{"id":61774,"date":"2024-09-09T00:50:09","date_gmt":"2024-09-08T22:50:09","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=61774"},"modified":"2024-09-08T16:07:16","modified_gmt":"2024-09-08T14:07:16","slug":"eva-hrindova-dalsi-fraska-volebnich-kampani","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2024\/09\/09\/eva-hrindova-dalsi-fraska-volebnich-kampani\/","title":{"rendered":"Eva Hrindov\u00e1: Dal\u0161\u00ed fra\u0161ka volebn\u00edch kampan\u00ed"},"content":{"rendered":"
<\/div>\n

Neust\u00e1le na m\u011b vyskakuj\u00ed rozesm\u00e1t\u00e9 tv\u00e1\u0159e na vyretu\u0161ovan\u00fdch plak\u00e1tech. Zase budou volby. Jsem u\u017e \u010d\u00edm d\u00e1l v\u00edc alergick\u00e1 na ty rozz\u00e1\u0159en\u00e9 obli\u010deje lid\u00ed, kte\u0159\u00ed se prezentuj\u00ed pomalu jako supermani. \u017d\u00e1dn\u00fd probl\u00e9m, v\u0161echno zvl\u00e1dneme, v\u017edy\u0165 vlastn\u011b \u017eijeme v r\u00e1ji, kde ani mr\u00e1\u010dek nezast\u00edn\u00ed na\u0161e \u0161\u0165astn\u00e9 dny.<\/strong><\/p>\n

Z volebn\u00edch kampan\u00ed se staly ty nejprohnan\u011bj\u0161\u00ed reklamn\u00ed kampan\u011b. \u017d\u00e1dn\u00fd neprov\u011b\u0159uje, jestli v\u0161echny p\u0159\u00edsady jsou skute\u010dn\u011b sou\u010d\u00e1st\u00ed nab\u00edzen\u00e9ho produktu, \u017e\u00e1dn\u00e1 nepovolen\u00e1 \u201ezdravotn\u00ed\u201c tvrzen\u00ed politiky nebrzd\u00ed v jejich volebn\u00ed r\u00e9torice. Mo\u017en\u00e1 by st\u00e1lo za to si p\u0159ipomenout, \u017ee volebn\u00ed kampa\u0148 by se od reklamn\u00ed kampan\u011b m\u011bla skute\u010dn\u011b li\u0161it. Reklama p\u0159ikra\u0161luje, aby prodala, a proto je tak\u00e9 z\u00e1konem regulov\u00e1na. Volebn\u00ed kampa\u0148 by m\u011bla p\u0159edev\u0161\u00edm informovat, aby voli\u010di politiky volili. Jen\u017ee dnes je to ve volebn\u00edch kampan\u00edch u\u017e jen a jen o tom reklamn\u00edm p\u0159ikra\u0161lov\u00e1n\u00ed, ov\u0161em bez n\u011bjak\u00e9ho regulov\u00e1n\u00ed.<\/p>\n

Je to na voli\u010d\u00edch. Ti ale zcela pod tlakem p\u0159ijali hru na reklamu. Rozhoduj\u00ed gesta, \u00fahly pohledu, obleky a barvy \u0161at\u016f, fikan\u011b vymy\u0161len\u00e1 hesla. Odpov\u011bdn\u00fd politik do toho jen t\u011b\u017eko dost\u00e1v\u00e1 kl\u00ed\u010dov\u00e1 a d\u016fle\u017eit\u00e1 t\u00e9mata, jen t\u011b\u017eko n\u011bkdo proraz\u00ed s popisem \u0159e\u0161en\u00ed, proto\u017ee lid\u00e9 cht\u011bj\u00ed b\u00fdt klam\u00e1ni.
\nD\u0159\u00edve v kampan\u00edch pom\u00e1hali ekonomov\u00e9, prognostici, n\u00e1rodohospod\u00e1\u0159i. Dnes si politici naj\u00edmaj\u00ed market\u00e9ry, sociology a reklamn\u00ed fotografy. P\u0159irozenost, aby mezi politiky pohledal\u2026<\/p>\n

Ne jin\u00e9 je to v m\u00e9di\u00edch. Do nekone\u010dna se prob\u00edraj\u00ed povrchn\u00ed a margin\u00e1ln\u00ed kauzy \u2013 kdy, kde, kdo, co \u0159ekl \u2013 m\u00edsto toho, aby se politici tla\u010dili k zodpov\u011bdnosti a k efektivnosti. Z\u00e1jmy lid\u00ed jsou a\u017e na posledn\u00edm m\u00edst\u011b. Novin\u00e1\u0159i se mnohdy i nev\u011bdomky stali slu\u017eebn\u00edky politiky. A tak neru\u0161en\u011b rostou s\u00edt\u011b sp\u0159\u00edzn\u011bn\u00fdch, kte\u0159\u00ed si dob\u0159e \u017eij\u00ed, p\u0159is\u00e1ti na ve\u0159ejn\u00e9 rozpo\u010dty. Za\u010d\u00edn\u00e1 to u\u017e ve v\u011bt\u0161\u00edch m\u011bstech, kde anonymita zakr\u00fdv\u00e1 souru\u010denstv\u00ed par\u0165\u00e1k\u016f a p\u0159\u00edbuzn\u00fdch, kte\u0159\u00ed jsou rozeseti po ve\u0159ejn\u00fdch funkc\u00edch a navz\u00e1jem si p\u0159id\u011bluj\u00ed zak\u00e1zky a dotace. Je to nabobtnan\u00e9 podhoub\u00ed, kter\u00e9 vys\u00e1v\u00e1 zdroje a br\u00e1n\u00ed zm\u011bn\u00e1m.<\/p>\n

Nikdo nechce nov\u00e9 lidi, nov\u00e9 p\u0159\u00edstupy, efektivitu spr\u00e1vy v\u011bc\u00ed ve\u0159ejn\u00fdch. To se poda\u0159ilo postupem \u010dasu \u00fapln\u011b upozadit, vytla\u010dit a zatajit. Sta\u010d\u00ed se zeptat lid\u00ed, o \u010dem vlastn\u011b jsou kraje. V\u00ed n\u011bkdo, co konkr\u00e9tn\u011b se na kraj\u00edch rozhoduje, co spravuje, jak\u00e9 pen\u00edze se tam p\u0159erozd\u011bluj\u00ed? Kraje jsou tak nezaj\u00edmav\u00e9, \u017ee \u017e\u00e1dn\u00ed novin\u00e1\u0159i v regionech se t\u00edm, kdo jak\u00e9 pen\u00edze a kam p\u0159erozd\u011bluje, nijak nezab\u00fdvaj\u00ed. Nen\u00ed to sexy, nezvy\u0161uje to \u010dtenost a hlavn\u011b \u2013 nen\u00ed to jednoduch\u00e9. Dohled\u00e1v\u00e1n\u00ed a zdrojov\u00e1n\u00ed je pracn\u00e9 a nebezpe\u010dn\u00e9. \u017d\u00e1dn\u00fd region\u00e1ln\u00ed novin\u00e1\u0159 si netroufne s\u00e1hnout na \u201enedotknuteln\u00e9\u201c, vylou\u010den\u00ed z okruhu t\u011bch \u201elep\u0161\u00edch lid\u00ed\u201c by p\u0159i\u0161lo z\u00e1hy\u2026<\/p>\n

Tak si v\u0161ichni v tom souru\u010denstv\u00ed \u201ezn\u00e1m\u00fdch a navz\u00e1jem se kryj\u00edc\u00edch\u201c v klidu \u017eij\u00ed, vytv\u00e1\u0159\u00ed fale\u0161n\u00e9 kauzy (aby lidi m\u011bli pocit, \u017ee n\u011bkdo n\u011bco \u0159e\u0161\u00ed), ob\u010das n\u011bkdo naoko odstoup\u00ed z n\u011bjak\u00e9 funkce, ale za chvilku ho najdeme p\u0159is\u00e1t\u00e9ho k ve\u0159ejn\u00fdm pen\u011bz\u016fm n\u011bkde jinde, m\u00e9n\u011b viditeln\u00e9ho. A volebn\u00ed kampan\u011b? Ty slou\u017e\u00ed jen k tomu, aby se toto souru\u010denstv\u00ed nenaru\u0161ilo n\u011bjak\u00fdm nebezpe\u010dn\u00fdm nov\u00fdm prvkem. Nov\u00e9ho se v\u0161ichni boj\u00ed. Mohly by se p\u0159etrhat pen\u011bzovody a vz\u00e1jemn\u00e9 kryt\u00ed!<\/p>\n

Z toho za\u010darovan\u00e9ho kruhu, kdy jsou lid\u00e9 klam\u00e1ni a nevad\u00ed jim to, se jen t\u011b\u017eko vystupuje. Te\u010f se to trochu poda\u0159ilo v b\u00fdval\u00e9m v\u00fdchodn\u00edm N\u011bmecku, kdy u\u017e lid\u00e9 \u0159ekli dost. Zvolili ve velk\u00e9 m\u00ed\u0159e AfD, na kterou ze strachu z rozbit\u00ed souru\u010denstv\u00ed v\u0161ichni plivou. U n\u00e1s to je\u0161t\u011b funguje, ve v\u00fdchodn\u00edm N\u011bmecku u\u017e ne. Jestli to ale bude sta\u010dit na n\u011bjak\u00e9 skute\u010dn\u00e9 zm\u011bny se teprve uvid\u00ed.<\/p>\n

Jedno je ale jist\u00e9 \u2013 kdo chce v\u00edt\u011bzit ve volb\u00e1ch, mus\u00ed se pod\u0159\u00eddit a velmi umn\u011b man\u00e9vrovat. D\u00e1vno to u\u017e nen\u00ed o prezentaci skute\u010dnosti a n\u00e1vrz\u00edch \u0159e\u0161en\u00ed. Sta\u010d\u00ed se pod\u00edvat, co se d\u011bje okolo nov\u00fdch plak\u00e1t\u016f SPD. Ukazuj\u00ed jen nep\u0159ikr\u00e1\u0161lenou realitu. M\u016f\u017eeme nad t\u00edm diskutovat, pop\u00edrat to, zpochyb\u0148ovat to, ale t\u00edm se ta realita nijak nezm\u011bn\u00ed. Vedle t\u011bchto plak\u00e1t\u016f p\u016fsob\u00ed volebn\u00ed kampan\u011b jin\u00fdch stran je\u0161t\u011b v\u00edce vyum\u011blkovan\u011b. Jestli tento tah SPD pom\u016f\u017ee, je ot\u00e1zkou. Jak u\u017e d\u00e1vno v\u00edme, \u0159\u00edkat pravdu nesta\u010d\u00ed a SPD by k tomu musela p\u0159ihodit je\u0161t\u011b mnoho dal\u0161\u00edch ingredienc\u00ed – ale to je zase jin\u00fd p\u0159\u00edb\u011bh…<\/p>\n

Nicm\u00e9n\u011b u\u017e za p\u00e1r t\u00fddn\u016f uvid\u00edme, jestli jsou voli\u010di ochotni nechat se p\u0159estat klamat. Ob\u00e1v\u00e1m se, \u017ee u n\u00e1s je\u0161t\u011b nen\u00ed tak zle, aby voli\u010di odm\u00edtli sv\u011bt reklamn\u00edho pozl\u00e1tka.<\/p>\n

Eva Hrindov\u00e1<\/a><\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Neust\u00e1le na m\u011b vyskakuj\u00ed rozesm\u00e1t\u00e9 tv\u00e1\u0159e na vyretu\u0161ovan\u00fdch plak\u00e1tech. Zase budou volby. Jsem u\u017e \u010d\u00edm…<\/p>\n","protected":false},"author":2,"featured_media":61776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[1440,1503,122,27],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/61774"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=61774"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/61774\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/61776"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=61774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=61774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=61774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}