{"id":54680,"date":"2024-05-29T00:34:23","date_gmt":"2024-05-28T22:34:23","guid":{"rendered":"https:\/\/www.infokuryr.cz\/n\/?p=54680"},"modified":"2024-05-28T16:45:57","modified_gmt":"2024-05-28T14:45:57","slug":"proces-digitalniho-oznacovani-vsech-je-v-plnem-proudu-ale-kolik-lidi-si-vubec-uvedomuje-kam-to-vede","status":"publish","type":"post","link":"https:\/\/www.infokuryr.cz\/n\/2024\/05\/29\/proces-digitalniho-oznacovani-vsech-je-v-plnem-proudu-ale-kolik-lidi-si-vubec-uvedomuje-kam-to-vede\/","title":{"rendered":"Proces digit\u00e1ln\u00edho ozna\u010dov\u00e1n\u00ed v\u0161ech je v pln\u00e9m proudu, ale kolik lid\u00ed si v\u016fbec uv\u011bdomuje, kam to vede?"},"content":{"rendered":"
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V\u00fdznamn\u00e1 banka JP Morgan se p\u0159ipravuje na spu\u0161t\u011bn\u00ed komplexn\u00edho biometrick\u00e9ho platebn\u00edho syst\u00e9mu, kter\u00fd bude dostupn\u00fd v\u0161em obchodn\u00edk\u016fm.<\/p>\n

Velk\u00e1 banka JPMorgan Chase pl\u00e1nuje spu\u0161t\u011bn\u00ed biometrick\u00e9ho platebn\u00edho syst\u00e9mu, kter\u00fd bude k dispozici v\u0161em maloobchodn\u00edk\u016fm v USA za\u010d\u00e1tkem p\u0159\u00ed\u0161t\u00edho roku. Syst\u00e9m umo\u017en\u00ed z\u00e1kazn\u00edk\u016fm nakupovat, ani\u017e by z pen\u011b\u017eenky vytahovali pap\u00edr (fiat m\u011bna) nebo plast (kreditn\u00ed\/debetn\u00ed karty). Sta\u010d\u00ed, kdy\u017e se sm\u00ed\u0159\u00ed s t\u00edm, \u017ee jim p\u0159i vstupu do obchodu budou skenov\u00e1ny dlan\u011b nebo obli\u010dej.<\/p>\n

David Birch, konzultant a koment\u00e1tor glob\u00e1ln\u00edch digit\u00e1ln\u00edch finan\u010dn\u00edch slu\u017eeb, napsal minul\u00fd m\u011bs\u00edc pro Forbes \u010dl\u00e1nek, kter\u00fd by m\u011bl b\u00fdt bud\u00ed\u010dkem pro ka\u017ed\u00e9ho, kdo je obezn\u00e1men s biblick\u00fdmi proroctv\u00edmi o syst\u00e9mu zv\u00ed\u0159ete konce \u010dasu, kter\u00fd zakazuje komukoli kupovat nebo prod\u00e1vat, ani\u017e by b\u00fdt \u201eozna\u010den\u201c jak\u00fdmkoliv typem sledovac\u00ed technologie (viz Rev 13).<\/p>\n

Birch v \u010dl\u00e1nku cituje v\u00fdkonn\u00e9ho \u0159editele pro biometrick\u00e1 a identifika\u010dn\u00ed \u0159e\u0161en\u00ed JP Morgan, Prashanta Sharmu, jak \u0159ekl: „R\u00e1di bychom vid\u011bli, aby ka\u017ed\u00fd obchodn\u00edk p\u0159ijal tento syst\u00e9m, ale nakonec je to rozhodnut\u00ed obchodn\u00edka.“<\/p>\n

Birch pak vysv\u011btluje, pro\u010d t\u00e9m\u011b\u0159 v\u0161ichni maloobchodn\u00edci p\u016fjdou touto dystopickou cestou a p\u0159ijmou technologii. Jednoho dne to mohou z\u00e1kazn\u00edci dokonce po\u017eadovat, proto\u017ee to znamen\u00e1, \u017ee se dostanou do obchodu a z n\u011bj rychleji.<\/p>\n

Zde jsou n\u011bkter\u00e9 aktu\u00e1ln\u00ed statistiky z \u010dl\u00e1nku:<\/p>\n

V sou\u010dasn\u00e9 dob\u011b je pouze jeden ze \u010dty\u0159 Ameri\u010dan\u016f, tedy 25 procent, ochotn\u00fdch pou\u017e\u00edt k placen\u00ed ru\u010dn\u00ed biometrick\u00fd skener. V jin\u00fdch zem\u00edch jsou \u010d\u00edsla vy\u0161\u0161\u00ed: 50 procent kanadsk\u00fdch a britsk\u00fdch spot\u0159ebitel\u016f je otev\u0159en\u00fdch p\u0159ijet\u00ed biometrick\u00fdch platebn\u00edch syst\u00e9m\u016f.<\/p>\n

Zat\u00edmco d\u016fv\u011bra americk\u00fdch spot\u0159ebitel\u016f v biometrick\u00e9 rozpozn\u00e1v\u00e1n\u00ed obli\u010deje pro bezpe\u010dnostn\u00ed \u00fa\u010dely \u201ez\u016fst\u00e1v\u00e1 vysok\u00e1\u201c, podpora pou\u017e\u00edv\u00e1n\u00ed t\u00e9to technologie v maloobchod\u011b v posledn\u00edch letech v\u00fdrazn\u011b poklesla. Kdyby Ameri\u010dan\u00e9 v\u011bd\u011bli, jak z\u00e1ke\u0159n\u00e1 tato technologie je, nepodporovali by ji v \u017e\u00e1dn\u00e9m prost\u0159ed\u00ed, a\u0165 u\u017e v oblasti vym\u00e1h\u00e1n\u00ed pr\u00e1va a \u201ebezpe\u010dnosti\u201c nebo v maloobchodn\u00edch n\u00e1kupech.<\/p>\n

\u201eStejn\u011b jako ostatn\u00ed pozorovatel\u00e9 v\u011b\u0159\u00edm, \u017ee tento spot\u0159ebitelsk\u00fd postoj z\u00e1vis\u00ed na jeho obezn\u00e1menosti, a proto se rychle zm\u011bn\u00ed,\u201c p\u00ed\u0161e Birch. \u201e\u010c\u00edm v\u00edce jsou spot\u0159ebitel\u00e9 vystaveni biometrick\u00fdm \u00fadaj\u016fm v m\u00edst\u011b prodeje (POS), t\u00edm je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee tuto technologii p\u0159ijmou.<\/p>\n

On p\u0159id\u00e1v\u00e1,<\/p>\n

Ameri\u010dan\u00e9 se ji\u017e u\u010d\u00ed o r\u016fzn\u00fdch nov\u00fdch mo\u017enostech biometrick\u00fdch plateb a jsem si jist\u00fd, \u017ee jejich p\u0159ijet\u00ed se plo\u0161n\u011b zrychl\u00ed. Jednou z oblast\u00ed, kde se Ameri\u010dan\u00e9 s touto technologi\u00ed st\u00e1vaj\u00ed pohodln\u011bj\u0161\u00edmi, jsou sporty a akce, kde se tato technologie ji\u017e pou\u017e\u00edv\u00e1 s velk\u00fdm \u00fasp\u011bchem.<\/em><\/p>\n

Uv\u00e1d\u00ed p\u0159\u00edklad Amazonu, kter\u00fd spustil sv\u016fj obchod Just Walk Out na stadionu Lumen NFL v Seattlu Seahawks. Pokladna poh\u00e1n\u011bn\u00e1 um\u011blou inteligenc\u00ed umo\u017e\u0148uje fanou\u0161k\u016fm vstoupit do prodejn\u00edho st\u00e1nku, vz\u00edt si, co cht\u011bj\u00ed, a vr\u00e1tit se p\u0159\u00edmo na sv\u00e1 m\u00edsta, ani\u017e by museli proj\u00edt kolem pokladny.<\/p>\n

Birch: „Fanou\u0161k\u016fm se to evidentn\u011b l\u00edb\u00ed, proto\u017ee tr\u017eby na stadionu se zdvojn\u00e1sobily ve srovn\u00e1n\u00ed s p\u0159edchoz\u00edm obchodem na stejn\u00e9m m\u00edst\u011b.“<\/p>\n

Amazon opustil Just Walk Out pro sv\u00e9 maloobchodn\u00ed prodejny a soust\u0159ed\u00ed se na sv\u00e9 \u0159e\u0161en\u00ed pro rozpozn\u00e1v\u00e1n\u00ed dlan\u00ed Amazon One. Spole\u010dnost spustila aplikaci, kter\u00e1 umo\u017e\u0148uje z\u00e1kazn\u00edk\u016fm p\u0159ihl\u00e1sit se ke slu\u017eb\u011b pomoc\u00ed telefonu nam\u00edsto toho, aby \u0161li do obchodu. Z\u00e1kazn\u00edci si mohou vytvo\u0159it sv\u016fj profil tak, \u017ee se p\u0159ihl\u00e1s\u00ed ke sv\u00e9mu \u00fa\u010dtu na Amazonu, vyfot\u00ed svou dla\u0148 a p\u0159idaj\u00ed platebn\u00ed metodu.<\/p>\n

Nyn\u00ed je v USA 500 obchod\u016f Whole Foods Market vyu\u017e\u00edvaj\u00edc\u00edch Amazon One, stejn\u011b jako n\u011bkolik obchod\u016f Amazon a v\u00edce ne\u017e 150 m\u00edst t\u0159et\u00edch stran, v\u010detn\u011b stadion\u016f, leti\u0161\u0165 a supermarket\u016f, uv\u00e1d\u00ed Birch.<\/p>\n

Mnoho profesion\u00e1ln\u00edch sportovn\u00edch klub\u016f a sportovi\u0161\u0165 p\u0159ech\u00e1z\u00ed na bezhotovostn\u00ed platby pomoc\u00ed biometrick\u00fdch technologi\u00ed. Fanou\u0161ci Colorado Rockies, Boston Red Sox, Kansas City Royals, Houston Astros a mnoha dal\u0161\u00edch t\u00fdm\u016f pou\u017e\u00edvaj\u00ed podobn\u00e1 \u0159e\u0161en\u00ed pro dlan\u011b, obli\u010deje a dal\u0161\u00ed prvky.<\/p>\n

Je jen ot\u00e1zkou \u010dasu, kdy bude tato technologie instalov\u00e1na v maloobchodn\u00edch prodejn\u00e1ch a pro nikoho nebude mo\u017en\u00e9 kupovat nebo prod\u00e1vat produkty, kter\u00e9 nejsou digit\u00e1ln\u011b ozna\u010deny. Zde se nach\u00e1z\u00edme ve Zjeven\u00ed 13.<\/p>\n

Leo Hohmann<\/em><\/p>\n<\/div>\n<\/div>\n

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ZDROJ<\/a><\/span><\/h3>\n

 <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

V\u00fdznamn\u00e1 banka JP Morgan se p\u0159ipravuje na spu\u0161t\u011bn\u00ed komplexn\u00edho biometrick\u00e9ho platebn\u00edho syst\u00e9mu, kter\u00fd bude dostupn\u00fd…<\/p>\n","protected":false},"author":2,"featured_media":54681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[503,2214,279],"_links":{"self":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/54680"}],"collection":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/comments?post=54680"}],"version-history":[{"count":0,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/posts\/54680\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media\/54681"}],"wp:attachment":[{"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/media?parent=54680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/categories?post=54680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infokuryr.cz\/n\/wp-json\/wp\/v2\/tags?post=54680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}