{"id":6220,"date":"2021-11-17T03:57:09","date_gmt":"2021-11-17T02:57:09","guid":{"rendered":"http:\/\/www.infokuryr.cz\/n\/?p=6220"},"modified":"2021-11-17T03:57:09","modified_gmt":"2021-11-17T02:57:09","slug":"nova-studie-odhalila-ze-facebook-shromazduje-udaje-o-aktivitach-nezletilych-na-internetu","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2021\/11\/17\/nova-studie-odhalila-ze-facebook-shromazduje-udaje-o-aktivitach-nezletilych-na-internetu\/","title":{"rendered":"Nov\u00e1 studie odhalila, \u017ee Facebook shroma\u017e\u010fuje \u00fadaje o aktivit\u00e1ch nezletil\u00fdch na internetu"},"content":{"rendered":"
<\/div>\n

Aktivistick\u00e9 spolky v Austr\u00e1lii, usiluj\u00edc\u00ed o reformov\u00e1n\u00ed velk\u00fdch technologick\u00fdch firem a sn\u00ed\u017een\u00ed marketingov\u00e9ho vlivu na d\u011bti, provedly v\u00fdzkum, kter\u00fd zjistil, \u017ee Facebook sleduje aktivity nezletil\u00fdch u\u017eivatel\u016f p\u0159i prohl\u00ed\u017een\u00ed webu. Spole\u010dnosti podle studie pou\u017e\u00edvaj\u00ed software, zn\u00e1m\u00fd jako Conversion API, kter\u00fd pr\u00e1v\u011b umo\u017e\u0148uje shroma\u017e\u010fov\u00e1n\u00ed dat.<\/strong><\/p>\n

Mate\u0159sk\u00e1\u00a0spole\u010dnost Meta\u00a0mezit\u00edm pop\u00edr\u00e1, \u017ee by se nasb\u00edran\u00e9 \u00fadaje o aktivit\u00e1ch mlad\u00fdch u\u017eivatel\u016f pou\u017e\u00edvaly k c\u00edlen\u00ed reklamy na n\u011b. Ji\u017e v \u010dervenci spole\u010dnost ozn\u00e1mila, \u017ee umo\u017en\u00ed inzerent\u016fm reklamy zam\u011b\u0159it se na mlad\u00e9 u\u017eivatele pouze na z\u00e1klad\u011b t\u0159\u00ed kategori\u00ed \u2013 v\u011bku, pohlav\u00ed a m\u00edsta, kter\u00e9 vylu\u010duj\u00ed, \u017ee by se targeting uskute\u010d\u0148oval na z\u00e1klad\u011b osobn\u00edch z\u00e1jm\u016f u\u017eivatel\u016f.<\/p>\n

V\u00fdzkum z\u00e1jmov\u00fdch skupin v\u0161ak tvrd\u00ed, \u017ee shroma\u017e\u010fov\u00e1n\u00ed podrobnost\u00ed o\u00a0aktivit\u00e1ch teenager\u016f<\/strong>\u00a0p\u0159i prohl\u00ed\u017een\u00ed webu slou\u017e\u00ed pr\u00e1v\u011b k c\u00edlen\u011bj\u0161\u00edmu\u00a0zam\u011b\u0159en\u00ed reklamy.<\/p>\n

V r\u00e1mci studie na Facebooku byly z\u0159\u00edzeny t\u0159i fale\u0161n\u00e9 \u00fa\u010dty t\u0159in\u00e1ctilet\u00fdch a \u0161estn\u00e1ctilet\u00fdch u\u017eivatel\u016f, d\u00edky \u010demu\u017e v\u00fdzkumn\u00edci z\u00edskali mo\u017enost sezn\u00e1mit se s daty sklizen\u00fdmi softwarem Facebooku. V\u00fdzkumn\u00edci tak odhalili, \u017ee soci\u00e1ln\u00ed s\u00ed\u0165 v\u00ed o tom, \u017ee \u201eu\u017eivatel\u00e9\u201c fale\u0161n\u00fdch \u00fa\u010dt\u016f nav\u0161t\u00edvili str\u00e1nky m\u00edstn\u00edch novin a obchod\u016f od\u011bv\u016f.<\/p>\n

\u201eFacebook m\u016f\u017ee shroma\u017e\u010fovat data z jin\u00fdch z\u00e1lo\u017eek prohl\u00ed\u017ee\u010de a str\u00e1nek, kter\u00e9 d\u011bti otev\u0159ou, a sb\u00edrat informace o tom, na kter\u00e1 tla\u010d\u00edtka kliknou, kter\u00e9 v\u00fdrazy vyhled\u00e1vaj\u00ed a jak\u00e9 produkty si zakoup\u00ed nebo vlo\u017e\u00ed do ko\u0161\u00edku. Neexistuje \u017e\u00e1dn\u00fd jin\u00fd d\u016fvod uchov\u00e1vat tento druh \u00fadaj\u016f krom\u011b toho, aby se t\u00edm podporoval syst\u00e9m doru\u010dov\u00e1n\u00ed reklam,\u201d\u00a0uv\u00e1d\u00ed\u00a0v\u00fdzkumn\u00edci.<\/p>\n

44 aktivistick\u00fdch spolk\u016f po tomto v\u00fdzkumu p\u0159edstavilo otev\u0159en\u00fd dopis, ve kter\u00e9m vyzvaly\u00a0Marka Zuckerberga, \u0161\u00e9fa spole\u010dnosti Meta, aby sb\u011br dat zru\u0161il s t\u00edm, \u017ee je vyu\u017e\u00edv\u00e1n k zobrazen\u00ed \u201esledovac\u00ed reklamy\u201c pro mlad\u00e9 u\u017eivatele.<\/p>\n

\u201eNahrazen\u00ed zac\u00edlen\u00ed optimalizac\u00ed, kter\u00e1 m\u00e1 za \u00fa\u010del zdokonalit syst\u00e9m c\u00edlen\u00e9ho zam\u011b\u0159en\u00ed inzer\u00e1t\u016f, nep\u0159edstavuje pro d\u011bti prokazateln\u00e9 zlep\u0161en\u00ed, a to navzdory \u010dervencov\u00fdm tvrzen\u00edm Facebooku. Facebook st\u00e1le vyu\u017e\u00edv\u00e1 obrovsk\u00e9 mno\u017estv\u00ed \u00fadaj\u016f, kter\u00e9 shroma\u017e\u010fuje o mlad\u00fdch lidech, aby zjistil, jak\u00e9 d\u011bti se s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed podrob\u00ed vlivu ur\u010dit\u00e9 reklamy,\u201d uv\u00e1d\u00ed se dopise.<\/p>\n

ZDROJ<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Aktivistick\u00e9 spolky v Austr\u00e1lii, usiluj\u00edc\u00ed o reformov\u00e1n\u00ed velk\u00fdch technologick\u00fdch firem a sn\u00ed\u017een\u00ed marketingov\u00e9ho vlivu na…<\/p>\n","protected":false},"author":2,"featured_media":338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[245,25,1476],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/6220"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=6220"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/6220\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/338"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=6220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=6220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=6220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}