><\/p>\n

V\u00fdvoj akci\u00ed spole\u010dnosti Herm\u00e8s za posledn\u00edch 5 let*: https:\/\/www.google.com\/finance\/quote\/RMS:EPA?window=5Y.<\/a><\/p>\n

\"\"<\/p>\n

Na evropsk\u00e9 akcie m\u011blo pozitivn\u00ed vliv i dal\u0161\u00ed sn\u00ed\u017een\u00ed \u00farokov\u00fdch sazeb<\/strong><\/span><\/p>\n

Pohyb akci\u00ed LVMH a dal\u0161\u00edch prodejc\u016f luxusn\u00edho zbo\u017e\u00ed m\u011bl v\u00fdznamn\u00fd vliv i na hodnotu evropsk\u00e9ho akciov\u00e9ho indexu STOXX 600. Ten po zve\u0159ejn\u011bn\u00ed v\u00fd\u0161e uveden\u00fdch hospod\u00e1\u0159sk\u00fdch v\u00fdsledk\u016f oslabil, ale k 21. \u0159\u00edjnu se op\u011bt p\u0159ibl\u00ed\u017eil sv\u00e9mu historick\u00e9mu maximu, kter\u00e9ho dos\u00e1hl na konci z\u00e1\u0159\u00ed. K jeho pos\u00edlen\u00ed p\u0159isp\u011blo i \u0159\u00edjnov\u00e9 sn\u00ed\u017een\u00ed z\u00e1kladn\u00edch \u00farokov\u00fdch sazeb Evropskou centr\u00e1ln\u00ed bankou, a to ji\u017e druh\u00fd m\u011bs\u00edc po sob\u011b, tentokr\u00e1t o 0,25 % na 3,4 %.* Podobn\u00fd pohyb zaznamenal i francouzsk\u00fd index CAC 40, v n\u011bm\u017e m\u00e1 LVMH nejv\u011bt\u0161\u00ed v\u00e1hu. Od sv\u00e9ho maxima v kv\u011btnu leto\u0161n\u00edho roku v\u0161ak st\u00e1le ztr\u00e1c\u00ed p\u0159ibli\u017en\u011b 7,6 %, a to p\u0159edev\u0161\u00edm kv\u016fli nejist\u00e9 politick\u00e9 situaci ve Francii a rostouc\u00edmu deficitu st\u00e1tn\u00edho rozpo\u010dtu*.<\/p>\n

Autor: David Matulay<\/strong>, hlavn\u00ed analytik InvestingFox<\/em><\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Francouzsk\u00fd konglomer\u00e1t LVMH, zn\u00e1m\u00fd p\u0159edev\u0161\u00edm svou luxusn\u00ed zna\u010dkou Louis Vuitton, zaznamenal ve t\u0159et\u00edm \u010dtvrtlet\u00ed 2024…<\/p>\n","protected":false},"author":2,"featured_media":64862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[59,286,8101,331],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/64860"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=64860"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/64860\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/64862"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=64860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=64860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=64860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}