{"id":56589,"date":"2024-06-29T00:38:44","date_gmt":"2024-06-28T22:38:44","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=56589"},"modified":"2024-06-28T18:06:34","modified_gmt":"2024-06-28T16:06:34","slug":"mastercard-chce-rozsirit-digitalni-biometricke-id-a-behavioralni-biometrii","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2024\/06\/29\/mastercard-chce-rozsirit-digitalni-biometricke-id-a-behavioralni-biometrii\/","title":{"rendered":"Mastercard chce roz\u0161\u00ed\u0159it digit\u00e1ln\u00ed biometrick\u00e9 ID a \u201ebehavior\u00e1ln\u00ed biometrii\u201c"},"content":{"rendered":"
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Pokud jde o ochranu soukrom\u00ed a celkovou bezpe\u010dnost n\u011bkter\u00fdch nejcitliv\u011bj\u0161\u00edch (finan\u010dn\u00edch, ale tak\u00e9 \u201echavior\u00e1ln\u00edch\u201c) biometrick\u00fdch \u00fadaj\u016f lid\u00ed, nejv\u011bt\u0161\u00ed sv\u011btov\u00e9 banky a zpracovatel\u00e9 plateb a zvy\u0161uj\u00edc\u00ed se biometrick\u00fd dohled byly v\u017edy dokonal\u00fdm \u201ep\u00e1rem vyroben\u00fdm v pekle\u201c .<\/span><\/p>\n

A tato realita se postupn\u011b formuje. Nejen, \u017ee roste biometrick\u00e1 technologie a jej\u00ed v\u0161udyp\u0159\u00edtomnost (st\u00e1le bez adekv\u00e1tn\u00ed pr\u00e1vn\u00ed ochrany nebo adekv\u00e1tn\u00edho \u201eodhalen\u00ed\u201c toho, jak a pro\u010d se to ve v\u011bt\u0161in\u011b zem\u00ed d\u011bje), ale tak\u00e9 to, \u017ee giganti jako Mastercard a Visa si uv\u011bdomuj\u00ed, \u017ee maj\u00ed p\u0159\u00edstup k obrovsk\u00e9mu mno\u017estv\u00ed vysoce monetizovateln\u00e1 data o lidech.<\/span><\/p>\n

Typ osobn\u00edch \u00fadaj\u016f, kter\u00e9 Mastercard p\u0159i ka\u017ed\u00e9 transakci dost\u00e1v\u00e1, nen\u00ed jen \u010d\u00edslo, ale tak\u00e9 m\u00edsto, obsah n\u00e1kupu… a pot\u00e9 se za\u010dnou objevovat vzorce chov\u00e1n\u00ed. Ale to nen\u00ed v\u0161e.<\/span><\/p>\n

Mezit\u00edm je c\u00edlem (\u010dasto, ale ne v\u017edy), o kter\u00e9m se otev\u0159en\u011b mluv\u00ed, lukrativn\u00ed byznys \u201esd\u00edlen\u00ed\u201c t\u011bchto dat pro c\u00edlenou reklamu.<\/span><\/p>\n

Ale v mo\u017en\u00e9 budouc\u00ed orwellovsk\u00e9 spole\u010dnosti by to bylo pro dozor\u010d\u00ed st\u00e1t v mnoha ohledech velmi u\u017eite\u010dn\u00e9.<\/span><\/p>\n

To zjevn\u011b nen\u00ed zp\u016fsob, jak\u00fdm se trend prod\u00e1v\u00e1 z\u00e1kazn\u00edk\u016fm, kdy\u017e o n\u011bm finan\u010dn\u00ed mana\u017ee\u0159i mluv\u00ed.<\/span><\/p>\n

V\u011bt\u0161ina lid\u00ed by mohla o\u010dek\u00e1vat, \u017ee se to stane online, ale Mastercard je velmi hladov\u00fd po \u201ebiometrick\u00fdch \u00fadaj\u00edch o chov\u00e1n\u00ed\u201c (tento term\u00edn s\u00e1m o sob\u011b zn\u00ed t\u00e9m\u011b\u0159 stejn\u011b d\u011bsiv\u011b jako v\u011bc samotn\u00e1 \u2013 a samotn\u00e1 Mastercard jej popisuje jako \u201esledov\u00e1n\u00ed osobn\u00edch akc\u00ed, jako je styl psan\u00ed a zp\u016fsob, jak\u00fdm dr\u017e\u00edte telefon, a tak\u00e9 zvyky, jako je denn\u00ed doba, kdy se obvykle p\u0159ihla\u0161ujete, nebo va\u0161e obvykl\u00e1 IP adresa).<\/span><\/p>\n

A gigant m\u00e1 zjevn\u011b dobr\u00fd pocit, kdy\u017e koncem tohoto roku hovo\u0159\u00ed o roz\u0161\u00ed\u0159en\u00ed biometrie na \u201e\u0159adu\u201c obchod\u016f a jejich platebn\u00edch syst\u00e9m\u016f.<\/span><\/p>\n

\u201e(\u2026) Z hlediska spot\u0159ebitele neexistuje \u017e\u00e1dn\u00e1 karta, nen\u00ed pot\u0159eba \u017e\u00e1dn\u00fd telefon (u fyzick\u00fdch pokladen). Jen se prezentuje\u0161 na monitoru.“<\/span><\/p>\n

P\u0159esn\u011b tak \u2013 \u201ejen sebe\u201c \u2013 nic v\u00edc, lidi\u2026<\/span><\/p>\n

A takto ned\u00e1vno popsal hostitel podcastu \u201ez\u00e1\u017eitek\u201c v\u00fdkonn\u00e9mu prezidentovi produkt\u016f Identity and Innovation spole\u010dnosti Mastercard Dennisi Gamiellovi pro potvrzen\u00ed. „M\u016f\u017ee to b\u00fdt ru\u010dn\u00ed skener, skener obli\u010deje, cokoliv.“ A pak budete autorizov\u00e1ni,\u201c pokra\u010dovala moder\u00e1torka a Gamiello zcela souhlasil, \u017ee to tak bude fungovat.<\/span><\/p>\n

Veden\u00ed spole\u010dnosti Mastercard tvrd\u00ed, \u017ee budou vyu\u017e\u00edv\u00e1na biometrick\u00e1 data o chov\u00e1n\u00ed lid\u00ed \u2013 ale samoz\u0159ejm\u011b pouze ke zlep\u0161en\u00ed \u201ez\u00e1\u017eitku\u201c a vn\u00edman\u00e9ho pohodl\u00ed.<\/span><\/p>\n

\u201eAktivn\u011b spolupracujeme s partnery po cel\u00e9m sv\u011bt\u011b na v\u00fdvoji bezprobl\u00e9mov\u011bj\u0161\u00edch a bezpe\u010dn\u011bj\u0161\u00edch metod ov\u011b\u0159ov\u00e1n\u00ed. To plat\u00ed jak pro fyzickou biometrii, o kter\u00e9 zde mluv\u00edme, tak pro ty ze z\u00e1kulis\u00ed. Existuje behavior\u00e1ln\u00ed biometrie,\u201c p\u00ed\u0161e se v p\u0159\u00edsp\u011bvku na webu Mastercard.<\/span><\/p>\n

V\u00edce ne\u017e to \u2013 existuje vize budoucnosti, kde digit\u00e1ln\u00ed ID p\u0159evezme ov\u011b\u0159ov\u00e1n\u00ed plateb a spoj\u00ed je s pob\u00eddkami, jako jsou programy odm\u011bn.<\/span><\/p>\n

Autor: Didi Rankovic<\/em><\/p>\n<\/div>\n<\/div>\n

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ZDROJ<\/a><\/span><\/h3>\n

 <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Pokud jde o ochranu soukrom\u00ed a celkovou bezpe\u010dnost n\u011bkter\u00fdch nejcitliv\u011bj\u0161\u00edch (finan\u010dn\u00edch, ale tak\u00e9 \u201echavior\u00e1ln\u00edch\u201c) biometrick\u00fdch…<\/p>\n","protected":false},"author":2,"featured_media":56590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[6204,7511,1377],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/56589"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=56589"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/56589\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/56590"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=56589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=56589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=56589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}