{"id":60003,"date":"2024-08-16T00:40:59","date_gmt":"2024-08-15T22:40:59","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=60003"},"modified":"2024-08-15T14:36:24","modified_gmt":"2024-08-15T12:36:24","slug":"beyond-meat-se-propada-do-dluhu-nikdo-nechce-jist-falesne-maso","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2024\/08\/16\/beyond-meat-se-propada-do-dluhu-nikdo-nechce-jist-falesne-maso\/","title":{"rendered":"Beyond Meat se propad\u00e1 do dluh\u016f: Nikdo nechce j\u00edst fale\u0161n\u00e9 maso"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p><strong><span>Zd\u00e1 se, \u017ee lid\u00e9 cht\u011bj\u00ed skute\u010dn\u00e9 maso nam\u00edsto um\u011bl\u00e9ho masa vyroben\u00e9ho z rostlinn\u00fdch slo\u017eek a r\u016fzn\u00fdch chemik\u00e1li\u00ed, kter\u00e9 bylo fal\u0161ov\u00e1no v laborato\u0159i. Laboratorn\u00ed v\u00fdrobce masa Beyond Meat to poci\u0165uje. Navzdory vegansk\u00e9mu humbuku se v\u00fdrobce fale\u0161n\u00e9ho masa nem\u016f\u017ee dostat z \u010derven\u00fdch \u010d\u00edsel.<\/span><\/strong><\/p>\n<p><span>V\u00fdrobce rostlinn\u00fdch alternativ masa Beyond Meat je st\u00e1le\u00a0<\/span><a href=\"https:\/\/www.foodbusinessnews.net\/articles\/26586-demand-softness-continues-to-plague-beyond-meat\"><span>hluboko v \u010derven\u00fdch \u010d\u00edslech<\/span><\/a><span>\u00a0. Jak spole\u010dnost ozn\u00e1mila ve sv\u00e9 nejnov\u011bj\u0161\u00ed \u010dtvrtletn\u00ed zpr\u00e1v\u011b, tr\u017eby ve druh\u00e9m \u010dtvrtlet\u00ed roku 2024 klesly o 8,8 procenta na 93,2 milionu dolar\u016f ve srovn\u00e1n\u00ed se stejn\u00fdm obdob\u00edm lo\u0148sk\u00e9ho roku. Podle Beyond Meat je hlavn\u00edm d\u016fvodem poklesu\u00a0<\/span><a href=\"https:\/\/report24.news\/schlappe-fuer-gates-bevoelkerung-will-von-seinem-fake-fleisch-nichts-wissen\/\"><span>pokra\u010duj\u00edc\u00ed slab\u00e1 popt\u00e1vka<\/span><\/a><span> po rostlinn\u00fdch masn\u00fdch v\u00fdrobc\u00edch. Objem prodeje klesl o 14 procent. Obzvl\u00e1\u0161t\u011b z\u00e1va\u017en\u00fd byl propad v odv\u011btv\u00ed potravin\u00e1\u0159sk\u00fdch slu\u017eeb v USA s poklesem o t\u00e9m\u011b\u0159 19 procent.<\/span><\/p>\n<p><span>Gener\u00e1ln\u00ed \u0159editel Ethan Brown tak\u00e9 obvinil z probl\u00e9m\u016f\u00a0<\/span><strong><span>\u201etrvalou dezinforma\u010dn\u00ed kampa\u0148 \u010d\u00e1st\u00ed hlavn\u00edho masn\u00e9ho pr\u016fmyslu\u201c,<\/span><\/strong><span>\u00a0kter\u00e1 negativn\u011b ovliv\u0148uje vn\u00edm\u00e1n\u00ed spot\u0159ebitel\u016f. Zd\u016fraznil, \u017ee pro revitalizaci cel\u00e9 kategorie je z\u00e1sadn\u00ed vyjasn\u011bn\u00ed \u201echybn\u00fdch p\u0159edstav o zdravotn\u00edch aspektech\u201c. Na druhou stranu to m\u016f\u017ee b\u00fdt tak\u00e9 zp\u016fsobeno t\u00edm, \u017ee k v\u00fdrob\u011b takov\u00fdch v\u00fdrobk\u016f nahrazuj\u00edc\u00edch maso je ve skute\u010dnosti zapot\u0159eb\u00ed obrovsk\u00e9 mno\u017estv\u00ed um\u011bl\u00fdch p\u0159\u00edsad. Ingredience, kter\u00e9 opravdu m\u00e1lokdo chce j\u00edst.<\/span><\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-0\" class=\"\" title=\"X p\u0159\u00edsp\u011bvek\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=true&amp;embedId=twitter-widget-0&amp;features=eyJ0ZndfdGltZWxpbmVfbGlzdCI6eyJidWNrZXQiOltdLCJ2ZXJzaW9uIjpudWxsfSwidGZ3X2ZvbGxvd2VyX2NvdW50X3N1bnNldCI6eyJidWNrZXQiOnRydWUsInZlcnNpb24iOm51bGx9LCJ0ZndfdHdlZXRfZWRpdF9iYWNrZW5kIjp7ImJ1Y2tldCI6Im9uIiwidmVyc2lvbiI6bnVsbH0sInRmd19yZWZzcmNfc2Vzc2lvbiI6eyJidWNrZXQiOiJvbiIsInZlcnNpb24iOm51bGx9LCJ0ZndfZm9zbnJfc29mdF9pbnRlcnZlbnRpb25zX2VuYWJsZWQiOnsiYnVja2V0Ijoib24iLCJ2ZXJzaW9uIjpudWxsfSwidGZ3X21peGVkX21lZGlhXzE1ODk3Ijp7ImJ1Y2tldCI6InRyZWF0bWVudCIsInZlcnNpb24iOm51bGx9LCJ0ZndfZXhwZXJpbWVudHNfY29va2llX2V4cGlyYXRpb24iOnsiYnVja2V0IjoxMjA5NjAwLCJ2ZXJzaW9uIjpudWxsfSwidGZ3X3Nob3dfYmlyZHdhdGNoX3Bpdm90c19lbmFibGVkIjp7ImJ1Y2tldCI6Im9uIiwidmVyc2lvbiI6bnVsbH0sInRmd19kdXBsaWNhdGVfc2NyaWJlc190b19zZXR0aW5ncyI6eyJidWNrZXQiOiJvbiIsInZlcnNpb24iOm51bGx9LCJ0ZndfdXNlX3Byb2ZpbGVfaW1hZ2Vfc2hhcGVfZW5hYmxlZCI6eyJidWNrZXQiOiJvbiIsInZlcnNpb24iOm51bGx9LCJ0ZndfdmlkZW9faGxzX2R5bmFtaWNfbWFuaWZlc3RzXzE1MDgyIjp7ImJ1Y2tldCI6InRydWVfYml0cmF0ZSIsInZlcnNpb24iOm51bGx9LCJ0ZndfbGVnYWN5X3RpbWVsaW5lX3N1bnNldCI6eyJidWNrZXQiOnRydWUsInZlcnNpb24iOm51bGx9LCJ0ZndfdHdlZXRfZWRpdF9mcm9udGVuZCI6eyJidWNrZXQiOiJvbiIsInZlcnNpb24iOm51bGx9fQ%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1607357535488737281&amp;lang=cs&amp;origin=https%3A%2F%2Freport24.news%2F%3Fp%3D125870&amp;sessionId=3171a3c8835e2a174a659e1a0d0af6012a9fdfa5&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1607357535488737281\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p><span>Navzdory poklesu tr\u017eeb dok\u00e1zala spole\u010dnost Beyond Meat prost\u0159ednictv\u00edm agresivn\u00edho sni\u017eov\u00e1n\u00ed n\u00e1klad\u016f zv\u00fd\u0161it hrubou mar\u017ei na 14,7 procenta z 2,2 procenta v p\u0159edchoz\u00edm roce. \u010cist\u00e1 ztr\u00e1ta se z\u00fa\u017eila na 34,5 milionu USD z 54,4 milionu USD v prvn\u00edm \u010dtvrtlet\u00ed. Za cel\u00fd rok 2024 o\u010dek\u00e1v\u00e1 Beyond Meat tr\u017eby mezi 320 a 340 miliony dolar\u016f. Spole\u010dnost chce d\u00e1le zlep\u0161ovat mar\u017ee dal\u0161\u00edm zvy\u0161ov\u00e1n\u00edm cen, sn\u00ed\u017een\u00edm v\u00fddaj\u016f na reklamu a zv\u00fd\u0161en\u00edm efektivity.\u00a0<\/span><strong><span>Spole\u010dnost v\u0161ak zat\u00edm nedos\u00e1hla\u00a0<\/span><a href=\"https:\/\/www.just-food.com\/news\/beyond-meat-looks-to-price-led-margin-progression-despite-outlook-tweaks\/?cf-view\"><span>\u010dtvrtiny provozn\u00edho zisku<\/span><\/a><span> .<\/span><\/strong><\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-1\" class=\"\" title=\"X p\u0159\u00edsp\u011bvek\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=true&amp;embedId=twitter-widget-1&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1588906149319180289&amp;lang=cs&amp;origin=https%3A%2F%2Freport24.news%2F%3Fp%3D125870&amp;sessionId=3171a3c8835e2a174a659e1a0d0af6012a9fdfa5&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1588906149319180289\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p><span>Finan\u010dn\u00ed situace tak z\u016fst\u00e1v\u00e1 napjat\u00e1. Na konci \u010dervna m\u011bla spole\u010dnost Beyond Meat hotovost 158 \u200b\u200bmilion\u016f dolar\u016f a dluh 1,1 miliardy dolar\u016f. Podle informac\u00ed m\u00e9di\u00ed ji\u017e spole\u010dnost jedn\u00e1 s dr\u017eiteli dluhopis\u016f o mo\u017en\u00e9 restrukturalizaci dluhu. Navzdory p\u0159etrv\u00e1vaj\u00edc\u00edm probl\u00e9m\u016fm je gener\u00e1ln\u00ed \u0159editel Brown ohledn\u011b budoucnosti optimistick\u00fd.\u00a0<\/span><strong><span>Zejm\u00e9na v Evrop\u011b, zejm\u00e9na v N\u011bmecku, vid\u00ed velk\u00fd r\u016fstov\u00fd potenci\u00e1l pro rostlinn\u00e9 alternativy masa.<\/span><\/strong><span>\u00a0Ale maj\u00ed lid\u00e9 v t\u00e9to zemi skute\u010dn\u011b z\u00e1jem o takto chemicky fal\u0161ovan\u00e9 n\u00e1hra\u017eky masa?<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1185\" src=\"http:\/\/www.infokuryr.cz\/n\/wp-content\/uploads\/2021\/04\/kuryr-podpis.png\" alt=\"\" width=\"84\" height=\"24\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zd\u00e1 se, \u017ee lid\u00e9 cht\u011bj\u00ed skute\u010dn\u00e9 maso nam\u00edsto um\u011bl\u00e9ho masa vyroben\u00e9ho z rostlinn\u00fdch slo\u017eek a&#8230;<\/p>\n","protected":false},"author":2,"featured_media":30509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[371,940,2310,4474],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/60003"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=60003"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/60003\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/30509"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=60003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=60003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=60003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}