{"id":61536,"date":"2024-09-06T00:39:11","date_gmt":"2024-09-05T22:39:11","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=61536"},"modified":"2024-09-05T14:08:38","modified_gmt":"2024-09-05T12:08:38","slug":"96-velkych-spolecnosti-v-tichosti-opousti-sve-zavazky-v-oblasti-klimatu","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2024\/09\/06\/96-velkych-spolecnosti-v-tichosti-opousti-sve-zavazky-v-oblasti-klimatu\/","title":{"rendered":"96 % velk\u00fdch spole\u010dnost\u00ed v tichosti opou\u0161t\u00ed sv\u00e9 z\u00e1vazky v oblasti klimatu"},"content":{"rendered":"
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A pak klimatick\u00e9 sliby padnou<\/strong><\/span><\/p>\n

Techni\u010dt\u00ed giganti vesluj\u00ed zp\u011bt. Microsoft a Google to vzdali \u2013 svou uhl\u00edkovou neutralitou se u\u017e nechlub\u00ed. Ne te\u010f, kdy\u017e jejich emise za posledn\u00ed \u010dty\u0159i nebo p\u011bt let vzrostly o 29 a 50 procent. 500 spole\u010dnost\u00ed se zav\u00e1zalo dos\u00e1hnout do roku 2040 \u010dist\u00e9 nuly, ale 96 % z nich se neda\u0159\u00ed udr\u017eet na spr\u00e1vn\u00e9 cest\u011b. Aby n\u00e1s odvr\u00e1tili od skute\u010dnosti, \u017ee klimatick\u00e1 bublina praskla, n\u011bkte\u0159\u00ed obvi\u0148uj\u00ed \u201eAI\u201c.<\/span><\/p>\n

Sv\u011bt \u010del\u00ed hromadn\u00e9mu vym\u00edr\u00e1n\u00ed a vrouc\u00edm oce\u00e1n\u016fm, v\u011btrn\u00e1 a sol\u00e1rn\u00ed energie jsou stejn\u011b levn\u00e9 jako v\u017edy, ale Big Tech se pl\u00ed\u017e\u00ed, aby zachr\u00e1nili sv\u011bt, proto\u017ee um\u011bl\u00e1 inteligence vyu\u017e\u00edv\u00e1 hodn\u011b energie? P\u0159ed ned\u00e1vnem byli tito gener\u00e1ln\u00ed \u0159editel\u00e9 zachr\u00e1nci Matky Zem\u011b, ale nyn\u00ed je tu z\u00e1vod o dob\u00fdv\u00e1n\u00ed trhu s um\u011blou inteligenc\u00ed… Zd\u00e1 se, \u017ee hrdinov\u00e9 planety se prom\u011bnili v lupi\u010dsk\u00e9 barony, kte\u0159\u00ed podnikaj\u00ed.<\/span><\/p>\n

Dr. Jemma Green, kter\u00e1 prod\u00e1v\u00e1 software pro trhy s obnoviteln\u00fdmi zdroji energie, se n\u00e1m sna\u017e\u00ed prodat s\u00e9rii por\u00e1\u017eek, jako by to d\u00e1valo smysl. Pravda je takov\u00e1: kdyby technologie s nulovou s\u00edt\u00ed byly levn\u00e9 a u\u017eite\u010dn\u00e9 a kdyby se gener\u00e1ln\u00ed \u0159editel\u00e9 starali o planetu, nevzdali by se. Ale d\u011blaj\u00ed…<\/span><\/p>\n

Pro\u010d\u00a0velk\u00e9 spole\u010dnosti potichu\u00a0<\/span>opou\u0161t\u011bj\u00ed\u00a0<\/span><\/a>sv\u00e9 klimatick\u00e9 z\u00e1vazky?<\/span><\/a><\/h4>\n

Jemma Green,\u00a0<\/span>Forbes<\/span><\/em><\/p>\n

Hlad po energii AI a pokrytectv\u00ed firemn\u00edho klimatu<\/strong><\/span><\/p>\n

\u2026Spole\u010dnosti jako Google, Microsoft a Shell se kdysi stav\u011bly do pozice l\u00eddr\u016f v oblasti udr\u017eitelnosti a stanovily si ambici\u00f3zn\u00ed c\u00edle s nulovou \u010distotou, aby se p\u0159izp\u016fsobily glob\u00e1ln\u00edmu \u00fasil\u00ed o ochranu \u017eivotn\u00edho prost\u0159ed\u00ed. Rychl\u00fd n\u00e1r\u016fst energeticky n\u00e1ro\u010dn\u00e9 um\u011bl\u00e9 inteligence v\u0161ak tyto spole\u010dnosti nut\u00ed p\u0159ehodnotit \u2013 nebo dokonce opustit \u2013 tyto z\u00e1vazky…<\/span><\/p>\n

Firemn\u00ed z\u00e1vazky t\u00fdkaj\u00edc\u00ed se klimatu v posledn\u00ed dob\u011b raketov\u011b vzrostly: v\u00edce ne\u017e 500 spole\u010dnost\u00ed po cel\u00e9m sv\u011bt\u011b se zav\u00e1zalo sn\u00ed\u017eit sv\u00e9 emise do roku 2040 na nulu. Tato dynamika pokra\u010dovala mezi \u010dervnem 2022 a \u0159\u00edjnem 2023 se\u00a040%\u00a0<\/a><\/span>n\u00e1r\u016fstem<\/span><\/a>\u00a0nov\u00fdch \u010dist\u00fdch c\u00edl\u016f nulov\u00fdch emis\u00ed\u00a0. Ale jak revoluce AI nab\u00edr\u00e1 na s\u00edle, za\u010d\u00ednaj\u00ed se objevovat trhliny v t\u011bchto slibech. Ned\u00e1vn\u00e1 anal\u00fdza ukazuje, \u017ee pouze\u00a04 % t\u011bchto spole\u010dnost\u00ed<\/a>\u00a0jsou na cest\u011b k dosa\u017een\u00ed sv\u00fdch c\u00edl\u016f, co\u017e zd\u016fraz\u0148uje nesoulad mezi firemn\u00ed r\u00e9torikou a realitou.<\/span><\/em><\/p>\n

Navzdory n\u00e1zvu se Jemma Green ani nepokou\u0161\u00ed vysv\u011btlit, \u201epro\u010d\u201c p\u0159i\u0161el konec. Po p\u00e1r odstavc\u00edch, ve kter\u00fdch obvi\u0148uje AI, si st\u011b\u017euje, \u017ee se od sv\u00fdch c\u00edl\u016f vzdaluj\u00ed i \u200b\u200bdal\u0161\u00ed giganti jako Shell, Gucci a EasyJet, \u010d\u00edm\u017e vyvrac\u00ed jej\u00ed tezi, \u017ee je to jen d\u00edky AI. Nen\u00ed to tak, \u017ee by v\u00e1m Gucci cht\u011bl prodat programy um\u011bl\u00e9 inteligence, aby v\u00e1s p\u0159il\u00e1kal.<\/span><\/p>\n

Dokumentuje to, \u017ee obchodn\u00ed sv\u011bt ti\u0161e odstra\u0148uje sv\u00e9 chyby:<\/span><\/p>\n

Shell nap\u0159\u00edklad opustil\u00a0<\/span>sv\u016fj c\u00edl pro rok 2035<\/span><\/a>\u00a0sn\u00ed\u017eit \u010distou uhl\u00edkovou n\u00e1ro\u010dnost o 45 % s t\u00edm, \u017ee\u00a0<\/span>tempo<\/span><\/a>\u00a0energetick\u00e9ho p\u0159echodu je nejist\u00e9. Tento c\u00edl byl kl\u00ed\u010dov\u00fdm miln\u00edkem sm\u011brem k \u0161ir\u0161\u00edmu c\u00edli Shellu dos\u00e1hnout nulov\u00fdch \u010dist\u00fdch emis\u00ed do roku 2050.<\/span><\/em><\/p>\n

Tot\u00e9\u017e plat\u00ed pro luxusn\u00ed m\u00f3dn\u00ed d\u016fm Gucci, kter\u00fd se kdysi zav\u00e1zal k uhl\u00edkov\u00e9 neutralit\u011b prost\u0159ednictv\u00edm ov\u011b\u0159en\u00fdch uhl\u00edkov\u00fdch kompenzac\u00ed a v kv\u011btnu 2023\u00a0<\/span>v tichosti\u00a0<\/span><\/a>odstranil<\/span><\/a>\u00a0ze sv\u00fdch webov\u00fdch str\u00e1nek tvrzen\u00ed\u00a0, \u017ee je \u201ezcela uhl\u00edkov\u011b neutr\u00e1ln\u00ed\u201c.<\/span><\/em><\/p>\n

Pravda je takov\u00e1: Kdyby byla Zem\u011b v nebezpe\u010d\u00ed, chyt\u0159\u00ed gener\u00e1ln\u00ed \u0159editel\u00e9 a miliard\u00e1\u0159i, kte\u0159\u00ed tak\u00e9 mus\u00ed \u017e\u00edt na t\u00e9to planet\u011b, by prosazovali jadernou energii, jako by na n\u00ed z\u00e1visely \u017eivoty jejich d\u011bt\u00ed.<\/span><\/p>\n

M\u00edsto toho je to jen intelektu\u00e1ln\u00ed m\u00f3dn\u00ed sout\u011b\u017e a rychl\u00fd prachy za dotace a mo\u017en\u00e1 n\u011bkte\u0159\u00ed dokonce v\u011b\u0159ili, \u017ee v\u011btrn\u00e1 a sol\u00e1rn\u00ed energie ud\u011bl\u00e1 n\u011bco u\u017eite\u010dn\u00e9ho, \u200b\u200bale u\u017e ne.<\/span><\/p>\n<\/div>\n<\/div>\n

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Zdroj<\/a><\/span><\/h3>\n

 <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A pak klimatick\u00e9 sliby padnou Techni\u010dt\u00ed giganti vesluj\u00ed zp\u011bt. Microsoft a Google to vzdali \u2013…<\/p>\n","protected":false},"author":2,"featured_media":61537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[873,4349,7874],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/61536"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=61536"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/61536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/61537"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=61536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=61536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=61536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}