{"id":61616,"date":"2024-09-07T00:35:10","date_gmt":"2024-09-06T22:35:10","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=61616"},"modified":"2024-09-06T11:21:59","modified_gmt":"2024-09-06T09:21:59","slug":"marketingova-spolecnost-zjistila-ze-nase-telefony-skutecne-naslouchaji-nasim-rozhovorum","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2024\/09\/07\/marketingova-spolecnost-zjistila-ze-nase-telefony-skutecne-naslouchaji-nasim-rozhovorum\/","title":{"rendered":"Marketingov\u00e1 spole\u010dnost zjistila, \u017ee na\u0161e telefony skute\u010dn\u011b naslouchaj\u00ed na\u0161im rozhovor\u016fm"},"content":{"rendered":"
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Podle nov\u00e9 zpr\u00e1vy v\u00e1\u0161 telefon doslova naslouch\u00e1 va\u0161im rozhovor\u016fm.<\/strong><\/span><\/p>\n

404 Media odhalila\u00a0,<\/a>\u00a0\u017ee marketingov\u00e1 firma, kter\u00e1 mezi sv\u00e9 marketingov\u00e9 partnery po\u010d\u00edt\u00e1\u00a0Facebook<\/a>\u00a0a Google, p\u0159iznala, \u017ee pou\u017e\u00edv\u00e1 mikrofony smartphon\u016f k naslouch\u00e1n\u00ed u\u017eivatel\u016fm a n\u00e1sledn\u00e9mu zobrazov\u00e1n\u00ed reklam na z\u00e1klad\u011b informac\u00ed, kter\u00e9 shroma\u017e\u010fuje.<\/p>\n

Cox Media Group, v\u00fdznamn\u00e1 televizn\u00ed a rozhlasov\u00e1 skupina, p\u0159iznala v prezentaci pro investory, \u017ee jej\u00ed software pro \u201eaktivn\u00ed naslouch\u00e1n\u00ed\u201c vyu\u017e\u00edv\u00e1 um\u011blou inteligenci ke \u201eshroma\u017e\u010fov\u00e1n\u00ed dat o z\u00e1m\u011brech v re\u00e1ln\u00e9m \u010dase odposlouch\u00e1v\u00e1n\u00edm na\u0161ich konverzac\u00ed\u201c, jak uvedla ve zpr\u00e1v\u011b. zpr\u00e1va.<\/p>\n

Spole\u010dnost ve sv\u00e9 prezentaci vysv\u011btlila, \u017ee \u201einzerenti mohou zkombinovat tato hlasov\u00e1 data s \u00fadaji o chov\u00e1n\u00ed a zam\u011b\u0159it se na spot\u0159ebitele na trhu.\u201c<\/p>\n

Pitch deck tak\u00e9 poznamenal, \u017ee spot\u0159ebitel\u00e9 \u201ezanech\u00e1vaj\u00ed datovou stopu na z\u00e1klad\u011b sv\u00fdch konverzac\u00ed a online chov\u00e1n\u00ed\u201c, p\u0159i\u010dem\u017e software \u0159\u00edzen\u00fd um\u011blou inteligenc\u00ed shroma\u017e\u010fuje a analyzuje \u201e\u00fadaje o chov\u00e1n\u00ed a hlasu z v\u00edce ne\u017e 470 zdroj\u016f\u201c.<\/p>\n

Meta, mate\u0159sk\u00e1 spole\u010dnost Facebooku a Instagramu, \u0159\u00edk\u00e1, \u017ee vy\u0161et\u0159uje, zda CMG poru\u0161ila jej\u00ed podm\u00ednky a v p\u0159\u00edpad\u011b pot\u0159eby podnikne p\u0159\u00edslu\u0161n\u00e1 opat\u0159en\u00ed.<\/p>\n

\u201eMeta nepou\u017e\u00edv\u00e1 mikrofon va\u0161eho telefonu k reklam\u011b a my to zve\u0159ej\u0148ujeme u\u017e roky,\u201c \u0159ekl mluv\u010d\u00ed Meta Insider Paper. \u201eOslovili jsme CMG, abychom objasnili, \u017ee jejich program nen\u00ed zalo\u017een na metadatech.<\/p>\n

Pot\u00e9, co 404 Media zve\u0159ejnila zpr\u00e1vu obsahuj\u00edc\u00ed informace o dokumentech spole\u010dnosti, Google odstranil CMG ze sv\u00fdch webov\u00fdch str\u00e1nek partnersk\u00e9ho programu.<\/p>\n

Z\u00e1stupce\u00a0Amazonu<\/a>\u00a0\u0159ekl 404 Media, \u017ee jeho reklamn\u00ed odd\u011blen\u00ed \u201enikdy s CMG na tomto programu nespolupracovalo a ani to nepl\u00e1nuje\u201c a \u017ee spole\u010dnost podnikne kroky proti ka\u017ed\u00e9mu partnerovi, kter\u00fd poru\u0161\u00ed jej\u00ed z\u00e1sady.<\/p>\n

V prosinci lo\u0148sk\u00e9ho roku spole\u010dnost se s\u00eddlem v New Hampshire s n\u00e1zvem MindSift tvrdila, \u017ee pou\u017e\u00edv\u00e1 hlasov\u00e1 data k poskytov\u00e1n\u00ed c\u00edlen\u00e9 reklamy odposlouch\u00e1v\u00e1n\u00edm ka\u017edodenn\u00edch konverzac\u00ed prost\u0159ednictv\u00edm mikrofon\u016f za\u0159\u00edzen\u00ed, podle 404 Media.<\/p>\n

Tato zpr\u00e1va odhalila existenci funkce CMG \u201eActive Listening\u201c.<\/p>\n

„V\u00edme, co si te\u010f mysl\u00ed\u0161.“ Je to v\u016fbec leg\u00e1ln\u00ed?\u201c napsala spole\u010dnost v ji\u017e smazan\u00e9m blogov\u00e9m p\u0159\u00edsp\u011bvku z listopadu 2023. \u201eJe leg\u00e1ln\u00ed, aby v\u00e1s telefony a za\u0159\u00edzen\u00ed poslouchaly. Kdy\u017e je sta\u017eena nebo aktualizov\u00e1na nov\u00e1 aplikace a spot\u0159ebitel\u00e9 jsou po\u017e\u00e1d\u00e1ni, aby souhlasili s v\u00edcestr\u00e1nkovou u\u017eivatelskou smlouvou vyti\u0161t\u011bnou drobn\u00fdm p\u00edsmem, je \u010dasto sou\u010d\u00e1st\u00ed aktivn\u00ed poslech.\u201c<\/p>\n

Autor: Brendan Taylor <\/strong>byl p\u011bt a p\u016fl roku producentem televizn\u00edch zpr\u00e1v. Je to zku\u0161en\u00fd autor. Brendan pokr\u00fdv\u00e1 nejnov\u011bj\u0161\u00ed zpr\u00e1vy v Insider Paper.<\/em><\/p>\n<\/div>\n<\/div>\n

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Podle nov\u00e9 zpr\u00e1vy v\u00e1\u0161 telefon doslova naslouch\u00e1 va\u0161im rozhovor\u016fm. 404 Media odhalila\u00a0,\u00a0\u017ee marketingov\u00e1 firma, kter\u00e1…<\/p>\n","protected":false},"author":2,"featured_media":17084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[531,343,1146],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/61616"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=61616"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/61616\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/17084"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=61616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=61616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=61616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}