{"id":64479,"date":"2024-10-19T00:36:10","date_gmt":"2024-10-18T22:36:10","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=64479"},"modified":"2024-10-18T15:11:54","modified_gmt":"2024-10-18T13:11:54","slug":"chytre-televizory-jako-obrovsky-system-digitalniho-sledovani-ktery-se-zameruje-na-kazdeho-zejmena-na-deti","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2024\/10\/19\/chytre-televizory-jako-obrovsky-system-digitalniho-sledovani-ktery-se-zameruje-na-kazdeho-zejmena-na-deti\/","title":{"rendered":"Chytr\u00e9 televizory jako \u201eobrovsk\u00fd syst\u00e9m digit\u00e1ln\u00edho sledov\u00e1n\u00ed\u201c, kter\u00fd se zam\u011b\u0159uje na ka\u017ed\u00e9ho, zejm\u00e9na na d\u011bti"},"content":{"rendered":"
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St\u0159edisko pro digit\u00e1ln\u00ed demokracii, kter\u00e9 to nazvalo \u201eno\u010dn\u00ed m\u016frou soukrom\u00ed\u201c, vydalo zpr\u00e1vu o tom, jak se z odv\u011btv\u00ed streamov\u00e1n\u00ed TV stal obrovsk\u00fd sledovac\u00ed apar\u00e1t zalo\u017een\u00fd na datech, kter\u00fd m\u011bn\u00ed televizory lid\u00ed na sledovac\u00ed, sledovac\u00ed a zam\u011b\u0159ovac\u00ed za\u0159\u00edzen\u00ed.<\/span><\/strong><\/em><\/p>\n

Podle nov\u00e9 zpr\u00e1vy neziskov\u00e9 organizace Center for Digital Democracy se odv\u011btv\u00ed streamov\u00e1n\u00ed televize stalo obrovsk\u00fdm sledovac\u00edm za\u0159\u00edzen\u00edm pro div\u00e1ky, kter\u00e9 je \u0159\u00edzeno daty a m\u011bn\u00ed televizory lid\u00ed na n\u00e1stroje pro sledov\u00e1n\u00ed, sledov\u00e1n\u00ed a c\u00edlen\u00ed.<\/span><\/p>\n

48str\u00e1nkov\u00e1 zpr\u00e1va \u201eHow TV Watches Us: Commercial Surveillance in the Streaming Era\u201c mapuje v\u00fdvoj od vys\u00edl\u00e1n\u00ed, kabelov\u00e9 a satelitn\u00ed televize k p\u0159ipojen\u00e9 televizi (CTV), co\u017e je term\u00edn, kter\u00fd zahrnuje \u0161irokou \u0161k\u00e1lu obsahu dod\u00e1van\u00e9ho smart Televize p\u0159es internet.<\/span><\/p>\n

CTV zahrnuje obl\u00edben\u00e9 aplikace, jako je YouTube TV, bezplatn\u00e9 kan\u00e1ly podporovan\u00e9 inzerenty (FAST) a streamovac\u00ed slu\u017eby jako Disney+, Netflix a Amazon Prime. Zahrnuje tak\u00e9 Roku, chytr\u00e9 televizory a samotn\u00e1 chytr\u00e1 TV za\u0159\u00edzen\u00ed.<\/span><\/p>\n

Zpr\u00e1va dokumentuje, jak CTV, jej\u00ed\u017e rostouc\u00ed sledovanost je poh\u00e1n\u011bna p\u0159edev\u0161\u00edm mlad\u00fdmi div\u00e1ky, shroma\u017e\u010fuje u\u017eivatelsk\u00e1 data prost\u0159ednictv\u00edm \u201esofistikovan\u00e9ho a dalekos\u00e1hl\u00e9ho syst\u00e9mu komer\u010dn\u00edho sledov\u00e1n\u00ed\u201c, kter\u00fd podle obh\u00e1jc\u016f soukrom\u00ed podkop\u00e1v\u00e1 st\u00e1vaj\u00edc\u00ed ochranu spot\u0159ebitel\u016f.<\/span><\/p>\n

„CTV se pro div\u00e1ky stala no\u010dn\u00ed m\u016frou v oblasti soukrom\u00ed,“ \u0159ekl Jeff Chester, spoluautor zpr\u00e1vy a v\u00fdkonn\u00fd \u0159editel Centra pro digit\u00e1ln\u00ed demokracii, v tiskov\u00e9m prohl\u00e1\u0161en\u00ed. \u201eNyn\u00ed je hlavn\u00ed sou\u010d\u00e1st\u00ed rozs\u00e1hl\u00e9ho syst\u00e9mu digit\u00e1ln\u00edho sledov\u00e1n\u00ed, kter\u00fd utv\u00e1\u0159\u00ed v\u011bt\u0161inu na\u0161ich online zku\u0161enost\u00ed… proto\u017ee shroma\u017e\u010fuje a pou\u017e\u00edv\u00e1 citliv\u00e1 data o zdrav\u00ed, d\u011btech, rase a politick\u00fdch z\u00e1jmech.\u201c<\/span><\/p>\n

B\u011bhem posledn\u00edch p\u011bti let se spole\u010dnosti CTV spojily s datov\u00fdmi makl\u00e9\u0159i, jako jsou Experian a TransUnion, aby vyvinuli nov\u00e9 n\u00e1stroje pro dolov\u00e1n\u00ed dat, kter\u00e9 zachycuj\u00ed a agreguj\u00ed v\u0161e, co jednotliv\u00fd u\u017eivatel d\u011bl\u00e1 na sv\u00e9 chytr\u00e9 televizi. Tyto informace lze kombinovat s daty z jin\u00fdch za\u0159\u00edzen\u00ed a re\u00e1ln\u00fdmi aktivitami.<\/span><\/p>\n

St\u00e1vaj\u00edc\u00ed z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f nevysv\u011btluj\u00ed ani nechr\u00e1n\u00ed lidi p\u0159ed t\u011bmito nov\u00fdmi formami shroma\u017e\u010fov\u00e1n\u00ed dat, \u0159\u00edk\u00e1 Centrum pro digit\u00e1ln\u00ed demokracii \u2013 tak\u017ee div\u00e1ci by m\u011bli ignorovat jak\u00e9koli sliby spole\u010dnost\u00ed, \u017ee nebudou shroma\u017e\u010fovat ani sd\u00edlet u\u017eivatelsk\u00e1 data.<\/span><\/p>\n

Tyto nov\u00e9 postupy sb\u011bru dat pokl\u00e1daj\u00ed z\u00e1klad pro syst\u00e9m s \u201ebezprecedentn\u00edmi p\u0159\u00edle\u017eitostmi pro sledov\u00e1n\u00ed a manipulaci,\u201c varuje zpr\u00e1va. \u201eKoup\u011b chytr\u00e9 televize na dne\u0161n\u00edm trhu s p\u0159ipojenou televiz\u00ed se proto rovn\u00e1 p\u0159iveden\u00ed digit\u00e1ln\u00edho trojsk\u00e9ho kon\u011b do va\u0161eho domova.\u201c<\/span><\/p>\n

Centrum pro digit\u00e1ln\u00ed demokracii p\u0159edlo\u017eilo zpr\u00e1vu spolu s dopisy Feder\u00e1ln\u00ed obchodn\u00ed komisi, Feder\u00e1ln\u00ed komisi pro komunikaci, kalifornsk\u00e9mu gener\u00e1ln\u00edmu prokur\u00e1torovi a kalifornsk\u00e9 agentu\u0159e na ochranu soukrom\u00ed s v\u00fdzvou k pro\u0161et\u0159en\u00ed tohoto odv\u011btv\u00ed.<\/span><\/p>\n

Jak CTV shroma\u017e\u010fuje data?<\/strong><\/span><\/p>\n

Podle zpr\u00e1vy CTV zaznamenala dramatick\u00fd n\u00e1r\u016fst sledovanosti b\u011bhem blokov\u00e1n\u00ed COVID-19, \u201ekdy\u017e stovky milion\u016f Ameri\u010dan\u016f nucen\u00fdch z\u016fstat doma nalezly \u00fat\u011bchu a rozpt\u00fdlen\u00ed v obrovsk\u00e9m mno\u017estv\u00ed kan\u00e1l\u016f, kter\u00e9 nab\u00edz\u00ed st\u00e1l\u00fd p\u0159\u00edsun film\u016f, televize. seri\u00e1ly, sportovn\u00ed a jin\u00e9 programy.<\/span><\/p>\n

Trend pokra\u010duje: Streamovac\u00ed slu\u017eby roz\u0161i\u0159uj\u00ed sv\u00e9 publikum t\u00edm, \u017ee nab\u00edzej\u00ed levn\u011bj\u0161\u00ed verze sv\u00fdch platforem, kter\u00e9 zahrnuj\u00ed reklamu. Tyto verze s reklamami jsou ziskov\u011bj\u0161\u00ed a nab\u00edzej\u00ed v\u00edce p\u0159\u00edle\u017eitost\u00ed pro sb\u011br dat a c\u00edlen\u00ed reklam.<\/span><\/p>\n

Prost\u0159ednictv\u00edm partnerstv\u00ed v oblasti CTV vytv\u00e1\u0159ej\u00ed datov\u00ed makl\u00e9\u0159i komplexn\u00ed digit\u00e1ln\u00ed dokumentace o stovk\u00e1ch milion\u016f jedine\u010dn\u00fdch div\u00e1k\u016f a vlastn\u00edk\u016f televizor\u016f na z\u00e1klad\u011b informac\u00ed o jejich identit\u011b, div\u00e1ck\u00fdch zvyc\u00edch a online a offline nakupov\u00e1n\u00ed a dal\u0161\u00edho chov\u00e1n\u00ed.<\/span><\/p>\n

Nov\u00fdm n\u00e1strojem pro dolov\u00e1n\u00ed dat je \u201eID bez soubor\u016f cookie\u201c, kter\u00e9 sleduje digit\u00e1ln\u00ed aktivity osoby bez soubor\u016f cookie t\u0159et\u00edch stran a shroma\u017e\u010fuje u\u017eivatelsk\u00e1 data p\u0159\u00edmo a bez v\u011bdom\u00ed div\u00e1ka nebo mo\u017enosti se odhl\u00e1sit.<\/span><\/p>\n

Dal\u0161\u00ed metoda, grafy ID, agreguje u\u017eivatelsk\u00e1 data ze v\u0161ech p\u0159ihl\u00e1\u0161en\u00ed u\u017eivatele do za\u0159\u00edzen\u00ed a dokonce i z aktivit v re\u00e1ln\u00e9m sv\u011bt\u011b, co\u017e umo\u017e\u0148uje c\u00edlenou reklamu online i offline.<\/span><\/p>\n

Software pro automatick\u00e9 rozpozn\u00e1v\u00e1n\u00ed obsahu (ACR), n\u00e1stroj um\u011bl\u00e9 inteligence (AI), zachycuje ka\u017ed\u00fd sn\u00edmek obsahu zobrazen\u00e9ho na televizoru a vytv\u00e1\u0159\u00ed digit\u00e1ln\u00ed otisk prstu. Tento obsah, p\u0159i\u0159azen\u00fd jednotliv\u00fdm dom\u00e1cnostem a zohled\u0148uj\u00edc\u00ed jejich polohu, historii p\u0159edplatn\u00e9ho, \u200b\u200bhern\u00ed chov\u00e1n\u00ed, typ obsahu atd., pak pou\u017e\u00edvaj\u00ed inzerenti k ovl\u00e1d\u00e1n\u00ed v\u0161eho od domovsk\u00e9 obrazovky televizoru a\u017e po reklamy, kter\u00e9 div\u00e1ci vid\u00ed .<\/span><\/p>\n

V tomto nov\u00e9m prost\u0159ed\u00ed dokonce i v\u00fdrobci televizor\u016f shroma\u017e\u010fuj\u00ed data prvn\u00ed strany \u2013 data, kter\u00e1 poch\u00e1zej\u00ed p\u0159\u00edmo od u\u017eivatel\u016f. V mnoha p\u0159\u00edpadech mus\u00ed u\u017eivatel\u00e9 souhlasit s t\u00edmto sb\u011brem dat p\u0159i nastavov\u00e1n\u00ed televizoru. Software nainstalovan\u00fd v televizoru sleduje a analyzuje obsah a reklamu, kter\u00e1 se objev\u00ed na obrazovce.<\/span><\/p>\n

Zat\u00edmco v\u00fdrobci tvrd\u00ed, \u017ee data jsou anonymizovan\u00e1, zpr\u00e1va \u0159\u00edk\u00e1, \u017ee tis\u00edce kategori\u00ed pou\u017e\u00edvan\u00fdch pro \u201ep\u0159esn\u00e9 c\u00edlen\u00ed na publikum\u201c odhaluj\u00ed bohat\u00e9, velmi podrobn\u00e9 a intimn\u00ed mno\u017estv\u00ed informac\u00ed, kter\u00e9 v kombinaci s modern\u00edmi technologiemi identity umo\u017e\u0148uj\u00ed sledov\u00e1n\u00ed jednotliv\u00fdch div\u00e1k\u016f a c\u00edlen\u00fdch osob. c\u00edlen\u00ed reklamy.<\/span><\/p>\n

Toto c\u00edlen\u00ed p\u0159esahuje reklamu na produkty \u2013 pou\u017e\u00edv\u00e1 se tak\u00e9 k manipulaci s finan\u010dn\u00edmi, politick\u00fdmi a zdravotn\u00edmi rozhodnut\u00edmi lid\u00ed, uv\u00e1d\u00ed zpr\u00e1va.<\/span><\/p>\n

Jak CTV manipuluje a vyhodnocuje zdravotn\u00ed \u00fadaje spot\u0159ebitel\u016f<\/strong><\/span><\/p>\n

Spojen\u00e9 st\u00e1ty americk\u00e9 jsou jednou ze dvou zem\u00ed na sv\u011bt\u011b, kter\u00e9 umo\u017e\u0148uj\u00ed farmaceutick\u00fdm spole\u010dnostem prod\u00e1vat p\u0159\u00edmo spot\u0159ebitel\u016fm. V\u00fdzkum uk\u00e1zal, \u017ee reklama v\u00fdrazn\u011b zvy\u0161uje prodej drog, a\u010dkoli je \u010dasto neobjektivn\u00ed, pou\u017e\u00edv\u00e1 zav\u00e1d\u011bj\u00edc\u00ed v\u00fdrazy a vynech\u00e1v\u00e1 d\u016fle\u017eit\u00e9 zdravotn\u00ed informace.<\/span><\/p>\n

Podle zpr\u00e1vy Centra pro digit\u00e1ln\u00ed demokracii pou\u017e\u00edvaj\u00ed farmaceuti\u010dt\u00ed obchodn\u00edci rozs\u00e1hl\u00e1 data o lidech, v\u010detn\u011b diagnostick\u00fdch a procedur\u00e1ln\u00edch k\u00f3d\u016f, l\u00e9ka\u0159sk\u00fdch tvrzen\u00ed a zvyk\u016f p\u0159edepisov\u00e1n\u00ed.<\/span><\/p>\n

CTV otev\u0159ela p\u0159\u00edle\u017eitosti pro pr\u016fmysl, aby se stal \u201eje\u0161t\u011b siln\u011bj\u0161\u00edm a ru\u0161iv\u011bj\u0161\u00edm\u201c kombinac\u00ed existuj\u00edc\u00edch zdravotn\u00edch \u00fadaj\u016f s c\u00edlenou farmaceutickou reklamou a n\u00e1sledn\u00fdm sledov\u00e1n\u00edm jejich \u00fa\u010dinnosti za \u00fa\u010delem dal\u0161\u00edho zdokonalov\u00e1n\u00ed metod c\u00edlen\u00ed.<\/span><\/p>\n

Navzdory tvrzen\u00ed, \u017ee zdravotn\u00ed \u00fadaje jsou anonymizov\u00e1ny pro c\u00edlenou reklamu, m\u016f\u017ee pr\u016fmysl podle zpr\u00e1vy pou\u017e\u00edt dal\u0161\u00ed n\u00e1stroje pro sledov\u00e1n\u00ed identity k c\u00edlen\u00ed farmaceutick\u00fdch reklam na konkr\u00e9tn\u00ed lidi na jejich chytr\u00fdch televizorech.<\/span><\/p>\n

Nap\u0159\u00edklad spole\u010dnost s n\u00e1zvem DeepIntent spolupracuje s LG na z\u00edsk\u00e1n\u00ed exkluzivn\u00edho p\u0159\u00edstupu k jej\u00edm dat\u016fm automatick\u00e9ho rozpozn\u00e1v\u00e1n\u00ed obsahu. Spole\u010dnost m\u016f\u017ee tato data zkombinovat s dal\u0161\u00edmi datov\u00fdmi body a zac\u00edlit na lidi farmaceutickou reklamu relevantn\u00ed pro jejich zdravotn\u00ed probl\u00e9my.<\/span><\/p>\n

DeepIntent tak\u00e9 spolupracuje s Roku na c\u00edlen\u00ed na \u201est\u0159\u00edbrn\u00e9 streamery\u201c, lidi ve v\u011bku 55 a v\u00edce let, u kter\u00fdch je v\u011bt\u0161\u00ed pravd\u011bpodobnost, \u017ee budou m\u00edt diagnostikovan\u00fd zdravotn\u00ed stav.<\/span><\/p>\n

Spole\u010dnosti se zam\u011b\u0159uj\u00ed na pacienty, pe\u010dovatele a poskytovatele trval\u00fdmi a opakovan\u00fdmi reklamami na r\u016fzn\u00fdch platform\u00e1ch.<\/span><\/p>\n

V\u00fdrobci potravin pou\u017e\u00edvaj\u00ed AI k c\u00edlen\u00ed na d\u011bti a shroma\u017e\u010fov\u00e1n\u00ed dat od nich<\/strong><\/span><\/p>\n

V\u00fdrobci potravin a n\u00e1poj\u016f pou\u017e\u00edvaj\u00ed um\u011blou inteligenci k c\u00edlen\u00ed na d\u011bti a mlad\u00e9 lidi, kte\u0159\u00ed pat\u0159\u00ed do takzvan\u00e9ho \u201egenera\u010dn\u00edho proudu\u201c.<\/span><\/p>\n

Spole\u010dnosti jako General Mills spolupracuj\u00ed s Netflix, Disney+ a Prime Video na integraci sv\u00fdch produkt\u016f do po\u0159ad\u016f, kter\u00e9 oslov\u00ed publikum. Z\u00e1jem Big Food o tento typ integrace zplodil spole\u010dnosti jako BenLabs, jejich\u017e jedin\u00fdm \u00fa\u010delem je integrovat zna\u010dky do televizn\u00edho, filmov\u00e9ho, hudebn\u00edho a influencersk\u00e9ho obsahu.<\/span><\/p>\n

CTV tak\u00e9 pou\u017e\u00edv\u00e1 generativn\u00ed um\u011blou inteligenci k zobrazov\u00e1n\u00ed r\u016fzn\u00fdch reklam r\u016fzn\u00fdm segment\u016fm publika sleduj\u00edc\u00edm stejn\u00fd po\u0159ad. Za\u010d\u00ednaj\u00edc\u00ed spole\u010dnosti vyv\u00edjej\u00ed technologie pro um\u00edst\u011bn\u00ed r\u016fzn\u00fdch produkt\u016f na stejnou show pro r\u016fzn\u00e9 publikum.<\/span><\/p>\n

\u201eTam, kde jeden z\u00e1kazn\u00edk vid\u00ed na stole Coca-Colu,\u201c uv\u00e1d\u00ed zpr\u00e1va s odkazem na marketingov\u00e9ho mana\u017eera, \u201edruh\u00fd vid\u00ed zelen\u00fd \u010daj. Tam, kde jeden z\u00e1kazn\u00edk vid\u00ed pytel bramb\u016frk\u016f, jin\u00fd vid\u00ed granola bar… na \u00fapln\u011b stejn\u00e9 sc\u00e9n\u011b.\u201c<\/span><\/p>\n

Spole\u010dnosti jako Amazon sd\u00edlej\u00ed sv\u00e1 data o vyhled\u00e1v\u00e1n\u00ed a n\u00e1kupech s potravin\u00e1\u0159sk\u00fdm a n\u00e1pojov\u00fdm pr\u016fmyslem, co\u017e zna\u010dk\u00e1m umo\u017e\u0148uje d\u00e1le up\u0159es\u0148ovat sv\u00e9 c\u00edlen\u00ed.<\/span><\/p>\n

Nap\u0159\u00edklad spole\u010dnost Hershey, partner Amazonu, pou\u017eila data k zaji\u0161t\u011bn\u00ed toho, aby jej\u00ed produkty v\u017edy \u201evyhr\u00e1ly\u201c ve vyhled\u00e1v\u00e1n\u00ed na Amazonu, a um\u00edstila sv\u00e9 produkty na v\u00fdstavy Amazonu.<\/span><\/p>\n

Roku spolupracuje se spole\u010dnost\u00ed Kroger na integraci dat shrom\u00e1\u017ed\u011bn\u00fdch v obchodech a sledovac\u00edch zvyklost\u00ed, aby zna\u010dky mohly c\u00edlit na z\u00e1kazn\u00edky supermarket\u016f, zat\u00edmco sleduj\u00ed CTV. Platforma tak\u00e9 poskytuje inzerent\u016fm data, kter\u00e1 umo\u017e\u0148uj\u00ed m\u011b\u0159it, jak vystaven\u00ed streamovan\u00e9 reklam\u011b ovliv\u0148uje n\u00e1kupy v re\u00e1ln\u00e9m sv\u011bt\u011b.<\/span><\/p>\n

D\u011bti a teenage\u0159i p\u0159edstavuj\u00ed 28 miliardov\u00fd trh<\/strong><\/span><\/p>\n

Podle zpr\u00e1vy d\u011bti a teenage\u0159i p\u0159edstavuj\u00ed trh v hodnot\u011b v\u00edce ne\u017e 28 miliard dolar\u016f pro n\u00e1kupy potravin, hra\u010dek, z\u00e1bavy a technologi\u00ed. Tak\u00e9 hraj\u00ed d\u016fle\u017eitou roli p\u0159i rozhodov\u00e1n\u00ed o tom, co rodiny streamuj\u00ed a jak\u00e9 streamovac\u00ed slu\u017eby si p\u0159edplat\u00ed.<\/span><\/p>\n

Zat\u00edmco Disney tvrd\u00ed, \u017ee d\u011btem ned\u011bl\u00e1 reklamu, shroma\u017e\u010fuje o nich data, kter\u00e1 sd\u00edl\u00ed s obchodn\u00edky. Spole\u010dnost nap\u0159\u00edklad koordinovala projekt, ve kter\u00e9m d\u011bti sd\u00edlely sv\u00e9 \u201evideoetnografie\u201c o sv\u00fdch obl\u00edben\u00fdch aktivit\u00e1ch, kter\u00e9 byly zve\u0159ejn\u011bny ve zpr\u00e1v\u011b.<\/span><\/p>\n

Streamovac\u00ed kan\u00e1ly tak\u00e9 recykluj\u00ed obl\u00edben\u00fd obsah jako \u201eSpongeBob\u201c, \u201eDora the Explorer\u201c a \u201ePeppa Pig\u201c do kan\u00e1l\u016f se streamovanou reklamou.<\/span><\/p>\n

Programy CTV zam\u011b\u0159en\u00e9 na mlad\u00e9 lidi jsou p\u0159ipraveny k transformaci pomoc\u00ed generativn\u00ed um\u011bl\u00e9 inteligence, kterou lze snadno pou\u017e\u00edt k vytv\u00e1\u0159en\u00ed animac\u00ed a personalizovan\u00e9 reklamy, stejn\u011b jako k rychlej\u0161\u00ed a levn\u011bj\u0161\u00ed produkci obsahu p\u0159izp\u016fsoben\u00e9ho d\u011btem, ne\u017e kdy d\u0159\u00edve.<\/span><\/p>\n

Jak se toto nov\u00e9 medi\u00e1ln\u00ed prost\u0159ed\u00ed vyv\u00edj\u00ed, Centrum pro digit\u00e1ln\u00ed demokracii po\u017eaduje komplexn\u00ed politickou agendu na ochranu spot\u0159ebitel\u016f a pos\u00edlen\u00ed demokracie. Tato agenda by m\u011bla zahrnovat ochranu soukrom\u00ed a ochranu digit\u00e1ln\u00edho marketingu v oblasti zdrav\u00ed, d\u011bt\u00ed a politiky.<\/span><\/p>\n

\u201eZaveden\u00ed politik pro p\u0159ipojenou televizi nebude snadn\u00e9,\u201c uzav\u00edr\u00e1 zpr\u00e1va, zejm\u00e9na po desetilet\u00edch, kdy jsme umo\u017enili online pr\u016fmyslu fungovat a r\u016fst bez p\u0159ek\u00e1\u017eek a nekontrolovan\u011b. Syst\u00e9my a vztahy, kter\u00e9 umo\u017e\u0148uj\u00ed nep\u0159etr\u017eit\u00fd sb\u011br a pou\u017e\u00edv\u00e1n\u00ed dat, jsou hluboce zako\u0159en\u011bn\u00e9.\u201c<\/span><\/p>\n

Autor: Brenda Baletti, Ph.D.<\/em><\/p>\n<\/div>\n<\/div>\n

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Zdroj<\/a><\/span><\/h3>\n

 <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

St\u0159edisko pro digit\u00e1ln\u00ed demokracii, kter\u00e9 to nazvalo \u201eno\u010dn\u00ed m\u016frou soukrom\u00ed\u201c, vydalo zpr\u00e1vu o tom, jak…<\/p>\n","protected":false},"author":2,"featured_media":64480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[245,343,1698],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/64479"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=64479"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/64479\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/64480"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=64479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=64479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=64479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}